.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cresco Labs’ mix in June 2026 tilted toward Flower at 51.59% share with a 1.31% year-over-year lift but a 3.10% month-over-month dip, while Vapor Pens held 38.63% share with 11.80% year-over-year growth and a 5.84% month-over-month decline; Concentrates rose to 9.63% share on 52.35% year-over-year growth and a 2.29% month-over-month increase. Micro-categories retrenched sharply, with Pre-Roll at 0.09% share down 55.31% year over year and 38.00% month over month, and Edible at 0.06% share down 38.43% year over year and 34.27% month over month; meanwhile, the brand’s average price fell 19.24% year over year alongside an overall brand sales lift of 8.57% year over year. The pattern implies Cresco Labs is consolidating around inhalables—Flower and Vapor Pens—while using lower pricing to drive volume, with Concentrates emerging as the incremental growth lever despite broader month-over-month softness.
Positioning-wise, the brand’s 7 rank in Illinois Vapor Pens alongside a 11.80% year-over-year category growth but a 5.84% month-over-month pullback suggests mid-pack placement that benefits from annual gains yet is vulnerable to short-cycle volatility; the concurrent 3.10% month-over-month decline in Flower and 2.29% month-over-month growth in Concentrates indicate a pivot opportunity toward higher-growth niches. With brand sales up 8.57% year over year while average price is down 19.24% year over year, the implied strategy is volume-led share defense: accept lower ticket sizes in core inhalables to maintain throughput, using Concentrates’ 52.35% year-over-year surge to offset Vapor Pens’ and Flower’s month-over-month deceleration.
Competitive Landscape
Cresco Labs sits at rank #7 in Illinois Vapor Pens in June 2026, improving 3 positions YoY from #10 and edging up 1 spot versus March 2026 when it was #8; however, it remains 1 place below its peak rank of #6 from January 2026 and 2 places behind current #5. Against competitors, &Shine held #1 with a -12.7% YoY sales change while Cresco Labs climbed in rank, and Select stayed #2 with a -6.8% YoY sales change as Cresco Labs narrowed the rank gap by 1 position over three months; relative to RYTHM at #5 with a -3.8% YoY sales change, Cresco Labs remains 2 ranks back despite a 3-rank YoY improvement. The pattern implies Cresco Labs is consolidating mid-tier share through rank gains while top-tier incumbents post negative YoY sales, setting up a potential push toward a return to #6 if the 1-place quarter-over-quarter trend persists.
Notable Products
OG Kush (3.5g) posted the steepest decline at -36.1% month over month while sliding to rank 9, whereas Pineapple Under The Sea (3.5g) fell -19.0% at rank 5, setting a clear bifurcation between retreating legacy strains and climbing tropical SKUs; with Maddfruit (3.5g) up +49.5% to rank 4 and Pineapple Express (3.5g) edging +2.6% at rank 8, momentum is concentrating in fruit-forward profiles. With eight of the top ten in Flower and three Pineapple-family SKUs inside the top eight, rank 1–3 all Flower, and only one SKU showing a MoM gain above +10%, the mix implies Cresco Labs is leaning into breadth within mid-tier Flower while tolerating volatility in classic strains to fuel rotation-focused shelf strategy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
