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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Cresco Labs is stocked at 636 licensed dispensaries across Illinois, Michigan, and 6 other states, 167 of them in Illinois, with the deepest coverage in Chicago, Quincy, Schaumburg, Springfield, and Champaign. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Cresco Labs leaned heavily into Flower at 50.93% share despite a year-over-year decline of 18.06% and a month-over-month drop of 12.29%, while Vapor Pens held 39.08% share with a 11.24% YoY contraction and a 4.70% MoM slide. Concentrates expanded to 9.67% share with 13.64% YoY growth and a 21.16% MoM increase, contrasting sharp pullbacks in Pre-Roll at 0.25% share with a 68.39% YoY decline and a 1.71% MoM dip, and Edible at 0.07% share with a 75.86% YoY decline even as MoM jumped 44.43%. With overall brand sales down 13.65% YoY and average price down 10.12%, the mix signals a pivot away from lower-velocity fringe formats toward stabilizing core inhalables, while the outsized MoM surge in Concentrates indicates a near-term reallocation that could offset Flower softness.
Positioning is tilting toward higher-value inhalables: Concentrates’ 21.16% MoM growth alongside Vapor Pens’ 39.08% mix suggests emphasis on potency tiers, even as Vapor Pens’ 11.24% YoY decline and a rank of 9 in Illinois Vapor Pens cap near-term headroom. The combination of a 12.29% MoM pullback in Flower and a 4.70% MoM dip in Vapor Pens, alongside a 10.12% average price reduction and a 19.30% 24-month sales contraction, implies Cresco Labs is trading price for volume while shifting attention to Concentrates to defend share; the thesis is that incremental growth will come from deepening in Concentrates and stabilizing Vapor Pens rather than expanding Pre-Roll or Edible, which carry sub-1% shares and YoY declines of 68.39% and 75.86% respectively.
Competitive Landscape
Cresco Labs sits at rank #9 in Illinois Vapor Pens in August 2026, slipping 1 position year over year from #8 while falling 2 positions since May 2026 from #7 to #9; despite a peak at #6 in January 2026, the brand has not regained a top-5 footing. In contrast, &Shine held steady at #1 year over year with a 12.3% YoY sales gain, while Fernway surged from #47 to #3 on 2006.5% YoY growth, and RYTHM advanced from #7 to #4 alongside a 59.5% YoY increase; meanwhile, Select maintained #2 with 22.5% YoY growth. The combination of Cresco Labs drifting from #7 to #9 across the last three months and competitors consolidating or rapidly ascending into the top 4 implies share is concentrating above Cresco’s tier, signaling a need to defend against upward-mobility brands and entrenched leaders.
Notable Products
OG Mojito (3.5g) posted the steepest decline in August 2026 at -54.2% month over month and slid to rank 5, while Afghani Kush (3.5g) also fell -39.8% to rank 3. In contrast, Pineapple Under The Sea (3.5g) surged +120.3% MoM to rank 2, creating a two-position spread between rank 1 and rank 3 that did not exist in July 2026. With eight of the top ten SKUs in Flower, the category concentration is pronounced, and the split between a +120.3% gainer and a -54.2% decliner signals a portfolio in active SKU rotation toward fruit-forward strains over legacy kush profiles. The pattern implies Cresco Labs is reallocating demand toward faster-cycling Flower variants, prioritizing velocity over breadth even as some established lines contract.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
