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Nov-2025
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Overview
Market Insights Snapshot
Cresco Labs has demonstrated varied performance across different states and categories, with notable movements in rankings. In Illinois, Cresco Labs' presence in the Flower category showed a steady improvement in rankings from 12th in August 2025 to 10th by November 2025, accompanied by a rise in sales. Meanwhile, their Concentrates category experienced a slight decline, dropping from 5th to 12th over the same period, which could indicate increased competition or changing consumer preferences in the state. It's noteworthy that in the Vapor Pens category, Cresco Labs maintained a consistent ranking, hovering around 8th to 9th place, suggesting a stable market position in this segment.
In contrast, Cresco Labs' performance in Massachusetts and Michigan presents a different narrative. In Massachusetts, the brand's ranking in the Flower category improved significantly from 21st in August 2025 to 10th by November 2025, highlighting a strong upward trajectory. However, their Vapor Pens category only managed to break into the top 30 by November, indicating room for growth. In Michigan, Cresco Labs did not maintain a top 30 position in the Flower category by October and November, which could suggest challenges in maintaining market share or adapting to local consumer demands. Meanwhile, in Ohio, Cresco Labs maintained a presence in the Concentrates category by achieving an 11th rank in October, although their Flower category ranking slipped over the months, indicating potential areas for strategic focus.
Competitive Landscape
In the Illinois Vapor Pens category, Cresco Labs has shown a stable yet slightly fluctuating performance over the months from August to November 2025. They maintained a rank of 9th in both September and October, with a slight improvement to 8th in November, matching their August position. This indicates a consistent presence in the top 10, though they face stiff competition from brands like Rove, which consistently held the 6th position, and The Essence, which maintained a 7th place ranking. Despite Cresco Labs' sales dip in September, they rebounded in October and November, suggesting resilience and potential for growth. Meanwhile, Daze Off showed notable volatility, moving from 11th in August to 8th in September and October, before settling at 9th in November, directly competing with Cresco Labs for market share. This competitive landscape highlights the need for Cresco Labs to innovate and strategize to climb higher in the rankings and increase their market share.
Notable Products
In November 2025, Cresco Labs' top-performing product was Sugar Plum Sunset (3.5g) in the Flower category, which rose to the number one rank with notable sales of 19,379 units. Billy Ocean (3.5g) secured the second position, marking its debut in the rankings for this month. Banana Cream Cake (3.5g) followed closely in third place, also appearing for the first time in the rankings. Cinnamon Milk (3.5g) and Pineapple Under The Sea (3.5g) took the fourth and fifth spots, respectively, both new entries as well. The rankings indicate a significant shift from previous months, with Sugar Plum Sunset climbing from second place in September to dominate the top spot in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
