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Sep-2025
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Overview
Market Insights Snapshot
Cresco Labs has displayed varied performance across different states and product categories. In Illinois, the brand has shown a consistent presence in the top rankings, particularly in the Vapor Pens and Concentrates categories. For example, the Vapor Pens category saw Cresco Labs maintain a steady position within the top 10, with a slight dip from 7th in August 2025 to 9th in September 2025. This suggests a robust market presence and consumer preference in this category. However, the absence of a ranking in September 2025 for Concentrates indicates a potential challenge or shift in consumer interest, which could be a point of concern for the brand's strategy in Illinois.
In contrast, Cresco Labs' performance in Massachusetts and Michigan reflects different dynamics. In Massachusetts, the brand's ranking in the Flower category has gradually declined from 18th in June 2025 to 21st in September 2025, indicating a need for strategic adjustments to regain a higher market position. Meanwhile, in Michigan, Cresco Labs made its entry into the Flower category rankings in August 2025, moving from an unranked position to 93rd, and then to 79th by September 2025. This upward trend could signify growing consumer interest or successful marketing efforts in the state. However, the brand's Vapor Pens category in Michigan shows a fluctuating performance, with a drop from 35th in August 2025 to 43rd in September 2025, suggesting potential volatility or competitive pressure in this segment.
Competitive Landscape
In the Illinois vapor pens market, Cresco Labs has shown a dynamic performance over the past few months, with its rank fluctuating from 10th in June 2025 to a peak of 7th in August 2025, before settling at 9th in September 2025. This indicates a competitive positioning amidst notable brands such as Savvy, which consistently maintained a higher rank, peaking at 5th in July 2025. Meanwhile, Bloom has seen a more volatile ranking, dropping from 7th in June to 10th in July, and then stabilizing around 8th. Despite Cresco Labs' rank fluctuations, its sales figures show a robust upward trend from June to August, suggesting strong consumer demand, although a slight dip in September may indicate increased competition or market saturation. The presence of brands like Crystal Clear and Midweek Friday further intensifies the competitive landscape, as they strive to climb the ranks, with Crystal Clear notably breaking into the top 10 by September. This competitive analysis underscores the dynamic and challenging environment Cresco Labs operates within, highlighting the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In September 2025, the top-performing product for Cresco Labs was Apples n Bananas x Jokerz (3.5g) in the Flower category, achieving the number one rank with sales of 9,053 units. Pineapple Express (3.5g) dropped to second place from its consistent top spot in July and August, with sales of 5,988 units. Sugar Plum Sunset (3.5g) maintained its third-place position from August, showing stable demand. New entries Slush Rush (3.5g) and Kush Cream (3.5g) debuted at fourth and fifth ranks, respectively, indicating a positive reception. The rankings illustrate a dynamic shift in consumer preferences, with Apples n Bananas x Jokerz rising to prominence as a new leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
