.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Cresco Labs has shown a mixed performance across different product categories and states over the past few months. In Illinois, the brand's standing in the Concentrates category has seen a slight improvement, moving from the 11th position in March to the 9th position by June. This indicates a positive trend despite a dip in sales in June. Conversely, their performance in the Flower category in Illinois has remained relatively stable, with a notable jump from the 8th to the 6th position in June, suggesting a strong foothold in this category. However, their Vapor Pens category experienced a slight decline, moving from the 7th position in April to the 10th in June, which could be a point of concern for the brand.
In Massachusetts, Cresco Labs' performance has been more volatile. The brand's rank in the Flower category fluctuated, dropping out of the top 30 in May but recovering to the 24th position in June. This inconsistency might indicate challenges in maintaining market share. Additionally, their Vapor Pens category saw a decline, falling from the 25th position in April to 33rd in June, which could signify a need for strategic adjustments. In Michigan, Cresco Labs did not make it to the top 30 in any category, except for a brief appearance in the Flower category in June. This highlights potential areas for growth and improvement in this state.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Cresco Labs has experienced notable fluctuations in its ranking and sales over the past few months. Despite a dip in May 2024, where it fell to 8th place, Cresco Labs rebounded to 6th place in June 2024, showcasing resilience and a positive trend in sales. Comparatively, Nature's Grace and Wellness maintained a consistent 8th place ranking, except for a brief rise to 7th in May, indicating stable but less dynamic performance. Meanwhile, Simply Herb and Shine have consistently outperformed Cresco Labs, with Simply Herb climbing to 4th place and Shine maintaining a strong presence in the top 5. Savvy also presents a competitive challenge, though its ranking has seen a downward trend, falling to 7th place in June. These dynamics suggest that while Cresco Labs faces stiff competition, its recent upward trajectory in sales and ranking indicates potential for growth and increased market share in the Illinois Flower category.
Notable Products
In June 2024, the top-performing product from Cresco Labs was Refresh - Pineapple Express (3.5g) in the Flower category, retaining its number one ranking from previous months with a sales figure of $7,217. Circus Ring (3.5g) debuted at the second position in the Flower category. Rise - Gas Station Sushi (3.5g) climbed to the third spot from fourth place in May 2024. Rollins (3.5g) dropped slightly to fourth place, continuing its trend of declining rankings from March. Banana Cream Cake (3.5g) entered the rankings at fifth place in June 2024.
Top Selling Cannabis Brands
