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Feb-2026
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Overview
Market Insights Snapshot
Cresco Labs has demonstrated varied performance across different states and product categories. In Illinois, the brand has shown consistent strength in the Vapor Pens category, maintaining a top 10 position and improving from rank 7 to 6 from November 2025 to February 2026. Meanwhile, their presence in the Concentrates category has also improved, moving from rank 12 to 8 during the same period, indicating a positive trend. However, in the Flower category, Cresco Labs experienced a slight decline, dropping from rank 10 in November 2025 to 13 in February 2026, suggesting challenges in maintaining its market share in this segment.
In Massachusetts, Cresco Labs maintained a stable performance in the Flower category, although they slipped out of the top 10 in February 2026, moving from rank 9 to 11. This could indicate increased competition or shifts in consumer preferences. Their Vapor Pens category performance in Massachusetts, however, saw a decline, moving from rank 25 in December 2025 to 33 in February 2026, which suggests a need for strategic adjustments. In Ohio, Cresco Labs' entry into the top 10 for Concentrates in December 2025 highlights a significant achievement, although their absence from the top 30 in Vapor Pens by February 2026 indicates potential challenges in this category. The data suggests that while Cresco Labs has strongholds, particularly in Illinois, there are areas and categories where the brand could focus on improving its competitive positioning.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Cresco Labs has shown resilience and slight upward momentum in recent months. While maintaining a steady rank of 7th from November 2025 through January 2026, Cresco Labs improved to 6th place in February 2026, indicating a positive trend. This improvement comes amidst stiff competition from brands like Rove, which saw a decline from 6th to 7th place during the same period, and RYTHM, which consistently held higher ranks but experienced a drop in sales. Meanwhile, Savvy and Fernway also showed varying performances, with Savvy maintaining a strong position in the top 4 and Fernway climbing from 11th to 8th place. Cresco Labs' ability to climb the ranks despite these dynamics suggests a strengthening market presence and potential for increased sales momentum in the Illinois vapor pen category.
Notable Products
In February 2026, the top-performing product from Cresco Labs was OG Mojito (3.5g) in the Flower category, securing the first rank with sales reaching 9,651 units. Creamsicle Kush (3.5g) followed closely in second place, and Kush Cream (3.5g) took the third position. Slush Rush (3.5g) maintained a strong presence in fourth place. Notably, Pinnacle (3.5g), which was ranked third in January 2026, dropped to fifth place in February. This indicates a shift in consumer preference towards OG Mojito and Creamsicle Kush during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
