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Apr-2025
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Overview
Market Insights Snapshot
In Illinois, Cresco Labs has demonstrated varied performance across different cannabis categories. Notably, in the Vapor Pens category, Cresco Labs has consistently maintained a strong presence, improving its rank from 7th in January to 6th by April. This indicates a steady demand for their products in this category. However, in the Concentrates category, the brand has seen a decline, slipping from 10th to 18th place over the same period, suggesting possible challenges in maintaining its competitive edge. Meanwhile, in the Flower category, Cresco Labs has remained relatively stable, hovering around the 13th to 17th rank, indicating a consistent yet competitive market presence.
In Massachusetts, Cresco Labs has shown significant upward movement in the Flower category, climbing from 32nd in January to 10th by April, highlighting a strong growth trajectory. This improvement suggests successful market strategies or increased consumer preference for their flower products in the state. In contrast, their Vapor Pens category has experienced more modest gains, moving from 25th to 19th place, which still reflects positive momentum. In Michigan, Cresco Labs' presence in the Vapor Pens category has seen a gradual improvement, moving from 40th in January to 32nd by April, while their Flower category failed to maintain a top 30 ranking after January, pointing to potential market challenges or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of Vapor Pens in Illinois, Cresco Labs has demonstrated a steady performance with a slight upward trend in rankings over the first four months of 2025. Starting at 7th place in January, Cresco Labs improved to 6th place by April, indicating a positive trajectory amidst fluctuating sales figures. This improvement in rank occurred despite the strong presence of competitors like Rove, which saw a slight dip from 6th to 7th place, and Rythm, which consistently hovered around the 6th to 8th positions. Notably, &Shine maintained a dominant position, although it slipped from 1st to 4th, suggesting potential market shifts that Cresco Labs could capitalize on. Meanwhile, (the) Essence held steady at 5th place, presenting a consistent benchmark for Cresco Labs as it seeks to climb higher in the rankings.
Notable Products
In April 2025, Pineapple Express (3.5g) maintained its position as the top-performing product for Cresco Labs, with sales reaching 6837 units. Pineapple Under The Sea (3.5g) secured the second spot, showing a slight increase in sales from the previous month. Rollins (3.5g) held steady at the third rank, despite a slight drop in sales figures. Bio Jesus (3.5g) and Kush Cream (3.5g) remained consistent in the fourth and fifth positions, respectively, both experiencing a gradual increase in sales compared to March. Notably, Pineapple Express (3.5g) has consistently been a top performer, maintaining its first rank in three out of the four months analyzed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
