Market Insights Snapshot
In Illinois, Cresco Labs maintained consistent top 10 rankings across all categories from July to October 2023. Notably, it held steady in the top 5 for Flower and Vapor Pens categories, indicating a strong market presence in these segments. However, in the Pre-Roll category, there was a noticeable drop from rank 6 in September to rank 11 in October, signifying a potential area for improvement. In contrast, Cresco Labs' performance in Arizona was less consistent, with rankings in all categories fluctuating and often exceeding the top 20. This suggests there may be stronger competition or less market penetration in this state.
Looking at other states, in Michigan, Cresco Labs demonstrated strong performance in the Flower category, maintaining a top 10 ranking throughout the period. However, the Concentrates category showed a significant improvement, jumping from rank 71 in September to rank 40 in October. Conversely, Cresco's performance in Maryland showed some challenges, particularly in the Vapor Pens category, where the ranking dropped from 6 in July to 42 in October. Additionally, in the Flower category, Cresco Labs was not in the top 20 in two of the four months, indicating a potential area of focus. The data suggests a varied performance across states and categories, with some clear strengths and opportunities for growth.
In the Illinois flower market, Cresco Labs has shown a steady upward trend, moving from 6th place in July 2023 to 4th place in October 2023. However, competition remains fierce. Rythm, despite a slight dip in August, has consistently ranked higher than Cresco Labs and showed a significant sales boost in October. Ozone has maintained a solid 2nd place rank throughout this period, though their sales have slightly decreased over time. Simply Herb has shown a more volatile performance, moving from 5th place to 3rd and back to 6th, with a corresponding fluctuation in sales. The most notable competitor is Interstate 420, which skyrocketed from 24th place to 5th, with sales increasing nearly fourfold. This competitive landscape indicates a dynamic market, with Cresco Labs needing to stay vigilant to maintain and improve its position.
In October 2023, Cresco Labs' top-selling product was Refresh - Pineapple Express (3.5g), maintaining its number one position from previous months with sales reaching 11,835 units. The second-best performer was Bio Jesus (3.5g), moving up from third place in September to second in October with 6,945 units sold. A new entrant, Grand Daddy x Red Pop (28g), made a strong debut at third place. The fourth and fifth best-selling products were Rollins (3.5g) and Motor Breath Haze (3.5g) respectively, with the former slipping from its second position in September. Overall, the product rankings saw significant shifts except for the consistent top performance of Refresh - Pineapple Express (3.5g).