.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the diverse landscape of cannabis markets, Cresco Labs has shown varied performance across different states and product categories. In Illinois, Cresco Labs has maintained strong positions in the Flower and Vapor Pens categories, with rankings within the top 5 consistently from December 2023 to March 2024. The brand's Flower category, in particular, saw an impressive upward trend, moving from the 5th position in December 2023 to the 4th by March 2024, accompanied by a significant sales jump to over 3 million by March 2024. However, in the Pre-Roll category within the same state, the brand experienced a decline, falling out of the top 30 rankings by March 2024, which indicates a potential area for improvement or strategic realignment. This contrast in performance within Illinois alone highlights the brand's strengths and areas for growth, reflecting the competitive nature of the cannabis industry.
Outside of Illinois, Cresco Labs' performance has been a mixed bag, with notable movements in both Arizona and Massachusetts. In Arizona, the brand saw a dramatic decline in the Flower category, dropping from the 14th position in December 2023 to not ranking within the top 30 by March 2024, which is a significant shift that may reflect changes in consumer preferences or competitive dynamics. Conversely, in Massachusetts, the brand made positive strides in the Concentrates category, moving from the 17th position in December 2023 to the 10th by March 2024, alongside a substantial increase in sales. This improvement in Massachusetts, coupled with the brand's robust performance in Illinois, suggests that Cresco Labs has the potential to leverage its strengths in specific categories and states to further solidify its market presence, despite facing challenges in others.
Competitive Landscape
In the competitive landscape of the Illinois flower cannabis market, Cresco Labs has shown a notable performance with fluctuations in its ranking over the recent months, moving from fifth to third and then to fourth place from December 2023 through March 2024. This indicates a strong competitive stance amidst fierce competition, particularly against brands like Rythm and Ozone, which have consistently held higher ranks in the same period. Ozone, in particular, maintained the second position throughout, suggesting a significant lead in market preference or product offerings. Meanwhile, Simply Herb and &Shine have shown variability in their rankings but remained lower than Cresco Labs, indicating Cresco's ability to maintain a competitive edge over these brands. The shifts in rank and sales for Cresco Labs and its competitors highlight the dynamic nature of consumer preferences and the importance of strategic positioning and product quality in maintaining and improving market rank within the Illinois flower cannabis category.
Notable Products
In March 2024, Cresco Labs saw Refresh - Pineapple Express (3.5g) leading its product sales, maintaining its top position from February with a notable sales figure of 12,386 units. Following closely, Bio Jesus (3.5g) climbed up to the second rank from its third position in February, showcasing a significant improvement in its market performance. Rollins (3.5g), despite not being ranked in the previous months, made a remarkable entry into the top products list by securing the third position. New entries, SCG (Strawberry Cherry Gelato) (3.5g) and London Pound Mints (3.5g), also made it to the list, ranking fourth and fifth respectively, indicating a dynamic shift in consumer preferences. These changes highlight a competitive and evolving market landscape for Cresco Labs, with Refresh - Pineapple Express (3.5g) leading the way in sales for the month.
Top Selling Cannabis Brands
