.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Cresco Labs has shown varied performance across different states and product categories. In Illinois, the brand has maintained a steady presence in the top 10 for both Concentrates and Vapor Pens, although there was a slight decline in rankings for Concentrates from 8th in June 2024 to 10th by September 2024. This could be indicative of intensified competition or a shift in consumer preferences. Interestingly, the Flower category experienced some fluctuation, with Cresco Labs dropping to 10th place in August but recovering to 7th by September. This rebound might reflect successful strategic adjustments or promotional efforts.
In contrast, Cresco Labs' performance in Massachusetts and Michigan highlights different challenges and opportunities. In Massachusetts, the brand struggled to maintain a top 30 ranking in the Vapor Pens category, falling to 35th place by September. This consistent drop suggests a need for reevaluation of market strategies in the state. Meanwhile, in Michigan, Cresco Labs showed a remarkable climb in the Flower category, moving from 84th place in June to 30th by September. The absence of rankings for Vapor Pens in Michigan until August might indicate a recent market entry or a previous lack of competitive presence, but by September, the brand had secured a 43rd place ranking, suggesting potential for future growth.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Cresco Labs experienced notable fluctuations in its market position from June to September 2024. Starting in June, Cresco Labs held the 7th rank, but saw a dip to the 10th position by August, before recovering slightly to 7th place in September. This fluctuation in rank is indicative of a challenging period, as sales also saw a downward trend, decreasing from June's figures to a low in August before a modest recovery in September. In contrast, Nature's Grace and Wellness consistently improved or maintained its rank, holding steady at 6th place from July onwards, with sales peaking in August. Meanwhile, &Shine consistently outperformed Cresco Labs, maintaining a solid 5th rank throughout the period, although they experienced a sales drop in September. Savvy and Aeriz also presented competitive pressures, with Savvy's rank dropping from 6th to 9th by September, while Aeriz improved its position from 9th to 8th. These dynamics highlight the competitive pressures Cresco Labs faces and underscore the importance of strategic adjustments to regain and maintain a stronger market position.
Notable Products
In September 2024, the top-performing product from Cresco Labs was Lemon Bean (3.5g) in the Flower category, securing the number one rank with sales of 5880. Astropop Shake (28g) followed closely in second place, while Rollins (3.5g) dropped from its previous first-place position in August to third place. Bio Jesus (3.5g) maintained a consistent performance, holding onto the fourth rank for both July and September. V6 Haze Shake (28g) entered the top five for the first time in September, indicating a positive shift in consumer preference. Overall, there was notable movement in the rankings, with Rollins (3.5g) experiencing the most significant drop, while Lemon Bean (3.5g) rose to the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
