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Aug-2025
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Overview
Market Insights Snapshot
Cresco Labs has shown varied performance across different categories and states, with notable achievements and some areas of concern. In Illinois, Cresco Labs consistently performed well in the Vapor Pens category, improving its rank from 8th in May to 6th by August 2025, indicating a positive trajectory. However, the Flower category in Illinois saw a dip in June, falling to 16th but recovered back to 12th by August. This variability suggests a competitive market environment where Cresco Labs is holding its ground but facing challenges. In the Concentrates category, the brand maintained a stable position, bouncing back to 9th in July before settling at 10th in August, reflecting a steady demand for their products in this segment.
In Massachusetts, Cresco Labs' performance in the Vapor Pens category experienced a decline, dropping out of the top 30 by August 2025, which could signal a need for strategic adjustments in this market. Conversely, their Flower category presence remained relatively stable, although it slipped slightly from 18th in May to 20th by August. In Michigan, Cresco Labs made a notable entry into the top 30 for Vapor Pens by August, suggesting a growing acceptance and market penetration. Meanwhile, in Ohio, the brand showed improvement in the Flower category, climbing from 35th in May to 30th in August, indicating a strengthening foothold in that market. These mixed results across states and categories highlight both opportunities for growth and areas that may require strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Cresco Labs has shown a notable upward trend in its ranking, moving from 8th place in May 2025 to 6th place by August 2025. This improvement in rank is indicative of a positive trajectory in sales performance, as evidenced by a significant increase in sales from June to August. Despite this progress, Cresco Labs faces stiff competition from brands like Rove and (the) Essence, which consistently maintain higher ranks. Rove held steady at 5th place, while (the) Essence maintained a strong position in the top 4. Meanwhile, RYTHM and Savvy experienced fluctuations, with RYTHM dropping from 5th to 7th place, and Savvy slipping from 7th to 8th. These dynamics suggest that while Cresco Labs is gaining momentum, it must continue to innovate and strategize effectively to climb further up the ranks and close the gap with its leading competitors in the Illinois vapor pen market.
Notable Products
In August 2025, Pineapple Express (3.5g) maintained its position as the top-performing product for Cresco Labs, with sales reaching 7,949 units. GastroPop (3.5g) made a significant leap to second place, despite not being ranked in the previous two months, indicating a surge in popularity. Sugar Plum Sunset (3.5g) rose to the third position from its fifth place in June, showing a consistent upward trend in sales. Bubble Bath (3.5g) experienced a decline, moving from second place in June to fourth in August. Granny Apple (3.5g) entered the rankings for the first time in August, securing the fifth position, suggesting a potential new favorite among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
