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Oct-2025
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Overview
Market Insights Snapshot
Cresco Labs has shown varied performance across different states and product categories. In Illinois, the brand has experienced some fluctuations in its rankings. For instance, in the Concentrates category, Cresco Labs dropped from 5th place in August 2025 to 14th by October 2025, indicating a notable decline in market position. Conversely, their Flower category performance in Illinois has been relatively stable, maintaining a consistent position in the rankings with a slight improvement from 12th in July to 11th in October. This suggests a more resilient presence in the Flower market compared to the Concentrates segment.
In Massachusetts, Cresco Labs' performance in the Vapor Pens category has been less impressive, as they were not ranked within the top 30 in October 2025, similar to the previous months. However, their Flower category has shown improvement, moving from 20th place in July to 13th in October, indicating a growing market share in that segment. Meanwhile, in Michigan, Cresco Labs' presence in the Flower category was not significant enough to secure a top 30 ranking in July, but they managed to climb to 59th by September. This upward trend could be indicative of strategic shifts or market penetration efforts in the state. In Ohio, the brand's Flower category ranking dropped from 31st in July to 40th in October, reflecting a potential challenge in maintaining market competitiveness.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Cresco Labs has experienced a subtle yet notable shift in its market position from July to October 2025. Initially ranked 12th in July and August, Cresco Labs improved to 11th place by October. This upward movement, albeit modest, suggests a positive trajectory in their market strategy. However, Cresco Labs faces stiff competition from brands like Grassroots, which consistently ranks higher, maintaining a position within the top 10 throughout the same period. Meanwhile, Nature's Grace and Wellness and 93 Boyz are trailing slightly behind Cresco Labs, indicating a competitive cluster in the mid-tier rankings. Notably, Midweek Friday has shown fluctuations but remains a strong contender, often ranking higher than Cresco Labs. These dynamics highlight the competitive pressures Cresco Labs faces and underscore the importance of strategic initiatives to maintain and enhance its market position in the Illinois flower category.
Notable Products
In October 2025, Banana Macaroon (3.5g) emerged as the top-performing product for Cresco Labs, securing the number one rank with notable sales of 9434 units. McLaren (3.5g) showed significant improvement, climbing from fifth place in July to second place in October, with sales reaching 7052 units. Pineapple Express (3.5g), which held the top position in July and August, slipped to third place by October. Caribbean Colada (3.5g) entered the rankings for the first time in October, capturing the fourth spot. Kush Cream (3.5g) maintained its position at fifth place from September to October, indicating steady performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
