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Dec-2025
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Overview
Market Insights Snapshot
Cresco Labs has demonstrated notable performance across various cannabis categories, with significant movements observed in states like Illinois and Massachusetts. In Illinois, Cresco Labs showed a strong upward trend in the Concentrates category, climbing from 12th place in October to 6th place by December 2025. This improvement is underscored by a substantial increase in sales during this period. Conversely, their Flower category performance in Illinois saw a slight dip in December, moving from 10th place in November to 13th place, indicating potential challenges in maintaining consistent growth in this segment. In Massachusetts, Cresco Labs made significant strides in the Vapor Pens category, breaking into the top 30 in November and further improving their rank to 23rd by December, highlighting a positive reception in this market.
In Michigan, Cresco Labs' presence in the Flower category was not as prominent, as they were not ranked in the top 30 in recent months, which could be seen as a gap in their market penetration. However, they maintained a steady position in the Vapor Pens category, indicating a stable foothold in this segment despite not reaching the top tier. Meanwhile, in Ohio, Cresco Labs showed a promising trajectory in the Concentrates category, moving from outside the top 30 to 9th place by December, reflecting a strong market entry and growth. Their performance in the Flower category in Ohio, however, saw a decline, as evidenced by their drop from 39th to 43rd place over the months, suggesting potential areas for improvement in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Cresco Labs has shown a consistent performance with a slight fluctuation in its ranking over the last quarter of 2025. Starting at 9th place in September, Cresco Labs improved to 7th in November before settling at 8th in December. This movement reflects a competitive market where Cresco Labs is vying closely with brands like (the) Essence, which held a steady position around 7th and 8th, and Rove, which maintained a strong 6th place throughout. Despite not surpassing these competitors in rank, Cresco Labs experienced a significant increase in sales from September to November, indicating a positive trend in consumer preference or market penetration. Meanwhile, Daze Off and Bloom trailed behind, with Bloom showing a notable upward trajectory by moving from 11th to 9th, suggesting a potential future challenge to Cresco Labs' position. This competitive environment underscores the dynamic nature of the vapor pen market in Illinois, where Cresco Labs continues to be a significant player despite the intense rivalry.
Notable Products
In December 2025, the top-performing product from Cresco Labs was Joker OG in the Flower category, securing the first rank with notable sales figures of 8698 units. Sugarloaf Smalls followed closely in second place, maintaining a strong position among the top products. GastroPop claimed the third spot, demonstrating consistent demand. Pineapple Under The Sea rose from fifth place in November to fourth in December, showing significant improvement in its ranking. Conversely, Banana Cream Cake experienced a slight drop, moving from third in November to fifth in December, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
