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Jul-2025
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Overview
Market Insights Snapshot
Cresco Labs has demonstrated notable performance in the Illinois cannabis market, particularly in the Concentrates category. Over the months from April to July 2025, Cresco Labs improved its ranking from 16th to 9th, reflecting a consistent upward trend in this category. This positive movement is accompanied by a steady increase in sales, with a notable jump in July. In the Flower category, Cresco Labs also shows resilience, bouncing back to the 12th position in July after a dip in June. Meanwhile, in Vapor Pens, the brand maintained a relatively stable position, only slipping slightly in May before recovering in July. This stability in Vapor Pens suggests a strong foothold in Illinois.
In contrast, the performance in Massachusetts presents a mixed picture. Cresco Labs experienced a decline in the Flower category, dropping from 10th in April to 19th by July, which might indicate challenges in maintaining market share. The Vapor Pens category shows a similar trend, where the brand fell out of the top 25 by July. Meanwhile, in Michigan, Cresco Labs did not make it into the top 30 for Vapor Pens, suggesting a need for strategic adjustments in this state. In Ohio, Cresco Labs managed to break into the top 30 for Flower in June, though it slightly declined in July. Additionally, the brand entered the Vapor Pens ranking in July, marking a new presence in this category. These movements indicate that while Cresco Labs is experiencing growth and stability in some regions, there are opportunities for improvement and expansion in others.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Cresco Labs has shown a dynamic performance from April to July 2025. Despite starting at the 14th rank in April, Cresco Labs improved to the 12th position by May, though it slipped to 16th in June before recovering back to 12th in July. This fluctuation indicates a volatile market presence, with sales peaking in July. In contrast, Nature's Grace and Wellness maintained a relatively stable position, ranking consistently within the top 10 until dropping to 13th in July, while Grassroots held a steady rank around the 10th and 11th positions. Aeriz and Island also showed competitive stability, with Aeriz maintaining a top 11 position throughout and Island climbing from 21st to 14th by July. Cresco Labs' ability to rebound in rank by July suggests potential strategic adjustments or market responses that could be explored further with advanced data insights.
Notable Products
In July 2025, Pineapple Express (3.5g) emerged as the top-performing product for Cresco Labs, reclaiming its position at rank 1 with notable sales of 9,660 units. Rollins (3.5g) maintained a strong presence, securing the second spot, consistent with its previous rankings in April and May. LA Kush Cake (3.5g) made a notable entry into the rankings, achieving the third position. Cinnamon Milk (3.5g) followed closely in fourth place, marking its debut in the rankings. McLaren (3.5g) experienced a slight drop from fourth in June to fifth in July, indicating a shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
