Cresco Labs

Data Snapshot: Jun 11, 2024
Cresco Labs Cannabis Brand Logo
$5M+

May-2024

Sales

Decline

Trend

6-Month

353

Product Count

SKUs

Cresco Labs

Overview

Cresco Labs is an industry leader in vertically integrated, branded cannabis products strategically developed to cater to diverse customer needs. It holds a strong hold as the largest publicly traded, multi-state operator in the U.S, known for its consistent quality, experience, and widespread availability. With resilient performance in sales and strategic acquisitions, Cresco has positioned itself as a front-runner in the industry, featuring a robust portfolio that includes some of America's most popular cannabis brands.
Markets

Cresco Labs Locations

Product Trends

Cresco Labs Categories

Cresco Labs Sales

Market Insights Snapshot

Cresco Labs Historical Sales by Category

Cresco Labs has shown varied performance across different states and product categories over the past few months. In Arizona, the brand's presence in the Flower category was notable in February 2024 with a rank of 31, but it did not maintain a top 30 position in subsequent months. This indicates a need for the brand to reassess its strategy in Arizona to regain its standing. In contrast, Illinois has been a strong market for Cresco Labs, particularly in the Flower category where it consistently held the 7th position from February to April 2024 before dropping to 8th in May 2024. The brand also showed resilience in the Concentrates category, improving from 15th in February to 10th in April before a slight decline to 12th in May 2024. This suggests a generally positive trend, albeit with some fluctuations.

In Massachusetts, Cresco Labs experienced a mixed performance. The brand's rank in the Flower category improved from 26th in February to 19th in April, but it fell to 38th in May 2024, indicating inconsistency. Similarly, in the Vapor Pens category, Cresco Labs hovered around the lower end of the top 30, with ranks fluctuating between 25th and 32nd. Meanwhile, in Michigan, the brand did not manage to break into the top 30 for Vapor Pens, highlighting a challenging market environment. These trends suggest that while Cresco Labs has strongholds in certain states like Illinois, it faces significant challenges in others, necessitating a tailored approach to each market.

May-2024 Rank
Flower
Concentrates
Vapor Pens
8
12
10
38
32
35
Cresco Labs

Competitive Landscape

In the highly competitive Illinois flower market, Cresco Labs experienced a notable shift in its ranking and sales performance from February to May 2024. Initially holding the 7th rank, Cresco Labs dropped to the 8th position by May, indicating a slight decline in its competitive standing. This change is particularly significant when compared to Nature's Grace and Wellness, which improved its rank from 8th to 7th over the same period, suggesting a competitive edge over Cresco Labs. Additionally, Paul Bunyan showed a remarkable upward trend, climbing from the 16th rank in February to the 10th by May, which could pose a future threat to Cresco Labs if the trend continues. Meanwhile, Aeriz also improved its position from 10th to 9th, further intensifying the competition. Despite these shifts, Savvy maintained a stable 6th rank throughout the period, consistently outperforming Cresco Labs. These dynamics highlight the importance for Cresco Labs to strategize effectively to regain its competitive position in the Illinois flower market.

Cresco Labs market ranking for IL Flower

Cresco Labs

Notable Products

In May-2024, the top-performing product from Cresco Labs was Refresh - Pineapple Express (3.5g) in the Flower category, maintaining its number one rank for the fourth consecutive month with sales of $9123. Bio Jesus (3.5g) in the Flower category climbed to the second position with notable sales of $8510, showing a significant increase from previous months. Rollins (3.5g), also in the Flower category, secured the third spot, slightly dropping from its previous second place. New entries for May-2024 include Rise - Gas Station Sushi (3.5g) and Lemon Bean (3.5g) in the Flower category, ranking fourth and fifth respectively. These new entries indicate a shift in consumer preferences towards a broader variety of products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Refresh - Pineapple Express (3.5g)
Flower
1
1
1
1
Bio Jesus (3.5g)
Flower
3
3
3
2
Rollins (3.5g)
Flower
2
2
4
3
Rise - Gas Station Sushi (3.5g)
Flower
>5
>5
>5
4
Lemon Bean (3.5g)
Flower
>5
>5
>5
5
View product & sales data

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