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Jan-2026
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Overview
Market Insights Snapshot
In Illinois, Cresco Labs has demonstrated a consistent presence across multiple categories. In the Concentrates category, Cresco Labs maintained a steady ranking, hovering around the 9th to 12th positions from October 2025 to January 2026. This suggests a stable demand for their concentrates in the state. The Flower category saw Cresco Labs fluctuate slightly, peaking at the 10th position in November 2025 but remaining outside the top 10 in other months. However, their Vapor Pens consistently ranked 7th during the last three months of this period, indicating strong brand loyalty or preference in this product line within the state.
In Massachusetts, Cresco Labs has shown a notable improvement in the Flower category, climbing from 13th in October 2025 to 8th by January 2026. This upward trend suggests increasing consumer interest or successful marketing strategies in the state. Conversely, their performance in the Vapor Pens category, although improving from 35th to 26th, indicates that Cresco Labs is still working to establish a stronger foothold in this segment. Meanwhile, in Ohio, Cresco Labs faced challenges, particularly in the Flower category, where they did not break into the top 30. Despite this, they maintained a top 10 presence in Concentrates by January 2026, hinting at a niche market appeal in the state.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Cresco Labs has demonstrated a stable performance, maintaining its rank at 7th place from November 2025 through January 2026, after improving from 9th place in October 2025. This consistency is notable, especially in comparison to competitors like Rove, which held a steady 6th place throughout the same period, and RYTHM, which experienced a slight dip from 4th to 5th place in January 2026. Meanwhile, Bloom showed an upward trend, climbing from 11th to 8th place, indicating a growing market presence. (the) Essence saw a slight decline, moving from 7th to 9th place. Cresco Labs' stable rank amidst these shifts suggests a resilient market position, although the sales figures indicate a need to strategize for capturing more market share from higher-ranked competitors like Rove and RYTHM.
Notable Products
In January 2026, Permanent Cherry (3.5g) emerged as the top-performing product for Cresco Labs, securing the number one rank with sales reaching 12,278 units. Mango Mintality (3.5g) followed closely behind in second place, showing a strong performance with its rank improving from previous months. Pinnacle (3.5g) held the third position, maintaining a consistent presence in the top three. Sugarloaf Smalls (3.5g) slipped slightly to fourth place from its previous second-place rank in December 2025. Joker OG (3.5g) experienced a notable decline, dropping from the top rank in December 2025 to fifth in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
