.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Cresco Labs is stocked at 713 licensed dispensaries across Illinois, Michigan, and 5 other states, 160 of them in Illinois, with the deepest coverage in Chicago, Normal, Quincy, Springfield, and Champaign. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Cresco Labs’ mix tilted toward Flower at 50.26% share, but that anchor category contracted by 16.46% year over year and 16.13% month over month, pulling total performance down 9.90% YoY even as average price rose 12.74%. Vapor Pens held 38.94% share with a 4.30% MoM lift despite a 9.01% YoY decline, indicating near‑term recovery potential within a pressured annual comp; Concentrates, at 10.43% share, surged 49.57% YoY but slipped 14.82% MoM, suggesting volatility around a smaller base. In Illinois Vapor Pens, Cresco Labs sits at rank 11, implying room to gain if the 4.30% MoM rebound in that category continues while the 16.13% MoM contraction in Flower is contained; the pattern implies a portfolio pivot is forming toward higher‑priced inhalables as Flower deflates.
The combined effect of a 12.74% increase in average price alongside a 9.90% sales decline YoY indicates price mix is up while volume likely softened, with the 16.46% YoY drop in Flower and 9.01% YoY dip in Vapor Pens outweighing the 49.57% YoY growth in Concentrates. Given Vapor Pens’ 38.94% share and rank 11 positioning in Illinois, the 4.30% MoM gain suggests a near‑term path to improve rank if sustained, whereas the 16.13% MoM slide in the 50.26%‑share Flower category signals continued drag; the implication is that reallocating activation toward Vapor Pens and stabilizing Flower could convert mixed momentum into share capture, while accepting Concentrates’ 14.82% MoM volatility as a smaller but high‑growth lever.
Competitive Landscape
Cresco Labs sits at rank #11 in Illinois Vapor Pens for October 2026, down 2 positions year over year from #9 and down 2 positions versus July 2026’s #9, while its best month of the year was rank #6 in January 2026; by contrast, Select holds #1 after improving from #2 year over year with a 16.1% sales lift, and Fernway advanced from #10 to #2 on 222.0% YoY growth, outpacing Cresco Labs’ rank trajectory. With &Shine edging from #1 to #3 despite a 7.9% YoY increase and RYTHM steady at #4 on a 17.9% YoY gain, the competitive set is consolidating above Cresco Labs, implying that without a share recapture strategy Cresco Labs’ slide from #6 in January 2026 to #11 in October 2026 may persist as faster-rising peers widen the rank gap.
Notable Products
Cresco Labs leaned on newness in October 2026, with 172 products launched in the last six months accounting for 23.4% of sales, including Blue Neptune (3.5g) and Swoon (3.5g) in the top lineup. That level of turnover means a sizable share of the brand’s revenue comes from recent launches rather than long-standing items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
