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Mar-2025
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Overview
Market Insights Snapshot
In California, Gelato's performance across different categories has shown notable fluctuations. In the Edible category, the brand has consistently hovered around the lower rankings, slightly improving from 32nd in February 2025 to 31st in March 2025, indicating a marginal upward trend. However, in the Pre-Roll category, Gelato has demonstrated a more significant positive movement, climbing from 25th in February to 18th in March 2025. This improvement suggests a growing consumer preference for Gelato's Pre-Roll offerings. Meanwhile, in the Vapor Pens category, Gelato experienced a slight decline from 13th in December 2024 to 16th in March 2025, a shift that may warrant attention if the trend continues.
In Michigan, Gelato's presence in the Edible and Vapor Pens categories reflects a mixed performance. The brand has shown resilience in the Edible category, moving up the ranks from 34th in December 2024 to 23rd in March 2025, which indicates a positive reception among consumers. On the other hand, Gelato's Vapor Pens have seen a decline in ranking, falling from 22nd in December 2024 to 31st in March 2025. This downward trend in Vapor Pens could be a point of concern and may require strategic adjustments to regain market share. The contrasting movements in these categories highlight the varying consumer preferences and market dynamics that Gelato is navigating in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato experienced notable fluctuations in its ranking and sales from December 2024 to March 2025. Initially holding the 13th position, Gelato's rank slipped to 16th by March 2025, indicating increased competition. Despite this, Gelato's sales showed resilience, with a recovery in March 2025 to levels comparable to December 2024, suggesting effective strategies to counteract competitive pressures. Competing brands like Bloom maintained a steady 15th rank, while West Coast Cure improved from 16th to 14th, showcasing their upward momentum. Meanwhile, Papa's Herb and Clsics displayed variable rankings, with Clsics showing a significant sales increase in March 2025. These dynamics highlight the competitive pressures Gelato faces, emphasizing the need for strategic adjustments to regain its rank and capitalize on sales opportunities in the California vapor pen market.
Notable Products
In March 2025, the top-performing product for Gelato was Northern Lights Pre-Roll (1g) in the Pre-Roll category, securing the first position with notable sales of 6556 units. Following closely, Papaya Pre-Roll (1g) and MAC Pre-Roll (1g) took the second and third spots, respectively, indicating a strong preference for Pre-Roll products. Pineapple Sorbet Distillate Cartridge (1g) maintained its position at fourth place, consistent with its ranking in February, but showed an increase in sales to 5715 units. Gelonade Pre-Roll (1g) rounded out the top five, marking a significant entry into the rankings for March. Compared to previous months, the Pre-Roll category saw a rise in popularity, with several new entries dominating the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
