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Nov-2025
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Overview
Market Insights Snapshot
Gelato's performance across various categories and states has shown notable fluctuations. In California, the brand's ranking in the Edible category has consistently remained outside the top 30, indicating a need for improvement in this sector. However, their position in the Pre-Roll category has been relatively stable, with a slight improvement from 21st in September to 19th in November 2025. This suggests a strengthening presence in the Pre-Roll market. Meanwhile, the Vapor Pens category in California has seen Gelato maintain a consistent 19th rank in October and November, demonstrating steady performance despite fluctuations in sales volume.
In Michigan, Gelato's performance in the Concentrates category has been more volatile, with a significant drop to 65th place in October before recovering to 42nd in November 2025. This indicates potential challenges in maintaining a consistent market share in Concentrates. On the other hand, Gelato has shown resilience in the Edible category, returning to the 17th position in November after a dip in the rankings. However, the Vapor Pens category presents a challenge, with Gelato slipping from 47th in August to 54th in November, suggesting a possible decline in consumer interest or increased competition in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has maintained a consistent presence, ranking 19th in both August and October 2025, although it briefly slipped to 21st in September before rebounding. This stability is noteworthy given the fluctuations observed among competitors. For instance, ABX / AbsoluteXtracts showed a notable improvement, climbing from 24th in September to 20th in November. Meanwhile, Papa's Herb consistently held its 17th position, indicating strong market performance. Interestingly, UP! demonstrated significant upward momentum, moving from 22nd in September to 18th by November, surpassing Gelato in the rankings. Despite these shifts, Gelato's sales figures remained robust, particularly in October and November, suggesting that while its rank fluctuated, consumer demand remained strong. This competitive analysis highlights the dynamic nature of the vapor pen market in California and underscores the importance for Gelato to strategize effectively to maintain and improve its market position.
Notable Products
In November 2025, the top-performing product for Gelato was the Blueberry Dream Pre-Roll (1g), taking the first rank with notable sales reaching 7458 units. The Grape Pie Pre-Roll (1g) climbed to second place, slightly down from its previous fourth position in October. Gelonade Pre-Roll (1g) secured the third spot, marking its debut in the rankings. Strawberry Cough Pre-Roll (1g), which held the top rank in September and October, fell to fourth place. Pineapple Punch Pre-Roll (1g) rounded out the top five, dropping from third position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
