.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In California, Gelato has shown a promising upward trajectory in the Edible category, with its ranking improving from 35th in October to 32nd by December 2025. This movement indicates a positive reception in the market, especially considering their sales boost in December, reaching over $105,000. However, the brand's performance in the Pre-Roll and Vapor Pens categories remains relatively stable, with minor fluctuations in rankings. Notably, Gelato maintained its 21st position in Pre-Rolls from November to December, while the Vapor Pens category experienced a slight dip to 21st in December after being 18th in October.
In contrast, Michigan presents a mixed picture for Gelato. The brand's performance in the Concentrates category saw significant fluctuations, with rankings dropping to 66th in October before rebounding to 41st by December. This volatility suggests potential challenges in maintaining a steady presence. Meanwhile, the Edible category witnessed a decline, as Gelato fell out of the top 20 by December, indicating a need for strategic adjustments. In Vapor Pens, although Gelato improved its position from 55th in November to 42nd in December, it still remains outside the top 30, highlighting room for growth in this category.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Gelato has shown a dynamic performance over the last few months. Despite a slight dip in rank from 18th in October 2025 to 21st in December 2025, Gelato's sales have consistently increased, reaching a peak in December. This suggests a strong consumer preference that isn't fully reflected in the rankings. Notably, Micro Bar has maintained a competitive edge, consistently ranking higher than Gelato, which could be attributed to their slightly higher sales figures. Meanwhile, Muha Meds has fluctuated in rank but ended December 2025 at the 20th position, just ahead of Gelato, indicating a close competition. ABX / AbsoluteXtracts and Oakfruitland have shown upward trends, with Oakfruitland closing the gap in December, potentially posing a future threat to Gelato's market share. These insights highlight the importance for Gelato to strategize on maintaining sales momentum while improving its rank amidst fierce competition.
Notable Products
In December 2025, the top-performing product for Gelato was Citrus Punch Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 6768 units. Vanilla Sky Pre-Roll (1g) followed closely as the second top product. Grape Pie Pre-Roll (1g) ranked third, having dropped from second place in November. Northern Lights Pre-Roll (1g) climbed back into the rankings, reaching fourth place after not being ranked in previous months. Cereal Milk Pre-Roll (1g) rounded out the top five, maintaining a consistent presence in the rankings despite a slight drop from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
