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Aug-2025
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Overview
Market Insights Snapshot
In California, Gelato has shown varied performance across different product categories. In the Edibles category, the brand saw a decline, dropping out of the top 30 by July 2025, which indicates a challenge in maintaining its market presence in this segment. On the other hand, Gelato's Pre-Rolls have maintained a relatively stable position, fluctuating between 17th and 20th place over the months, suggesting a consistent consumer base. Vapor Pens also experienced a slight decline, moving from 17th to 19th position, which might be a point of concern given the competitive nature of this category.
Meanwhile, in Michigan, Gelato's performance in the Edibles category has been more favorable, with rankings moving from 16th to 14th before stabilizing at 16th again, reflecting a resilient demand. However, the Vapor Pens category tells a different story, as Gelato fell out of the top 30 by June 2025 and continued to slide further. This decline in Vapor Pens could be indicative of shifting consumer preferences or increased competition. Overall, Gelato's performance across these states highlights the varying dynamics of the cannabis market, with opportunities for growth in some areas and challenges in others.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has experienced notable shifts in its market position from May to August 2025. Initially ranked 17th in May and June, Gelato saw a decline to 19th place by July and maintained this position in August. This downward trend in rank coincides with a decrease in sales, suggesting a potential loss of market share. In contrast, Papa's Herb has consistently performed well, maintaining its 18th position in May and August, with a significant sales increase in August, potentially drawing customers away from Gelato. Meanwhile, Flavorade has shown a strong upward trajectory, climbing from 23rd in May to 17th by July and August, with sales surpassing Gelato's by the end of the period. This competitive pressure from both established and emerging brands highlights the need for Gelato to innovate and strategize effectively to regain its competitive edge in the California vapor pen market.
Notable Products
In August 2025, Gelato's top-performing product was the Sour Diesel Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank with impressive sales of 8,863. The Headband Pre-Roll (1g) also performed well, securing the second position, although its sales slightly decreased from the previous month. Cereal Milk Pre-Roll (1g) entered the rankings for the first time, taking the third spot. The Papaya Pre-Roll (1g), which was previously in the top position in July, dropped to fourth place. Lastly, Last Bites - Cookies & Cream White Chocolate Cones 10-Pack (200mg) in the Edible category maintained a presence in the top five, ranking fifth, despite a decline from its May ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
