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Jan-2026
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Overview
Market Insights Snapshot
In the state of California, Gelato has shown a consistent presence in the cannabis market, particularly in the Vapor Pens category. Over the four-month period from October 2025 to January 2026, Gelato's ranking in Vapor Pens improved slightly from 19th to 18th, indicating a stable performance with a slight upward trend in consumer preference. In contrast, while the Edible category saw a minor fluctuation, with Gelato moving from 35th to 33rd, it is notable that they remained outside the top 30, suggesting potential areas for growth. Meanwhile, in the Pre-Roll category, Gelato experienced a slight decline, moving from 19th to 22nd, which could indicate increasing competition or shifting consumer preferences.
In Michigan, Gelato's performance has been varied across different categories. The brand did not make it into the top 30 for Concentrates, which highlights a significant opportunity for improvement in this segment. However, Gelato maintained a strong presence in the Edible category, despite a drop from 19th to 22nd, indicating a solid consumer base but with potential challenges in maintaining market share. The Vapor Pens category showed some volatility, with rankings fluctuating from 47th to 41st, suggesting a dynamic competitive landscape. These movements suggest that while Gelato has a foothold in certain segments, there are clear opportunities for strategic growth and market penetration in others.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has shown a dynamic performance from October 2025 to January 2026. During this period, Gelato's rank fluctuated, starting at 19th in October, dropping to 22nd in December, and then rising to 18th by January. This indicates a resilient recovery despite the competitive pressures. Notably, Dabwoods Premium Cannabis experienced a downward trend, moving from 13th to 16th, which may have provided Gelato an opportunity to improve its standing. Meanwhile, UP! demonstrated a significant upward movement, climbing from 22nd to 17th, suggesting a strong competitive force. Micro Bar maintained a relatively stable position, ending at 20th, while ABX / AbsoluteXtracts improved its rank from 24th to 19th, indicating a potential threat to Gelato's market share. These shifts highlight the importance for Gelato to leverage its recent sales recovery and focus on strategic marketing to bolster its position in this competitive market.
Notable Products
In January 2026, Blueberry Dream Pre-Roll 1g maintained its top position as the leading product for Gelato, with sales reaching 7,058 units. Headband Pre-Roll 1g emerged as the second-ranked product, closely followed by Chem Dawg Pre-Roll 1g in third place. Sour Diesel Pre-Roll 1g secured the fourth spot, while Vanilla Sky Pre-Roll 1g, which was ranked second in December 2025, dropped to fifth place. Notably, Blueberry Dream Pre-Roll 1g has consistently held the number one rank since November 2025. The rankings indicate a stable preference for pre-roll products, with minor shifts in positions among the top contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
