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Apr-2025
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Overview
Market Insights Snapshot
Gelato has demonstrated notable progress in the California cannabis market, particularly within the Edible category. Starting the year outside the top 30, Gelato managed to climb to 28th position by April. This upward trajectory is a positive indicator of their growing presence and acceptance in a competitive market. Meanwhile, in the Pre-Roll category, Gelato's ranking fluctuated, but it remained within the top 25, indicating a relatively stable performance. However, the Vapor Pens category showed a decline from 13th to 17th place, suggesting potential challenges or increased competition in that segment.
In Michigan, Gelato's performance in the Edible category was commendable, with a significant leap from 36th to 20th place over four months, highlighting strong growth and consumer interest. Conversely, their Vapor Pens category ranking showed a downward trend, moving from 23rd to 27th place by April. This decline might reflect market dynamics or shifts in consumer preferences that Gelato may need to address. Despite these mixed results, Gelato's ability to improve its position in key categories reflects its potential for further market penetration and success.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has experienced a notable shift in its market position from January to April 2025. Initially ranked 13th in January, Gelato has seen a decline to 17th by April. This downward trend is indicative of increased competition and market dynamics. Brands like Bloom and West Coast Cure have maintained relatively stable rankings, with Bloom consistently hovering around the 15th position and West Coast Cure showing a slight fluctuation but ultimately returning to 16th place in April. Meanwhile, Papa's Herb has shown resilience, improving its rank slightly from 19th in January to 18th in April, despite a dip in March. The competitive pressure is further highlighted by Sauce Essentials, which, although not consistently in the top 20, managed to climb to 19th in April. These dynamics suggest that while Gelato remains a significant player, it faces challenges from both established and emerging brands, necessitating strategic adjustments to regain its competitive edge in the California vapor pen market.
Notable Products
In April 2025, Skywalker OG Pre-Roll (1g) emerged as the top-performing product for Gelato, climbing from fifth place in January to first, with notable sales reaching 7924 units. Strawberry Gelato Pre-Roll (1g) consistently held the second position, maintaining strong sales throughout the months. Northern Lights Pre-Roll (1g) dropped from first place in March to third in April, indicating a slight decline in its sales momentum. Strawberry Cough Pre-Roll (1g) debuted in the rankings in April, securing the fourth position. Sour Diesel Pre-Roll (1g) also entered the rankings, finishing the month in fifth place, marking new entries in the top five for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
