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Jun-2024
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Overview
Market Insights Snapshot
Gelato's performance across various categories and states shows a mixed yet insightful trend. In California, the brand has maintained a steady presence in the Vapor Pens category, consistently holding a top 10 position from March to June 2024. However, in the Edible category, Gelato's ranking has seen a gradual decline, dropping from 26th in March to 30th in June. This downward trend in Edibles could be indicative of either increased competition or a shift in consumer preference within the state. In the Pre-Roll category, Gelato experienced a slight dip but managed to stabilize its position at 21st in both May and June, suggesting a relatively stable demand in this segment.
In Michigan, Gelato's performance in the Edible category has been more volatile. Despite not being in the top 30 in March, the brand climbed up to rank 35 in May before slipping to 38 in June. This fluctuation could reflect seasonal changes or marketing efforts impacting consumer behavior. For Vapor Pens, Gelato's ranking remained relatively stable, oscillating between 24th and 26th positions from March to June. The consistent sales figures in this category imply a loyal customer base or effective product quality. Notably, the absence of Gelato in the top 30 for the Edible category in March highlights a challenging start to the year in Michigan, contrasting with its stronger performance in the following months.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Gelato has shown consistent performance, maintaining its rank at 9th position from April to June 2024. However, it faces stiff competition from brands like Turn, which has seen a notable rise in rank from 9th in March to 7th in June, indicating a strong upward trend in sales. Similarly, Jetty Extracts has maintained a higher rank, consistently holding the 7th or 8th position, suggesting a stable market presence. On the other hand, Rove and Bloom have fluctuated around the 10th and 11th positions, with Rove showing a slight improvement in June. These dynamics highlight the competitive pressure on Gelato to innovate and enhance its market strategies to climb higher in the rankings and boost sales.
Notable Products
For Jun-2024, the top-performing product from Gelato is Classic - Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the 1st rank with notable sales of 9197 units. White Widow Distillate Cartridge (1g), also in Vapor Pens, slipped to the 2nd position from its previous first place in both May-2024 and Apr-2024. Classic - Blueberry Cobbler Live Resin Cartridge (1g) re-entered the rankings at 3rd place after being unranked for the past months. Pink Cookies Pre-Roll (1g) made its debut in the rankings at 4th position. Classic- Jack Herer Distillate Cartridge (1g) entered the rankings at 5th place, marking its first appearance.
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