.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Gelato’s May 2026 mix leans into Vapor Pens at 51.39% share with a month-over-month gain of 16.98% but a year-over-year decline of 23.39%, while Pre-Roll holds 22.10% share with 9.89% MoM growth and a 20.01% YoY drop, indicating recovery in volume despite a 5.84% YoY average price decrease across the brand. Edible represents 21.36% share with a 2.20% MoM contraction and a 15.29% YoY decline, whereas Flower, at 3.98% share, grew 6.53% MoM and 24.60% YoY, and Concentrates compressed to 1.18% share with a 33.67% MoM and 61.53% YoY fall; together these shifts imply Gelato is consolidating around two volume engines—Vapor Pens and Pre-Roll—while trimming exposure to Concentrates and letting Flower act as a small but expanding hedge.
With Vapor Pens ranked 21 in California for May 2026, the 16.98% MoM rebound alongside a 23.39% YoY slide suggests Gelato’s near-term momentum is tied to promo-driven or mix-led volume more than price, and the Pre-Roll 9.89% MoM uptick paired with a 20.01% YoY decline points to similar elasticity. Edible’s 2.20% MoM dip against a 15.29% YoY contraction, contrasted with Flower’s 24.60% YoY growth on just 3.98% share, indicates headroom in value-tier inhalables while higher-priced niches lag, implying Gelato’s competitive posture is mid-market inhalables first, with Flower as an opportunistic growth pocket and Concentrates de-prioritized after a 33.67% MoM and 61.53% YoY retrenchment.
Competitive Landscape
Gelato sits at rank 21 in CA Vapor Pens in May 2026, down 5 positions year over year from rank 16, while holding flat versus three months ago at rank 21; that decline contrasts with Jetty Extracts climbing from rank 5 to rank 3 alongside a 40.6% YoY sales increase and Raw Garden holding rank 2 with a 14.7% YoY sales gain, even as category leader STIIIZY remains at rank 1 despite a 4.9% YoY decline. Gelato’s current position is also far from its peak rank 9 in June 2024 and trails Plug Play, which slipped from rank 3 to rank 4 with a 14.2% YoY sales drop; this pattern implies Gelato is losing relative share in a bifurcating field where a few competitors are consolidating top-five positions and mid-pack mobility is tightening.
Notable Products
White Widow Pre-Roll (1g) posted the standout movement in May 2026 with +125.6% month over month and a rank at 3, outpacing Citrus Punch Pre-Roll (1g) at rank 1 with +86.0% and Northern Lights Pre-Roll (1g) at rank 2 with +89.3%. In contrast, Last Bite - Birthday Cake Chocolate Mini Sugar Cones 10-Pack (200mg) fell -17.8% and sits at rank 10, while Mango Dream Pre-Roll (1g) slipped -1.4% at rank 8. With five of the top ten products in Pre-Roll and two in Vapor Pens, the gains clustered at the top three ranks indicate a pivot toward inhalables driving shelf leadership over confections.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
