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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Gelato is stocked at 784 licensed dispensaries across Michigan, California, and 2 other states, 413 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Grand Rapids, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Gelato’s mix tilted away from Vapor Pens as share fell to 45.55% with year-over-year at -1.16% and month-over-month at -7.47%, while Pre-Roll rose to 26.64% share with +12.48% YoY and +7.56% MoM, and Edible expanded to 22.60% share with +18.45% YoY and +13.13% MoM; meanwhile, Flower contracted to 3.05% share with -32.63% YoY and -49.78% MoM and Concentrates slipped to 2.16% share with -11.93% YoY and -15.71% MoM. Despite a -20.68% YoY price move to an average of $8.42 and a Vapor Pens category rank of 25 in California, category breadth cushioned topline with brand-level sales up 4.35% YoY, implying Gelato is redistributing volume toward Pre-Roll and Edible to offset softening in inhalable segments.
The pattern suggests a strategic pivot from a Vapor Pens-led profile toward value-accessible formats, evidenced by Pre-Roll and Edible together accounting for 49.23% share alongside double-digit YoY gains of +12.48% and +18.45%, respectively, while core inhalables retrenched with Vapor Pens at -7.47% MoM and Flower at -49.78% MoM. With Edible’s +13.13% MoM growth outpacing Pre-Roll’s +7.56% and the average price down 20.68% YoY, Gelato’s positioning is trending toward price-sensitive, non-flower occasions, which implies future merchandising and innovation should prioritize Pre-Roll and Edible to maintain momentum while stabilizing Vapor Pens at rank 25 in California.
Competitive Landscape
Gelato sits at rank #25 in CA Vapor Pens in October 2026, down 6 positions year over year from #19 and 4 spots below its July 2026 mark of #21, while also trailing its all-time peak of #12 from October 2024; meanwhile, STIIIZY held #1 with a -9.4% YoY sales change and Jetty Extracts climbed from #4 to #3 with +45.8% YoY sales, indicating Gelato’s relative share is sliding as leaders either retain top ranks or gain momentum. With Raw Garden steady at #2 alongside +28.2% YoY sales and Jeeter jumping from #9 to #5 with +61.1% YoY sales, the combination of Gelato’s -6 rank change year over year and -4 versus July 2026 points to a downward trajectory that implies future shelf presence risk unless a reversal reclaims mid-teen ranks.
Notable Products
Gelato prices below peers on average, with October 2026 pricing 11.7% under similar products, and key items like Strawberry Cough Pre-Roll (1g) at 25.4% under category averages while some edibles price above. This mix of mostly lower-priced vapor pens and pre-rolls alongside premium-priced edibles points to sales leaning on value in inhalables and higher tags on select confections.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
