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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Gelato is stocked at 782 licensed dispensaries across Michigan, California, and 2 other states, 414 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Flint, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Gelato’s mix concentrated further into Vapor Pens at 49.40% share, where category sales rose 2.82% year over year and 5.23% month over month, while Pre-Roll expanded to 24.74% share with 10.12% YoY and 2.40% MoM growth. Offsetting that, Edible contracted to 18.73% share with a 23.74% YoY decline and a 5.08% MoM drop, and Concentrates fell to 1.79% share with a 45.62% YoY decline and a 25.38% MoM slide; Flower held 5.34% share with a 54.37% YoY gain but a 2.88% MoM dip. Despite a 10.96% YoY decrease in average price to $10.58 and brand-level sales down 1.79% YoY, Gelato’s category tilt toward Vapor Pens and Pre-Roll, alongside a Vapor Pens rank of 22 in California, implies a strategy anchored in higher-velocity inhalables where incremental MoM gains can offset weakness in Edible and Concentrates.
The shift toward Vapor Pens (+5.23% MoM) and Pre-Roll (+2.40% MoM), coupled with price compression (-10.96% YoY on average price) and Edible’s contraction (-5.08% MoM), implies Gelato is trading mix toward faster-turn, value-sensitive formats to stabilize volume while ceding premium niche space in Concentrates (-25.38% MoM) and accepting volatility in Flower (-2.88% MoM after a 54.37% YoY surge). With Vapor Pens at 49.40% share and a rank position of 22 in California, the pattern suggests Gelato’s near-term positioning benefits more from deepening penetration within inhalables than from reviving Edible or Concentrates, prioritizing share capture where sequential momentum (+5.23% MoM in Vapor Pens) can compound even as overall brand sales are down 1.79% YoY.
Competitive Landscape
Gelato sits at rank #22 in CA Vapor Pens in August 2026, down 3 positions from #19 year over year, and 1 position from #21 in May–June 2026, while remaining 10 spots below its peak at #12 from October 2024; meanwhile, STIIIZY held at #1 year over year with a -10.6% sales change and Jetty Extracts climbed from #4 to #3 on 40.6% YoY sales growth, indicating share is consolidating upward as Gelato’s slippage of 3 ranks YoY and 1 rank versus 3 months suggests mid-tier erosion rather than temporary volatility.
Notable Products
Strawberry Cough Pre-Roll (1g) delivered the standout move with a +57.4% month-over-month surge to rank 1, while Skywalker OG Pre-Roll (1g) slid -28.5% to rank 3, a divergence that reorders the top tier. Papaya Pre-Roll (1g) also declined -24.0% at rank 9, and with eight of the top ten shifting positions relative to August rankings, the combined up-and-down swings point to rotation within the lineup rather than a single-winner trend. Nine of the top ten are Pre-Roll SKUs, and the top five are entirely Pre-Rolls, concentrating category exposure at 100% in the top five and 90% in the top ten; that concentration, paired with a +57.4% leader and two declines over -20%, implies Gelato is leaning into Pre-Rolls while accepting sharper SKU-level volatility to capture share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
