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Sep-2025
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Overview
Market Insights Snapshot
In the state of California, Gelato has shown varied performance across different cannabis categories. In the Edible category, Gelato has struggled to break into the top 30, maintaining a position in the low 30s from June to September 2025. This indicates a potential area for improvement or increased competition in this category. The Pre-Roll category has seen Gelato holding a steady position, albeit with a slight decline from 18th in June to 21st in September. Meanwhile, the Vapor Pens category experienced a more noticeable drop from 17th in June to 24th in September, suggesting a need for strategic adjustments to regain market presence.
In Michigan, Gelato's performance presents a mixed picture. The Edible category has shown consistency, with Gelato maintaining a solid position around 16th to 17th place. This stability could suggest a loyal customer base or effective product offerings in this category. However, the Vapor Pens category tells a different story, with Gelato's rank slipping from 42nd in June to 50th by September, indicating potential challenges in maintaining market share. Notably, Gelato did not appear in the top rankings for Concentrates in June, but by July, it entered at 68th place, highlighting an area that might be explored for growth or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has experienced notable fluctuations in its market position from June to September 2025. Initially ranked 17th in June, Gelato saw a decline to 24th by September, indicating a downward trend in its market presence. This shift is particularly significant when compared to competitors like Sauce Essentials, which also experienced a rank drop from 18th to 25th, and Punch Extracts / Punch Edibles, which fell from 19th to 26th. Meanwhile, Eighth Brother, Inc. improved its rank from 26th to 22nd, suggesting a potential shift in consumer preference or marketing strategy. These movements highlight a competitive and dynamic market where Gelato's sales and rank are influenced by both internal strategies and external market forces.
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Notable Products
In September 2025, Gelato's Strawberry Cough Pre-Roll emerged as the top-performing product, achieving the number one rank with notable sales of 5,282 units. Northern Lights Pre-Roll secured the second position, maintaining a strong presence despite a slight drop from its top rank in June. Sour Diesel Pre-Roll, which was previously ranked first in August, slipped to third place in September. The Last Bites - Cookies & Cream White Chocolate Cones 10-Pack made a notable entry into the top rankings, securing the fourth position. Headband Pre-Roll rounded out the top five, experiencing a consistent decline from its peak position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
