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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Gelato's performance in the Edible category has shown a downward trend, slipping from 29th place in April 2025 to falling out of the top 30 by July 2025. This decline is mirrored in their sales figures, which have decreased consistently over the months. On the other hand, Gelato's standing in the Pre-Roll category has improved slightly, moving up from 19th to 17th place, despite a marginal drop in sales from June to July. Their performance in the Vapor Pens category remained stable at 17th place for the first three months but slipped to 19th place by July, indicating a potential area for concern as sales decreased significantly during this period.
In Michigan, Gelato's Edible category has shown a positive trajectory, climbing from 18th to 16th place before settling back at 18th by July 2025. This consistent presence in the top 20 may reflect a stable consumer base. However, in the Vapor Pens category, Gelato has experienced a notable decline, dropping from 26th place in April to 38th by July, which could be indicative of increased competition or shifting consumer preferences. Despite this, their sales figures for Vapor Pens have shown a slight rebound from June to July, suggesting potential for recovery.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has experienced notable fluctuations in its ranking over the past few months. Starting from a steady 17th position in April through June 2025, Gelato saw a dip to 19th place in July. This decline in rank coincides with a decrease in sales from June to July, suggesting a potential challenge in maintaining market share. In contrast, Flavorade improved its rank from 22nd in April to 17th in July, indicating a significant upward trend in sales performance. Meanwhile, Papa's Herb maintained a consistent presence around the 18th position, with a slight dip in June but recovering by July. Similarly, Sauce Essentials held its ground at the 20th position, showing stable sales figures. The competitive dynamics suggest that while Gelato remains a key player, it faces increasing pressure from brands like Flavorade, which are gaining momentum in the California vapor pens market.
Notable Products
In July 2025, Gelato's top-performing product was Papaya Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with a notable sales figure of 7983. Sour Diesel Pre-Roll (1g) maintained its strong position at rank two, showing consistent performance from the previous month. Headband Pre-Roll (1g) emerged as a new contender, securing the third spot, while Pineapple Punch Pre-Roll (1g) dropped from third to fourth place. Citrus Punch Pre-Roll (1g) entered the rankings at fifth place, indicating a new interest in this product. Overall, the rankings reveal a dynamic shift in consumer preferences, with Papaya Pre-Roll gaining significant traction over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
