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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Gelato is stocked at 872 licensed dispensaries across California, Michigan, and Arizona, 446 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Diego, San Francisco, and Santa Rosa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Gelato’s mix tilted further toward Vapor Pens at 47.12% share with a 4.45% month-over-month lift despite a 7.01% year-over-year decline, while Pre-Roll expanded to 25.91% share on 20.88% MoM growth and 10.72% YoY growth. Edible contracted on a 18.96% YoY drop but inched up 1.37% MoM at a 19.51% share, and Flower whipsawed with an 82.21% YoY surge offset by a 26.75% MoM pullback at 4.50% share. Concentrates jumped 55.66% MoM even with a 6.40% YoY decline, holding 2.96% share. Across the portfolio, this configuration implies Gelato is trading into faster-turn formats month-to-month while carrying year-over-year drag in key pillars, a mix that can buffer near-term volatility but caps annual momentum.
The pattern suggests positioning anchored in convenience-led formats: Vapor Pens’ 4.45% MoM rise alongside Pre-Roll’s 20.88% MoM gain concentrates nearly 73.03% of sales in on-the-go segments, even as Vapor Pens posts a 7.01% YoY decline and Edible falls 18.96% YoY. With Flower’s 82.21% YoY spike failing to scale at just 4.50% share and Concentrates’ 55.66% MoM pop from a 2.96% base, Gelato’s growth lever skews toward deepening penetration in Vapor Pens and Pre-Roll rather than expanding smaller categories. Given a 7.24% YoY drop in average price and a July 2026 Vapor Pens rank of 21 in California, the mix indicates a value-leaning stance aimed at defending share in core formats while accepting softer premium elasticity in Edible.
Competitive Landscape
Gelato ranks #21 in California Vapor Pens in July 2026, down 2 positions year over year from #19 and up 2 spots since April 2026 from #23, while its historical peak was #11 in July 2024; in contrast, Jetty Extracts advanced from #4 to #3 with 41.7% YoY sales growth and Plug Play slipped from #3 to #4 with an 8.5% YoY sales decline, and STIIIZY held #1 despite a 6.8% YoY sales contraction. The combination of a 2-rank YoY slide and a 2-position recovery over the last three months signals Gelato is stabilizing mid-pack but needs a catalyst to regain momentum toward its #11 ceiling.
Notable Products
Skywalker OG Pre-Roll (1g) posted the largest month-over-month gain at 69.3% and climbed to rank 2, while Sour Diesel Pre-Roll (1g) rose 68.8% to rank 3, indicating a sharp shift toward legacy strain demand; meanwhile Mango Dream Pre-Roll (1g) fell 37.3% at rank 10 against a category where Chem Dawg Pre-Roll (1g) held rank 1 with a 30.0% lift. Eight of the top ten are Pre-Roll SKUs, and the leader’s $36,263 contrasts with mid-pack lifts like Gelonade Pre-Roll (1g) at +44.4% and Grape Pie Pre-Roll (1g) at +22.5%, implying that July 2026 momentum concentrates in classic strain names rather than breadth expansion. The pattern implies Gelato is consolidating share around a few fast-rising Pre-Roll flagships, suggesting a focus on deepening distribution and promotional cadence for top strains over launching incremental variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
