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Oct-2025
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Overview
Market Insights Snapshot
In California, Gelato's performance across various categories presents a mixed picture. The brand has maintained a consistent presence in the Pre-Roll and Vapor Pens categories, with rankings hovering around the top 20. Notably, Gelato's Pre-Roll category saw an upward movement, improving from 21st in September to 18th in October, which aligns with a positive sales trend that reached 641,858 units in October. However, the Edible category tells a different story, as Gelato dropped out of the top 30 by October, indicating a decline in market presence and sales, which fell to 80,740 units. Such shifts highlight the importance of category-specific strategies to maintain competitiveness.
In Michigan, Gelato's performance varies significantly across categories. The Edible category shows a stable ranking, remaining at 18th place from September to October, although sales experienced a slight decline. Meanwhile, the Concentrates category presents a more challenging landscape, as Gelato failed to make it into the top 30 in October after being ranked 60th in both July and September. This drop suggests that the brand might need to reassess its positioning and offerings in this segment to regain traction. On the other hand, the Vapor Pens category saw a positive shift, with Gelato climbing back to 46th place in October, indicating some regained momentum in this competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gelato has experienced fluctuations in its rankings from July to October 2025, indicating a dynamic market environment. In July, Gelato held the 19th position, maintaining this rank in August, before slipping to 22nd in September, and then recovering to 19th in October. This volatility can be attributed to the performance of competitors such as Flavorade, which consistently ranked higher than Gelato until October, when it dropped to 21st place. Meanwhile, Papa's Herb showed a steady upward trend, improving from 20th to 17th position by October, potentially capturing market share from Gelato. Another competitor, UP!, made significant strides, moving from 25th in July to 18th in October, surpassing Gelato in the process. Despite these challenges, Gelato's sales rebounded in October, suggesting resilience and potential for regaining lost ground in the coming months.
Notable Products
In October 2025, the top-performing product from Gelato was Strawberry Cough Pre-Roll (1g) in the Pre-Roll category, maintaining its position at rank 1 with impressive sales of 7,991 units. Skywalker OG Pre-Roll (1g) climbed to the second position from fifth in September, showcasing a significant improvement in its market performance. Pineapple Punch Pre-Roll (1g) secured the third spot, indicating a consistent presence in the top rankings since July. Grape Pie Pre-Roll (1g) re-entered the rankings at fourth place, highlighting a resurgence in interest. Lastly, Gelonade Pre-Roll (1g) debuted at rank five, marking its entry into the top five for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
