Data Snapshot: Sep 06, 2026
$1M+

Aug-2026

Sales

Strong Growth

Trend

6-Month

326

Product Count

SKUs

$22.8

Avg Price

2.7%

YoY Sales Change

12.5%

YoY Price Change

Papa's Herb™ is a family-oriented, affordable cannabis brand that focuses on value and quality, seeking to cater to the wider public. With an ethos "by the people, for the people," it supports generational family farms by procuring from regulated providers throughout various regions. This versatile brand offers a variety of products including popular strains like Lemon Cherry Gelato, providing consumers with a wide range of effects due to the naturally occurring cannabinoids in cannabis.
Papa's Herb

Where to Buy

Papa's Herb is stocked at 424 licensed dispensaries across California, New York, and 4 other states, 252 of them in California, with the deepest coverage in Sacramento, Los Angeles, Fresno, San Diego, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Papa's Herb Sales

Market Insights Snapshot

Papa's Herb Historical Sales by Category

Papa's Herb concentrated 75.71% of August 2026 sales in Vapor Pens while holding rank 10 in Vapor Pens in Saskatchewan; within that anchor category, sales fell 9.34% year over year and 5.79% month over month, while the brand’s overall sales were up 2.73% year over year and average price rose 12.49%. Flower expanded to 14.74% share with a 510.89% year-over-year surge but contracted 34.90% month over month, and Pre-Roll accounted for 9.56% share with declines of 16.29% year over year and 6.60% month over month; together these shifts point to a portfolio leaning on a high-price average of $22.80 and a heavier mix beyond Vapor Pens to offset category softness.

The pattern implies Papa's Herb is trading a portion of Vapor Pen volume for higher-priced Flower and defending base volume with lower-priced Pre-Roll, a barbell that can stabilize rank 10 positioning if Vapor Pen declines moderate by more than 5.79% month over month and Flower volatility cools from a 34.90% month-over-month drop. With Vapor Pens still at 75.71% share and Flower up 510.89% year over year, the brand’s pricing power (12.49% average price increase) can support margin, but sustained exposure to a shrinking Vapor Pen segment (-9.34% year over year) requires measured expansion of Flower above 14.74% share without over-reliance on promotional Pre-Roll at 9.56% share.

Aug-2026 Rank
Vapor Pens
Pre-Roll
Flower
32
16
70
46
54
54
91
35
20
10
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Vapor Pens
75.7%
$24.37
-9.3%
-5.8%
Flower
14.7%
$56.44
+510.9%
-34.9%
Pre-Roll
9.6%
$9.40
-16.3%
-6.6%
Papa's Herb

Competitive Landscape

Papa's Herb ranks #16 in CA Vapor Pens in August 2026, improving 2 positions year over year from #18, while holding flat versus May 2026 at #16 and sitting 3 spots below its February 2026 peak at #13; in contrast, Jetty Extracts climbed from #4 to #3 with 40.6% YoY sales growth and Plug Play slipped from #3 to #4 alongside a 14.1% YoY sales decline, indicating Papa's Herb’s incremental rank gains are occurring amid competitor reshuffling at the top. The category’s leader STIIIZY held #1 year over year despite a 10.6% YoY sales decline and Raw Garden stayed at #2 with essentially flat YoY sales at -0.2%, suggesting that Papa's Herb’s move from #18 to #16 without a three-month change positions it as a stable mid-tier player that will need share capture beyond seasonal spikes to revisit its #13 peak.

Papa's Herb market ranking for CA Vapor Pens

Papa's Herb

Notable Products

The steepest decline came from Blueberry Zlushie Distillate Cartridge (1g), down 22.6% month over month and sitting at rank 3, while Watermelon Z Distillate Cartridge (1g) fell 17.3% at rank 6. Offsetting those drops, Blueberry Zlushie Liquid Diamonds Disposable (1g) rose 8.9% to rank 1 and Fruit Punch Liquid Diamonds Disposable (0.95g) gained 8.0% at rank 2. Eight of the top ten are Vapor Pens in either Liquid Diamonds Disposable or Distillate Cartridge formats, indicating a split where Liquid Diamonds Disposables are gaining share as Distillate Cartridges lose momentum. This pattern implies Papa's Herb is shifting commercial emphasis toward Liquid Diamonds Disposables to defend top ranks and reduce exposure to declining cartridge SKUs.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Blueberry Zlushie Liquid Diamonds Disposable (1g)
Vapor Pens
2
1
1
1
1
+8.9%
Fruit Punch Liquid Diamonds Disposable (0.95g)
Vapor Pens
1
2
2
2
2
+8.0%
Blueberry Zlushie Distillate Cartridge (1g)
Vapor Pens
6
3
3
3
3
-22.6%
Cotton Candy Grape Liquid Diamonds Disposable (0.95g)
Vapor Pens
>10
>10
4
6
4
+3.3%
Pineapple Express Distillate Disposable (1g)
Vapor Pens
>10
>10
>10
>10
5
Watermelon Z Distillate Cartridge (1g)
Vapor Pens
8
>10
>10
7
6
-17.3%
Granddaddy Purple Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
7
Strawberry Cough Distillate Disposable (1g)
Vapor Pens
>10
>10
10
10
8
-14.7%
Strawberry Cough Distillate Cartridge (1g)
Vapor Pens
5
6
>10
>10
9
Bubba Gum Live Resin Disposable (1g)
Vapor Pens
>10
>10
7
5
10
-20.3%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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