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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Papa's Herb is stocked at 438 licensed dispensaries across California, New York, and 4 other states, 251 of them in California, with the deepest coverage in Sacramento, Los Angeles, Fresno, San Jose, and Santa Rosa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Papa's Herb concentrated 72.83% of sales in Vapor Pens, where category sales declined 12.52% year over year and 11.53% month over month, while the brand held rank 14 in Vapor Pens within Saskatchewan. Offsetting that drag, Flower rose to an 17.91% share with 384.40% year-over-year growth and 11.34% month-over-month growth, while Pre-Roll slipped to 9.26% share with a 5.28% year-over-year decline and a 13.88% month-over-month decline. With average price up 5.04% year over year to $21.73 and Vapor Pens’ contraction concentrated in the largest mix component, the mix shift implies dependence risk on a softening lead category alongside a counterbalancing expansion in Flower.
The category rotation toward Flower at a $49.32 average price versus $23.81 in Vapor Pens and $7.84 in Pre-Roll raises the overall price ladder and helps explain the 5.04% year-over-year average price increase, while total brand sales grew 3.38% year over year and 22.60% over 24 months. Given a 72.83% anchor in Vapor Pens and a rank of 14 in Saskatchewan Vapor Pens, the simultaneous Vapor Pens decline of 12.52% YoY and 11.53% MoM suggests short-term share vulnerability unless the 384.40% YoY and 11.34% MoM Flower momentum continues to rebalance the portfolio mix.
Competitive Landscape
Papa's Herb sits at rank #18 in CA Vapor Pens in September 2026, unchanged year over year at #18 but down 2 positions from June 2026’s #16, while its peak of #13 came in February 2026; in contrast, Jetty Extracts climbed from #4 to #3 with a 45.21% YoY sales increase and Plug Play slipped from #3 to #4 with a 13.53% YoY sales decline, indicating competitors are reshuffling near the top even as Papa's Herb holds a mid-tier slot. With STIIIZY steady at #1 despite a 16.67% YoY sales contraction and Raw Garden steady at #2 alongside a 0.61% YoY sales lift, Papa's Herb’s flat YoY rank at #18 and a 5-position gap from its February 2026 peak of #13 imply stalled momentum relative to upward movers and a need to regain share from brands advancing in the top five.
Notable Products
Blueberry Zlushie Liquid Diamonds Disposable (1g) posted the steepest decline in September 2026, down 30.0% month over month while slipping behind the top-ranked Fruit Punch Liquid Diamonds Disposable (0.95g), which itself fell 14.3% MoM at rank 1. In contrast, Cotton Candy Grape Liquid Diamonds Disposable (0.95g) rose 28.2% MoM yet held at rank 3, indicating gains are not converting into rank displacement as quickly as losses erode position. With eight of the top ten SKUs in Vapor Pens and two Pre-Rolls clustered at rank 9, the assortment is concentrated in inhalables, implying Papa's Herb is prioritizing fast-turn, flavor-led pens even as volatility at the top signals a need to balance hero disposables with steadier cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
