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Jul-2025
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Overview
Market Insights Snapshot
Papa's Herb has shown varied performance across different states and categories, with notable movements in rankings. In Alberta, Papa's Herb made a significant climb in the Vapor Pens category, jumping from a rank of 35 in April to 22 in May, before slightly dropping to 24 in June and not making the top 30 in July. This indicates a strong initial push in the market, although sustaining that momentum appears challenging. Meanwhile, in Arizona, the brand saw a rise in June to the 29th position from 43rd in previous months, before falling back to 40th in July, suggesting a fluctuating presence that might benefit from more consistent marketing strategies.
In the competitive market of California, Papa's Herb maintained a steady presence in the Vapor Pens category, holding the 18th spot in April, May, and July, with a slight dip to 21st in June. This consistency hints at a robust consumer base in the state. However, their performance in the Pre-Roll category did not break into the top 30, indicating potential areas for growth. Massachusetts saw a slight decline in their Vapor Pens ranking, from 14th in April to 17th in June and July, though their sales remained relatively stable. The brand's entry into the Flower category in Ontario at 96th in June and improving to 85th in July suggests an emerging opportunity in this market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has shown resilience and adaptability amidst fluctuating market dynamics. While maintaining a consistent rank of 18th in April, May, and July 2025, Papa's Herb briefly dropped out of the top 20 in June, indicating a temporary decline in market presence. Despite this, sales figures rebounded in July, aligning closely with its May performance. Notably, Bloom consistently outperformed Papa's Herb, maintaining a higher rank and showcasing a stable sales trajectory. Meanwhile, Gelato experienced a decline in rank by July, which could present an opportunity for Papa's Herb to capture market share if this trend continues. Additionally, Flavorade demonstrated significant growth, surpassing Papa's Herb in June and July, suggesting increased competition. The data highlights the importance for Papa's Herb to strategize effectively to improve its competitive standing and capitalize on market opportunities.
Notable Products
In July 2025, Blueberry Zlushie Liquid Diamonds Disposable (1g) maintained its position as the top-performing product for Papa's Herb, with sales reaching 4097 units. Fruit Punch Liquid Diamonds Disposable (1g) followed closely, consistently holding the second rank from June to July. Watermelon Z Distillate Cartridge (1g) improved its standing, moving up from fifth in May to third in July. Lemon Cherry Gelato Distillate Cartridge (1g) secured the fourth spot, maintaining its rank from June. Bubba Gum Live Resin Disposable (1g) re-entered the rankings in fifth place, showing a notable presence after being unranked in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
