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Aug-2025
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Overview
Market Insights Snapshot
Papa's Herb has demonstrated varying performance across different categories and regions. In the Vapor Pens category, the brand has shown a notable presence in several states, such as Arizona and California. In Arizona, the brand improved its ranking from 41st in May to 23rd by August, indicating a strong upward trend. Meanwhile, in California, Papa's Herb maintained a consistent ranking at 18th from May to August, suggesting a stable position in a competitive market. However, in Massachusetts, the brand's rank slipped from 15th in May to 24th by August, which might indicate increasing competition or market challenges. Additionally, in New Jersey, the brand entered the top 30 in June and remained at 33rd place in July and August, highlighting a positive trajectory despite starting outside the top 30 in May.
In the Pre-Roll category, Papa's Herb's performance has been more varied. Notably, in California, the brand improved its position from 64th in May to 54th by August, suggesting a gradual gain in market share. However, in Alberta, the brand did not make it into the top 30 for Pre-Rolls, which may indicate either a lack of focus on this category or strong competition. In the Flower category in Ontario, Papa's Herb entered the rankings in June at 96th and slightly improved to 86th in July, showing potential for growth. Despite these mixed results, the brand's overall presence in multiple markets and categories suggests a strategic approach to diversification. However, the lack of top 30 presence in some areas could be an area for further exploration and potential growth for the brand.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has shown resilience and consistency, maintaining its rank at 18th place in both May and July 2025, despite a slight dip to 21st in June. This steadiness is notable given the fluctuating ranks of competitors like Gelato, which dropped from 17th to 19th, and ABX / AbsoluteXtracts, which fell out of the top 20 in June before recovering to 20th in August. Meanwhile, Flavorade has shown a strong upward trajectory, climbing from 23rd in May to 17th by August, indicating a potential threat to Papa's Herb's position. Despite these competitive pressures, Papa's Herb's sales have shown a positive trend, particularly with a notable increase from July to August, suggesting effective market strategies and brand loyalty. As the market evolves, maintaining this momentum will be crucial for Papa's Herb to fend off rising competitors and potentially improve its ranking further.
Notable Products
In August 2025, the top-performing product for Papa's Herb was the White Peach & Apple Apricot Tsunami Infused Pre-Roll 2-Pack, ranking first with a notable sales figure of 5889 units. Following closely was the Blueberry Zlushie and Fruit Punch Infused Pre-Roll 2-Pack, securing the second position. The Blueberry Zlushie Liquid Diamonds Disposable, previously holding the top rank from May to July, dropped to third place. The Fire OG Pre-Roll entered the rankings at fourth place, while the Fruit Punch Liquid Diamonds Disposable slipped to fifth from its consistent second rank in previous months. These shifts highlight a strong performance in the Pre-Roll category for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
