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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vapor Pens accounted for 83.36% share with a year-over-year decline of 2.15% and a month-over-month decline of 3.58%, while Pre-Roll rose to 10.56% share on 52.62% YoY growth and 1.37% MoM growth. Flower expanded to 6.08% share with 38.02% YoY growth and a sharp 57.03% MoM increase, and the brand’s overall average price fell 4.19% YoY to $19.69. Within California Vapor Pens, Papa's Herb sat at rank 15, indicating a mid-pack position as category share consolidates around Vapor Pens but incremental volume shifts accrue in Pre-Roll and Flower; the pattern implies dependence on an 83% Vapor Pens base that is contracting MoM while growth is being pulled by subscale formats.
The mix shift—Vapor Pens down 3.58% MoM against Pre-Roll up 1.37% MoM and Flower up 57.03% MoM—combined with 52.62% YoY Pre-Roll growth and 38.02% YoY Flower growth suggests the brand’s positioning is broadening from a single-category anchor toward a hedged, multi-format stance. With a 4.19% YoY price decrease alongside a Vapor Pens YoY dip of 2.15% and total-sales YoY growth of 3.61%, the implication is that Papa's Herb is trading price for volume and using Pre-Roll and Flower as acquisition and basket-expansion levers while maintaining relevance at a rank of 15 in California Vapor Pens.
Competitive Landscape
Papa's Herb is ranked #15 in CA Vapor Pens in May 2026, improving 3 positions from #18 year over year but slipping 1 position from #14 in February 2026; this contrasts with Jetty Extracts climbing from #5 to #3 alongside a 40.6% YoY sales increase and Plug Play easing from #3 to #4 with a 14.2% YoY sales decline, indicating that Papa's Herb’s modest rank uptick amid mixed top-tier movements suggests stabilization rather than breakout momentum in the near term.
Notable Products
The steepest movement in May 2026 was Apple Apricot Tsunami Liquid Diamond Disposable (0.95g) dropping -39.9% MoM to rank 10, while Strawberry Cheese Liquid Diamonds Disposable (0.95g) fell -29.0% to rank 3, implying momentum is shifting away from certain Liquid Diamonds SKUs despite their prior traction. In contrast, Blueberry Zlushie Liquid Diamonds Disposable (1g) rose +26.4% MoM at rank 2 and Wedding Cake Distillate Cartridge (1g) climbed +21.8% at rank 5, signaling relative stability and upside in select flavors within Vapor Pens. All top ten products are Vapor Pens, and the mix spans both Liquid Diamonds and Distillate formats with rank 1 and rank 4 anchored by Fruit Punch Liquid Diamonds Disposable (0.95g) at -2.5% MoM and Blueberry Zlushie Distillate Cartridge (1g) at +15.9% MoM, which points to a portfolio leaning on a few flavor-led winners while weaker Liquid Diamonds variants retrench. Net effect: the product mix suggests Papa's Herb is pivoting toward reinforcing high-velocity flavors across both formats rather than pushing breadth in Liquid Diamonds where volatility undercuts consistency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
