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Nov-2025
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Overview
Market Insights Snapshot
Papa's Herb has shown varied performance across different categories and states, with notable movements in rankings and sales figures. In the Alberta market, their performance in the Pre-Roll category has been relatively stable, though they have not broken into the top 30 brands, indicating potential growth opportunities. Conversely, their Vapor Pens have maintained a strong presence, consistently ranking within the top 20, though slipping slightly from 13th to 17th place in recent months. In California, Papa's Herb has demonstrated robust sales in the Vapor Pens category, maintaining a steady rank of 17th, which suggests a stable consumer base and effective market strategies in this segment.
In the Arizona market, Papa's Herb experienced a modest upward trend in the Vapor Pens category, improving their rank from 37th to 33rd, suggesting a gradual strengthening of their market position. Meanwhile, in New Jersey, they saw a significant leap in the same category, climbing from 39th to 22nd, highlighting a successful penetration into a competitive market. However, in Ontario, their Flower category presence was not in the top 30 for August, which indicates a challenging market environment or a need for strategic adjustments. These varied performances across regions and categories underscore the dynamic nature of the cannabis market and the importance of targeted strategies tailored to specific market conditions.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has shown a consistent presence, maintaining its rank within the top 20 brands from August to November 2025. Notably, Papa's Herb improved its position from 18th to 17th in October and November, indicating a positive trend in consumer preference. This upward movement is significant, especially when compared to competitors like Gelato, which fluctuated between 19th and 21st place, and UP!, which made a notable leap from 27th to 18th place over the same period. Meanwhile, Bloom and Clsics maintained steady ranks at 16th and 15th, respectively, with Clsics consistently outperforming Papa's Herb in sales. Despite this, Papa's Herb's ability to climb the ranks suggests a strengthening brand presence and potential for increased market share in the California vapor pen category.
Notable Products
In November 2025, Blueberry Zlushie Liquid Diamonds Disposable (1g) emerged as the top-performing product for Papa's Herb, climbing from third place in October to first place, with sales reaching 6,219 units. Fruit Punch Liquid Diamonds Disposable (0.95g) maintained a strong presence, slipping slightly from its consistent first-place ranking in the previous three months to second place. The Blueberry Zlushie and Fruit Punch Infused Pre-Roll 2-Pack (1g) remained stable in the rankings, holding third place since August. OG Kush Pre-Roll (1g) entered the rankings for the first time in November, securing the fourth position. Blueberry Zlushie Distillate Cartridge (1g) experienced a drop, moving from second place in October to fifth place in November.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
