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Dec-2025
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Overview
Market Insights Snapshot
Papa's Herb has exhibited varied performance across different categories and states, with some noteworthy trends. In the Vapor Pens category, the brand has shown significant resilience in California, maintaining a strong presence with a consistent ranking improvement from 18th in September to 16th by December 2025. This indicates a solid foothold in the Californian market, with sales figures supporting this upward trajectory. Conversely, in Alberta, the Vapor Pens category saw a decline from 13th position in September to 19th by December, reflecting a potential challenge in maintaining market share. Similarly, in Arizona, the brand's position fluctuated, ending the year back at 38th, which suggests a competitive market environment.
In the Pre-Roll category, Papa's Herb's performance in California showed a positive trend, improving from 75th in September to 54th by December 2025, indicating a growing acceptance among consumers. However, in Alberta, the brand did not break into the top 30, suggesting a need for strategic adjustments to capture market share in this region. Meanwhile, in New Jersey, the brand's Vapor Pens category saw a promising rise from 39th in September to 22nd in October, but it did not maintain a top 30 rank by December, highlighting the volatility and competition in this market. In Ontario, the Flower category saw fluctuating ranks, with the brand failing to stay in the top 30 by December, indicating potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has demonstrated a steady upward trajectory in brand ranking, moving from 18th place in September 2025 to 16th by December 2025. This improvement is noteworthy, especially considering the competitive pressures from brands like Bloom and Dabwoods Premium Cannabis, which have maintained relatively stable positions within the top 15. Notably, Gramlin experienced a significant drop from 6th to 18th place in December, which may have contributed to Papa's Herb's rise. Despite this, Papa's Herb's sales figures have shown consistent growth, indicating a strengthening market presence. Meanwhile, UP! has also been climbing the ranks, closely following Papa's Herb from 22nd to 17th place. This competitive dynamic suggests that while Papa's Herb is gaining momentum, it must continue to innovate and market effectively to maintain and improve its position amidst fierce competition.
Notable Products
In December 2025, Blueberry Zlushie Liquid Diamonds Disposable (1g) maintained its top position in the Vapor Pens category for Papa's Herb, with sales reaching an impressive 6795 units. Following closely, Fruit Punch Liquid Diamonds Disposable (0.95g) held the second rank, consistent with its performance in November. Notably, Rainbow Belts Pre-Roll (1g) emerged in the rankings at third place, indicating a strong market entry for the month. Meanwhile, Blueberry Zlushie and Fruit Punch Infused Pre-Roll 2-Pack (1g) ranked fourth, slipping from its third position in November. GMO Cookies Pre-Roll (1g) appeared at fifth, showcasing a steady presence in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
