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Apr-2025
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Overview
Market Insights Snapshot
Papa's Herb has shown a varied performance across different states and categories, with notable movements in the vapor pens category. In California, the brand has maintained a relatively stable position within the top 20 for vapor pens, holding a rank of 19 in January, dropping slightly to 18 in April. This indicates a consistent presence in the market, supported by a robust sales volume that remained over a million dollars throughout the months. Meanwhile, in Arizona, Papa's Herb has experienced some fluctuations in their rankings for vapor pens, moving from 42 in January to 39 in April, suggesting a slight improvement in market positioning. However, in Alberta, the brand did not make it into the top 30 in February, although it managed to climb to 35 by April, which could be interpreted as a positive trend.
In the pre-roll category, Papa's Herb's performance in California has been less stable, with rankings oscillating between 37 in February and 59 in April, indicating a challenging market environment. On the other hand, in Massachusetts, the brand has maintained a stable ranking in the vapor pens category, consistently hovering around the 17th and 18th positions, which suggests a strong foothold in that market. The introduction of Papa's Herb into the New Jersey market in April, debuting at 41 in the vapor pens category, marks a noteworthy entry, although it did not make the top 30, indicating room for growth. In Ontario, the brand experienced a decline in its vapor pen ranking from 34 in February to 39 in April, which could be a point of concern for maintaining its competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has demonstrated resilience and adaptability, as evidenced by its fluctuating rankings from January to April 2025. Starting at 19th in January, Papa's Herb climbed to 17th in February, only to dip back to 19th in March, before slightly improving to 18th in April. This movement reflects a competitive pressure from brands like Gelato, which consistently maintained higher ranks, albeit with a downward trend from 13th to 17th over the same period. Meanwhile, West Coast Cure maintained a stronger position, ranking between 14th and 16th, indicating a stable consumer preference. ABX / AbsoluteXtracts and Sauce Essentials also posed competition, with ABX showing a slight decline from 18th to 20th, while Sauce Essentials improved from 21st to 19th. For Papa's Herb, this competitive environment suggests a need to innovate and differentiate to enhance its market position and capture a larger share of sales in the California vapor pen market.
Notable Products
In April 2025, Blueberry Zlushie Distillate Cartridge (1g) emerged as the top-performing product for Papa's Herb, climbing from a consistent second place in previous months to first, with sales reaching 4152 units. Watermelon Z Distillate Cartridge (1g) made a significant leap to second place from fourth in March, indicating strong growth in popularity. Fruit Punch Liquid Diamonds Disposable (1g) maintained its position in third place, showing stable demand. Conversely, Blueberry Zlushie Liquid Diamonds Disposable (1g) saw a drop from its previous first-place ranking to fourth. Lemon Cherry Gelato Distillate Cartridge (1g) entered the rankings in fifth place, suggesting a new contender in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
