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Oct-2026
Sales
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YoY Price Change
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Papa's Herb is stocked at 416 licensed dispensaries across California, New York, and 4 other states, 232 of them in California, with the deepest coverage in Sacramento, Los Angeles, San Diego, Santa Rosa, and Fresno. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Papa's Herb concentrated 74.89% of sales in Vapor Pens while Flower accounted for 15.36% and Pre-Roll 9.75%, indicating a skew toward a single flagship category alongside a two-segment tail. Vapor Pens posted a 27.26% month-over-month lift but a -5.51% year-over-year decline, whereas Flower reversed that pattern with -5.63% MoM but 259.66% YoY growth; Pre-Roll combined 22.84% MoM growth with a -4.51% YoY dip. With brand-level sales up 6.69% YoY and average price up 3.49%, the mix signals a pivot where short-term volume is being recaptured by Vapor Pens and Pre-Roll, while Flower is the primary engine of year-over-year expansion; the thesis is that portfolio balance is shifting from a single-category anchor toward a three-legged mix that reduces reliance on Vapor Pens over time.
The category shifts imply a positioning transition: Vapor Pens remains the lead, but Flower’s 259.66% YoY surge at a $64.02 average price points to a willingness to trade up even as Pre-Roll grows MoM at 22.84% as a value-access channel. Given a 14 rank in Vapor Pens within Saskatchewan, the MoM rebound in Vapor Pens (27.26%) suggests near-term share defense, while the Flower mix rise to 15.36% and Pre-Roll’s 9.75% share provide diversification against the -5.51% YoY drag in Vapor Pens. The implication is a barbell positioning where Vapor Pens sustains traffic and rank while Flower absorbs premium-oriented gains, aiming to lift overall price realization and reduce volatility tied to single-category cycles.
Competitive Landscape
Papa's Herb sits at rank 15 in CA Vapor Pens in October 2026, up 2 positions from rank 17 year over year, and 1 position better than July 2026 when it was rank 16; however, it remains 2 spots below its peak rank 13 from February 2026 and 14 places behind category leader STIIIZY, whose sales fell 9.4% year over year while Jetty Extracts climbed from rank 4 to rank 3 with a 45.8% YoY sales gain. The gap to the growth cohort is widening as Raw Garden holds rank 2 with +28.2% YoY sales and Jeeter advanced from rank 9 to rank 5 on +61.1% YoY, indicating Papa's Herb’s modest rank lift is driven more by small, incremental share retention than by category-outpacing gains, and the trajectory implies stabilization rather than a return to the February 2026 peak without a step-change in velocity or assortment.
Notable Products
Papa's Herb leans on Vapor Pens, with All-in-one Disposables at 48.7% of October 2026 sales and Cartridges at 26.2%, while Flower trails in single digits by segment. Even the top product holds just 5.0% and the top 10 together reach 27.1%, so sales come from a wide bench within pen formats rather than a few blockbuster items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
