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Oct-2025
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Overview
Market Insights Snapshot
Papa's Herb has shown varying performance across different states and product categories. In Alberta, the brand's Vapor Pens have consistently performed well, maintaining a steady presence in the top 20, even climbing to the 13th spot in October 2025. This indicates a strong foothold in the Alberta market for this category. On the contrary, their Pre-Roll category has not made it to the top 30 in recent months, which could be a point of concern for the brand in this region. Meanwhile, in California, Papa's Herb's Vapor Pens have shown a positive trend, moving from 20th to 17th place over the months, suggesting growing consumer preference. However, their Pre-Roll category has struggled, with rankings fluctuating and failing to consistently break into the top 60.
In Arizona, Papa's Herb's Vapor Pens have seen a fluctuating performance, peaking at 27th in August 2025 but dropping to 34th by October. This inconsistency might require strategic adjustments to maintain consumer interest. In New Jersey, the brand has shown promising growth in Vapor Pens, jumping from 39th in September to 24th in October, indicating a potential upward trajectory. However, in Ontario, the Flower category has seen mixed results, with a notable absence from the top 30 in August, though it climbed to 70th by October. This suggests there might be untapped potential in the Ontario market if the brand can sustain this upward momentum.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has shown a notable upward trajectory in its rankings from July to October 2025. Initially ranked 20th in July, Papa's Herb climbed to 17th by October, indicating a positive trend in market presence. This improvement is significant when compared to competitors like Gelato, which fluctuated outside the top 20 in September, and UP!, which started outside the top 20 in July and August but rose to 18th by October. Meanwhile, brands such as Bloom and Clsics maintained steady positions at 16th and 15th respectively, with consistent sales figures. Papa's Herb's rise in rank is accompanied by a significant increase in sales from September to October, suggesting effective market strategies and growing consumer preference. This trend positions Papa's Herb as a competitive player in the California vapor pen market, with potential for further growth if the current momentum is sustained.
Notable Products
In October 2025, the top-performing product for Papa's Herb was the Fruit Punch Liquid Diamonds Disposable (0.95g) in the Vapor Pens category, maintaining its leading position with sales reaching 6,321 units. The Blueberry Zlushie Liquid Diamonds Disposable (1g) also held steady in second place among Vapor Pens, showing a significant increase in sales compared to previous months. The Blueberry Zlushie Distillate Cartridge (1g) moved up to third place in October, marking its second consecutive month in this position. In the Pre-Roll category, the Blueberry Zlushie and Fruit Punch Infused Pre-Roll 2-Pack (1g) and the White Peach & Apple Apricot Tsunami Infused Pre-Roll 2-Pack (1g) maintained their fourth and fifth ranks respectively, despite fluctuating sales figures throughout the months. Overall, the Vapor Pens category dominated the top ranks, with slight shifts observed in the Pre-Roll rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
