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Sep-2025
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Overview
Market Insights Snapshot
Papa's Herb has shown a varied performance across different states and categories, with noteworthy trends in the vapor pen category. In Alberta, the brand maintained a strong position in the vapor pen category, ranking 24th in June 2025, although it did not maintain a top 30 position in the subsequent months. This suggests a potential decline in market presence or increased competition in Alberta's vapor pen sector. Meanwhile, in Arizona, Papa's Herb demonstrated fluctuations, moving from 30th to 24th before dropping to 35th by September. This indicates a dynamic market environment where the brand's position is not yet stable.
In California, Papa's Herb has consistently performed well in the vapor pen category, maintaining its position in the top 20 for the entire period from June to September 2025. This sustained performance highlights California as a key market for the brand's vapor pens. Conversely, in the pre-roll category, the brand struggled to break into the top 30, which could indicate a need for strategic adjustments in this category. In Ontario, while Papa's Herb was absent from the top 30 in the flower category for August, it regained its position by September, suggesting a potential rebound or strategic realignment in their offerings.
Competitive Landscape
In the competitive landscape of vapor pens in California, Papa's Herb has shown a steady climb in rankings over the summer of 2025, moving from 21st place in June to 18th place by August and maintaining that position through September. This upward trend highlights a positive momentum in sales performance, although it still trails behind competitors like Flavorade, which consistently held the 17th rank during the same period. Despite Bloom maintaining a stable 16th position, Papa's Herb's growth trajectory suggests a narrowing gap with these established brands. Meanwhile, Micro Bar and UP! have also been contenders, with UP! making a notable jump from 24th to 19th place in September. Papa's Herb's ability to improve its rank amidst such dynamic competition indicates a strengthening market presence, but it remains crucial for the brand to continue innovating and differentiating itself to climb further in this competitive category.
Notable Products
In September 2025, Blueberry Zlushie Liquid Diamonds Disposable (1g) from the Vapor Pens category reclaimed its top spot as the best-performing product for Papa's Herb, with sales figures reaching 5242. Notably, this product had previously dropped to third place in August but managed to regain its number one position. In the Pre-Roll category, Blueberry Zlushie and Fruit Punch Infused Pre-Roll 2-Pack (1g) and White Peach & Apple Apricot Tsunami Infused Pre-Roll 2-Pack (1g) both ranked second, with the latter having been the top performer in the previous month. The Blueberry Zlushie Distillate Cartridge (1g) maintained a steady third place in the Vapor Pens category, despite not being ranked in July and August. Lastly, Fruit Punch Liquid Diamonds Disposable (1g) saw a consistent performance, maintaining fourth place in the Vapor Pens category throughout the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
