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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Papa's Herb is stocked at 486 licensed dispensaries across California, New York, and 4 other states, 320 of them in California, with the deepest coverage in Los Angeles, Sacramento, Santa Rosa, San Jose, and Fresno. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Papa's Herb concentrated 71.58% of July 2026 sales in Vapor Pens with month-over-month growth of 4.21% and year-over-year growth of 6.56%, while Flower expanded to a 19.59% share despite an 8.05% MoM contraction and a 429.29% YoY surge; Pre-Roll held 8.82% share with 20.22% MoM growth and 87.03% YoY growth. The overall brand posted 32.28% YoY sales growth alongside a 4.48% YoY increase in average price to $22.71, and ranked 15 in Vapor Pens within California; this mix points to a portfolio anchored in Vapor Pens while Pre-Roll contributes incremental velocity and Flower acts as a volatile share swing factor.
The combination of a 71.58% Vapor Pens share and a rank of 15 in California Vapor Pens suggests Papa's Herb competes mid-pack on depth, while the 20.22% MoM gain in Pre-Roll and 87.03% YoY indicates a traction channel that can lift distribution and visibility without diluting the Vapor Pens core. With Flower’s 429.29% YoY against an 8.05% MoM pullback and a higher average price point, the category functions as a margin lever but introduces volatility; the implication is a positioning strategy that sustains Vapor Pens scale, uses Pre-Roll for near-term share capture, and treats Flower as opportunistic rather than foundational.
Competitive Landscape
Papa's Herb sits at rank #15 in CA Vapor Pens in July 2026, improving 5 positions from #20 year over year, while holding flat versus April 2026 at #15; despite a peak at #13 in February 2026, the brand has not broken back into the top 12. Competitive context tightened at the top as STIIIZY stayed #1 with a -6.8% year-over-year sales change and Jetty Extracts climbed from #4 to #3 with a 41.7% year-over-year increase, indicating that gains are concentrating above the top 10 while mid-tier positions like #15 consolidate. The pattern implies Papa's Herb’s rank trajectory is stabilizing in the mid-teens rather than compounding toward its February 2026 peak, suggesting incremental share defense is more likely than upward mobility without a catalyst.
Notable Products
Strawberry Cheese Liquid Diamonds Disposable (0.95g) posted the steepest decline in July 2026 at -18.95% and slid to rank 5, while Blueberry Zlushie Liquid Diamonds Disposable (1g) at rank 1 dipped -3.42%, indicating pressure at both the top and mid-tier. Bubba Gum Live Resin Disposable (1g) grew 13.44% to rank 4 as Pineapple Express Distillate Cartridge (1g) advanced 17.24% at rank 8, pointing to momentum in non-Liquid Diamonds formats even as Fruit Punch Liquid Diamonds Disposable (0.95g) at rank 2 fell -7.23%. With all ten top SKUs in Vapor Pens and multiple entries spanning Liquid Diamonds, Live Resin, and Distillate, the mix suggests a pivot toward format diversity to offset Liquid Diamonds volatility and stabilize share through broader disposable and cartridge coverage.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
