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Nov-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, Second Nature has shown a noteworthy upward trajectory in the Beverage category. The brand improved its ranking from 18th position in August 2025 to 12th position by November 2025. This positive movement suggests a growing acceptance and popularity of their products within the province. The sales figures corroborate this trend, with November 2025 showing a significant increase compared to previous months. Such a trend indicates that Second Nature is successfully capturing more of the market share in British Columbia, which could be attributed to effective product offerings or marketing strategies.
While Second Nature has made impressive strides in British Columbia's Beverage category, it's important to note that the brand did not appear in the top 30 rankings in other states or provinces for the same category during this period. This absence could be interpreted as a challenge for the brand to extend its reach and replicate its British Columbia success in other markets. The focus on British Columbia might be a strategic decision, or it could highlight areas for potential growth if the brand decides to expand its presence. Observing how Second Nature adapts its strategies in the coming months could provide deeper insights into its overall market performance and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the Beverage category in British Columbia, Second Nature has shown a promising upward trajectory in recent months. While it started at the 18th position in August 2025, it steadily climbed to 12th place by November 2025. This improvement in rank is notable, especially when compared to competitors like Collective Project, which fluctuated between 10th and 13th place, and HYTN, which remained relatively stable but lower in rank, peaking at 11th. Meanwhile, Dabble Cannabis Co. and Sweet Tooth maintained higher ranks, with Sweet Tooth consistently in the top 10. Despite these challenges, Second Nature's sales have shown a positive trend, particularly in November, where it saw a significant boost, suggesting effective strategies in capturing market share and consumer interest. This momentum positions Second Nature as a brand to watch in the coming months, as it continues to close the gap with more established competitors.
Notable Products
In November 2025, the top-performing product for Second Nature was the Senorita - Mango Mexican Agave Lime Margarita Drink (10mg THC, 12oz), maintaining its number one rank with sales increasing to 3,499 units. The Cake (3.5g) saw a significant improvement, climbing to the second position from fourth in October. 4rilla (3.5g) remained steady at the third position, while Bottomless Mimosa (3.5g) re-entered the top rankings at fourth after being unranked in October. Blueberry Cheesecake (3.5g) experienced a drop, falling to the fifth position from second in the previous month. These shifts indicate a dynamic change in consumer preferences within the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
