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Sep-2025
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Overview
Market Insights Snapshot
Second Nature has shown a dynamic performance across various categories and states, with notable activity in the Beverage category in British Columbia. In June 2025, the brand held the 13th position, which improved to 11th in July. However, by August, the ranking slipped to 18th before recovering slightly to 16th in September. This fluctuation suggests a competitive market environment, where Second Nature's ability to maintain a steady presence is indicative of some resilience, although the drop in August highlights areas for potential improvement.
Despite the ups and downs in rankings, Second Nature's sales figures reflect a broader trend. The brand experienced a peak in July with sales reaching 36,787 units, before witnessing a decline in the subsequent months. This pattern suggests that while the brand is capable of achieving strong sales performance, sustaining it consistently remains a challenge. The absence of Second Nature from the top 30 in other states and categories could be seen as a limitation in their market penetration, pointing to opportunities for strategic expansion or increased focus in regions where their presence is not yet established.
Competitive Landscape
In the competitive landscape of the Beverage category in British Columbia, Second Nature has experienced notable fluctuations in its ranking and sales performance over recent months. While Second Nature held a strong position in July 2025 with an 11th place rank, it saw a decline to 18th in August, before slightly recovering to 16th in September. This indicates a potential challenge in maintaining consistent market presence. In contrast, Summit (Canada) showed a more volatile pattern, peaking at 10th in August but dropping to 14th in September, suggesting some instability in their market strategy. Meanwhile, Señorita demonstrated a more stable performance, consistently ranking higher than Second Nature in August and September, which could indicate a more robust brand loyalty or effective marketing efforts. Ace Valley fell out of the top 20 by September, highlighting a significant decline in market presence. These dynamics suggest that while Second Nature faces stiff competition, particularly from brands like Señorita, there is an opportunity to leverage its previous high ranking to regain market share.
Notable Products
In September 2025, Second Nature's top-performing product was the Senorita - Mango Mexican Agave Lime Margarita Drink, maintaining its first-place rank for four consecutive months, though sales slightly decreased to 2993 units. The Blueberry Cheesecake flower showed a significant rise, climbing to second place with sales of 308 units, marking a notable improvement from its consistent fourth-place ranking in previous months. Bottomless Mimosa flower, a new entrant in the rankings, secured the third position, while GG #4 entered the list at fourth without prior ranking data. The Cake flower, which was not ranked in July and August, returned to the list at fifth place in September. These shifts illustrate a dynamic sales landscape, with notable upward mobility observed in the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
