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Nov-2025
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Overview
Market Insights Snapshot
BC Smalls has demonstrated a strong performance in the British Columbia market, particularly in the Flower category. Over the months from August to November 2025, the brand maintained a top-five position, even climbing from fifth to fourth place in October and holding steady through November. This consistent ranking indicates a robust presence and suggests a positive reception among consumers in British Columbia. The sales figures reflect this trend, with a notable increase in October, where sales peaked before a slight decline in November. This performance showcases BC Smalls' capability to sustain its market position amidst fluctuations in sales.
In contrast, the performance of BC Smalls in the Ontario market paints a different picture. The brand just managed to enter the top 30 in September and October, but slipped back to the 31st position in November. This suggests that BC Smalls faces more significant competition or perhaps different consumer preferences in Ontario compared to British Columbia. Despite a brief improvement in sales during September and October, the brand's inability to maintain a top 30 ranking in November highlights potential challenges in gaining a stronger foothold in this market. This fluctuation in rankings and sales could indicate areas for strategic focus to enhance their presence in Ontario.
Competitive Landscape
In the competitive landscape of the flower category in British Columbia, BC Smalls has demonstrated a consistent performance, maintaining a stable rank of 4th place in both October and November 2025. This stability is noteworthy, especially considering the fluctuations experienced by other brands. For instance, Spinach saw a significant drop from 4th to 11th place in October before recovering to 6th in November, while Big Bag O' Buds experienced a dramatic fall from 1st to 13th place in October, only to bounce back to 2nd in November. Similarly, The Original Fraser Valley Weed Co. showed resilience, moving from 7th to 3rd place in November. Meanwhile, BC OZ surged to the top in October but fell to 5th in November. These shifts highlight BC Smalls' ability to maintain its market position amidst a dynamic and competitive environment, suggesting a strong brand loyalty and consistent consumer demand.
Notable Products
In November 2025, BC Smalls' top-performing product was Galactic OG Smalls (3.5g) in the Flower category, maintaining its leading position from September after a dip in October. White Widow Smalls (3.5g) climbed to the second spot, with a notable sales figure of 6,454 units, showing an improvement from its third-place ranking in October. Hippie Cripwalk Smalls (3.5g) dropped to third place after holding steady in second place for the previous three months. Purple Oasis Smalls (3.5g) fell to fourth place after leading in October, highlighting a significant shift in consumer preference. Moonbeam Kush Smalls (3.5g) entered the rankings for the first time in November, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
