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Dec-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, BC Smalls has demonstrated notable performance in the Flower category. Over the last four months of 2025, the brand has maintained a strong presence, consistently ranking within the top 10. BC Smalls saw a slight dip in November, moving from fourth to sixth place but rebounded in December to reclaim the fourth position. This fluctuation suggests a resilient market presence and the ability to recover and capitalize on consumer demand. The December sales figure of 970,702 CAD indicates a significant uptick, highlighting the brand's strong finish to the year.
In contrast, BC Smalls' performance in Ontario tells a different story. The brand struggled to maintain a foothold in the top 30 Flower brands, barely holding onto the 30th spot in September and October before slipping out of the top 30 in November and December. This suggests challenges in market penetration or competition within the province. Despite these challenges, the sales figures show a slight recovery in December, indicating potential for improvement. The brand's fluctuating position in Ontario highlights the competitive nature of the market and the need for strategic adjustments to gain a stronger foothold.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC Smalls has demonstrated a consistent performance, maintaining a stable rank of 4th in both October and December 2025, despite a slight dip to 6th in November. This stability is noteworthy when compared to competitors like Good Supply, which experienced significant fluctuations, dropping from 6th in September to 15th in October, before recovering to 5th in December. Similarly, Big Bag O' Buds saw a dramatic fall from 1st in September to 14th in October, before regaining its position at 2nd by December. Meanwhile, Pure Sunfarms showed a more gradual improvement, climbing from 10th in October to 6th in December. The Original Fraser Valley Weed Co. also maintained a strong presence, consistently ranking in the top 3 for most months. BC Smalls' ability to hold its ground amidst such volatility among competitors highlights its resilience and potential for sustained sales growth in the region.
Notable Products
In December 2025, the top-performing product from BC Smalls was Galactic OG Smalls (3.5g) in the Flower category, maintaining its number one rank from November with impressive sales of 10,680 units. Hippie Cripwalk Smalls (3.5g) held steady at the second position, showing consistent performance over the last few months. White Widow Smalls (3.5g) also retained its third position from November, indicating stable consumer interest. Notably, Sleeping Tiger Smalls (3.5g) entered the rankings at fourth place in December, marking its first appearance. Ripped Bubba Smalls (3.5g) debuted in fifth place, rounding out the list of top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
