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Jun-2024
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Overview
Market Insights Snapshot
BC Smalls has demonstrated varied performance across different categories and regions, particularly in British Columbia. In the Flower category, BC Smalls experienced a notable fluctuation in its ranking over the months from March to June 2024. Starting at rank 20 in March, the brand slipped to 22 in April and further down to 24 in May before rebounding back to rank 20 in June. This suggests a dynamic market presence where the brand's performance is subject to significant monthly variations. The sales figures also reflect this trend, with a peak in June 2024, indicating a strong recovery or effective promotional efforts during that period.
The fact that BC Smalls remained within the top 30 brands in the Flower category in British Columbia throughout these months is a positive indicator of its market resilience. However, the downward movement in April and May could be a point of concern, suggesting potential challenges in maintaining consistent consumer interest or facing increased competition. The sharp rise in sales in June, without disclosing the exact figures, hints at a successful strategy or market event that bolstered their performance. Observing these trends can provide insights into the brand's market strategies and adaptability in a competitive landscape.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC Smalls has shown a fluctuating but overall positive trend in rank and sales over the past few months. Despite starting at rank 20 in March 2024, BC Smalls experienced a dip to rank 24 in May 2024 but made a notable recovery to rank 20 by June 2024. This recovery coincides with a significant increase in sales, from 235,144 CAD in March to 331,191 CAD in June. In comparison, Weed Me and Palmetto both saw more volatile rank changes, with Weed Me dropping out of the top 20 in May and June, and Palmetto falling from rank 9 in March to 19 in June. Shred and Homestead Cannabis Supply also showed inconsistent rankings, with Shred missing from the top 20 in April and Homestead Cannabis Supply dropping to rank 26 in May. These fluctuations among competitors highlight BC Smalls' resilience and potential for sustained growth in the market.
Notable Products
In June 2024, the top-performing product for BC Smalls was Galactica Smalls (3.5g) with sales reaching 3226. Guava Trainwreck Smalls (3.5g) secured the second spot, marking its debut in the rankings. Caramel Macchiato Smalls (3.5g) maintained its steady position at third place, showing consistent performance over the past months. Sonic Screwdriver Smalls (3.5g) experienced a drop from first place in May to fourth in June. Aurora Sours Smalls (3.5g) entered the rankings at fifth place, indicating a new interest among customers.
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