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Oct-2025
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Overview
Market Insights Snapshot
BC Smalls has shown a commendable upward trajectory in the British Columbia market, particularly in the Flower category. Over the past few months, the brand has climbed steadily in rankings, moving from 7th place in July 2025 to 4th place by October 2025. This consistent rise in rank is accompanied by a notable increase in sales, indicating a growing consumer preference for their products in this region. In contrast, the performance in the Ontario market has been more modest. BC Smalls barely made it into the top 30, maintaining a 30th place ranking in September and October 2025, which suggests that while there is some traction, there is significant room for growth in this market.
The disparity in performance between British Columbia and Ontario could be attributed to several factors, including market saturation and brand recognition. The Flower category in British Columbia seems to be a stronghold for BC Smalls, where they have successfully captured consumer interest and loyalty, as evidenced by their rise in rankings and sales. On the other hand, the brand's struggle to break into the top 30 in Ontario until recently might highlight challenges such as competition or differing consumer preferences. The consistent ranking at 30th place in the Ontario market indicates a stable, albeit limited, presence, suggesting potential for strategic initiatives to boost brand visibility and sales in this province.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC Smalls has demonstrated a consistent presence in the top ranks, maintaining a position within the top five from July to October 2025. This stability is noteworthy, especially when compared to competitors like Woody Nelson, which experienced a dramatic rise from 18th to 3rd place by October, and Valhalla Flwr, which surged to 2nd place in October. Despite these shifts, BC Smalls' sales have remained robust, indicating strong brand loyalty and market presence. Meanwhile, Uncle Bob and DEALR have shown significant volatility in their rankings, with Uncle Bob jumping from outside the top 20 to 6th place, and DEALR climbing to 5th in October. These fluctuations highlight the dynamic nature of the market, yet BC Smalls' ability to retain a high rank amidst such competition underscores its competitive edge and potential for sustained sales growth.
Notable Products
In October 2025, BC Smalls saw Purple Oasis Smalls (3.5g) rise to the top spot in sales, achieving the number one rank with a notable sales figure of 15,060 units. Hippie Cripwalk Smalls (3.5g) maintained a strong position at rank two, showing consistent performance from the previous month. Galactic OG Smalls (3.5g) experienced a slight drop from first to third position compared to September. Neon Cowgirl Smalls (3.5g) improved its standing to fourth place, while White Widow Smalls (3.5g) saw a decrease, moving down to fifth place from its previous third position. Overall, the rankings reflect a dynamic shift in consumer preferences within the Flower category for BC Smalls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
