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Jul-2025
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Overview
Market Insights Snapshot
BC Smalls has demonstrated a notable performance in the British Columbia market, particularly in the Flower category. Despite a downward trend in rankings from April to July 2025, where they moved from 2nd to 7th place, the brand still maintained a presence within the top 10. This downward shift in rankings coincides with a decrease in sales from approximately $1.3 million in April to about $848,000 in July, suggesting a potential market saturation or increased competition within the province. The ability to stay within the top 10 indicates resilience and a solid market presence, even as the sales figures show a decline.
In contrast, the Ontario market presents a different scenario for BC Smalls. Here, the brand has not broken into the top 30 rankings in the Flower category, with its position fluctuating between 33rd and 40th from April to July 2025. Despite this, there is a slight upward trend in sales, which increased from approximately $345,000 in April to nearly $386,000 in July. This suggests that while BC Smalls is not yet a dominant player in Ontario, there is a growing interest in their products, which could translate into improved rankings if the trend continues. The lack of top 30 presence in Ontario highlights an area for potential growth and strategic focus for the brand.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, BC Smalls has experienced a notable shift in its market position from April to July 2025. Initially ranked 2nd in April, BC Smalls saw a decline to 7th place by July, indicating increased competition and potential challenges in maintaining its market share. During this period, Spinach emerged as a formidable competitor, climbing from 13th in April to 5th in both May and July, with sales peaking in July. Meanwhile, Good Supply consistently maintained a strong presence, fluctuating between 6th and 7th place, but showing a significant sales increase in July. Pure Sunfarms and Versus also posed competitive threats, with Pure Sunfarms achieving a temporary rise to 6th in June before dropping back to 9th in July, and Versus recovering to 8th place in July after a dip in June. These dynamics suggest that BC Smalls may need to strategize effectively to regain its higher rank and counter the aggressive advancements of its competitors.
Notable Products
In July 2025, Hippie Cripwalk Smalls (3.5g) maintained its top position for BC Smalls with sales reaching 6,846 units, continuing its success from June. Alien Rock Candy Smalls (3.5g) rose to the second position, showing a significant improvement from its fifth rank in June. White Widow Smalls (3.5g) held steady in third place, maintaining consistent performance over the past months. Swiss Miss Smalls (3.5g) debuted in the rankings this month, securing the fourth spot. Galactic OG Smalls (3.5g) entered the list at fifth place, indicating a strong entry into the top-performing products for BC Smalls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
