Market Insights Snapshot
Truro Cannabis Co. has shown a mixed performance across various categories and states. In Alberta, the brand has displayed a steady improvement in rankings for the Flower and Pre-Roll categories, moving from ranks 81 and 62 in July 2023 to 35 and 31 respectively in October 2023. However, it is worth noting that the brand did not make it to the top 20 in the Capsules category in Alberta. In British Columbia, the brand maintained a fairly stable rank in the Concentrates category, while experiencing some fluctuation in the Pre-Roll category.
In Ontario, Truro Cannabis Co. saw a slight drop in the Capsules category, moving from rank 13 in July 2023 to 20 by October 2023. However, there was a notable improvement in the Flower category, moving from rank 73 to 58 over the same period. The performance in Saskatchewan was quite impressive, particularly in the Capsules category where the brand consistently held the 2nd rank, barring August 2023. However, the brand's ranking in the Flower category in this state showed a declining trend, dropping from 23 in July to 48 in October 2023. The absence of a ranking for the Concentrates category in August 2023 suggests that the brand did not make it to the top 20 in this category for the month, which may be an area of concern.
In the Ontario Flower category, Truro Cannabis Co. has seen a steady rise in rank from July to October 2023, moving from 73rd to 58th position. This indicates a positive trend in sales, outperforming several competitors. For instance, Steel City Green has seen a decline in rank, falling from 45th to 57th over the same period. Similarly, BZAM dropped from 35th to 60th. However, not all competitors are on a downward trend. Station House improved its rank from 72nd to 55th, while MSIKU jumped from 82nd to 62nd. These shifts in ranking suggest a dynamic and competitive marketplace, with Truro Cannabis Co. demonstrating a strong upward trajectory.
In October 2023, the top-performing product from Truro Cannabis Co. was Donair Kush Pre-Roll (0.5g), which maintained its top rank from previous months with a notable sales figure of 23,515 units. The second best-selling product was True OG Pre-Roll (0.5g), climbing back to its previous position from July 2023 after a dip in September. Stinky Sticks Pre-Roll (0.5g) secured the third rank, improving its position from the previous month. Titanimal Pre-Roll (0.5g) dropped to the fourth position after being the third best-seller in September. Mac & Cheese Pre-Roll (0.5g), despite being a strong performer in previous months, fell to the fifth rank in October.