Truro Cannabis Co.

Data Snapshot: May 04, 2024
Truro Cannabis Co. Cannabis Brand Logo
$500K+

Apr-2024

Sales

Decline

Trend

6-Month

54

Product Count

SKUs

Truro Cannabis Co.

Overview

Truro Cannabis Co., headquartered in Truro, Nova Scotia, is the reputable cannabis firm highly regarded for its meticulous product selection process and overall quality assurance measures. The company, which boasts a sizeable following, gained prominence after securing approval to market its products in 2019. Offering branded consumer goods under the names ‘Pistol’ and ‘Paris’, Truro provides Indica dominant strains with a high THC level, that testify to the company’s dedication to sourcing top-notch craft cannabis.
Markets

Truro Cannabis Co. Locations

Product Trends

Truro Cannabis Co. Categories

Truro Cannabis Co. Sales

Market Insights Snapshot

Truro Cannabis Co. Historical Sales by Category

In the competitive cannabis market of Alberta, Truro Cannabis Co. has shown a varied performance across different categories. For instance, in the Flower category, the brand experienced a downward trend from January to April 2024, starting at rank 48 and plummeting to rank 80 by April, indicating a significant drop in its market presence. This decline is mirrored in their sales figures, which started at $101,692 in January and fell to $44,231 by April. Conversely, in the Pre-Roll category within the same province, Truro Cannabis Co. maintained a more stable presence, moving from rank 47 in January to rank 56 in April, with a peak performance in March at rank 37. The sales in this category saw a notable increase in March to $159,570, showcasing a stronger market performance compared to their Flower category.

Looking at Ontario, the brand's trajectory tells a different story. In the Flower category, Truro Cannabis Co. experienced a consistent decline from rank 41 in January to rank 81 in April, with sales dropping from $334,072 in January to $110,899 in April, indicating a loss in market share and consumer interest over these months. However, the Pre-Roll category in Ontario showed a more resilient performance, with the brand maintaining a position within the top 50 throughout the same period, even improving its rank from 41 in January to 49 in April. This resilience is particularly noteworthy given the larger market size and competition in Ontario. Meanwhile, in Saskatchewan, the brand made a remarkable entry in the Capsules category in February at rank 4, despite not being ranked in January, signaling a potentially strategic move into new product lines or increased consumer acceptance in niche categories.

Apr-2024 Rank
Flower
Pre-Roll
Capsules
80
56
81
49
40
22
Truro Cannabis Co.

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Ontario, Truro Cannabis Co. has shown a consistent performance, albeit with slight fluctuations in its ranking over the first four months of 2024. Starting at rank 41 in January and experiencing a dip to rank 49 by April, Truro Cannabis Co.'s sales also saw a gradual decline, indicating a challenging market environment. Notably, its competitors have experienced various degrees of movement in both rankings and sales. Simply Bare and El Blunto have maintained positions outside the top 40, with Simply Bare showing a slight improvement in rank but a decrease in April sales, while El Blunto's rank worsened from February to April. Jonny Chronic remained below Truro Cannabis Co. in rankings, yet it saw a significant increase in sales in March. A noteworthy competitor, XPLOR, made a remarkable leap from rank 95 in January to 48 by April, coupled with a substantial increase in sales, positioning it as a rising contender. This dynamic suggests a highly competitive market where brands like Truro Cannabis Co. must continuously innovate and adapt to maintain and improve their market position.

Truro Cannabis Co. market ranking for ON Pre-Roll

Truro Cannabis Co.

Notable Products

In April 2024, Truro Cannabis Co. saw Jealousy x Apples & Bananas Pre-Roll (0.5g) maintain its position as the top-selling product, with sales reaching 18,870 units, showcasing its consistent popularity over the past four months. Following closely was Caps Junky Pre-Roll (0.5g), which held its second position from March, indicating a strong market presence. Donair Kush Pre-Roll (0.5g) experienced a slight drop to the third spot, after previously ranking fourth in March, highlighting a fluctuating consumer interest. Stinky Sticks Pre-Roll (0.5g) moved up to rank fourth, despite not being listed in February's rankings, demonstrating a comeback in consumer preference. Lastly, Titanimal Bubble Hash and Kief Infused Pre-Roll (0.5g) entered the top five, showing a varied interest in product types among Truro Cannabis Co.'s offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Jealousy x Apples & Bananas Pre-Roll (0.5g)
Pre-Roll
1
1
1
1
Caps Junky Pre-Roll (0.5g)
Pre-Roll
>5
4
2
2
Donair Kush Pre-Roll (0.5g)
Pre-Roll
2
2
4
3
Stinky Sticks Pre-Roll (0.5g)
Pre-Roll
5
>5
5
4
Titanimal Bubble Hash and Kief Infused Pre-Roll (0.5g)
Pre-Roll
4
5
>5
5
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