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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll accounts for 78.93% share with 32.71% YoY growth but a -1.37% MoM dip in June 2026, while Flower holds 21.01% share with faster 53.40% YoY growth and a deeper -9.97% MoM decline; Capsules remain negligible at 0.05% share with no readable trend. The overall brand grew 36.65% YoY while average price rose 5.10%, indicating mix-driven volume gains centered on Pre-Rolls despite the category’s MoM softness; in Ontario Pre-Roll the brand sits at rank 39, which implies headroom if June’s MoM slippage stabilizes against category peers.
The widening gap between Pre-Roll’s 78.93% mix and Flower’s 21.01% mix, coupled with Pre-Roll’s -1.37% MoM versus Flower’s -9.97% MoM, implies near-term resilience rests on defending Pre-Roll turns while selectively expanding Flower to capture its 53.40% YoY momentum. With rank 39 in Ontario Pre-Roll and an average price of $11.57 alongside category prices at $9.70 (Pre-Roll) and $42.15 (Flower), the pricing ladder suggests room to trade up within Pre-Roll or downsize premium Flower to protect share; the pattern implies positioning should prioritize maintaining Pre-Roll velocity while using targeted Flower innovation to diversify risk without diluting margin.
Competitive Landscape
Truro Cannabis Co. sits at rank #39 in ON Pre-Roll for June 2026, improving 4 positions from #43 year over year, but slipping 3 places from #36 in March 2026 while sitting 5 spots below its peak of #34 reached in April 2026; meanwhile, Back Forty / Back 40 Cannabis climbed from #3 to #1 with a 74.6% YoY sales lift and General Admission fell from #1 to #2 with a -17.9% YoY change, indicating that leadership is rotating at the top as Truro’s mid-tier position inches up YoY but softens quarter-over-quarter. The combination of a 4-rank YoY gain alongside a 3-rank decline versus three months ago points to momentum concentrated earlier in the spring, while competitors like Thumbs Up Brand advancing from #8 to #3 (+53.6% YoY) compress share above Truro and Jeeter sliding from #2 to #4 (-48.5% YoY) opens selective headroom, implying that Truro’s trajectory suggests incremental share capture is feasible only if it converts April 2026’s peak proximity into sustained placement amid faster-moving rivals.
Notable Products
Sleeping with the Stars Pre-Roll (0.5g) posted the steepest move in June 2026 with a -24.4% month-over-month decline and slid to rank 4, while Donair Kush Pre-Roll (0.5g) fell -18.4% yet held rank 3; meanwhile, Tres Dawg x I 95 Pre-Roll (0.5g) grew 14.3% and led at rank 1. Peggys Puff Pre-Roll (0.5g) advanced 32.2% to rank 6 and Truffle Treats Pre-Roll (0.5g) gained 21.0% at rank 7, but Caps Junky Pre-Roll (0.5g) dropped -9.9% at rank 2. Nine of the top ten are Pre-Roll SKUs, and the single multi-pack entrant at rank 9 contracted -5.2% while the 5-pack at rank 10 declined -15.7%, indicating formats with larger counts are not offsetting softness seen in several single 0.5g SKUs despite a $45,790 lead from Tres Dawg x I 95. The pattern implies Truro Cannabis Co. is leaning into a Pre-Roll-heavy lineup where leadership is concentrated in a few winners and volatility in mid-tier SKUs signals a need to stabilize assortment and pack-size strategy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
