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Nov-2025
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Overview
Market Insights Snapshot
Freedom Cannabis has demonstrated varied performance across different provinces, with notable shifts in category rankings. In Alberta, the brand's presence in the Flower category experienced a decline, slipping from 22nd place in August 2025 to 33rd by November 2025. This downward trend is accompanied by a decrease in sales, which could be a cause for concern as it indicates a potential loss of market share. In contrast, in Saskatchewan, Freedom Cannabis made significant strides in the Flower category, moving up from 46th position in August to a more promising 28th place by November. This upward movement is mirrored by a positive trajectory in sales, suggesting a strengthening foothold in the province.
While the Flower category showed mixed results, the Vapor Pens category in Alberta highlights a more concerning trend for Freedom Cannabis, as they fell out of the top 30 rankings by November 2025. This is a notable drop from their 53rd position in August, indicating a significant challenge in this category. Additionally, the brand's absence from the top rankings in British Columbia and Ontario for Flower suggests room for growth in these markets. Meanwhile, their performance in the Pre-Roll category in Saskatchewan shows some volatility, with rankings fluctuating but ultimately ending on a higher note in November compared to August. This mixed performance across categories and provinces highlights both challenges and opportunities for Freedom Cannabis as they navigate the competitive landscape.
Competitive Landscape
In the competitive landscape of the pre-roll category in Alberta, Freedom Cannabis has experienced a slight decline in its market position from August to November 2025. Initially ranked 36th in August, Freedom Cannabis dropped to 40th by November, indicating a need for strategic adjustments to regain its standing. Notably, Tweed and Vox have maintained a stronger presence, with Tweed consistently ranking higher despite a downward trend, and Vox showing a similar decline but still outperforming Freedom Cannabis. Meanwhile, Hiway and Sticky Greens are also competitors, with Hiway showing more stable sales figures. This competitive pressure highlights the importance for Freedom Cannabis to innovate and differentiate its offerings to capture a larger share of the market and improve its ranking.
Notable Products
In November 2025, the top-performing product for Freedom Cannabis was the Double Double Medium Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one position from the previous two months with sales of 3249 units. The Nomad Pre-Roll 3-Pack (1.5g) held steady at the second position, although its sales decreased compared to prior months. Reserve Sunset Pre-Roll 3-Pack (1.5g) climbed to the third spot after a drop in October, showing a notable recovery in sales. The Drifter Pre-Roll 3-Pack (1.5g) remained consistent in the fourth rank, despite a slight decline in sales figures. New to the rankings in November, Reserve Moonlight Pre-Roll 5-Pack (1.75g) entered at the fifth position, contributing to the diversity of top products offered by Freedom Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
