Freedom Cannabis

Data Snapshot: May 04, 2024
Freedom Cannabis Cannabis Brand Logo
$1M+

Apr-2024

Sales

Neutral

Trend

6-Month

54

Product Count

SKUs

Freedom Cannabis

Overview

Freedom Cannabis, hailing from Alberta, provides an array of premium cannabis products, including both mellow indica dominant strains and uplifting sativa dominant strains. Distinguished for investing in green initiatives, the Canadian company significantly concentrates on sustainable and conscious brand development. Additionally, Freedom Cannabis showcases international collaboration, striking partnerships with the likes of Artizen in the US and sharing intellectual property rights to expand its influence and brand recognition.
Markets

Freedom Cannabis Locations

Product Trends

Freedom Cannabis Categories

Freedom Cannabis Sales

Market Insights Snapshot

Freedom Cannabis Historical Sales by Category

In Alberta, Freedom Cannabis has shown a varied performance across different cannabis product categories, with notable movements in the rankings from January to April 2024. The brand's Flower category experienced a positive trend, moving from a rank of 27 in January to 21 in April, alongside an increase in sales from 231,000 in January to 305,442 in April, indicating a growing consumer preference in this category. Conversely, its Vapor Pens category struggled significantly, starting out of the top 30 in January and dropping further to a rank of 54 by April, with sales decreasing to 30,470. This highlights a potential area for improvement or reevaluation of market strategy within the Vapor Pens segment. The Concentrates and Pre-Roll categories also saw fluctuations, with Concentrates making a slight improvement by re-entering the top 30 in April, while Pre-Rolls experienced a drop, moving out of the top 30 rankings by April.

In contrast, the performance of Freedom Cannabis in British Columbia and Ontario presents a different picture. In British Columbia, the brand faced challenges in improving its position within the Flower and Pre-Roll categories, with rankings in the Flower category improving from 59 in January to 45 in April, yet still not breaking into the top 30. Pre-Rolls saw a decrease in performance, indicating a need for strategic adjustments in these areas. Ontario's Flower category showed a relatively stable but lower mid-tier performance, maintaining rankings in the 40s from January to April. This stability suggests a consistent market presence but also room for growth to capture a larger market share. The data for Saskatchewan reveals limited presence and fluctuating rankings, with the Vapor Pens category showing some promise by maintaining a position in the top 30 across the months, yet with a slight decline in April. These insights across provinces underscore the importance of market-specific strategies for Freedom Cannabis to leverage strengths and address weaknesses.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
27
21
35
54
45
76
48
37
28
Freedom Cannabis

Competitive Landscape

In the competitive landscape of the Flower category in Alberta, Freedom Cannabis has shown a notable trajectory, improving its rank from 27th in January to 21st by April 2024. This upward movement is significant amidst stiff competition, particularly from brands like Muskoka Grown, which consistently maintained a top 20 position, peaking at 13th place, and FIGR, which saw a dramatic rise to 23rd place by April from a lower rank of 66th in January. Another notable competitor, MTL Cannabis, entered the rankings in March and secured the 22nd position by April, closely trailing Freedom Cannabis. Meanwhile, Tommy's Craft Cannabis made an impressive leap to the 20th spot by April, despite not being ranked in the top 50 in February. Freedom Cannabis's sales and rank improvement indicate a positive trend, but the dynamic shifts among its competitors, especially those making significant rank advancements or maintaining steady top positions, highlight the competitive pressure and the need for strategic maneuvers to enhance market share and consumer preference in Alberta's cannabis market.

Freedom Cannabis market ranking for AB Flower

Freedom Cannabis

Notable Products

In April 2024, Freedom Cannabis saw The Drifter Pre-Roll 3-Pack (1.5g) maintain its position as the top-selling product with sales reaching 5489 units, highlighting its consistent popularity across the previous months. Following closely, The Nomad Pre-Roll 3-Pack (1.5g) moved up to the second rank, demonstrating a steady increase in consumer preference. The Reserve Sativa Sunrise Pre-Roll 3-Pack (1.5g) ranked third, showing a slight dip from its previous second-place standing, indicating a shift in consumer choices. The Freedom Reserve Pre-Roll 3-Pack (1.5g) took the fourth position, improving from its fifth rank in March, suggesting a resurgence in its demand. Interestingly, the Indica Windmill Milled (14g) entered the rankings at fifth place, marking its debut in the top products list for Freedom Cannabis in April.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
The Drifter Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
1
1
1
The Nomad Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
3
3
2
Reserve Sativa Sunrise Pre-Roll 3-Pack (1.5g)
Pre-Roll
4
2
2
3
Freedom Reserve Pre-Roll 3-Pack (1.5g)
Pre-Roll
2
5
5
4
Indica Windmill Milled (14g)
Flower
>5
>5
>5
5
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