Market Insights Snapshot
In Alberta, Freedom Cannabis has shown consistent performance in the Flower category, maintaining a rank within the top 20 from August to November 2023. However, it's worth noting that the brand did not make it into the top 20 in the Concentrates and Vapor Pens categories during this period, indicating room for improvement. The Pre-Roll category performance fluctuated, with a notable drop to rank 30 in November 2023, suggesting potential challenges in this category.
Shifting focus to British Columbia and Ontario, Freedom Cannabis faced tougher competition. In British Columbia, although the brand saw a slight improvement in the Flower category, it failed to crack the top 20, and the Pre-Roll category saw a significant ranking drop in October 2023. In Ontario, Freedom Cannabis showed promising growth in the Flower category, improving its rank from 58 in August to 46 in November 2023. This upward trend suggests a positive reception among Ontario consumers.
In the Alberta flower market, Freedom Cannabis has been performing consistently, maintaining a position within the top 20 brands from August to November 2023. However, it has been facing stiff competition from brands like Delta 9 Cannabis, OGEN, and Versus. Delta 9 Cannabis has shown a significant upward trend, moving from the 20th position in August to 14th in November, while OGEN, despite a slight drop in rank, has consistently stayed in the top 10. Versus, similar to Freedom Cannabis, has seen a slight drop in rank from 18th to 17th. An interesting entrant in the competition is Tam Tams, which was not in the top 20 in August and September but jumped to 16th place in November. In terms of sales, all these brands have shown a fluctuating trend, but Freedom Cannabis has managed to maintain a steady sales volume, indicating a loyal customer base.
In November 2023, the top-performing product from Freedom Cannabis was 'The Drifter Pre-Roll 3-Pack (1.5g)' under the Pre-Roll category, with sales reaching 4013 units. This product has maintained its top position since September. The second highest-selling product was the 'Freedom Reserve Pre-Roll 3-Pack (1.5g)', also in the Pre-Roll category, with 3274 units sold. Interestingly, the 'Reserve Sativa Sunrise Pre-Roll 3-Pack (1.5g)' made a strong debut at third place. The 'Nomad Pre-Roll 3-Pack (1.5g)' and 'Reserve Indica (7g)' rounded out the top five, showing a consistent performance in the Pre-Roll and Flower categories respectively.