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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Freedom Cannabis has shown varied performance across different product categories. In the Flower category, the brand maintained its position at 24th in September and October 2025 but experienced a drop, falling out of the top 30 by November and further slipping to the 35th position by December. This decline may be a cause for concern as it indicates a potential loss of market share or increased competition in the Flower category. Conversely, in the Pre-Roll category, Freedom Cannabis demonstrated a more stable presence, consistently ranking in the mid-30s across the latter part of the year, suggesting a steady demand for their pre-roll products. However, the Vapor Pens category saw a significant drop, with the brand disappearing from the rankings entirely after October, highlighting a potential area for improvement or strategic reevaluation.
In Saskatchewan, Freedom Cannabis exhibited an interesting upward trajectory in the Flower category, climbing from 42nd in September to 29th in November, before slightly declining to 34th in December. This upward movement indicates growing consumer interest or effective market strategies in this region. The Pre-Roll category, however, presents a mixed picture. While the brand managed to climb back into the rankings in November after a dip in October, it did not maintain this momentum into December, where it was absent from the top 30. This fluctuation might suggest volatility in consumer preferences or competitive pressures in the Saskatchewan pre-roll market.
Competitive Landscape
In the Alberta pre-roll category, Freedom Cannabis has shown a consistent presence, maintaining its rank within the top 40 brands from September to December 2025. Despite a slight dip in rank from 35th in November to 38th in December, Freedom Cannabis has experienced a positive trend in sales, increasing from 187,810 in September to 211,589 by December. This upward sales trajectory suggests growing consumer interest and market penetration. In contrast, Jonny Chronic and Common Ground have seen fluctuations in their rankings, with Jonny Chronic dropping out of the top 20 entirely and Common Ground experiencing a slight decline in sales. Meanwhile, Sticky Greens and Headstone Cannabis are also vying for market share, with Headstone Cannabis showing a notable improvement in rank from 64th in September to 39th in December. These dynamics indicate a competitive landscape where Freedom Cannabis is gaining a foothold, potentially positioning itself for further growth in the coming months.
Notable Products
In December 2025, Freedom Cannabis maintained its top position with the Double Double Medium Pre-Roll 10-Pack (5g) consistently ranking first despite a notable decrease in sales to 2270 units. The Nomad Pre-Roll 3-Pack (1.5g) held steady in the second position, continuing its trend from previous months. The Drifter Pre-Roll 3-Pack (1.5g) improved its ranking to third place after slipping to fourth in November. Reserve Sunset Pre-Roll 3-Pack (1.5g) dropped to fourth place from third in November, while the new entry, Lemon Hedz Pre-Roll 2-Pack (2g), debuted at fifth place. Overall, the rankings show a stable trend for the top products, with only minor shifts in positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
