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Jul-2025
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Overview
Market Insights Snapshot
Freedom Cannabis has shown varied performance across different categories and regions, with notable fluctuations in their rankings over the months. In Alberta, their flower category experienced a downward trend, slipping from the 20th rank in April 2025 to 29th by July 2025, which may indicate increasing competition or shifts in consumer preferences. The pre-roll category in Alberta also saw a decline, dropping out of the top 30 by May 2025 and continuing to fall to 41st by July. However, their vapor pens managed to stabilize around the 49th rank by July after some initial fluctuations, suggesting a potential area of focus for future growth. In British Columbia, Freedom Cannabis struggled to maintain a strong presence in both flower and pre-roll categories, with rankings mostly outside the top 70, which could be a concern for their market strategy in this province.
In Ontario, Freedom Cannabis's flower category remained relatively stable, hovering between 74th and 81st rank, indicating consistent but modest performance. Interestingly, in Saskatchewan, the brand saw a significant rise in the flower category, reaching the 21st rank in June before dropping to 31st by July. This indicates a potential opportunity for Freedom Cannabis to capitalize on their recent success in this province. However, their pre-roll category in Saskatchewan disappeared from the rankings after May, which could highlight challenges in maintaining market presence. The vapor pens category in Saskatchewan showed a promising start, ranking 18th in April, but then saw a decline, exiting the top 30 by July. This mixed performance across different regions and categories underscores the dynamic nature of the cannabis market and the importance of strategic adjustments to maintain and improve market position.
Competitive Landscape
In the competitive landscape of pre-rolls in Alberta, Freedom Cannabis has experienced notable fluctuations in its market position from April to July 2025. Initially ranking 20th in April, Freedom Cannabis saw a decline to 33rd in May and further to 40th in June, before slightly improving to 41st in July. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, competitors such as Vox showed resilience, climbing from 32nd in April to 24th in May, although they too experienced a dip by July. Meanwhile, Hiway and Nugz (Canada) maintained relatively stable positions, albeit lower in rank, indicating a consistent market presence. Sticky Greens also presented an interesting case, with a significant drop in June but a recovery in July, suggesting potential volatility. These dynamics highlight the competitive challenges Freedom Cannabis faces in maintaining its market share amidst fluctuating consumer preferences and competitive pressures in Alberta's pre-roll category.
Notable Products
In July 2025, the top-performing product for Freedom Cannabis was the Double Double Medium Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its position at the top with impressive sales of 3,407 units. The Nomad Pre-Roll 3-Pack (1.5g) showed significant improvement, climbing to the second position from third in June with 3,307 units sold. The Drifter Pre-Roll 3-Pack (1.5g) rose to third place, up from fifth in the previous month. Reserve Sunrise Pre-Roll 3-Pack (1.5g) consistently held its fourth position across the last three months. Meanwhile, Reserve Sunset Pre-Roll 3-Pack (1.5g) saw a decline, dropping from first in June to fifth in July, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
