.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Freedom Cannabis concentrated 51.76% of sales in Pre-Roll with a year-over-year decline of 31.70% and a month-over-month drop of 13.93%, while Flower held 43.58% share with a 60.10% YoY contraction but a 0.47% MoM uptick. Vapor Pens remained a small 4.02% of mix yet spiked 215.27% MoM against a 75.22% YoY decline, and Concentrates at 0.65% share climbed 71.56% MoM despite a 48.84% YoY fall. With average price down 21.41% YoY to $20.49 and Pre-Roll average price at 13.79, the mix is tilting toward lower-priced formats even as Flower’s 45.19 average price sustains value. The pattern implies a defensive shift into value-led Pre-Roll volume while opportunistic rebounds in Vapor Pens and Concentrates test adjacency without yet altering the core mix.
Freedom Cannabis’s July 2026 positioning is anchored in Pre-Roll, where a rank of 40 in Alberta indicates middle-tier visibility as Pre-Roll share exceeds Flower by 8.18 percentage points and MoM softness of 13.93% contrasts with Flower’s 0.47% MoM stability. The 215.27% MoM surge in Vapor Pens alongside a 71.56% MoM rise in Concentrates suggests trial-led diversification, but their combined 4.67% share limits near-term impact on rank. Given total brand sales are down 50.74% YoY and 72.57% over 24 months, the mix and pricing moves imply a volume-first stance aimed at preserving shelf presence in Alberta while probing higher-margin extensions that could rebalance reliance on Pre-Roll if repeat rates materialize.
Competitive Landscape
Freedom Cannabis is ranked #40 in AB Pre-Roll in July 2026, unchanged from #40 year over year, after slipping from #34 three months ago and well off its peak of #18 in September 2024; this flat YoY rank alongside a 6-position decline since April 2026 implies stability at a lower tier rather than recovery. In contrast, General Admission held #1 year over year despite a -14.5% YoY sales change, while Back Forty / Back 40 Cannabis advanced from #6 to #2 with +34.3% YoY sales, and Thumbs Up Brand jumped from #19 to #5 on +138.3% YoY sales; Freedom Cannabis’s lack of upward rank movement while faster-moving rivals climb suggests its share is being redistributed toward accelerating leaders.
Notable Products
Blackberry Kush Pre-Roll 2-Pack (2g) posted the steepest movement in July 2026 with a -68.37% month-over-month decline and slid to rank 7, while The Drifter Pre-Roll 3-Pack (1.5g) also contracted by -31.59% and sits at rank 8. Reserve Sunrise Pre-Roll 3-Pack (1.5g) countered with a +94.40% surge to rank 3, and The Nomad Pre-Roll 3-Pack (1.5g) rose +28.06% at rank 2; combined with Double Double Medium Pre-Roll 10-Pack (5g) holding rank 1 at -1.52%, seven of the top ten are Pre-Rolls concentrated in multi-pack formats. The mix—one sharp collapse alongside a near-doubling—implies Freedom Cannabis is reallocating demand toward higher-velocity multi-pack pre-rolls while pruning or deprioritizing underperforming SKUs, with the category still anchored by a single leader generating $42,069.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
