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Sep-2025
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Overview
Market Insights Snapshot
In Alberta, Freedom Cannabis has shown a rather stable performance in the Flower category, maintaining a position within the top 30 brands. The brand held steady at rank 26 from June to July 2025, briefly rising to 22 in August before returning to 26 in September. This consistency suggests a solid foothold in the market, although the brief improvement in August indicates potential for growth. However, the Pre-Roll category tells a different story, where Freedom Cannabis has been unable to break into the top 30 consistently, peaking at rank 33 in August but falling back to 34 by September. In the Vapor Pens category, the brand has seen a slight improvement, climbing from rank 51 in June to 45 in September, which could be indicative of increasing consumer interest in this product line.
In Saskatchewan, Freedom Cannabis experienced a significant drop in the Flower category, from rank 21 in June to 39 by September, suggesting a potential loss of market share or increased competition. The brand's absence from the top 30 in August further emphasizes this decline. In contrast, the Vapor Pens category in Saskatchewan showed a promising start at rank 28 in June, but the lack of subsequent rankings suggests that the brand could not maintain its initial momentum. Meanwhile, in British Columbia, Freedom Cannabis faced challenges in both the Flower and Pre-Roll categories, where it failed to appear in the top 30 by September, indicating a struggle to capture consumer interest in these segments. Similarly, in Ontario, the brand's Flower category rankings fluctuated slightly but did not break into the top 30, highlighting areas for potential improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Freedom Cannabis has shown a dynamic performance from June to September 2025. Despite starting at a rank of 37 in June, Freedom Cannabis improved its position to 33 by August, before slightly dropping to 34 in September. This fluctuation indicates a competitive market environment, where brands like Vox consistently maintained a stronger position, ranking 31 in both August and September. Meanwhile, Hiway and Nugz (Canada) remained outside the top 30, with Hiway improving from 36 to 33 by September, while Nugz (Canada) climbed from 42 to 36. Notably, Astro Lab experienced a decline from 22 in June to 35 by September, highlighting the volatility in the market. Despite these challenges, Freedom Cannabis demonstrated resilience with a notable sales increase in July, although it faced a decline in September, suggesting potential areas for strategic growth and market penetration.
Notable Products
In September 2025, the top-performing product from Freedom Cannabis was the Double Double Medium Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one rank consistently since July, with sales reaching 3,433 units. The Nomad Pre-Roll 3-Pack (1.5g) held the second position, showing a slight improvement from its third place in August. The Drifter Pre-Roll 3-Pack (1.5g) climbed to third place from fourth in August, indicating a steady increase in popularity. Reserve Sunset Pre-Roll 3-Pack (1.5g), despite starting as the top product in June, dropped to fourth place by September. The newly introduced Happy Hour Special Pre-Roll 2-Pack (2g) entered the rankings in August and maintained its position at fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
