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Mar-2025
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Overview
Market Insights Snapshot
Freedom Cannabis has shown varied performance across different categories and provinces in recent months. In Alberta, the brand's performance in the Flower category has been relatively strong, maintaining a top 30 position, with a notable dip in February before recovering in March 2025. However, their presence in the Vapor Pens category has been less stable, consistently ranking outside the top 50, which suggests a potential area for improvement. Meanwhile, in British Columbia, Freedom Cannabis has struggled to break into the top 30 in both Flower and Pre-Roll categories, with rankings slightly deteriorating over the months. This indicates a challenging market environment or possibly stronger competition in these categories.
In Ontario, Freedom Cannabis has maintained a relatively consistent presence in the Flower category, hovering around the 80th rank, which implies a stable but not dominant position in the market. The scenario in Saskatchewan is mixed, with the brand's Flower category ranking dropping out of the top 30 in February 2025, though it reappeared in March. Their performance in Vapor Pens in Saskatchewan showed a promising uptick, moving from a previous absence in rankings to 27th in March. This suggests a potential growth opportunity in this category for Freedom Cannabis in the province.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Freedom Cannabis has experienced notable fluctuations in its rank and sales performance over recent months. Starting from December 2024, Freedom Cannabis held the 17th position, slightly behind Tweed at 12th. By January 2025, Freedom Cannabis improved to 18th, maintaining a close competition with Tweed, which dropped to 19th. However, February 2025 saw a significant dip for Freedom Cannabis as it fell out of the top 20, while Versus surged to 15th, indicating a strong upward trend. By March 2025, Freedom Cannabis rebounded to 18th, surpassing Tweed again, which remained at 19th. The sales figures reflect these rank changes, with Freedom Cannabis showing a recovery in March, suggesting a potential for regaining market share amidst fluctuating competition.
Notable Products
In March 2025, Reserve Sunset Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product for Freedom Cannabis, holding the number one rank consistently since December 2024, with sales reaching 3794 units. Reserve Sunrise Pre-Roll 3-Pack (1.5g) regained its second position after slipping to third in February, showing a positive sales trend. The Drifter Pre-Roll 3-Pack (1.5g) remained steady in third place, with an increase in sales compared to February. Notably, Double Double Medium Pre-Roll 10-Pack (5g) entered the rankings for the first time in fourth place, indicating a strong market entry. The Nomad Pre-Roll 3-Pack (1.5g) maintained its fifth position, showing a slight recovery in sales figures from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
