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Aug-2024
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Overview
Market Insights Snapshot
Freedom Cannabis has shown notable movements in various categories and provinces over the past few months. In Alberta, the brand experienced a steady climb in the Concentrates category, improving its ranking from 18th in May to 15th in August, indicating a positive trend. However, in the Pre-Roll category, the brand's ranking dropped out of the top 30 in June and August, which could be a point of concern. The Flower category in Alberta also saw fluctuating performance, with the brand ranking 21st in both June and August, after a dip to 27th in July. This suggests some volatility, but overall, Freedom Cannabis has maintained a presence in the competitive Flower market.
In British Columbia, Freedom Cannabis showed mixed results. The Flower category saw an impressive upward trend, peaking at 26th in July before slipping to 32nd in August. Conversely, the Pre-Roll category displayed inconsistency, with the brand ranking 49th in June but falling to 70th by August, reflecting a potential area for improvement. Meanwhile, in Ontario, the brand’s Flower category rankings remained relatively stable, though it did drop slightly from 47th in July to 53rd in August. In Saskatchewan, the brand was absent from the top 30 in the Flower category in July and August, but maintained a consistent presence in Vapor Pens, ranking 23rd in both May and August. These trends highlight the brand's varying performance across different markets and categories.
Competitive Landscape
In the highly competitive Alberta flower market, Freedom Cannabis has shown notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 27 in May 2024, Freedom Cannabis improved to 21 in June, dropped back to 27 in July, and then climbed again to 21 in August. This inconsistent ranking suggests a volatile market presence. In comparison, Good Buds has demonstrated a steady upward trajectory, moving from rank 38 in May to 20 by August, indicating a strong and consistent growth in market share. Similarly, Baked (Canada) made a significant leap from rank 91 in May to 19 in August, showcasing a rapid increase in consumer preference. On the other hand, Highly Dutch and MTL Cannabis have shown more stable but less dramatic changes in their rankings. These trends highlight the competitive pressure on Freedom Cannabis to maintain and improve its market position amidst aggressive growth from other brands.
Notable Products
For August 2024, the top-performing product from Freedom Cannabis was The Drifter Pre-Roll 3-Pack (1.5g), which ascended to the number one spot with sales of $3,846. Reserve Sativa Sunrise Pre-Roll 3-Pack (1.5g) climbed to the second position, showing a notable recovery from its fourth-place ranking in July. The Nomad Pre-Roll 3-Pack (1.5g) maintained its consistent performance, holding steady at third place. Freedom Reserve Pre-Roll 3-Pack (1.5g) experienced a significant drop, falling to fourth place from its top position in July. Reserve Indica (7g) remained in fifth place, continuing its steady ranking from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
