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Oct-2025
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Overview
Market Insights Snapshot
In Alberta, Freedom Cannabis has shown a consistent presence in the Flower category, maintaining a position within the top 30 brands from July to October 2025, with a slight improvement from 25th to 24th place. This stability is contrasted by their performance in the Vapor Pens category, where there was a noticeable decline, dropping from 51st in July to 72nd in October, indicating challenges in maintaining market share. In the Pre-Roll category, Freedom Cannabis has not broken into the top 30 rankings, with their best performance reaching 36th place in August. This suggests potential areas for growth or a need to reevaluate their strategy in this category.
Looking at British Columbia, Freedom Cannabis's presence in the Flower and Pre-Roll categories has been minimal, failing to make it into the top 30 rankings after August 2025. This indicates a significant drop-off in market visibility and possibly sales performance in these categories. Meanwhile, in Saskatchewan, the brand's Flower category ranking showed some volatility, with rankings missing in August but a recovery to 39th by October. Interestingly, the Pre-Roll category saw an upward trend with Freedom Cannabis breaking into the rankings at 42nd in September and maintaining a presence in October. Their performance in Ontario for the Flower category also suggests room for improvement, as they did not appear in the top rankings past August.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Freedom Cannabis has shown resilience and steady performance. Over the months from July to October 2025, Freedom Cannabis maintained its position within the top 25, with its rank fluctuating slightly from 25th to 22nd, then settling at 24th in September and October. This stability is notable given the dynamic shifts among competitors. For instance, Potluck consistently outperformed Freedom Cannabis, maintaining a higher rank, peaking at 21st in September. Meanwhile, Tuck Shop made a significant leap from 67th in July to 22nd by October, indicating a rapid growth trajectory that surpassed Freedom Cannabis. Additionally, Everest and Common Ground also showed competitive movement, with Everest climbing from 54th to 25th, closely trailing Freedom Cannabis in October. These shifts highlight the competitive pressure Freedom Cannabis faces, emphasizing the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In October 2025, the Double Double Medium Pre-Roll 10-Pack (5g) maintained its position as the top-performing product for Freedom Cannabis, with sales reaching 2886 units. The Nomad Pre-Roll 3-Pack (1.5g) improved its ranking from third place in September to second place in October, while The Drifter Pre-Roll 3-Pack (1.5g) remained steady at third place. Happy Hour Special Pre-Roll 2-Pack (2g) made a notable entry into the rankings at fourth place, having not been ranked in July or September. Reserve Sunset Pre-Roll 3-Pack (1.5g) saw a decline, dropping from second place in September to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
