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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Freedom Cannabis concentrated 75.01% of sales in Pre-Roll, up 107.02% month over month and 67.97% year over year, while Flower fell to 22.94% share despite a 26.30% MoM lift and a -62.66% YoY decline. Secondary formats continued to contract, with Vapor Pens at 1.05% share on -21.04% MoM and -76.65% YoY, and Concentrates at 0.91% share with a 19.30% MoM uptick and no comparable YoY baseline. With an average price down 41.72% YoY to $14.16 and Pre-Roll pricing at $11.65, the mix shift indicates a pivot toward lower-priced, high-velocity units concentrated in Alberta where Pre-Roll ranks 29, implying volume-led recovery potential within a narrowed category focus.
The move toward Pre-Roll dominance (rank 29 in Alberta) alongside a 107.02% MoM surge suggests pricing-driven demand capture in value tiers, while the -62.66% YoY in Flower and -76.65% YoY in Vapor Pens indicate exit or deprioritization of higher-priced formats. Given brand sales at -9.76% YoY against a 24-month decline of -63.18%, the current configuration implies stabilization through Pre-Roll scale but heightened exposure to price elasticity and rank ceiling risk unless Flower’s 26.30% MoM momentum is converted into sustained share beyond its current 22.94%.
Competitive Landscape
Freedom Cannabis sits at rank #29 in AB Pre-Roll for October 2026, improving 9 positions year over year from #38 while also rising 12 places since July 2026 from #41, against a two-year peak of #20 reached in October 2024. Among competitors, Back Forty / Back 40 Cannabis climbed from #3 to #1 as of October 2026 while growing sales 10.2% year over year, and General Admission slipped from #1 to #2 amid a 45.7% year-over-year sales decline, indicating the top of the leaderboard is in flux. This mix of a 9-rank YoY gain for Freedom Cannabis alongside leadership reshuffles at #1 and #2 implies a window where steady share capture is plausible if the brand converts mid-pack momentum into sustained rank advancements.
Notable Products
Freedom Cannabis leans on recent launches, with products first sold in the last six months contributing 29.8% of October 2026 sales, including Blackberry Kush Pre-Roll 2-Pack (2g) and Blue Dream Pre-Roll 2-Pack (2g). That weight toward newness sits alongside a concentrated top 10 that accounts for 67.3% of sales, so a large share of revenue comes from a handful of fresh items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
