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Aug-2025
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Overview
Market Insights Snapshot
In Alberta, Freedom Cannabis has demonstrated a dynamic performance across various categories. The brand's Flower category saw fluctuations, starting at the 23rd rank in May 2025, dipping to 29th in July, but recovering back to 23rd in August. This indicates a resilient market presence despite the mid-year dip. The Pre-Roll category, however, did not make it into the top 30 for the months of May through August, which could be seen as a challenge for the brand in this segment. On a positive note, the Vapor Pens category showed a steady climb, moving from 58th in May to a more favorable 45th position by August, reflecting growing consumer interest in this product line.
In contrast, the brand's performance in British Columbia and Ontario presents a different narrative. In British Columbia, the Flower category witnessed a decline, with the rank dropping from 67th in May to 95th in August, suggesting potential market saturation or increased competition. The Pre-Roll category similarly struggled to maintain a strong presence, consistently ranking outside the top 30. Meanwhile, in Ontario, Freedom Cannabis maintained a steady presence in the Flower category, hovering around the 79th to 81st rank throughout the observed months, indicating a stable, albeit modest, foothold in this market. Interestingly, in Saskatchewan, the Flower category showed a promising start with a 21st rank in June, though it did not sustain this performance through August, hinting at volatility in consumer preferences or distribution challenges.
Competitive Landscape
In the Alberta Flower category, Freedom Cannabis has experienced fluctuating rankings over the months from May to August 2025, indicating a competitive landscape. Notably, Freedom Cannabis ranked 23rd in both May and August, but slipped to 27th and 29th in June and July, respectively. This suggests a challenge in maintaining consistent market presence amidst competitors like Tweed, which saw a significant jump from 27th to 15th in June, and 3Saints, which improved its rank from 26th to 19th by July. Meanwhile, Potluck demonstrated a strong upward trend, moving from 33rd in May to 21st by August. Despite these challenges, Freedom Cannabis showed resilience by recovering its rank to 23rd in August, indicating potential for strategic adjustments to regain and sustain higher market positions.
Notable Products
In August 2025, the top-performing product from Freedom Cannabis was the Double Double Medium Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one rank from July with sales of 3525 units. The Reserve Sunset Pre-Roll 3-Pack (1.5g) rose from the fifth position in July to second place in August, showing a significant recovery in sales. The Nomad Pre-Roll 3-Pack (1.5g) held steady in third place, while The Drifter Pre-Roll 3-Pack (1.5g) dropped from third to fourth. Notably, the Happy Hour Special Pre-Roll 2-Pack (2g) appeared in the rankings for the first time, securing the fifth spot.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
