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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In September 2026, Freedom Cannabis concentrated 64.31% of sales in Pre-Roll, where category sales were up 8.82% month over month but down 23.71% year over year, while Flower held 31.99% share with a 23.16% MoM decline and a 66.65% YoY drop. Vapor Pens slipped to 2.31% share with a 36.11% MoM decline and an 83.72% YoY fall, whereas Concentrates, at 1.39% share, grew 27.18% MoM off a small base with no reported YoY. With brand sales down 48.78% YoY and average price down 25.95% YoY to $17.58, the tilt toward lower-priced Pre-Rolls alongside retreat in Flower implies a defensive shift to volume-led formats to offset higher-ticket softness.
These shifts reposition Freedom Cannabis toward Pre-Roll-driven velocity in Alberta, where the brand sat at rank 41 in Pre-Roll, indicating middle-tier placement even as Pre-Roll share rose and Flower contracted. The concurrent 8.82% MoM lift in Pre-Roll and 23.16% MoM decline in Flower suggests the brand’s near-term rank gains will depend on sustaining Pre-Roll throughput while using the 27.18% MoM uptick in Concentrates as a niche extension, implying a portfolio strategy that prioritizes price-accessible SKUs to stabilize share despite deep YoY declines in premium categories.
Competitive Landscape
Freedom Cannabis sits at rank #41 in AB Pre-Roll in September 2026, slipping 2 positions year over year from #39 and down 4 spots from June 2026’s #37, while remaining well below its peak of #18 from September 2024; in contrast, Back Forty / Back 40 Cannabis climbed from #3 to #1 alongside a 26.2% YoY sales increase, and General Admission fell from #1 to #2 with a 27.9% YoY sales decline. This combination of a 2-rank YoY slide and a 4-rank drop versus three months prior, alongside a competitor surging 2 ranks to #1, implies Freedom Cannabis is losing relative velocity in the segment and will need a catalyst to reenter the top 30 trajectory set earlier at #18.
Notable Products
Reserve Sunset Pre-Roll 3-Pack (1.5g) posted a 71.4% month-over-month gain to rank 4 in September 2026, while The Nomad Pre-Roll 3-Pack (1.5g) fell 10.9% to rank 2, and Double Double Medium Pre-Roll 10-Pack (5g) slipped 2.6% while holding rank 1. With four of the top five positions occupied by pre-rolls and Champagne Kush Pre-Roll 2-Pack (2g) up 52.6% at rank 6, the mix indicates Freedom Cannabis is shifting demand toward value multi-pack pre-rolls at the expense of legacy leaders, pointing to a portfolio tilt that prioritizes frequent, lower-ticket repeat purchases over fewer high-volume units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
