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Dec-2024
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Overview
Market Insights Snapshot
Freedom Cannabis has shown varied performance across different Canadian provinces and product categories. In Alberta, the brand has maintained a presence in the top 30 for Concentrates, although its ranking has seen a gradual decline from 19th in September 2024 to 25th in December 2024. This suggests a slight dip in market competitiveness or consumer preference in this category. On the other hand, their Flower products have shown resilience, with rankings fluctuating but ultimately improving from 20th in November to 17th in December, indicating a potential recovery or strategic adjustment in their offerings. Interestingly, their Pre-Roll category in Alberta experienced a significant drop, moving from 18th in September to 28th by December, highlighting a possible area for improvement. However, in Vapor Pens, Freedom Cannabis did not make it to the top 30, which could indicate a lack of strong market presence or competitiveness in this category within Alberta.
In British Columbia, Freedom Cannabis has faced challenges, especially in the Flower category, where their ranking has dropped from 32nd in September to 51st by December. This decline suggests increasing competition or a shift in consumer preferences that the brand might need to address. The Pre-Roll category also did not fare well, with rankings consistently below the top 60, which may point to a need for strategic re-evaluation. In Ontario, the brand's Flower category saw a decline from 52nd to 71st, indicating potential difficulties in maintaining market share. However, the performance in Saskatchewan presents a more positive picture, as Freedom Cannabis moved up from not being in the top 30 to ranking 28th in the Flower category by December, suggesting successful market penetration or strategy in this province.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Freedom Cannabis experienced fluctuating rankings from September to December 2024, reflecting a dynamic market environment. Starting at 18th place in September, Freedom Cannabis improved to 16th in October, but then dropped to 20th in November before recovering to 17th in December. This volatility indicates a competitive struggle, particularly against brands like Shred, which also showed fluctuations but maintained a slightly higher average rank. Notably, Baked (Canada) made a significant leap from outside the top 20 in September and October to 14th in November, suggesting a potential emerging competitor. Meanwhile, Pure Laine saw a decline from 10th to 19th over the same period, indicating a potential opportunity for Freedom Cannabis to capitalize on shifting consumer preferences. These movements highlight the importance for Freedom Cannabis to adapt its strategies to maintain and improve its market position amidst such competitive dynamics.
Notable Products
In December 2024, the top-performing product for Freedom Cannabis was the Reserve Sunset Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which climbed to the number 1 rank with sales totaling 4691. The Reserve Sunrise Pre-Roll 3-Pack (1.5g), previously holding the top position, shifted to second place, marking a notable drop from its consistent first-place ranks in October and November. The Drifter Pre-Roll 3-Pack (1.5g) maintained its third-place ranking for the third consecutive month, indicating stable performance. The Nomad Pre-Roll 3-Pack (1.5g) improved its position from fifth in November to fourth in December, showing a positive trend. Lastly, the Freedom Reserve Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth place, despite not being ranked in November, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
