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Apr-2025
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Overview
Market Insights Snapshot
Freedom Cannabis has shown varying performance across different categories and provinces. In Alberta, the brand has maintained a relatively stable presence in the Flower category, consistently ranking within the top 30, peaking at 18th place in January and March before slightly slipping to 19th in April. However, their performance in Concentrates has been less consistent, with the brand dropping out of the top 30 by April, which could be a point of concern. In the Pre-Roll category, Freedom Cannabis demonstrated resilience, bouncing back to 20th place in April after dipping to 27th in March. Their Vapor Pens category, although not making it into the top 30, showed a positive trend with sales increasing significantly from March to April.
In British Columbia, Freedom Cannabis has faced challenges, particularly in the Flower category, where they dropped from 48th in January to 79th by April, indicating a need for strategic adjustments. The Pre-Roll category also saw a decline, though less pronounced, with rankings fluctuating between 66th and 79th. Meanwhile, in Ontario, the Flower category saw some improvement, moving from 80th in January to 72nd in April, suggesting a potential for growth. In Saskatchewan, Freedom Cannabis saw a notable entry into the Vapor Pens category, achieving 24th and then 18th place in March and April, respectively, which could indicate a growing market presence in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Freedom Cannabis has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 19th in January, Freedom Cannabis saw a decline to 25th and 27th in February and March, respectively, before rebounding to 20th in April. This recovery in rank is significant, especially when compared to competitors like Pure Sunfarms, which consistently dropped from 15th to 22nd, and Station House, which maintained a relatively stable position, fluctuating between 17th and 20th. Notably, 1Spliff showed a positive trend, improving from 34th to 21st, indicating a potential rising threat. Despite these challenges, Freedom Cannabis's sales saw a significant increase from March to April, suggesting a successful strategy in regaining market share and potentially setting the stage for further rank improvements in the coming months.
Notable Products
In April 2025, The Drifter Pre-Roll 3-Pack (1.5g) emerged as the top-performing product for Freedom Cannabis, climbing from third place in March to first place with a notable sales figure of 4217. Reserve Sunset Pre-Roll 3-Pack (1.5g) slipped to second position despite maintaining the top spot in previous months, indicating a slight decrease in its dominance. Reserve Sunrise Pre-Roll 3-Pack (1.5g) held steady at third place, showing consistent performance over the months. The Pathfinder Pre-Roll 10-Pack (5g) made a significant debut in the rankings at fourth place, while Double Double Medium Pre-Roll 10-Pack (5g) dropped from fourth in March to fifth in April. This shift in rankings highlights a dynamic market where The Drifter Pre-Roll 3-Pack has gained popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
