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Jul-2025
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Overview
Market Insights Snapshot
Zele's performance in the beverage category across Canadian provinces has shown notable fluctuations. In Alberta, Zele maintained a strong presence in the top 10 rankings during April and May 2025, holding the 8th position. However, a decline was observed in subsequent months, with the brand dropping to 10th in June and further to 15th in July. This downward trend coincided with a significant decrease in sales, from over $60,000 in April to just over $18,000 by July. The consistent drop in rank and sales suggests challenges in maintaining market share amidst competitive pressures or changing consumer preferences.
In Ontario, Zele's presence in the beverage category was less robust, with rankings of 26th and 27th in April and May, respectively. Notably, the brand did not make it into the top 30 for June and July, indicating a potential struggle to capture or sustain consumer interest in this market. The absence from the rankings during these months highlights a significant challenge for Zele in Ontario, as it suggests they were unable to maintain competitive sales volumes. This contrast between Alberta and Ontario underlines the varying regional dynamics and market conditions that Zele faces across different provinces.
Competitive Landscape
In the Alberta beverage category, Zele has experienced a notable decline in both rank and sales from April to July 2025. Initially holding a strong position at 8th place in April, Zele's rank dropped to 15th by July, indicating a significant shift in market dynamics. This decline is mirrored in their sales figures, which saw a marked decrease from April to July. In contrast, RIFF has shown a steady improvement, climbing from 15th to 12th place, while maintaining a consistent increase in sales. Similarly, HYTN demonstrated volatility, peaking at 12th in June before dropping to 17th in July, yet their sales in June were notably higher than Zele's. Astro Lab maintained a relatively stable rank, slightly improving from 13th to 14th, with sales remaining steady. Meanwhile, Fetch entered the top 20 in July at 18th, indicating emerging competition. These shifts suggest that Zele may need to reassess its market strategies to regain its competitive edge in the Alberta beverage market.
Notable Products
In July 2025, the top-performing product from Zele was Lemon Lime Soda 10mg THC, 355ml, maintaining its first-place ranking from the previous two months, with sales of 1158 units. Orange Soda 10mg THC, 355ml consistently held the second position, despite a drop in sales compared to June. LO Peach Haze Soda 10mg THC, 355ml rose to third place, indicating a positive shift from its fifth position in June. Black Cherry Craft Soda 10mg THC, 355ml dropped to fourth place, continuing its downward trend from April. Vanilla Cream Craft Soda 10mg THC, 355ml rounded out the top five, having fallen from its initial top rank in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
