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Jun-2024
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Overview
Market Insights Snapshot
Zele has shown a strong performance in the Beverage category across different provinces, particularly in Alberta and Ontario. In Alberta, Zele has consistently maintained a position within the top 10 brands, with ranks fluctuating slightly but always remaining competitive. The brand experienced a small dip from 6th to 8th place in April 2024, but quickly rebounded to 6th place by June 2024. This positive trend is also reflected in their sales figures, which saw a notable increase from $56,197 in April to $76,374 in June, indicating a strong market presence and consumer preference in Alberta.
In Ontario, Zele's performance in the Beverage category has been more variable but still noteworthy. Starting at 21st place in March 2024, the brand improved its ranking to 17th place by June 2024. This upward movement is complemented by a significant rise in sales, from $38,234 in March to $76,204 in June. Despite not being in the top 10, Zele's consistent presence in the top 30 and its upward trajectory highlight its growing popularity in Ontario. It's important to note that any month where Zele was not ranked in the top 30 would indicate a need for strategic adjustments to maintain its competitive edge.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Zele has shown a consistent performance with minor fluctuations in its rank over the past few months. Zele's rank shifted from 6th in March 2024 to 8th in April 2024, then improved to 7th in May 2024, and finally climbed back to 6th in June 2024. This stability is noteworthy, especially when compared to competitors like Mollo, which maintained a steady rank between 6th and 7th, and Deep Space, which consistently ranked higher but saw a slight drop from 4th to 5th in June 2024. Notably, Bubble Kush demonstrated a remarkable upward trend, moving from 17th in March 2024 to 4th by June 2024, indicating a significant increase in market traction. The absence of Palmetto from the top 20 in March and April, followed by a jump to 13th in May and 8th in June, suggests a late but strong entry into the competitive field. These dynamics highlight Zele's resilience and steady market presence amidst fluctuating performances of its competitors, positioning it as a reliable choice for consumers in Alberta's cannabis beverage market.
Notable Products
In June 2024, the top-performing product from Zele was Lemon Lime Soda (10mg THC, 355ml), which saw a significant increase in sales, reaching 5747 units and moving from third place in May to first place. Orange Soda (10mg THC, 355ml) maintained strong sales, but slipped to second place despite consistent performance in previous months. Black Cherry Craft Soda (10mg THC, 355ml) held steady in third place, showing a slight increase in sales from May. New to the rankings in June, Cherry Limeade Hybrid Craft Soda (10mg) debuted in fourth place. Sarsaparilla Craft Soda (10mg THC, 355ml), which had been fluctuating in the rankings, landed in fifth place for June.
Top Selling Cannabis Brands
