Market Insights Snapshot
When we examine the performance of the cannabis brand Zele in the Beverage category, we see some interesting trends. In Ontario, the brand's ranking has been on a downward trend from July to October 2023, moving from 14th place to falling out of the top 20. This movement is mirrored in the brand's sales, which have also seen a significant decrease during the same period. This could indicate a need for Zele to reassess their strategy in this market.
However, the picture is not all bleak. In Saskatchewan, Zele has managed to maintain a more consistent ranking within the top 20 brands in the Beverage category. From July to October 2023, their ranking fluctuated between the 7th and 11th positions. While there has been a slight decrease in sales, the brand's ability to stay within the top 20 suggests a stronger performance in this market. This could be due to a variety of factors, which might be worth investigating for further insights.
In the Beverage category for Ontario, Zele has been experiencing a downward trend in both rank and sales from July to October 2023. In July, Zele was ranked 14th but dropped to 30th by October. Similarly, their sales also saw a significant decrease during this period. Notably, Zele's competitors have shown varied performance. Palmetto, despite not being in the top 20 in July, has steadily climbed the ranks to 33rd in October, with a corresponding increase in sales. House of Terpenes and HYTN have maintained relatively stable ranks but experienced a decrease in sales, while Hover Beverages has seen a slight drop in both rank and sales. This competitive landscape indicates that Zele may need to revisit their strategy to regain their market position.
In October 2023, Zele's top-performing product was Peach Haze Soda (10mg), maintaining its rank from the previous month. It had notable sales figures of 635 units. Following closely was Cherry Limeade Hybrid Craft Soda (10mg), which climbed from the second position in September to the first in October. Other top performers included Lemon Lime Soda (10mg THC, 355ml) and Black Cherry Craft Soda (10mg THC, 355ml), ranking third and fourth respectively, both dropping one position from the previous month. The Orange Soda (10mg THC, 355ml) rounded out the top five, dropping two positions from its third-place rank in September.