Zele

Data Snapshot: Apr 04, 2024
Zele Cannabis Brand Logo
$50K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

15

Product Count

SKUs

Zele

Overview

Zele, pronounced 'zell,' is a cannabis brand zealously driven to revolutionize the cannabis experience through their cannabis-infused craft beverages. Leveraging unique, proprietary technology, this brand skillfully merges authentic craft soda flavors with full-spectrum cannabis, resulting in a non-intimidating, delicious product absent of the typical 'grassy' cannabis taste. With a mission of accessibility, Zele offers broad online ordering options including in-store pickup and free delivery.
Markets

Zele Locations

Product Trends

Zele Categories

Zele Sales

Market Insights Snapshot

Zele Historical Sales by Category

In the burgeoning cannabis market, Zele's performance across different categories and states/provinces presents a mixed but overall promising picture. In Alberta, Zele has maintained a steady presence in the top 10 rankings for the Beverage category, fluctuating slightly between the 9th and 10th positions from December 2023 to March 2024. This consistency, despite a visible decline in sales from December's 55,759 to 44,222 in March, indicates a solid foothold in the Alberta market. On the other hand, Zele's journey in Ontario showcases a significant upward trajectory, moving from a rank outside the top 30 in December 2023 to the 20th position by March 2024. This dramatic improvement, alongside a notable increase in sales from 6,153 in December to 41,429 in March, highlights Zele's growing acceptance and popularity within Ontario's competitive beverage sector.

Contrastingly, Zele's performance in Saskatchewan reveals challenges and opportunities for growth. Starting at the 13th position in December 2023 and experiencing a dip to the 15th in February 2024 before slightly recovering to the 14th rank by March, indicates a struggle to maintain its market position amidst fluctuating sales figures. The sales dip from 6,100 in January to 1,865 in February, followed by a modest recovery to 3,170 in March, suggests that Zele might be facing stiff competition or market saturation within Saskatchewan's beverage category. While the brand's performance in Saskatchewan requires strategic adjustments, its overall trajectory across these provinces demonstrates a potential for expansion and increased market share with the right marketing and distribution strategies.

Mar-2024 Rank
Beverage
9
20
14
Zele

Competitive Landscape

In the competitive landscape of the beverage category in Alberta, Zele has experienced fluctuations in its market position from December 2023 to March 2024, moving from 9th to 8th, then to 10th, and finally settling at 9th rank. This indicates a challenging environment, with Zele facing stiff competition from brands like RIFF, which has seen a consistent upward trajectory in rank, and Summit (Canada), maintaining a strong position in the top 10. Notably, Sheeesh! made a significant leap to the 7th position by March 2024, showcasing a remarkable improvement in its market standing. Meanwhile, HYTN has shown volatility but remained a key player. The shifts in ranking and the dynamic competition highlight the need for Zele to innovate and adapt strategies to maintain and improve its market position amidst these fluctuating trends.

Zele market ranking for AB Beverage

Zele

Notable Products

In Mar-2024, Zele's top-performing product was Black Cherry Craft Soda (10mg THC, 355ml), maintaining its number one rank since Dec-2023 with sales figures reaching 4048 units. Following closely, Orange Soda (10mg THC, 355ml) secured the second position, consistently holding its rank across the months. Vanilla Cream Craft Soda (10mg THC, 355ml) saw a positive shift, moving back up to the third rank in March after dropping to fourth in February, indicating a recovery in its sales performance. Sarsaparilla Craft Soda (10mg THC, 355ml) also showed notable performance, ranking fourth in March, up from not being ranked in December and improving its position from previous months. Lemon Lime Soda (10mg THC, 355ml) entered the rankings for the first time in March, securing the fifth position, showcasing Zele's ability to introduce and scale new products effectively within a competitive market.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Black Cherry Craft Soda (10mg THC, 355ml)
Beverage
1
1
1
1
Orange Soda (10mg THC, 355ml)
Beverage
2
2
2
2
Vanilla Cream Craft Soda (10mg THC, 355ml)
Beverage
3
3
4
3
Sarsaparilla Craft Soda (10mg THC, 355ml)
Beverage
>5
4
3
4
Lemon Lime Soda (10mg THC, 355ml)
Beverage
>5
>5
>5
5
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