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Apr-2025
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Overview
Market Insights Snapshot
In recent months, Zele has demonstrated varied performance across different categories and regions. Notably, in the Beverage category within Alberta, Zele maintained a consistent ranking at 6th place from January to March 2025, before slipping to 8th in April. This indicates a slight decline in their market position, which could be attributed to a drop in sales from $79,458 in March to $58,723 in April. This trend suggests potential challenges in maintaining consumer interest or increasing competition in the region. Conversely, in Ontario, Zele's ranking in the Beverage category showed a gradual decline from 24th in January to 26th in April 2025, indicating that they have struggled to break into the top 20 in this market, which might point to stronger competition or market saturation.
Despite these challenges, Zele's consistent presence within the top 30 in both Alberta and Ontario highlights their resilience in the Canadian market. The brand's ability to maintain a foothold in Alberta's top 10 suggests a strong brand presence and consumer loyalty in that region. However, the downward trend in rankings in Ontario could indicate a need for strategic adjustments to capture more market share. The absence of Zele from the top 30 in other states or provinces might suggest areas for potential growth or expansion, but also highlights the competitive nature of the cannabis beverage market. Understanding these dynamics could be crucial for stakeholders looking to optimize Zele's market strategy and performance in the coming months.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Zele has experienced notable fluctuations in its rank and sales over the first four months of 2025. Initially holding a strong position at rank 6 from January to March, Zele saw a decline to rank 8 in April. This drop in rank coincided with a decrease in sales, contrasting with competitors like Deep Space, which improved its rank from 8 to 6 and maintained robust sales figures. Meanwhile, Sense & Purpose Beverages experienced a slight dip in rank from 7 to 8 in March but recovered to 7 in April, indicating a more stable performance compared to Zele. The consistent performance of Summit (Canada) and Solei, both maintaining their ranks at 9 and 10 respectively, suggests that Zele may need to strategize to regain its earlier momentum and address the competitive pressures in this market.
Notable Products
In April 2025, Vanilla Cream Craft Soda maintained its position as the top-performing product from Zele, despite a notable decrease in sales to 2,887 units. Black Cherry Craft Soda also held steady in second place, showing consistent performance over the months. Lemon Lime Soda climbed from fourth to third place, indicating a positive shift in consumer preference, while Orange Soda dropped to fourth. LO Peach Haze Soda remained in fifth place, showing a slight recovery in sales compared to previous months. The rankings reflect a stable top two, with slight shifts in the lower ranks, suggesting a dynamic market environment for Zele's beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
