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Mar-2025
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Overview
Market Insights Snapshot
In the Alberta market, Zele has maintained a consistent presence in the Beverage category, holding steady at the sixth position from January to March 2025. This stability suggests a solid consumer base and possibly effective brand loyalty strategies. However, there was a noticeable drop from fourth place in December 2024, which could indicate increased competition or a shift in consumer preferences. Despite the rank drop, Zele's sales figures have shown a slight recovery in March 2025 compared to February, hinting at a potential upward trend or seasonal fluctuation.
In Ontario, Zele's performance in the Beverage category has been less stable, with its rank fluctuating between 23rd and 25th from December 2024 to March 2025. The brand did not break into the top 20, which could be seen as a challenge in this competitive market. The sales figures reflect this struggle, with a downward trend from December to February, although there was a slight improvement in March 2025. This pattern might suggest that Zele is facing strong competition or that its market strategies in Ontario are not as effective as in Alberta.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Zele has experienced notable fluctuations in its market position over recent months. Starting from a strong 4th place in December 2024, Zele saw a decline to 6th place by January 2025, a position it maintained through March 2025. This shift in rank is significant when compared to competitors like Mollo, which consistently held the 3rd position, and Bubble Kush, which remained stable at 4th place after January. Zele's sales figures reflect this downward trend, with a noticeable drop from December to January, and only a slight recovery by March. Meanwhile, Deep Space improved its rank from 8th to 7th by March, indicating a potential threat to Zele's position. The data suggests that while Zele remains a key player, it faces increasing pressure from both consistent performers and rising competitors in the Alberta beverage market.
Notable Products
In March 2025, the top-performing product for Zele was Vanilla Cream Craft Soda (10mg THC, 355ml), maintaining its rank as number one with sales of 4,486 units. Black Cherry Craft Soda (10mg THC, 355ml) consistently held the second position across the months leading up to March. Orange Soda (10mg THC, 355ml) also retained its third-place ranking, showing stable performance. Lemon Lime Soda (10mg THC, 355ml) showed a notable decline in sales, yet maintained its fourth position. LO Peach Haze Soda (10mg THC, 355ml) remained in fifth place, with a slight increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
