.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Alberta, Zele has shown impressive growth within the Beverage category. The brand has steadily climbed from a rank of 4 in May 2024 to an impressive rank of 2 by August 2024. This upward trajectory is indicative of strong consumer demand and effective market strategies. The sales figures also support this trend, with a notable increase from $99,125 in May to $120,405 in August. This consistent performance suggests that Zele is solidifying its presence in Alberta's competitive Beverage market.
Conversely, Zele's performance in Ontario presents a more fluctuating scenario. The brand started at rank 22 in May, climbed to 15 in June, but then dropped back to 22 by August. This volatility could be a sign of market challenges or inconsistent consumer preferences. The sales data reflects this instability, with a peak of $78,484 in June followed by a decline to $45,655 in August. Not being in the top 30 brands in some categories and months might indicate areas where Zele could improve its market penetration and brand loyalty in Ontario.
Competitive Landscape
In the Alberta beverage category, Zele has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 4th in May 2024, Zele climbed to 2nd place by August 2024. This positive movement is significant, especially considering the consistent top position held by XMG, which has maintained the number one spot throughout this period. Meanwhile, Sweet Justice, which was ranked 2nd in May and June, dropped to 3rd place by August, indicating a potential shift in consumer preference towards Zele. Additionally, Bubble Kush has also been improving its rank, moving from 7th in May to 4th in August, but it still trails behind Zele. These changes suggest that Zele's strategic efforts in marketing and product offerings are paying off, positioning it as a strong contender in the competitive Alberta beverage market.
Notable Products
In August 2024, the top-performing product for Zele was Black Cherry Craft Soda (10mg THC, 355ml), maintaining its first-place ranking consistently since May 2024 with a sales figure of 6488 units. Orange Soda (10mg THC, 355ml) climbed to the second position from third in the previous two months. Lemon Lime Soda (10mg THC, 355ml) dropped to third place from its previous second-place ranking in June and July 2024. Vanilla Cream Craft Soda (10mg THC, 355ml) held steady in fourth place throughout the past four months. LO Peach Haze Soda (10mg THC, 355ml) remained in fifth place since its introduction in June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
