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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Bubble Kush concentrated 86.26% of May 2026 sales in Beverage, with Pre-Roll at 13.07% and Vapor Pens at 0.67%, indicating a tightly clustered mix where Beverage grew 71.77% year over year and 5.93% month over month while Pre-Roll surged 38.37% month over month. Average price in Beverage sat at $6.02 alongside a brand-level average price increase of 10.29% year over year, contrasted with Vapor Pens declining 3.12% month over month, and Bubble Kush holding rank 1 in Beverage in British Columbia. The pattern implies Bubble Kush is consolidating leadership in a single anchor category while testing a secondary Pre-Roll lane that is expanding quickly but still an order of magnitude smaller, which raises concentration risk if Beverage momentum normalizes.
With 99.14% year-over-year brand sales growth paired to a 5.93% month-over-month Beverage lift and a 38.37% month-over-month Pre-Roll expansion, the mix shift suggests the brand’s positioning is Beverage-led with emerging cross-category reach, but price elasticity differs by format given the $6.02 Beverage price versus $32.73 in Pre-Roll. Holding the number 1 Beverage rank in British Columbia alongside a 0.67% share in Vapor Pens and a 3.12% month-over-month decline there implies focus and resources should prioritize sustaining Beverage rank while selectively scaling Pre-Roll to diversify revenue without diluting the core.
Competitive Landscape
Bubble Kush sits at rank #1 in BC Beverage in May 2026 after rising 2 positions year over year from #3, holding #1 for the past three months while peaking at #1 in May 2026, which points to consolidation at the top despite faster percentage growth beneath it. In contrast, Mollo climbed from #4 to #2 with 115.99% YoY sales growth, and Ray's Lemonade jumped from #8 to #5 with 206.64% YoY growth, whereas XMG slipped from #2 to #3 despite 30.57% YoY growth. The mix of Bubble Kush’s rank stability at #1 alongside competitors advancing 2–3 ranks on triple-digit growth indicates that Bubble Kush’s lead relies on incumbency and breadth rather than the fastest momentum, implying that share defense will hinge on converting rank stability into higher velocity before challengers compress the gap.
Notable Products
Wandz Puffz - Bubble Kush Infused Pre-Roll 3-Pack (1.5g) posted the sharpest movement in May 2026 with a -64.3% month-over-month drop and a slide to rank 10, signaling a rapid pullback for that SKU’s format. In contrast, Wandz Fruitz - Cobra Blood Distillate Infused Pre-Roll 5-Pack (2.5g) surged 187.4% month over month to rank 7 while Wandz Puffz - Dubai Delight Distillate Infused Pre-Roll 5-Pack (2.5g) climbed 108.4% to rank 6, a split that coincides with four of the top ten being Pre-Roll SKUs. Root Beer Beverage (10mg THC, 355ml) remained rank 1 despite a -40.1% month-over-month decline and Orange Soda (10mg THC, 355ml) at rank 2 fell -5.7%, while Lemon Lime Soda (10mg THC, 355ml) countered with +24.1% at rank 3. The pattern implies Bubble Kush is shifting volume from legacy single-flavor beverages toward fewer but faster-accelerating infused Pre-Roll multipacks, concentrating future gains in value-oriented, potency-forward formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
