Market Insights Snapshot
In the beverage category, Bubble Kush held a steady performance in Alberta and British Columbia from July to October 2023. In Alberta, the brand maintained a top 5 ranking, with a slight dip in August. Despite this, sales remained relatively stable, indicating a consistent demand for the brand. On the other hand, Bubble Kush saw a significant improvement in British Columbia, moving up from the 6th position in July to consistently holding the 3rd rank from August onwards. This positive trend suggests that the brand is gaining popularity in this market.
Contrastingly, Bubble Kush's presence in the Ontario and Saskatchewan markets showed different trends. In Ontario, the brand managed to climb up the rankings from 16th in July to a steady 6th position in September and October. This substantial leap forward indicates a growing consumer base in Ontario. However, in Saskatchewan, the brand was not in the top 20 in September and October, suggesting a decrease in its market share. This could be a point of concern for the brand and might require strategic actions to regain its standing in this market.
In the Ontario beverage category, Bubble Kush has shown a significant upward trend in both rank and sales from July to October 2023. Starting at 16th place in July, Bubble Kush improved its position to 10th in August and further to 6th in September and October. This consistent rise in rank indicates a growing preference among consumers. In terms of sales, Bubble Kush has also seen a considerable increase, outperforming competitors such as Ray's Lemonade and Mollo by October. However, it still trails behind other brands like Sweet Justice and Phresh Cannabis Beverages, indicating room for growth. The absence of Bubble Kush in the top 20 brands in some months suggests that the brand was not among the top performers in those periods.
In October 2023, the top-performing products from Bubble Kush were all beverages. The 'Root Beer Beverage (10mg THC, 355ml)' maintained its number one ranking from previous months, with an impressive sales figure of 32,420 units. Following closely behind was the 'Orange Soda (10mg THC, 355ml)', which climbed from third to second place, pushing the 'Lemon Lime Soda (10mg THC, 355ml)' down to third. The 'Original Cola (10mg THC, 355ml)' remained in fourth place. Overall, October saw a consistent ranking of these products, with the 'Root Beer Beverage' continuing to lead the pack.