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Dec-2024
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Overview
Market Insights Snapshot
Silver Lake has shown notable fluctuations in its performance across different categories and states. In Colorado, the brand's presence in the Flower category has been particularly dynamic. Starting from a position just outside the top 30 in September 2024, Silver Lake climbed to rank 20 in October and further improved to rank 15 in November, before dropping back to rank 25 in December. This movement indicates a strong but volatile presence in the Colorado market, with a significant peak in sales during November. Such fluctuations could suggest either a seasonal trend or a response to specific marketing strategies or product releases during that period.
It's noteworthy that Silver Lake's ranking in December reflects a decline after a promising upward trajectory in the previous months. This drop could be a point of concern, as it indicates the brand was unable to maintain its momentum in the competitive Flower category. The absence of Silver Lake in the top 30 rankings for September highlights a challenge in market penetration or competition from other brands, which they managed to overcome in the following months, albeit temporarily. Understanding these patterns is crucial for stakeholders looking to capitalize on Silver Lake's market presence or to address potential weaknesses in their strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Silver Lake has demonstrated notable fluctuations in its market position over the last few months. Starting from a rank of 31 in September 2024, Silver Lake climbed to an impressive 15th position by November, indicating a strong upward trend in sales performance. However, by December, the brand experienced a decline, dropping to 25th place. This volatility suggests a dynamic market environment where consumer preferences may be shifting rapidly. Competitors like LoCol Love (TWG Limited) and Hi-Fuel maintained relatively stable positions, with Hi-Fuel consistently ranking in the mid-20s, while TREES experienced a significant drop from 7th to 27th place in December. This competitive analysis highlights the importance for Silver Lake to capitalize on its peak performance periods and address the factors contributing to its rank decline to sustain and enhance its market presence.
Notable Products
In December 2024, Orange Push Pop (Bulk) from Silver Lake continued to dominate as the top-performing product in the Flower category, maintaining its consistent rank of 1 since September. Meat Breath (Bulk) climbed to the second position, showing a steady improvement from its third-place rank in October and November. Acai Berry Gelato (Bulk) made a notable debut in December, securing the third spot in its first appearance. Fruity Pebbles (Bulk) saw a slight drop from its third position in November to fourth in December, despite an increase in sales to 7,433 units. Gello (Bulk) entered the rankings for the first time in December, taking the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
