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Dec-2025
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Overview
Market Insights Snapshot
Silver Lake has shown a varied performance across different categories and states, with notable shifts in its rankings. In the Flower category within Colorado, Silver Lake maintained a strong position in September and October 2025, holding the 5th rank. However, there was a significant decline in the subsequent months, with the brand dropping to 9th in November and further down to 15th in December. This downward trend in ranking coincides with a decrease in sales, indicating potential challenges in maintaining market share in Colorado's competitive Flower category.
While Silver Lake's performance in Colorado is a focal point, it is also important to note the absence of rankings in other states and categories. The lack of a top 30 ranking in additional markets may suggest limited geographical reach or competitiveness outside Colorado. This could be seen as a negative aspect for the brand, as diversifying its presence across more states and product categories could potentially stabilize its overall performance. However, the specifics of Silver Lake's strategies or other market influences remain to be explored for a comprehensive understanding of its market dynamics.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Silver Lake has experienced notable fluctuations in its market position from September to December 2025. Initially maintaining a strong 5th place in September and October, Silver Lake's rank dropped to 9th in November and further to 15th in December. This decline in rank is mirrored by a decrease in sales, with December figures significantly lower than those in September. Meanwhile, The Original Jack Herer showed resilience, climbing from 20th to 16th place by December, indicating a potential shift in consumer preferences. Classix also maintained a steady position at 13th from October to December, suggesting stable performance despite Silver Lake's decline. Additionally, Green Tree Medicinals (CO) made a remarkable leap from 30th to 17th place in December, showing a significant upward trend in sales. These shifts highlight the dynamic nature of the market and suggest that Silver Lake may need to reassess its strategies to regain its competitive edge.
Notable Products
In December 2025, Fruity Pebbles OG (Bulk) emerged as the top-performing product for Silver Lake, climbing from a third-place rank in November to first place with sales reaching 20,489 units. Modified Grapes (Bulk) made a notable entry into the rankings, securing the second position. Sour Patch Kids (Bulk) also joined the ranks for the first time, taking third place. Banana Zkittlez (Bulk) fell from third in November to fourth in December, indicating a slight decrease in its performance. Lemon Pound Cake Shake (Bulk) rounded out the top five, marking its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
