Boulder Built

Boulder Built's performance across categories in Colorado has shown notable shifts over recent months. In the Flower category, the brand experienced a significant decline, dropping from the 20th position in February 2024 to 51st in May 2024. This downward trend is concerning, as it indicates a substantial decrease in market presence and consumer preference over a short period. Conversely, the Pre-Roll category has seen relatively stable performance, with Boulder Built fluctuating around the 30th position, managing to stay within the top 30 consistently except for a slight dip in April 2024 to 34th position. This stability in Pre-Roll rankings suggests a more loyal customer base or effective marketing strategies in this category.

Despite the overall stable performance in Pre-Roll, the sales figures tell a different story. From February to May 2024, Pre-Roll sales saw a gradual decline, reflecting potential challenges in maintaining consumer interest or competition from other brands. The Flower category's sharp drop in rankings aligns with a significant reduction in sales, indicating a loss of market share and possibly pointing to issues such as product quality or pricing strategies. The absence of Boulder Built from the top 30 in the Flower category by May 2024 is a red flag that necessitates a strategic reassessment to regain its foothold in the market. These trends highlight the importance of continuous market analysis and adaptation to consumer preferences to sustain brand performance.