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Dec-2025
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Overview
Market Insights Snapshot
Boulder Built has shown varied performance across different product categories and states, with notable fluctuations in their rankings. In the Colorado market, their Flower category experienced a positive trajectory from September to November 2025, climbing from rank 21 to 15, before dropping to rank 25 in December. This suggests a strong but somewhat volatile presence in the Flower category. Despite this drop, Boulder Built managed to maintain a significant sales volume, peaking in October 2025. However, their performance in the Pre-Roll category in Colorado tells a different story, as they consistently ranked just outside the top 30 from September through December, indicating a need for strategic improvements in this segment to capture more market share.
While Boulder Built's Flower category has seen some success in Colorado, their Pre-Roll category has not managed to break into the top 30 rankings, which could be seen as a missed opportunity in a competitive market. The consistent ranking of 32 from October to December suggests stability but also highlights the challenge of gaining a stronger foothold. This performance indicates that while Boulder Built has a commendable presence in certain categories, there is room for growth and enhancement in others to solidify their standing across the board. Understanding these dynamics is crucial for stakeholders looking to optimize their strategies in the evolving cannabis landscape.
Competitive Landscape
In the competitive landscape of the flower category in Colorado, Boulder Built has shown a dynamic shift in its market position from September to December 2025. Starting at rank 21 in September, Boulder Built improved its standing to 15th in both October and November, before slipping to 25th in December. This fluctuation in rank is indicative of a competitive market environment. Notably, Natty Rems maintained a strong presence, consistently ranking in the top 10 until a drop to 24th in December, suggesting a potential seasonal or market-wide trend affecting sales. Meanwhile, Bonsai Cultivation and The Organic Alternative also experienced rank fluctuations, with the former dropping out of the top 20 by December and the latter showing a steady climb. These movements highlight the volatility and competitive nature of the Colorado flower market, underscoring the importance for Boulder Built to strategize effectively to maintain and improve its market position amidst such dynamic changes.
Notable Products
In December 2025, Boulder Built's top-performing product was Champagne Showers Bulk in the Flower category, securing the number one spot with sales of 4219 units. Jet Fuel Gelato X Triangle Kush #23 Bulk followed closely in second place, while Golden Goat Pre-Roll 1g ranked third. Lindsay Lohan Bulk achieved fourth place, with Kiwi Sours Bulk rounding out the top five. Notably, Kiwi Sours Bulk dropped from its previous second-place ranking in November to fifth in December. This shift indicates a dynamic change in consumer preferences or competitive offerings during the holiday season.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
