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Apr-2025
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Overview
Market Insights Snapshot
Boulder Built's performance in the Colorado market has shown some fluctuations across different categories in early 2025. In the Flower category, Boulder Built maintained a presence within the top 30 brands in January, ranking 24th, but slipped slightly in February and March, falling out of the top 30, before recovering to 26th in April. This movement indicates some volatility but also resilience, as they managed to regain a position within the top 30 after a brief absence. This suggests that while the brand faced challenges, it was able to adapt and improve its standing by the end of the period.
In contrast, Boulder Built's performance in the Pre-Roll category in Colorado showed a more consistent trajectory. Although they started outside the top 30, ranking 50th in January and slipping to 52nd in February, they gradually improved their position, reaching 44th by April. This upward trend reflects a positive momentum for Boulder Built in the Pre-Roll category, hinting at potential growth opportunities if this trajectory continues. The brand's ability to climb in rankings suggests effective strategies in this category, even though they have not yet broken into the top 30.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Boulder Built has shown a notable upward trajectory in its rankings from January to April 2025. Starting at rank 24 in January, Boulder Built experienced a slight dip in February and March, ranking 31 and 32 respectively, before rebounding to rank 26 in April. This positive shift indicates a strengthening position despite the competitive pressures from brands like Bloom County, which saw a decline from rank 9 in January to 25 in April, and Natty Rems, which consistently ranked lower than Boulder Built throughout the period. Meanwhile, Canna Club demonstrated a significant rise, moving from rank 53 in January to 24 in April, suggesting a potential challenge for Boulder Built in maintaining its upward momentum. The fluctuating ranks and sales of these competitors highlight the dynamic nature of the market, where Boulder Built's consistent improvement in rank could translate into increased sales and market share if the trend continues.
Notable Products
In April 2025, Boulder Built's top-performing product was Paris Hilton Bulk, ranking first with a notable sales figure of 4,548 units. Following closely was Jet Fuel Gelato x Triangle Kush Bulk in the second position, and Champagne Showers Smalls 1g took the third spot. Peanut Butter Gelato Popcorn Bulk maintained its fourth-place ranking from March, showing a consistent performance. Sudz Popcorn 1g rounded out the top five. Compared to previous months, the top three products made their first appearance in April, while Peanut Butter Gelato Popcorn Bulk showed significant growth since March.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
