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Nov-2025
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Overview
Market Insights Snapshot
Boulder Built has shown fluctuating performance across its product categories in Colorado. In the Flower category, the brand's ranking experienced a notable drop from 17th in October 2025 to 24th in November 2025, despite a peak in sales during October. This decline in ranking suggests a competitive market environment or potential shifts in consumer preference. On the other hand, the Pre-Roll category saw a more stable performance, maintaining a position just outside the top 30 in November 2025, after a brief improvement in September. The brand's presence in the top 30 for Pre-Rolls in recent months indicates a consistent demand, although it hasn't yet reached the same highs as its Flower offerings.
Looking deeper into the data, it's evident that Boulder Built's Flower category has both potential and challenges. The brand's absence from the top 30 in some months could be a concern, yet the significant sales increase in October indicates potential for growth if strategic adjustments are made. Meanwhile, the Pre-Roll category, while not as strong as Flower, has shown resilience by maintaining a consistent ranking in the 30s. This suggests that while Boulder Built is not yet a market leader in Pre-Rolls, it has the opportunity to enhance its market position with targeted efforts. The overall trend highlights the importance of monitoring competitive dynamics and consumer trends to sustain and improve market positioning.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Boulder Built experienced notable fluctuations in its ranking from August to November 2025, indicating a dynamic market presence. In August, Boulder Built was ranked 21st, but despite a slight dip to 22nd in September, it surged to 17th in October, showcasing a positive trend in sales performance. However, by November, the brand's rank fell to 24th, suggesting increased competition or potential market challenges. Notably, The Health Center showed a consistent upward trajectory, improving from 33rd in August to 22nd by November, potentially posing a competitive threat. Similarly, Green Tree Medicinals (CO) made a significant leap from 52nd to 25th, indicating a strong market push. Meanwhile, NOBO and Canna Club maintained relatively stable positions, with NOBO peaking at 22nd in October before settling at 26th in November, and Canna Club consistently hovering around the low 20s. These dynamics highlight the competitive pressures Boulder Built faces, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In November 2025, Boulder Built's top-performing product was the 41 Gs Pre-Roll (1g), securing the number one rank with sales of 1578 units. Following closely was Sudz Pre-Roll (1g) in second place, and Champagne Showers (1g) took the third spot. Notably, Peanut Butter Gelato (3.5g) and Dulce de Fizz (3.5g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these products maintained their positions as new entries, indicating strong performance upon introduction. The data highlights a consistent demand for pre-rolls and flower categories in Boulder Built's lineup during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
