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Aug-2025
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Overview
Market Insights Snapshot
Boulder Built has shown varied performance across different product categories and states in recent months. In the Colorado market, their Flower category has maintained a presence in the top 20, with a notable improvement from 13th in May to 10th in June, before sliding to 19th in July and slightly recovering to 18th in August. This fluctuation suggests a competitive environment in the Flower category, where Boulder Built has managed to stay relevant but faces challenges in maintaining higher ranks. The sales figures reflect these movements, with a peak in June followed by a drop in July, indicating potential seasonal or competitive factors at play.
In contrast, Boulder Built's performance in the Pre-Roll category in Colorado has been less consistent, as evidenced by their rankings not breaking into the top 30 until June, where they achieved a rank of 41. Despite this improvement, they still hover around the lower end of the rankings at 47 in August. This suggests that while there is some growth and potential in the Pre-Roll segment, Boulder Built faces significant competition and may need to strategize to climb higher in the rankings. The sales data corroborates this trend, showing a gradual increase from May to August, hinting at a slowly building momentum in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Boulder Built has experienced some fluctuations in its rankings over the summer of 2025. Starting strong in May with a rank of 13, Boulder Built climbed to 10 in June, only to drop to 19 in July and slightly recover to 18 in August. This downward trend in rank coincides with a decrease in sales from June to July, though sales slightly rebounded in August. In contrast, Silver Lake and Natty Rems have shown a more consistent upward trajectory, with Silver Lake improving from 28th in May to 17th in August and Natty Rems climbing from 31st to 16th over the same period. 14er Boulder also experienced a similar dip as Boulder Built, dropping from 10th in July to 19th in August. Meanwhile, Artsy Cannabis Co saw a significant decline, falling from 12th in May to 20th in August. These shifts highlight the competitive pressures Boulder Built faces, particularly from brands like Silver Lake and Natty Rems, which are gaining momentum in the Colorado market.
Notable Products
In August 2025, Boulder Built's top-performing product was Peanut Butter Gelato Popcorn (Bulk) in the Flower category, which climbed to the number one rank with sales reaching 5147 units. Champagne Showers Smalls (1g) made a strong debut at the second position, while Mr. Nasty (1g) secured the third spot, showing a significant improvement from its May ranking of fifth. Mr. Nasty (Bulk) entered the rankings at fourth place, indicating growing popularity. Lindsay Lohan (Bulk) saw a slight decline, dropping from fourth in June and July to fifth in August. Overall, the rankings reflect dynamic shifts in consumer preferences toward smaller and bulk flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
