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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Boulder Built's performance in the Flower category has shown some fluctuations over the past few months. Starting from a rank of 11 in June 2025, the brand experienced a downward trend, slipping to 21 in July and 20 in August, before further declining to 26 in September. This drop in ranking indicates a decrease in competitive standing, as they were no longer among the top 20 brands by September. Despite this, Boulder Built maintained a notable presence in the market, as being within the top 30 signifies a strong brand reputation in a competitive category.
Conversely, Boulder Built saw a significant improvement in the Pre-Roll category within Colorado. Although the brand was not in the top 30 in June, July, or August, it made a substantial leap to rank 28 by September 2025. This upward movement suggests a successful strategy in capturing market share or possibly an introduction of new products that resonated well with consumers. The increase in sales from August to September further supports this positive trend, highlighting Boulder Built's potential to strengthen its position in the Pre-Roll category moving forward.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Boulder Built has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from a strong position at rank 11 in June 2025, Boulder Built saw a decline to rank 21 in July and further dropped to rank 26 by September. This downward trend in rank is mirrored by a decrease in sales, from a high in June to a lower figure in September. Meanwhile, competitors like Fresh Cannabis maintained a steady presence around rank 25, showing consistent sales figures that slightly increased over the same period. Additionally, BULK Cannabis Co demonstrated resilience, hovering around the mid-20s in rank with relatively stable sales. Interestingly, Vazquez Farm made significant strides, climbing from rank 91 in June to 27 by September, indicating a strong upward trajectory in both rank and sales. These dynamics suggest that while Boulder Built faces challenges in maintaining its market position, there are opportunities to learn from competitors' strategies to regain momentum in the Colorado flower market.
Notable Products
In September 2025, Boulder Built's top-performing product was Jelly Pancakes Popcorn (Bulk) in the Flower category, securing the number one spot with sales of 5155 units. Dante's Inferno Popcorn (1g) closely followed as the second best-seller. Dulce De Fizz Popcorn (Bulk) maintained a strong presence in third place. Mr. Nasty Popcorn (1g) experienced a drop from its peak first position in July to fourth place in September. Peanut Butter Gelato Popcorn (Bulk), which led in August, fell to fifth place, showing a notable decline in its sales ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
