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Oct-2025
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Overview
Market Insights Snapshot
The Original Jack Herer has demonstrated a notable performance in the Colorado market, particularly in the Flower category. Over the months from July to October 2025, the brand has shown an upward trend in rankings, climbing from 24th to 14th place. This positive movement is indicative of growing consumer preference and potentially effective marketing strategies. The sales figures support this trend, with an increase from $352,026 in July to $476,048 by October. Such an upward trajectory in a competitive category like Flower suggests that The Original Jack Herer is successfully capturing market share in Colorado.
In contrast, the brand's performance in the Pre-Roll category in Colorado presents a different narrative. The Original Jack Herer has not managed to break into the top 30 rankings during this period, with its best position being 40th in September. This indicates a challenging market environment or perhaps a need for strategic adjustments in this category. Despite a peak in sales in August, the subsequent decline to $39,962 in October suggests fluctuating consumer demand or increased competition. The absence from the top 30 is a signal for potential areas of improvement to bolster their presence in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Colorado flower category, The Original Jack Herer has shown a notable upward trajectory in rank and sales from July to October 2025. Initially ranked 24th in July, it climbed to 14th by October, indicating a significant improvement in market position. This positive trend contrasts with competitors like 710 Labs, which experienced fluctuating ranks, dropping from 10th in July to 18th in September before rebounding to 12th in October. Similarly, Old Pal saw a decline from 10th in August to 16th in October. Meanwhile, Artsy Cannabis Co maintained a relatively stable position, hovering around the 13th rank. The Original Jack Herer's ascent suggests a strengthening brand presence and increasing consumer preference, which could be attributed to strategic marketing efforts or product innovations. This upward momentum positions The Original Jack Herer as a formidable player in the market, potentially capturing market share from less consistent competitors.
Notable Products
In October 2025, the top-performing product for The Original Jack Herer was Jack Herer (3.5g) in the Flower category, maintaining its number one position from August. Jack Herer Pre-Roll (1g) in the Pre-Roll category ranked second, a drop from its top spot in September, with sales reaching 7,800 units. Emperor's Cut Pre-Roll (1g) climbed to third place in the Pre-Roll category, improving from fourth position in the previous two months. Candied Peaches (3.5g) in the Flower category moved up to fourth place, showing a significant rise from its previous fifth position. Lastly, Master Jack (3.5g) in the Flower category entered the top five for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
