.svg){kind=small}
Market Insights Snapshot
In July 2026, The Original Jack Herer concentrated 89.69% of sales in Flower with year-over-year growth of 11.09% and month-over-month acceleration of 24.15%, while Pre-Roll held 10.04% share with a -42.14% year-over-year decline but a 73.80% month-over-month rebound; Vapor Pens remained marginal at 0.27% share with a 5.09% year-over-year change and a -50.56% month-over-month drop. Average price rose 41.68% year over year to $20.29, alongside brand-level year-over-year sales growth of 1.49% and a 24-month expansion of 565.75%, and Flower ranked 18th in Colorado among Flower brands. The pattern implies the brand is consolidating around Flower as its core revenue engine while selectively testing Pre-Roll volatility for incremental gains, and deprioritizing Vapor Pens given minimal share and steep month-over-month contraction.
The July 2026 mix suggests a defensible positioning anchored in Flower scale (89.69% share and rank 18 in Colorado) and pricing power (41.68% year-over-year average price increase) that can support targeted Pre-Roll recovery bets (73.80% month-over-month) without overexposing the portfolio to categories with unstable momentum like Vapor Pens (-50.56% month-over-month). With Flower’s 11.09% year-over-year growth outpacing the brand’s total 1.49% year-over-year sales lift and Pre-Roll’s -42.14% year-over-year drag, the implication is that near-term share gains will come from deepening Flower penetration while using tactical promotions to convert Pre-Roll’s month-over-month spike into sustained contribution.
Competitive Landscape
In July 2026, The Original Jack Herer sits at rank 18 in CO Flower, improving 6 positions from rank 24 year over year, while slipping 3 spots from rank 15 at its January 2026 peak; compared with April 2026’s rank 20, the brand is up 2 places quarter-over-quarter. Among competitors, Seed & Strain Cannabis Co. climbed from rank 2 to rank 1 as its sales grew 76.2% year over year, and Good Chemistry Nurseries fell from rank 1 to rank 3 with a -8.7% sales change, indicating that leadership is rotating while Natty Rems surged from rank 23 to rank 5 on 168.5% growth. The combination of a 6-rank year-over-year gain and a 3-rank gap to the January 2026 peak implies a mid-pack recovery that can convert into sustained top-15 presence if recent quarter-over-quarter momentum persists.
Notable Products
Haze Weaver (3.5g) posted the largest month-over-month surge at 585.6% to rank 3 in July 2026, while Sweet n Sour Jack Pre-Roll (1g) plunged 78.6% and slid to rank 10, indicating volatility at the tail. Jack Herer Pre-Roll (1g) jumped 240.8% to rank 2 as Emperor's Cut Pre-Roll (1g) rose 123.8% to rank 4, and with five of the top ten in Pre-Roll formats the portfolio is tilting toward ready-to-smoke despite one sharp Pre-Roll decline. The flagship Jack Herer (3.5g) grew 13.8% while holding rank 1 and delivering $412,266, and Master Jack (3.5g) advanced 61.8% to rank 5 as Candied Peaches (3.5g) fell 24.8% to rank 6, pointing to a two-speed Flower lineup where heritage SKUs lift while peripheral strains contract. The pattern implies The Original Jack Herer is concentrating demand around a core Flower anchor and fast-ascending Pre-Rolls, favoring depth in a few scalable SKUs over breadth across secondary strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
