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Market Insights Snapshot
In September 2026, The Original Jack Herer concentrated 92.43% of sales in Flower, where year-over-year growth reached 60.01% and month-over-month growth was 45.59%, while Pre-Roll contracted to 7.20% share with a -48.27% YoY and -19.18% MoM decline. Vapor Pens accounted for just 0.37% share with -25.29% YoY and -36.67% MoM, and the brand’s average price rose 37.21% YoY to $18.70, versus a higher category-level average price of $23.10 in Flower. With Flower ranked 20th in Colorado and expanding faster MoM than the other categories, the pattern implies a deliberate tilt toward a single-category engine that is gaining velocity while trimming underperforming extensions.
The widening gap between Flower’s 60.01% YoY growth and Pre-Roll’s -48.27% YoY, alongside Flower’s 45.59% MoM versus Vapor Pens’ -36.67% MoM, indicates positioning anchored in core strain equity rather than form-factor breadth. Coupled with a 92.43% mix in Flower and a rank position of 20 in Colorado, the brand is prioritizing depth over diversification, implying pricing power that tolerates a 37.21% YoY price lift while still expanding share within its lead category.
Competitive Landscape
The Original Jack Herer sits at rank #20 in CO Flower in September 2026, improving 3 positions year over year from #23 and climbing 7 spots since June 2026 from #27, while still 3 places below its January 2026 peak at #17; meanwhile, Good Chemistry Nurseries advanced from #3 to #2 and In The Flow jumped from #12 to #5, indicating competitors are gaining share faster even as The Original Jack Herer moves up the table, so the trajectory points to gradual rank recovery that risks stalling short of the top tier without a step-change relative to brands accelerating upward.
Notable Products
The steepest movement in September 2026 came from Blue Dream Pre-Roll (1g), which fell -94.2% month over month to rank 9 while Kingdom Kush Pre-Roll (1g) also contracted -60.9% at rank 8, signaling a retreat in lower-ranked pre-rolls even as Apple Jack Pre-Roll (1g) surged +292.6% into rank 6. In contrast, Candied Peaches (3.5g) jumped +201.7% to rank 3 and Haze Weaver (3.5g) climbed +171.0% to rank 4, while flagship Jack Herer (3.5g) rose +30.2% to hold rank 1 with $495,290 in sales; four of the top ten are Pre-Roll SKUs, but the top four ranks skew to Flower. The pattern implies a pivot toward higher-velocity Flower SKUs driving share, with selective pre-roll bets winning at the top while tail SKUs are pruned.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
