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Dec-2025
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Overview
Market Insights Snapshot
The Original Jack Herer has shown notable performance in the Colorado market, particularly in the Flower category. Over the last few months of 2025, the brand has consistently maintained a presence in the top 20 rankings, with a noticeable improvement from 20th place in September to 16th in both October and December. This upward trajectory suggests a strengthening foothold in the category, supported by a significant increase in sales from October to December. However, the brand's performance in the Pre-Roll category has been less consistent, with rankings fluctuating outside the top 30 in some months. This inconsistency could be an area of concern or opportunity for growth, depending on strategic adjustments.
Despite the challenges in the Pre-Roll category, the overall sales trend for The Original Jack Herer in Colorado indicates resilience and potential for further market penetration. The Flower category, in particular, presents a stronghold for the brand, and its steady climb in rankings suggests a positive reception among consumers. The fluctuation in the Pre-Roll rankings, moving from 41st in September to 44th in December, highlights the competitive nature of the category and the need for targeted strategies to regain and sustain higher positions. The brand's ability to maintain its Flower category ranking while experiencing fluctuations in Pre-Rolls could indicate differing consumer preferences or competitive pressures in these segments.
Competitive Landscape
In the competitive landscape of the Colorado flower market, The Original Jack Herer has shown a notable improvement in its ranking over the last quarter of 2025, moving from 20th place in September to 16th in both October and December. This upward trend in rank is mirrored by a consistent increase in sales, with December sales reaching a high of $444,531. In contrast, Silver Lake experienced a decline, dropping from 5th place in September and October to 15th in December, with a corresponding decrease in sales. Meanwhile, Green Tree Medicinals (CO) showed a significant rise from 50th in September to 17th in December, indicating a strong recovery. Artsy Cannabis Co maintained a stable position, consistently ranking around 12th to 14th, while Host improved from 31st in October to 18th in December. These shifts highlight The Original Jack Herer's growing competitiveness and potential for further market share gains in the Colorado flower category.
Notable Products
In December 2025, Jack Herer (3.5g) maintained its dominance as the top-performing product for The Original Jack Herer, holding the number one rank with impressive sales of 13,449 units. The Jack Herer Pre-Roll (1g) consistently held the second position from October through December, despite a decrease in sales to 4,972 units. Apple Jack Pre-Roll (1g) emerged in December, securing the third rank, while Sweet n Sour Jack Pre-Roll (1g) followed closely in fourth place. Master Jack (3.5g) experienced a slight decline, dropping from fourth to fifth place compared to November. Overall, the rankings indicate stability in the top two products, with new entries in the pre-roll category gaining traction in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
