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Jun-2024
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Overview
Market Insights Snapshot
Simply Twisted has shown varied performance across different states and categories over the past few months. In Arizona, the brand's ranking in the Pre-Roll category has seen some fluctuations. Starting at 12th place in March 2024, it dropped to 18th place in April, rebounded slightly to 17th in May, and maintained the 18th position in June. This indicates some instability in their market position, which could be due to increased competition or changes in consumer preferences. Notably, their sales figures have also decreased over this period, from $305,754 in March to $174,993 in June, suggesting a need for strategic adjustments to regain market share.
Across other states and categories, Simply Twisted's performance has been inconsistent. For instance, if the brand is missing from the top 30 rankings in certain states or categories, it highlights areas where they need to improve their market presence. This absence from the top rankings can be seen as a negative indicator, pointing to potential issues such as lack of brand recognition or ineffective distribution strategies. However, the brand's ability to stay within the top 20 in Arizona’s Pre-Roll category suggests that there is a foundation to build upon. The key for Simply Twisted will be to leverage their strengths in more competitive markets while addressing the gaps in their weaker areas.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Simply Twisted has experienced notable fluctuations in its ranking and sales over the past few months. Starting in March 2024, Simply Twisted held a strong position at rank 12 but saw a significant drop to rank 18 in April, and although it slightly improved to rank 17 in May, it remained at rank 18 in June. This decline in rank correlates with a decrease in sales from $305,754 in March to $174,993 in June. Competitors such as Dutchie and Shorties (AZ) have shown more stable or improving trends. For instance, Dutchie improved from rank 16 in March to 14 in April, although it dropped to 20 by June, while Shorties (AZ) improved from rank 19 in March to 15 in April and May before dropping to 17 in June. Meanwhile, The Giving Tree and Roaring 20s have also shown competitive movements, with The Giving Tree rising to rank 16 in June and Roaring 20s reaching rank 19 in the same month. These dynamics suggest that Simply Twisted faces strong competition and may need to strategize to regain its higher ranking and sales performance.
Notable Products
In June 2024, the top-performing product for Simply Twisted was Green Dream Pre-Roll 2-Pack (1g) with notable sales of 3956 units. Following closely, Pineapple Express Pre-Roll 2-Pack (1g) secured the second position, while Memory Loss Pre-Roll 2-Pack (1g) took the third spot. Jet Fuel Gelato Pre-Roll 2-Pack (1g) and Valley Dawg Pre-Roll 2-Pack (1g) ranked fourth and fifth, respectively. These products were newly introduced in June, as they did not appear in the rankings for the previous months. The strong performance of these pre-rolls indicates a successful product launch for Simply Twisted.
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