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Sep-2024
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Overview
Market Insights Snapshot
Simply Twisted has shown varied performance across different states and product categories, with notable fluctuations in rankings. In the Arizona market, their presence in the Pre-Roll category has experienced a downward trend over the past few months. Starting at a strong 6th place in June 2024, the brand slipped to 9th in July and 10th in August, eventually reaching 19th place by September. This decline in ranking is accompanied by a significant decrease in sales, suggesting potential challenges in maintaining their market share or increased competition within the state. The brand's absence from the top 30 in other states or categories could be seen as a missed opportunity to expand their presence and diversify their portfolio.
While Simply Twisted's performance in the Pre-Roll category in Arizona shows a clear decline, this might not be the case across other categories or states, where they could be performing differently. The trend in Arizona indicates a need for strategic adjustments, possibly in marketing or product offerings, to regain their previous standing. However, without data from other regions or categories, it's difficult to assess whether this is a localized issue or part of a broader trend. Such information could be crucial for stakeholders looking to understand the brand's overall market positioning and potential growth areas.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll market, Simply Twisted has experienced notable fluctuations in its ranking over the past few months, indicating a dynamic market presence. Starting from a strong position at rank 6 in June 2024, Simply Twisted saw a decline to rank 19 by September 2024. This downward trend in rank coincides with a significant decrease in sales, suggesting increased competition and market pressures. Competitors such as Sneakers and Dutchie have maintained relatively stable ranks, with Sneakers consistently staying within the top 20 and Dutchie showing resilience by returning to rank 18 in September after a brief drop. Additionally, FENO also faced a decline, dropping to rank 20 in September, which may indicate a broader market shift affecting several brands. These insights suggest that Simply Twisted may need to reassess its strategies to regain its earlier competitive edge in the Arizona pre-roll category.
Notable Products
In September 2024, Simply Twisted's top-performing product was the First Class Funk Pre-Roll 2-Pack (1g) in the Pre-Roll category, which secured the number one rank with notable sales of 3562 units. The Gas Pedal Pre-Roll 2-Pack (1g) climbed to the second position from fifth in August, while the Haze Berry Pre-Roll 2-Pack (1g) maintained its third position. The Clementine Pre-Roll 2-Pack (1g) entered the rankings at fourth place. The Memory Loss Pre-Roll 2-Pack (1g), previously unranked since June, reappeared in September at the fifth position, showing a significant drop from its top rank in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
