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Apr-2026
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Overview
Market Insights Snapshot
Simply Twisted's performance in the Pre-Roll category in Arizona has shown a noticeable decline over the first four months of 2026. Starting at the 17th position in January, the brand slipped to the 26th position by April. This downward movement in rankings suggests a decrease in market competitiveness or possibly an increase in competition within the state. The sales figures support this trend, with a decline from $174,539 in January to $143,671 in April, indicating a need for strategic adjustments to regain market share.
It's important to note that Simply Twisted did not appear in the top 30 brands in other states and categories during this period, which could be interpreted as a lack of presence or competitiveness outside Arizona's Pre-Roll market. This absence from other rankings might be a concern for the brand's expansion strategy, suggesting that Simply Twisted could benefit from exploring opportunities in other states or diversifying its product offerings to enhance its market footprint. The focus on Arizona's Pre-Roll category might limit the brand's growth potential unless addressed strategically.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Simply Twisted has experienced a noticeable decline in rank from January to April 2026, moving from 17th to 26th place. This downward trend in ranking is accompanied by a decrease in sales, contrasting with competitors like Sublime, which maintained a relatively stable position, only dropping from 19th to 24th, while still managing to surpass Simply Twisted in sales by April. Meanwhile, 22Red demonstrated a volatile yet ultimately positive trajectory, rebounding to 25th place in April with a significant sales increase, suggesting a potential threat to Simply Twisted's market share. Additionally, brands like Alien Labs and Connected Cannabis Co. have consistently ranked higher than Simply Twisted, indicating strong competition. These dynamics highlight the need for Simply Twisted to reassess its strategies to regain its competitive edge in the Arizona pre-roll market.
Notable Products
In April 2026, Simply Twisted's top-performing product was the Animal Face Pre-Roll 2-Pack (1g), taking the number one rank with impressive sales of 1519 units. The Platinum Kush Pre-Roll 2-Pack (1g) followed closely in second place, showing a significant rise from its fourth position in January, with 1490 units sold. Sour Sunset Pre-Roll 2-Pack (1g) secured the third spot, marking its entry into the top rankings for the first time. Mendo Breath Pre-Roll 14-Pack (7g) and Joker's Stash Pre-Roll 14-Pack (7g) rounded out the top five, maintaining consistent performance since their introduction. This month saw a reshuffling in product rankings, highlighting a strong preference for pre-rolls among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
