Market Insights Snapshot
In the competitive cannabis market of Arizona, Simply Twisted has shown a mixed performance across different categories. In the Flower category, their ranking has fluctuated significantly over the past four months, peaking at 44th in December 2023 before dropping to 67th in January 2024. This indicates a struggle to maintain a consistent market position amidst stiff competition, with sales reflecting this volatility; October 2023 saw sales of $85,628, which then halved in November, slightly recovered in December, and plummeted to $14,506 by January 2024. On the other hand, their performance in the Pre-Roll category tells a different story. Here, Simply Twisted has managed to secure a spot within the top 15 consistently, even improving their ranking from 12th in October 2023 to 10th in November 2023, and maintaining a relatively stable position afterwards. This consistency is underscored by a significant sales figure of $306,257 in November 2023, showcasing their strength and consumer preference in this category within the Arizona market.
These contrasting trends highlight the brand's potential to dominate in specific categories like Pre-Rolls, while also indicating areas for improvement in others such as Flower. The consistent top 15 ranking in the Pre-Roll category suggests a strong consumer base and effective market strategies that resonate well with their target audience. However, the dramatic fluctuations in the Flower category rankings and sales figures suggest challenges in product appeal or distribution that need to be addressed to harness the full market potential. This analysis underscores the importance of category-specific strategies for cannabis brands looking to strengthen their market presence and suggests that Simply Twisted has a solid foundation in Pre-Rolls upon which to build further success, while needing to revisit their approach in the Flower market to capture and retain a larger share of consumers in Arizona.
In the competitive landscape of the Pre-Roll category in Arizona, Simply Twisted has shown a consistent performance amidst fluctuating ranks among its competitors. Notably, Shango demonstrated a significant rank change, moving from 3rd in October to 15th in November, then climbing back to 7th in December and settling at 10th in January 2024, indicating a volatile position in the market. Conversely, Cresco Labs saw a dramatic improvement, jumping from 37th in October to 4th in November, although it couldn't maintain this peak, sliding down to 13th by January 2024. Simply Twisted's rank slightly improved from 12th in October to 10th in November, then hovered around 11th and 12th in the following months, showcasing a relatively stable market presence compared to the dramatic shifts seen by Cresco Labs and Shango. Other competitors like High Score and Sublime also experienced minor rank changes but remained in close proximity to Simply Twisted, suggesting a tight competition within the middle ranks of the Pre-Roll market in Arizona. This analysis underscores Simply Twisted's consistent yet cautious advancement in a market characterized by significant rank volatility among its competitors.
In January 2024, Simply Twisted saw Mango Dream Pre-Roll 2-Pack (1g) leading its sales with 3780 units, marking it as the top-selling product in their lineup. Following closely, Critical Mass Pre-Roll 2-Pack (1g) secured the second position, while Lemon Diesel Pre-Roll 2-Pack (1g), previously ranked fourth in November 2023, improved its standing to third. Jealousy Pre-Roll 2-Pack (1g) also made it to the top-selling products, landing in the fourth position. Notably, Sour Sunset Pre-Roll 2-Pack (1g), which was the top performer in December 2023 with significant sales, dropped to fifth in January 2024, indicating a shift in consumer preferences within Simply Twisted's offerings.