.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of Simply Twisted in the Arizona market has shown notable fluctuations, particularly in the Pre-Roll category. After starting the year outside the top 30, the brand made a significant leap in April 2025, reaching the 20th position. This upward trajectory suggests a growing consumer preference or effective marketing strategies that have bolstered their presence. Despite a dip in sales during February, where they did not make the top 30, the recovery in March and the substantial increase in April indicate a positive trend that could continue if the current momentum is maintained.
Across other states and categories, Simply Twisted's performance has varied, with some markets still not seeing them break into the top 30 rankings. This absence could be interpreted as a challenge or an area for potential growth, depending on the competitive landscape and consumer preferences in those regions. The brand's ability to penetrate and climb the ranks in Arizona could serve as a blueprint for their strategy in other markets. Monitoring these movements and understanding the nuances of each state’s market dynamics will be crucial for Simply Twisted as they aim to enhance their brand presence and category performance across the board.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Simply Twisted has shown a notable improvement in its market position over the first four months of 2025. Starting at rank 31 in January, Simply Twisted climbed to rank 20 by April, indicating a significant upward trajectory. This improvement is particularly impressive given the competitive pressure from brands like Charlies, which also saw a rise from rank 32 in January to 21 in April, and Shorties (AZ), which maintained a strong position, consistently ranking between 18 and 20. Meanwhile, FENO experienced a slight decline, moving from rank 13 in January to 19 in April. Simply Twisted's sales growth aligns with its improved ranking, suggesting effective market strategies and consumer appeal. This positive trend positions Simply Twisted as a rising competitor in the Arizona Pre-Roll market, with potential to further challenge established brands.
Notable Products
In April 2025, Simply Twisted's top-performing product was Banana Cream Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing from a rank of 4 in March to 1, with sales reaching 3356 units. Dosi Punch Pre-Roll 2-Pack (1g) held the second position, a slight drop from its previous third position, while Triangle Kush Pre-Roll 2-Pack (1g) slipped from the top spot in March to third place. Zaza Pre-Roll 2-Pack (1g) entered the rankings at fourth place, marking its first appearance. Sunshine Pre-Roll 2-Pack (1g) also debuted in the rankings, securing the fifth position. This reshuffling indicates dynamic consumer preferences within the Simply Twisted product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
