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Oct-2025
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Overview
Market Insights Snapshot
Simply Twisted has demonstrated a consistent presence in the Arizona market, particularly within the Pre-Roll category. Over the months from July to October 2025, the brand's ranking has fluctuated, beginning at 20th in July and slipping to 25th by October. This downward trend in ranking corresponds with a gradual decrease in sales figures, suggesting competitive pressures or shifting consumer preferences within the state. Despite this movement, maintaining a position within the top 30 indicates a resilient market presence, although the declining rank highlights areas for potential strategic adjustments.
Interestingly, the absence of Simply Twisted from the top 30 rankings in any other state or category underscores the brand's concentrated market efforts in Arizona. This focus could either be a strategic decision to dominate a specific niche or a limitation in market reach. The brand's performance in Arizona's Pre-Roll category, despite its challenges, could serve as a foundation for exploring expansion opportunities in other states or product categories. Understanding these dynamics is crucial for stakeholders looking to leverage Simply Twisted's existing market strength while identifying pathways for growth.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Simply Twisted has experienced a slight decline in its ranking from July to October 2025, moving from 20th to 25th position. This shift is notable as it coincides with the rise of brands like Boutiq, which made an impressive leap from 48th in July to 24th in October, indicating a significant increase in market traction. Meanwhile, Alien Labs showed a fluctuating pattern but ended up improving its rank to 23rd in October. The sales figures for Simply Twisted have shown a consistent downward trend, which suggests a potential loss of market share to these emerging competitors. This dynamic environment highlights the need for Simply Twisted to reassess its market strategies to regain its competitive edge in the Arizona Pre-Roll market.
Notable Products
In October 2025, Simply Twisted's top-performing product was the Tahoe OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place ranking from September with sales of 921 units. The Summer Haze Pre-Roll 5-Pack (2.5g) made a significant leap from fifth to second place, indicating a strong increase in popularity. The Summer Haze Pre-Roll 2-Pack (1g) debuted at third place, showcasing its potential in the competitive market. Motor Breath Pre-Roll 2-Pack (1g) secured the fourth position, marking its entry into the top rankings. Lastly, the Outer Space Pre-Roll 5-Pack (2.5g) held steady at fifth place, demonstrating consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
