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Nov-2025
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Overview
Market Insights Snapshot
Simply Twisted has shown varied performance across different categories and states, with notable trends in the Pre-Roll category in Arizona. The brand's rankings in this category have seen a slight decline over the past few months, moving from 23rd place in August 2025 to 30th in November 2025. This downward trend in ranking suggests increased competition or a potential decrease in market share within the state. Despite this, the brand has maintained its presence within the top 30, which indicates a resilient standing in the Arizona Pre-Roll market.
Interestingly, the sales figures for Simply Twisted in the Pre-Roll category in Arizona have also mirrored the decline in rankings, with a notable decrease from $130,807 in August to $80,704 in November. This decline in sales might be attributed to seasonal factors, changes in consumer preferences, or competitive pressures. The absence of Simply Twisted from the top 30 in other categories or states suggests areas for potential growth or strategic focus. Understanding these dynamics could provide valuable insights for stakeholders looking to navigate the evolving cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Simply Twisted has experienced notable fluctuations in its ranking and sales over the past few months. While Simply Twisted started strong with a rank of 23 in August 2025, it saw a decline to 30 by November 2025. This downward trend coincides with a decrease in sales, suggesting a potential challenge in maintaining market share. Meanwhile, competitors like 22Red and Halo Cannabis (formerly The Green Halo) have shown resilience, with Halo Cannabis improving its rank from 47 in August to 28 in November, alongside a consistent increase in sales. Similarly, Canamo has climbed from a rank of 38 in August to 31 in November, indicating a positive sales trajectory. These shifts highlight the dynamic nature of the market and the importance for Simply Twisted to strategize effectively to regain its competitive edge.
Notable Products
In November 2025, Simply Twisted's top-performing product was the Pineapple Express Pre-Roll 2-Pack (1g), which secured the number one rank with sales reaching 1378 units. The Forbidden Fruit Pre-Roll 2-Pack (1g) followed as the second best-seller, while the Banana Punch Pre-Roll 2-Pack (1g) took the third spot. Notably, the Headband Pre-Roll 2-Pack (1g) dropped from its previous third-place ranking in August to fourth place in November, showing a slight decline in sales performance. Meanwhile, the Mendo Breath Pre-Roll 2-Pack (1g) maintained a steady position, debuting at fifth place in November. These shifts highlight a competitive landscape among Simply Twisted's pre-roll products, with some maintaining their positions while others experience shifts in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
