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Market Insights Snapshot
In May 2026, Simply Twisted operated as a single-category brand with Pre-Roll at 100.0% of sales share and a category rank of 29 in Arizona, while year-over-year sales declined 47.0% and month-over-month sales fell 22.3%. Average price rose 66.4% year-over-year to $16.17 alongside a 22.3% month-over-month volume contraction implied by the sales decline, indicating that mix concentration in Pre-Roll is amplifying sensitivity to pricing and seasonal pullbacks; the pattern implies the current portfolio is over-exposed to a single demand vector that is losing velocity at higher price points and mid-tier ranks.
The combination of a 66.4% price increase and a 47.0% sales decline in May 2026, coupled with a 22.3% month-over-month drop against a stable 100.0% Pre-Roll mix, points to price elasticity eroding unit throughput at rank 29 within Arizona. With 24-month sales down 78.2% while the category footprint remains undiversified at 100.0%, the implied positioning is price-led rather than assortment-led, suggesting that recapturing rank share would require either reversing a portion of the 66.4% pricing move or introducing at least one adjacent format to buffer month-over-month volatility and reduce reliance on a single-price ladder.
Competitive Landscape
Simply Twisted sits at rank #29 in AZ Pre-Roll in May 2026, down 13 positions from #16 year over year, and 6 positions below its February 2026 level of #23; the drop contrasts with Jeeter holding #1 both this year and last, while Anthem jumped from #35 to #5 alongside a 618.7% year-over-year sales increase, and Tumble advanced from #7 to #4 with a 10.9% lift—together indicating share is consolidating toward faster risers as Simply Twisted drifts from its June 2024 peak of #7 and loses rank velocity.
Notable Products
Star Queen Pre-Roll 14-Pack (7g) delivered the standout move in May 2026 with a +122.4% month-over-month surge to $18,382 and a jump to rank 1, while Mendo Breath Pre-Roll 14-Pack (7g) fell -42.2% to rank 4, marking a sharp divergence within the large-pack lineup. With four of the top ten occupied by 14-Pack SKUs and five slots held by 5-Pack SKUs, the rank spread from 1 to 10 signals a portfolio bifurcating between value-driven bulk and accessible mid-size formats. The pattern implies Simply Twisted is concentrating demand around convenience-tier multipacks while selectively scaling winner SKUs in the 14-Pack tier for velocity at the top of the chart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
