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Oct-2025
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Overview
Market Insights Snapshot
Charlies has maintained a consistent presence in the Pre-Roll category in Arizona over the past few months. The brand has held steady at the 19th and 20th ranks from July to October 2025. This indicates a stable consumer base and suggests that Charlies has managed to retain its position amidst competition in the Arizona market. However, the slight dip in sales from August to September might be a point of concern, even though October saw a recovery. This pattern suggests that while the brand is relatively stable, there are fluctuations that could be worth monitoring for future strategic planning.
It's important to note that Charlies has not appeared in the top 30 brands in any other state or category during this period, which could imply a focus on the Arizona market or challenges in expanding their footprint elsewhere. This absence from other markets might be seen as a limitation in their current strategy or an opportunity for growth if they choose to leverage their existing strengths. The consistency in Arizona suggests a stronghold, but the lack of presence in other markets highlights potential areas for development. Future performance in these areas could provide insights into Charlies' strategic direction and adaptability in the evolving cannabis market.
```Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Charlies has maintained a consistent presence, holding the 19th and 20th ranks from July to October 2025. This stability in rank suggests a steady market performance, although it highlights the need for strategic initiatives to climb higher in the rankings. Notably, Presidential and Sublime have consistently outperformed Charlies, with ranks fluctuating between 14th and 22nd, but generally maintaining higher sales figures. Meanwhile, WTF Extracts shows a dynamic performance, ending October with a rank of 18th, indicating potential volatility that Charlies could capitalize on. Connected Cannabis Co. has shown a notable improvement, climbing to 21st in October from a lower position, suggesting a potential threat if their upward trend continues. For Charlies, focusing on differentiating their product offerings and enhancing brand visibility could be key strategies to improve their competitive standing in the Arizona pre-roll market.
Notable Products
In October 2025, Charlies' top-performing product was the Marmalade Pre-Roll 5-Pack (3g) in the Pre-Roll category, securing the number one rank with sales reaching 519 units. The Ice Cream Cake Pre-Roll 5-Pack (3g) followed closely in second place, while the Banana Cream Cake x Jealousy Pre-Roll 5-Pack (3g) held the third position. The RTZ Pre-Roll 5-Pack (3g) maintained its fourth place from September, showing consistent performance over the months. Notably, the ZKTZ Cubed Pre-Roll 5-Pack (3g) entered the top five rankings for the first time in October. This month's rankings indicate a strong preference for pre-roll products, with Marmalade leading the charge with significant sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
