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Where to Buy
Charlies is stocked at 19 licensed dispensaries across Arizona, with the deepest coverage in Mesa, Phoenix, Flagstaff, Tucson, and Apache Junction. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Charlies operated as a single-category brand with Pre-Roll at 100.0% of sales, while brand sales declined 12.89% year over year and fell 9.81% month over month; average price moved down 18.10% YoY to $19.13, reinforcing a price-led contraction rather than mix-driven dilution. Within Arizona Pre-Roll, the brand held rank 24, and the combination of a 12.89% YoY sales drop with a 9.81% MoM slide implies demand elasticity to pricing and limited cross-category cushioning; the thesis is that a pure-play Pre-Roll mix magnifies short-term volatility when MoM declines outpace category recovery while rank 24 caps visibility-driven volume.
The alignment of a 100.0% Pre-Roll mix with a rank position of 24 suggests the brand is competing from the middle tier, where an 18.10% YoY price decrease can erode perceived value while not unlocking enough share to offset a 12.89% YoY sales drop and a 9.81% MoM decline. With 180.03% growth over 24 months juxtaposed against July 2026 contraction, the pattern indicates earlier expansion is vulnerable to saturation effects in a single category, and positioning will benefit from either trade-up cues within Pre-Roll or selective diversification so that rank movement upward from 24 converts price reductions into measurable share gains instead of compressed revenue.
Competitive Landscape
Charlies sits at rank #24 in AZ Pre-Roll in July 2026, down 6 positions year over year from #18, and 7 spots below its April 2026 level of #17; the brand also trails its peak of #16 from November 2025, indicating a multi-quarter slide rather than a single-month dip. Meanwhile, Jeeter held #1 both year over year and in July 2026 while growing sales 43.36%, and Anthem surged from #41 year over year to #4 with 1082.91% sales growth, signaling that rank mobility is concentrated among leaders and fast risers as Charlies cedes share positions; this trajectory implies Charlies is being outpaced in velocity and distribution, requiring a reset toward differentiated SKUs or account depth to arrest further rank erosion.
Notable Products
Super Buff Cherry #26 Pre-Roll 5-Pack (3g) posted the standout move in July 2026 with a +99.4% MoM surge into rank 2, while Marmalade Pre-Roll 5-Pack (3g) fell -16.9% at rank 5, and Pineapple Fruz Pre-Roll 5-Pack (3g) declined -39.6% at rank 6. Dante Pre-Roll 5-Pack (3g) held rank 1 with +23.7% MoM and approximately $19.8K in sales, and eight of the top ten are Pre-Roll 5-Packs or infused Pre-Rolls, indicating a concentrated product mix skewed toward ready-to-smoke formats. The juxtaposition of a near-doubling at rank 2 against double-digit contractions at ranks 5 and 6 implies volatility within the same format that rewards flavor-specific bets while penalizing lagging strains. Taken together, the July 2026 product slate points to Charlies leaning harder into high-velocity Pre-Roll variants to capture momentum while pruning underperforming flavors within the same category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
