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Nov-2025
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Overview
Market Insights Snapshot
Charlies has shown consistent performance in the Pre-Roll category in Arizona, maintaining a steady rank of 19th over the past few months. This stability suggests a solid market presence and a loyal customer base within the state. Despite a slight dip in sales from August to September, the brand managed to rebound in October, indicating resilience and the potential for sustained growth. Such consistency in ranking is a positive indicator of the brand's ability to hold its position in a competitive market, even as sales figures fluctuate month-to-month.
While Charlies' presence in Arizona's Pre-Roll category is noteworthy, it is also important to note the absence of the brand from the top 30 rankings in other states and categories, which could imply areas for potential growth or challenges in those markets. The lack of presence in additional states or categories may highlight either a strategic focus on specific markets or potential barriers to entry elsewhere. Understanding these dynamics can provide valuable insights into the brand's strategic positioning and potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Charlies has maintained a consistent rank of 19th from August to November 2025, indicating a stable position amidst fluctuating market dynamics. Notably, Anthem has shown a remarkable upward trajectory, jumping from 42nd in August to 17th in November, which could pose a potential threat to Charlies' market share if this trend continues. Meanwhile, Shorties (AZ) experienced a decline from 14th in October to 20th in November, suggesting volatility that Charlies could capitalize on. WTF Extracts also improved their rank from 21st in August to 18th in November, indicating a competitive edge that Charlies needs to watch closely. Despite these shifts, Charlies' sales have seen a slight decline from October to November, which might require strategic adjustments to sustain its market position against these dynamic competitors.
Notable Products
In November 2025, the top-performing product for Charlies was Curacao Pre-Roll 5-Pack (3g), securing the number one rank with sales of 636 units. Banana Cream Cake x Jealousy Pre-Roll 5-Pack (3g) followed closely at the second position, showing an improvement from its fourth-place ranking in October. Prickly Pear Pre-Roll 5-Pack (3g) climbed to third place, despite not being ranked in October, highlighting a sales resurgence. Blue NRDZ Pre-Roll 5-Pack (3g) debuted at fourth place, while Sherb Cream Pie Pre-Roll 5-Pack (3g) rounded out the top five. Notably, Curacao Pre-Roll 5-Pack (3g) was absent from previous months' rankings, marking a significant rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
