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Dec-2023
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Overview
Market Insights Snapshot
In the Pre-Roll category, Arizona has seen the performance of the Charlies brand fluctuate over the final quarter of 2023. The brand's ranking rose from 24th in October to 20th in November, showing a positive upward trend. However, it's important to note that Charlies was not among the top 20 brands in September, indicating a slight struggle in market penetration. This is not necessarily a negative verdict on the brand's performance, as it did manage to claw back into the top 20 by the end of the year.
When it comes to sales, Charlies exhibited an interesting pattern. Despite the dip in ranking in October, the brand saw a significant increase in sales in November, with sales figures reaching 102,622. However, this peak was followed by a drop in December, which coincided with the brand maintaining its 20th position ranking. This could be indicative of the competitive nature of the Pre-Roll market in Arizona, or perhaps seasonal factors affecting consumer purchasing habits.
Competitive Landscape
In the Pre-Roll category in Arizona, Charlies has shown a consistent performance, maintaining its position within the top 25 brands over the last four months of 2023. However, it's worth noting that Charlies has faced stiff competition from brands like Grassroots, WTF Extracts, and Source One Meds. While Charlies managed to improve its rank from 24th to 20th between October and November, it remained static at 20th in December, indicating a potential plateau in growth. In contrast, Source One Meds made a significant leap from 44th to 19th in the same period. Meanwhile, Grassroots, despite a slight drop in rank, consistently outperformed Charlies, maintaining a higher rank throughout. Connected Cannabis Co. also poses a potential threat, having climbed from 36th to 23rd in the rankings, indicating a positive upward trend.
Notable Products
In December 2023, Charlies' top-performing product was the Runtz Pre-Roll 5-Pack (3g), which moved up from second place in November. Following closely was the Sunset Runtz Pre-Roll 5-Pack (3g), which dramatically rose to second place from fourth in November. The Ice Cream Cake Pre-Roll 5-Pack (3g) dropped to third place after holding the top spot in November. The Kush Mints Pre-Roll 5-Pack (3g) slipped to fourth place from third in November. Lastly, the Jealousy Pre-Roll 5-Pack (3g) made its debut in the top five in December with sales of 230 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
