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Sep-2025
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Overview
Market Insights Snapshot
In the Arizona market, Charlies has shown a consistent presence in the Pre-Roll category. Over the months from June to September 2025, the brand maintained a ranking within the top 30, fluctuating slightly between the 20th and 22nd positions. This stability suggests a steady demand for their products in this category. Despite a dip in sales from August to September, the brand's ability to maintain its rank indicates resilience and possibly a loyal customer base. It's noteworthy that Charlies did not fall out of the top 30 in this state, which is a positive sign of its market strength.
While the data provides a glimpse into Charlies' performance in Arizona, it leaves room for curiosity about how the brand is faring in other states and categories. The absence of rankings for other states or categories might imply that Charlies has not yet broken into the top 30 in those areas, which could be seen as a potential area for growth or a challenge that the brand needs to address. Understanding the dynamics in different markets and categories could provide further insights into Charlies' overall market strategy and performance. Such information would be valuable for stakeholders looking to understand the brand's positioning and potential for expansion.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll market, Charlies has demonstrated a steady presence, maintaining a rank within the top 25 brands from June to September 2025. Notably, Charlies improved its rank from 22nd in June and July to 20th in August, before slightly dropping to 21st in September. This fluctuation in rank is indicative of a competitive market where brands like Fade Co., Sublime, and WTF Extracts are also vying for consumer attention. For instance, Sublime, despite a dip to 16th in July, consistently ranks higher than Charlies, suggesting a strong market position with sales significantly surpassing Charlies in most months. Meanwhile, Roaring 20s experienced a decline, falling out of the top 20 in August and September, which may present an opportunity for Charlies to capitalize on shifting consumer preferences. Overall, while Charlies is holding its ground, the brand could benefit from strategic initiatives to enhance its rank and sales trajectory amidst fierce competition.
Notable Products
In September 2025, the top-performing product for Charlies was the Pineapple Fruz Pre-Roll 5-Pack (3g), maintaining its number one rank from August with sales reaching 577 units. Kush Mints Pre-Roll 5-Pack (3g) rose to second place, up from being unranked in August, with sales of 545 units. Prickly Pear Pre-Roll 5-Pack (3g) dropped one spot to third, despite strong sales of 539 units. RTZ Pre-Roll 5-Pack (3g) held steady in fourth place, showing consistent performance over the months. Topanga x Mike Larry Pre-Roll 5-Pack (3g) entered the top five for the first time, indicating a positive trend in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
