.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Charlies has shown a consistent presence in the Pre-Roll category within Arizona. Over the last four months of 2025, the brand has been able to maintain its position within the top 20, with a slight improvement from 20th place in September to 18th in December. This upward movement indicates a positive trend in consumer preference and market penetration. The sales figures reflect this growth, with a noticeable increase in October, although there was a minor dip in November before rising again in December. This fluctuation suggests that while Charlies is gaining traction, there is still some volatility in its monthly performance. However, the ability to climb the rankings in a competitive market like Arizona's Pre-Roll category is a promising sign for the brand's future prospects.
In other states and categories, Charlies' performance is less visible as it does not appear in the top 30 rankings, which could be a cause for concern or an opportunity for growth. The absence from these rankings suggests that Charlies either has limited distribution or faces stiff competition in those markets. This gap highlights areas where Charlies could potentially expand or strengthen its marketing efforts to capture a larger market share. Understanding the dynamics of these markets and the competitive landscape will be crucial for Charlies if they aim to replicate their Arizona success in other regions. The brand's strategic decisions in the coming months will likely determine whether it can establish a more robust presence across different states and product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Charlies has demonstrated a consistent presence, maintaining a competitive edge despite fluctuations in the rankings of other brands. Over the last four months of 2025, Charlies improved its rank from 20th in September to 18th by December, indicating a positive trend in market positioning. In contrast, Presidential experienced a decline, dropping from 12th in September to 16th in December, which may suggest a shift in consumer preferences or competitive pressures. Meanwhile, Connected Cannabis Co. showed notable improvement, climbing from 28th to 19th, hinting at a potential rise in market share that could pose a future challenge to Charlies. Sublime and WTF Extracts displayed variable ranks, with Sublime ending the year stronger at 17th, which could indicate a recovery or strategic adjustments. These dynamics underscore the importance for Charlies to continue leveraging its strengths and monitoring competitors' strategies to sustain and enhance its market position in Arizona's Pre-Roll segment.
Notable Products
In December 2025, Charlies' top-performing product was the Banana Cream Cake x Jealousy Pre-Roll 5-Pack, leading the sales with a remarkable rank of 1 and a sales figure of 572 units. This product improved its position from rank 2 in November to claim the top spot. Apples and Bananas Pre-Roll 5-Pack debuted strongly at rank 2, showcasing its growing popularity. Biscotti Pre-Roll 5-Pack secured the 3rd position, indicating a solid entry into the rankings. Meanwhile, Blue NRDZ Pre-Roll 5-Pack, which was ranked 4 in November, slipped to 5th place, showing a slight decline in its competitive standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
