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Market Insights Snapshot
Charlies concentrated entirely in Pre-Roll during June 2026, with Pre-Roll holding a 100.0% mix and a category rank of 25 in Arizona. Year over year, Pre-Roll sales were down 6.33% while month over month they dropped 20.25%, alongside a 9.56% YoY reduction in average price to $21.53. The pattern implies a single-category reliance where pricing cuts are not offsetting volume softness, leaving rank exposure in Arizona if the 20.25% MoM decline persists against peers holding steadier positions.
With 100.0% of sales in Pre-Roll and a 25th-place standing in Arizona, Charlies trades diversification for focus, but the concurrent 6.33% YoY and 20.25% MoM contractions suggest share vulnerability if price elasticity remains limited. The 9.56% YoY price decrease to $21.53 without a corresponding sales lift points to value positioning that is not yet unlocking higher throughput, implying that sustaining or improving rank 25 will likely require mix expansion or differentiated pack/size architecture rather than deeper price moves alone.
Competitive Landscape
Charlies ranks #25 in AZ Pre-Roll in June 2026, falling 6 positions from #19 year over year and 7 positions from #18 in March 2026, despite having peaked at #16 in November 2025; meanwhile, Jeeter held #1 with a 32.6% YoY sales increase while STIIIZY stayed at #2 with a 4.2% YoY decline, and Anthem surged from #35 to #4 alongside a 712.9% YoY sales jump. With The Pharm entrenched at #3 on 138.9% YoY growth and Leafers slipping from #4 to #5 on an 11.2% YoY decline, the competitive set is polarizing upward and downward around Charlies’ position; the pattern implies that Charlies’ downward rank trajectory is less about broad market contraction and more about losing relative share to faster-rising peers, signaling a need to counter accelerating gains at the top.
Notable Products
Pineapple Fruz Pre-Roll 5-Pack (3g) posted the largest month-over-month surge at 87.9% to rank 2, while Florida Jack Pre-Roll 5-Pack (3g) climbed 87.3% to rank 1, indicating demand is consolidating at the top. In contrast, Sherb Cream Pie Pre-Roll 5-Pack (3g) fell 31.9% and Sour Marker Pre-Roll 5-Pack (3g) declined 43.2% despite holding ranks 6 and 8, showing mid-pack volatility even as the leaders accelerate. Eight of the top ten are Pre-Roll SKUs, and the top three ranks are all Pre-Rolls, so June 2026 mix concentration points to Charlies leaning into multi-pack pre-roll velocity over breadth, with a few high-momentum flavors driving the basket.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
