Market Insights Snapshot
In the Pre-Roll category, Charlies has been consistently performing within the top 21 brands in Arizona for the period of July to October 2023. It's interesting to note that the brand managed to climb up one spot in the rankings from 21st to 20th between September and October. However, while the ranking improved, there was a noticeable dip in sales in September, going down to 90,464 from 113,632 in August. This could indicate a shift in consumer preference or increased competition in the market.
Despite the drop in sales in September, Charlies rebounded in October, with sales rising to 99,246. This recovery in sales, coupled with the slight improvement in ranking, could suggest a positive trend for the brand going forward. The consistent presence of Charlies in the top 21 brands in Arizona also suggests a steady demand for their Pre-Rolls. However, it's worth noting that the fluctuating sales figures indicate a potentially volatile market. The brand might need to strategize to maintain its position and grow its market share in this category.
In the Pre-Roll category within Arizona, Charlies has maintained a steady rank around the 20th position from July to October 2023. While Charlies has shown consistency, its competitors have experienced more fluctuation. For instance, Grassroots started off stronger in July, ranking 6th, but has since dropped to 19th by October. Similarly, High Grade has also seen a decline, falling from 16th to 23rd over the same period. On the other hand, Aeriz and Venom Extracts have shown an upward trend, improving their ranks from 24th to 18th and 32nd to 22nd respectively. In terms of sales, while exact numbers are not disclosed, it's evident that Charlies has managed to maintain a relatively stable sales volume, while Grassroots and High Grade have seen a decrease and Aeriz and Venom Extracts have experienced an increase.
In October 2023, Charlies' top performing product was the 'Wedding Cake Pre-Roll 5-Pack (3g)', jumping from third place in July to first place with 652 units sold. The 'Modified Rootbeer Pre-Roll 5-Pack (3g)' emerged in the rankings in October, taking second place with significant sales. The 'Ice Cream Cake Pre-Roll 5-Pack (3g)' maintained a steady performance, ranking third in October, just as in September. However, the 'Kush Mints Pre-Roll 5-Pack (3g)' saw a drop in ranking, falling from first place in September to fourth in October. Lastly, the 'Miracle Alien Cookies Pre-Roll 5-Pack (3g)' remained in fifth place, similar to its ranking in the previous month.