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Aug-2025
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Overview
Market Insights Snapshot
Charlies has shown notable performance in the Pre-Roll category in Arizona. From May to August 2025, the brand has consistently climbed the rankings, moving from 23rd to 20th place. This upward trajectory is an encouraging sign of their growing market presence within the state. Despite a slight dip in sales in June, where they saw a decrease from May's figures, Charlies rebounded with a significant increase in August, indicating a strong recovery and possibly effective strategic adjustments. This suggests that Charlies is successfully navigating the competitive landscape in Arizona, particularly within the Pre-Roll segment.
It's important to highlight that Charlies was not ranked in the top 30 brands in other states or provinces during this period, which could be viewed as either a challenge or an opportunity for expansion. The absence from the top rankings outside of Arizona suggests that while they are gaining traction in one specific market, there is room for growth and increased visibility in other regions. This gap could be a strategic area for Charlies to focus on, potentially leveraging their success in Arizona as a blueprint for entering or enhancing their presence in other states or provinces. This analysis provides a snapshot of Charlies' current standing, with Arizona being a key market for their Pre-Roll category success.
Competitive Landscape
In the competitive landscape of the pre-roll category in Arizona, Charlies has shown a promising upward trajectory in rank over the summer months of 2025. Starting at rank 23 in May, Charlies improved to rank 20 by August, indicating a positive trend in market presence. This ascent is noteworthy, especially when compared to competitors like Fade Co., which fluctuated between ranks 23 and 25, and WTF Extracts, which experienced a drop to rank 21 in July before recovering to rank 19 in August. Meanwhile, Birdies maintained a relatively stable position, hovering around ranks 16 and 18. Although Charlies' sales figures were lower than some of its competitors, such as WTF Extracts, the brand's consistent improvement in rank suggests a strengthening market strategy that could potentially translate into higher sales in the future.
Notable Products
In August 2025, the top-performing product from Charlies was Pineapple Fruz Pre-Roll 5-Pack (3g), which secured the first rank with impressive sales of 797 units. Prickly Pear Pre-Roll 5-Pack (3g) climbed to the second position, improving from its fourth place in July, with sales reaching 716 units. Permanent Marker Pre-Roll 5-Pack (3g) maintained its third rank from July to August. RTZ Pre-Roll 5-Pack (3g) entered the rankings at fourth place, while Apples and Bananas Pre-Roll 5-Pack (3g) rounded out the top five. The rankings indicate a dynamic shift, particularly with Prickly Pear and RTZ showing notable improvements in their positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
