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Market Insights Snapshot
In May 2026, Charlies operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, while the Pre-Roll segment posted a year-over-year decline of 4.1% and a month-over-month drop of 26.3%. Average price fell 5.6% year over year to $21.56, pairing with a 4.1% sales contraction to indicate volume stability relative to price compression. Within Arizona Pre-Roll, Charlies held rank 26, a position that, alongside a 26.3% month-over-month dip and a 4.1% year-over-year slide, points to seasonal or promotional headwinds rather than structural loss across multiple categories; the pattern implies that single-category exposure is amplifying monthly volatility.
The combination of a 58.2% sales lift versus 24 months ago and a 4.1% year-over-year decline, alongside rank 26 in Arizona Pre-Roll and a 5.6% price decrease, suggests that Charlies’ positioning has shifted from expansion to price-led defense within Pre-Roll. With 100.0% of sales tied to Pre-Roll and a 26.3% month-over-month contraction, the brand’s concentration increases sensitivity to short-cycle demand and discount cadence; the implication is that stabilizing share at rank 26 will require either diversifying beyond Pre-Roll or tightening pricing and pack architecture to convert the price drop into measurable volume gains rather than a 4.1% annual sales decline.
Competitive Landscape
Charlies sits at rank #26 in AZ Pre-Roll in May 2026, down 5 positions YoY from #21 and 6 spots below its March 2026 rank of #20, while also trailing its December 2025 peak of #16 by 10 places; by contrast, Jeeter held #1 with a 10.4% YoY sales gain and STIIIZY remained #2 with a 3.2% YoY sales decline, and Anthem jumped from #35 YoY to #5 alongside a 618.7% YoY sales increase, indicating peers are either consolidating leadership or accelerating into the top tier while Charlies has lost 5 ranks YoY and 10 from its peak, implying the brand’s trajectory points toward share erosion unless it reverses the multi-month slide.
Notable Products
Prickly Pear Pre-Roll 5-Pack (3g) posted the steepest movement in May 2026 with a -27.3% month-over-month drop and a rank of 3, while Kush Mints Pre-Roll 5-Pack (3g) also declined -15.3% at rank 6. GG #4 x Gorilla Breath Infused Pre-Roll 2-Pack (1.4g) fell -43.5% to rank 8, concentrating the pullback in infused formats versus the non-infused leaders at ranks 1 and 2. With Florida Jack Pre-Roll 5-Pack (3g) at rank 1 and Blue 22 Pre-Roll 5-Pack (3g) at rank 2, eight of the top ten are Pre-Roll 5-Pack SKUs, and this tilt implies Charlies is consolidating around value multi-pack flower while de-emphasizing infused variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
