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Apr-2025
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Overview
Market Insights Snapshot
Charlies has shown notable improvement in its performance within the Pre-Roll category in Arizona. Starting the year outside of the top 30, the brand managed to secure the 30th position by February and continued to climb up to the 21st spot by April. This upward trajectory suggests a strengthening presence and growing consumer preference for Charlies in this particular market. While specific sales figures for each month aren't disclosed, it's evident that the brand experienced a significant boost in sales from February to April, culminating in a noteworthy increase by the end of the period.
Despite the positive trends in Arizona, it's important to note that Charlies did not rank within the top 30 brands in other states for the Pre-Roll category during the same timeframe. This absence highlights a potential area for growth and expansion beyond their current stronghold. As Charlies continues to build its reputation and refine its market strategies, their ability to replicate the success seen in Arizona across other regions could be pivotal for their overall brand growth and market penetration.
Competitive Landscape
In the competitive Arizona pre-roll market, Charlies has demonstrated a notable upward trajectory in its rankings, climbing from 32nd in January 2025 to an impressive 21st by April 2025. This rise in rank is indicative of a significant boost in sales, particularly evident in April where Charlies' sales surged, positioning it closely behind competitors like Presidential and FENO. While Simply Twisted also experienced a dramatic rise to 20th place in April, Charlies' consistent upward movement suggests a robust growth strategy. Meanwhile, MADE showed fluctuating ranks, indicating potential volatility in their market approach. Overall, Charlies' performance reflects a strong competitive edge, likely driven by effective marketing and product differentiation strategies in the Arizona pre-roll category.
Notable Products
In April 2025, Grape Milkshake Pre-Roll 5-Pack (3g) emerged as the top-performing product for Charlies, maintaining its leading position from March with sales reaching 567 units. OG Kush Pre-Roll 5-Pack (3g) made a significant leap to second place, marking its first appearance in the rankings with sales of 558 units. Kush Mints Pre-Roll 5-Pack (3g) secured the third position, showing a re-entry into the top ranks after being unranked in February and March. Bananaconda 4 Pre-Roll 5-Pack (3g) moved up one spot to fourth place, while Sonoran Sherbert Pre-Roll 5-Pack (3g) debuted in the rankings at fifth. The Pre-Roll category continues to dominate the sales landscape for Charlies, with notable shifts in product popularity month-over-month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
