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Jan-2026
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Overview
Market Insights Snapshot
FENO has shown a notable upward trajectory in the Arizona market, particularly in the Flower category. Over the span from October 2025 to January 2026, FENO climbed from the 25th to the 16th rank, reflecting a significant improvement in its market position. This positive movement is also supported by a steady increase in sales, indicating a growing consumer preference or effective strategies in this category. However, FENO's performance in the Vapor Pens category did not make it into the top 30 brands, which suggests a potential area for improvement or a more challenging market segment for the brand.
In the Pre-Roll category, FENO maintained a strong presence in Arizona, consistently ranking within the top 15. Although there was a slight dip from 9th to 11th place between December 2025 and January 2026, the brand has managed to sustain a competitive position. The sales figures during this period show a slight fluctuation, which could be attributed to market dynamics or seasonal variations. Overall, FENO's performance across these categories highlights both strengths and opportunities for growth, particularly in expanding its reach in the less dominant segments.
Competitive Landscape
In the competitive landscape of the Arizona flower category, FENO has shown a notable upward trajectory in its rankings from October 2025 to January 2026. Initially ranked 25th in October, FENO climbed to 16th by January, indicating a significant improvement in market presence. This upward movement contrasts with brands like Alien Labs, which fluctuated in rankings, peaking at 12th in November before dropping to 18th in January. Similarly, 22Red showed a positive trend, moving from 18th to 14th, yet FENO's consistent rise outpaced them. Meanwhile, Riggs Family Farms experienced a decline, falling from 10th to 17th, and Grow Sciences maintained a steady mid-range position. FENO's sales growth aligns with its ranking improvement, suggesting a successful strategy in capturing market share, especially as it surpassed competitors who were previously ahead in the rankings.
Notable Products
In January 2026, FENO's top-performing product was the Culiacancito Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, maintaining its first-place rank from October and November 2025, with sales reaching 2070 units. The GMO Pre-Roll 5-Pack (3.5g) climbed significantly, securing the second position with 2061 units sold, a notable jump from fifth place in December 2025. Jenny Kush Pre-Roll 5-Pack (3.5g) entered the rankings in January 2026 at the third spot with 1626 units sold. Guava De Fresa Pre-Roll 5-Pack (3.5g) and Trop Cherry Pre-Roll 5-Pack (3.5g) also debuted in the rankings, taking the fourth and fifth positions, respectively. This shift indicates a growing consumer interest in these newer products, reflecting dynamic changes in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
