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Dec-2025
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Overview
Market Insights Snapshot
FENO's performance in the Arizona market showcases a varied trajectory across different cannabis categories. In the Flower category, FENO saw a slight dip in rankings from September to October 2025, moving from 22nd to 24th, but managed to climb back to 20th by December. This improvement coincided with a notable increase in sales, particularly in December, suggesting a successful strategy or product launch during this period. However, in the Vapor Pens category, FENO struggled to break into the top 30, remaining below this threshold throughout the last quarter of 2025. This indicates a potential area for growth or reevaluation of market strategies in this segment.
On a more positive note, FENO's position in the Pre-Roll category in Arizona showed consistent improvement, moving from 14th in September to 9th by December 2025. This upward trend is indicative of a strong market presence and consumer preference in this category. The steady increase in rankings aligns with their rising sales numbers, reflecting the brand's successful penetration and growing popularity in the Pre-Roll segment. Such a trend suggests that FENO has effectively captured consumer interest and could potentially leverage this momentum to enhance its standing in other categories.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, FENO has shown a promising upward trajectory in rankings, moving from 24th place in October 2025 to 20th in December 2025. This improvement is noteworthy considering the performance of other brands in the same category. For instance, Riggs Family Farms experienced a decline, dropping from 10th to 19th place over the same period, despite having higher sales figures. Meanwhile, Savvy displayed a fluctuating pattern, ending at 18th in December after a brief dip to 20th in November. Earthgrow and GRAS Cannabis also faced challenges, with Earthgrow consistently staying out of the top 20 and GRAS Cannabis recovering slightly to 22nd in December. FENO's ability to climb the ranks amidst these dynamics, particularly with a notable sales increase in December, highlights its potential to capture more market share in the Arizona flower market.
Notable Products
In December 2025, the top-performing product for FENO was the Grape Gas Pre-Roll 5-Pack (3.5g), which regained its position at the top of the rankings from September, with sales reaching 1939 units. Culiacancito Pre-Roll 5-Pack (3.5g) followed closely in second place, slipping from the first rank it held in October and November. Crescendo Pre-Roll 5-Pack (3.5g) maintained a steady third place since its introduction in November. Cap Junky Pre-Roll 5-Pack (3.5g) experienced a slight decline, moving from third place in October to fourth in December. GMO Pre-Roll 5-Pack (3.5g) re-entered the rankings in December, securing the fifth position, after being absent in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
