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Jul-2025
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Overview
Market Insights Snapshot
FENO has shown a mixed performance across various categories in Arizona. In the Flower category, FENO's ranking experienced a notable improvement from 25th in April 2025 to 17th in June 2025, before slightly declining to 22nd in July 2025. This indicates a fluctuating but generally positive trend in their Flower sales, with a peak in June. Meanwhile, in the Pre-Roll category, FENO consistently improved its standing, moving from 21st in April to 13th in June, before stabilizing at 14th in July. This upward trajectory suggests a strengthening presence in the Pre-Roll market, particularly with a significant sales increase observed in June.
Conversely, FENO's performance in the Vapor Pens category in Arizona has been less prominent. The brand did not rank in the top 30 in April 2025, but by May, it had entered the rankings at 63rd, gradually climbing to 52nd by July 2025. Although this represents a positive trend, the rankings suggest that FENO is still working to establish a more competitive position within the Vapor Pens market. The absence from the top 30 in April highlights the challenge they face in this category, though the subsequent ranking improvements indicate a potential for future growth.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, FENO has shown a stable yet modest performance from April to July 2025. FENO's rank improved from 25th in April to 17th in June, before slightly dropping to 22nd in July. This fluctuation indicates a competitive market where brands like Sonoran Roots and Drip Oils + Extracts are also vying for top positions. Notably, Sonoran Roots saw a significant rise to 16th in June, surpassing FENO, while Drip Oils + Extracts maintained a competitive edge, consistently ranking higher than FENO except in June. Meanwhile, Savvy and MADE displayed varying performances, with Savvy not appearing in the top 20 in June, highlighting the volatility in rankings. Despite these challenges, FENO's sales remained relatively stable, suggesting a loyal customer base that could be leveraged for future growth amidst the competitive pressures in the Arizona flower market.
Notable Products
In July 2025, Crescendo Pre-Roll 5-Pack (3.5g) emerged as the top-performing product for FENO, climbing from fifth place in June to secure the number one spot with sales of 1831 units. Culiacancito Pre-Roll 5-Pack (3.5g) also showed strong performance, maintaining its second-place ranking from April and achieving 1764 sales. Grape Gas Pre-Roll 5-Pack (3.5g) experienced a slight drop, moving from first in June to third in July, reflecting a decrease in sales to 1442 units. Big MC Pre-Roll 5-Pack (3.5g) made its debut in the rankings, claiming fourth place, while Big MC (5.5g) re-entered the top five, maintaining its fifth position from April. Overall, the pre-roll category dominated the rankings, with notable shifts in product positions from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
