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Aug-2025
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Overview
Market Insights Snapshot
In Arizona, FENO's performance in the Flower category shows some fluctuations over the months from May to August 2025. Starting at a rank of 22 in May, FENO experienced a dip to 24 in July, before improving to 20 in August. This movement suggests a moderate recovery in their standing within the state, although they have not managed to break into the top 15. The sales figures reflect this volatility, with a notable decrease in July followed by a partial rebound in August. In contrast, FENO's Pre-Roll category has shown a more consistent upward trend, moving from a rank of 14 in May to 11 by August, indicating a strengthening position in this segment.
FENO's performance in the Vapor Pens category in Arizona reveals a positive trajectory, with rankings improving from 61 in May to 45 by August. This upward movement suggests growing consumer interest or successful strategic initiatives by FENO in this category. Despite not being in the top 30, the consistent improvement in ranking indicates a potential for further growth. The sales figures corroborate this trend, showing a steady increase over the months. Overall, while FENO faces challenges in maintaining top positions across all categories, their progress in Pre-Rolls and Vapor Pens could signal areas of opportunity for the brand to capitalize on in the future.
Competitive Landscape
In the competitive landscape of the Arizona flower category, FENO has experienced notable fluctuations in its ranking over the summer of 2025. Starting in May, FENO was positioned at rank 22, improving to 17 in June, but then slipping to 24 in July before recovering slightly to 20 in August. This variability in rank highlights the dynamic nature of the market and suggests that FENO is facing stiff competition. Notably, Grassroots maintained a stronger position, consistently ranking higher than FENO, although it did experience a decline from rank 8 in June to 18 by August. Meanwhile, Alien Labs and Drip Oils + Extracts also showed fluctuations, with Alien Labs dropping out of the top 20 in June and August, and Drip Oils + Extracts showing a slight recovery in August. These shifts indicate a competitive and volatile market environment, where FENO's ability to climb back to rank 20 in August may suggest strategic adjustments or market responses that could be leveraged for future growth.
Notable Products
In August 2025, the top-performing product for FENO was the Culiacancito Pre-Roll 5-Pack (3.5g), which climbed to the number one spot with sales reaching 2208 units. The Grape Gas Pre-Roll 5-Pack (3.5g) followed closely in second place, maintaining a strong position from previous months. Cap Junky Pre-Roll 5-Pack (3.5g) secured the third rank, showing a slight improvement from July. Crescendo Pre-Roll 5-Pack (3.5g) experienced a drop to fourth place after leading in July. Big MC Pre-Roll 5-Pack (3.5g) held steady at fifth, consistent with its rank from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
