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Sep-2025
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Overview
Market Insights Snapshot
FENO has shown a varied performance across different product categories in Arizona. In the Flower category, FENO maintained a steady presence within the top 30, although it experienced a slight dip in July from 17th to 25th place, before recovering to 20th place in August and September. This indicates a potential stabilization or strategic adjustment in their offerings. Notably, their Pre-Roll category performance has been more consistent, holding a strong position around the 12th and 13th ranks throughout the months of June to September. However, their Vapor Pens category has not yet broken into the top 30, which suggests an area for potential growth or a need for increased market penetration.
While FENO's sales in the Flower category saw a decline from June to July, they rebounded slightly in August and stabilized in September. This pattern could reflect seasonal trends or competitive pressures in the Arizona market. The Pre-Roll category, on the other hand, experienced a notable spike in sales in August, which might be attributed to a successful marketing campaign or product launch. Despite not being in the top 30 for Vapor Pens, FENO has shown a positive trend with increasing sales each month, suggesting growing consumer interest or improved distribution channels. These insights offer a glimpse into FENO's strategic positioning and potential areas for expansion in Arizona's competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Arizona flower category, FENO has experienced notable fluctuations in its market position over recent months. Starting from a rank of 17th in June 2025, FENO dropped to 25th in July, before recovering to 20th in both August and September. This recovery suggests a stabilization in its market presence, although still trailing behind competitors like Aeriz, which maintained a more consistent ranking, hovering between 14th and 18th place. Despite the competitive pressure, FENO's sales figures have shown resilience, with a slight upward trend from July to September. Meanwhile, DTF - Downtown Flower experienced a significant drop in rank from 13th to 24th over the same period, indicating potential volatility in their market strategy. The consistent ranking of MADE at 22nd suggests a stable, albeit modest, market presence. Overall, while FENO faces stiff competition, its recent sales trajectory and rank stabilization indicate potential for growth and increased market share in the future.
Notable Products
In September 2025, the top-performing product for FENO was the Grape Gas Pre-Roll 5-Pack (3.5g), which reclaimed its number one ranking after a brief dip to the third position in July. It achieved a notable sales figure of 1801 units, demonstrating a slight decrease from August but maintaining its lead. The Big MC Pre-Roll 5-Pack (3.5g) climbed to the second position, showing consistent performance since July. Trop Cherry Pre-Roll 5-Pack (3.5g) made a significant entry into the rankings at third place. Meanwhile, Culiacancito Pre-Roll 5-Pack (3.5g) experienced a drop to fifth place after leading in August, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
