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Apr-2025
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Overview
Market Insights Snapshot
In the state of Arizona, FENO has shown notable progress in the Flower category over the first four months of 2025. Beginning the year at rank 26, FENO improved its position to rank 22 by April. This upward trajectory is mirrored in their sales figures, which saw a significant increase from January to March, despite a slight dip in April. This consistent improvement in ranking suggests a positive reception among consumers and a strengthening market presence. However, it's important to note that FENO did not break into the top 20, which could be a future target for the brand as it seeks to further establish itself in this competitive category.
In the Pre-Roll category, FENO's performance in Arizona has been relatively stable, maintaining a rank close to 19 from February to April after starting the year at 13. Although there's a noticeable drop from January's rank, their sales figures have remained relatively steady with a slight increase from March to April. This stability could indicate a loyal customer base or consistent product quality. Yet, the inability to regain a position closer to their January rank might suggest increased competition or shifting consumer preferences within this category. Understanding these dynamics will be crucial for FENO as it navigates the market landscape in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, FENO has demonstrated a notable upward trajectory in rankings, moving from 26th place in January 2025 to 22nd by April 2025. This improvement in rank suggests a positive reception in the market, especially when compared to competitors like Sunday Goods, which fell out of the top 20 by April, and Sublime, which maintained a relatively stable position. FENO's sales figures reflect a strong performance, particularly in March 2025, where it surpassed Sublime and was on par with MADE, indicating a growing consumer preference. Meanwhile, Daze Off showed significant rank improvement but still trails behind FENO in sales, highlighting FENO's competitive edge in capturing market share.
Notable Products
In April 2025, the top-performing product from FENO was the Grape Gas Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, maintaining its position as the number one rank from March, with notable sales of 1483 units. Culiacancito Pre-Roll 5-Pack (3.5g) climbed back up to the second position after dropping to fourth place in March. Pineapple Cake Pre-Roll 5-Pack (3.5g) improved its rank to third, up from fifth in the previous month. La Poderosa Pre-Roll 5-Pack (3.5g) re-entered the rankings in fourth place after being unranked in February and March. Big MC (5.5g) made its debut in April, securing the fifth spot in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
