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Oct-2025
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Overview
Market Insights Snapshot
FENO's performance in Arizona shows a mixed trend across different product categories. In the Flower category, FENO experienced slight fluctuations in its ranking, moving from 24th in July to 23rd in October, indicating a stable yet competitive position. However, the sales figures reveal a downward trend, with sales decreasing consistently from July to October. Meanwhile, in the Pre-Roll category, FENO maintained a steady 13th position for three months before climbing to 11th in October, suggesting a positive reception and potential growth in this category. This upward movement in ranking is accompanied by an increase in sales from September to October, highlighting a strong performance in the Pre-Roll segment.
Conversely, the Vapor Pens category presents a challenge for FENO in Arizona, where the brand did not make it into the top 30 rankings, with positions ranging from 46th to 56th over the four months. This indicates a struggle to capture market share in this category, especially considering the sharp decline in sales from September to October. The lack of a top 30 ranking suggests that FENO may need to reassess its strategy in the Vapor Pens market to enhance its competitive edge. Overall, while FENO shows promise in certain categories, particularly Pre-Rolls, the brand faces significant competition and challenges in others, which could influence its strategic decisions moving forward.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, FENO has experienced fluctuating rankings from July to October 2025, indicating a dynamic market position. FENO's rank improved from 24th in July to 20th in August, but it slipped back to 23rd by October. This suggests a need for strategic adjustments to maintain upward momentum. In contrast, Cheech & Chong's experienced a notable drop from 12th in September to being out of the top 20 by October, which could signal potential market share opportunities for FENO. Meanwhile, Grow Sciences and GRAS Cannabis have shown volatile rankings, with both brands also falling out of the top 20 by October, suggesting a competitive but unstable environment. MADE maintained a relatively stable position, ranking 22nd in October, just ahead of FENO. These insights highlight the competitive pressures FENO faces and underscore the importance of strategic marketing and product differentiation to improve its standing in the Arizona Flower market.
Notable Products
In October 2025, the top-performing product from FENO was Culiacancito Pre-Roll 5-Pack (3.5g), which regained its top position after dropping to fifth place in September, with sales reaching 1352 units. Big MC Pre-Roll 5-Pack (3.5g) maintained its second-place ranking from September with consistent sales figures. Cap Junky Pre-Roll 5-Pack (3.5g) secured the third spot, returning to the rankings after being unranked in September. Grape Gas Pre-Roll 5-Pack (3.5g) dropped from first place in September to fourth in October, showing a significant decrease in sales. Finally, GMO Pre-Roll 5-Pack (3.5g) entered the top five for the first time, marking a notable debut at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
