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Nov-2025
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Overview
Market Insights Snapshot
FENO's performance in the Arizona market demonstrates a mixed trajectory across different product categories. In the Flower category, FENO maintained a stable presence with slight fluctuations, ranking 21st in August and 22nd again in November, despite a decrease in sales from August to October. This consistency in ranking suggests a steady foothold in the market, though not among the top competitors. In contrast, the Vapor Pens category showed a challenging trend, with FENO not making it into the top 30 in October, indicating a potential area for improvement. Such fluctuations highlight the competitive nature of the market and the need for strategic adjustments to regain a stronger position.
FENO's Pre-Roll category in Arizona has shown a more positive trend, with the brand improving its ranking from 14th in September to 10th by November. This upward movement is accompanied by an increase in sales, suggesting effective strategies in this segment. The Pre-Roll category appears to be a strong performer for FENO, contrasting with the challenges faced in the Vapor Pens category. The differing performances across categories underscore the importance of targeted efforts to capitalize on strengths while addressing areas of weakness. These insights provide a snapshot of FENO's market dynamics, offering a glimpse into both opportunities and challenges within the Arizona cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, FENO has shown a relatively stable performance in recent months, maintaining a rank around the low 20s. Despite this stability, FENO faces significant competition from brands like 22Red, which made a notable leap from being outside the top 20 in August to securing the 17th position by October, indicating a strong upward trend in sales. Additionally, Savvy also demonstrated a competitive edge by improving its rank from 23rd in September to 16th in October, suggesting a surge in consumer preference. Meanwhile, Cheech & Chong's and Aeriz have seen fluctuating ranks, with Cheech & Chong's dropping from 13th in September to 24th in November, and Aeriz experiencing a gradual decline from 17th in August to 23rd in November. These dynamics suggest that while FENO remains a steady player, there is a pressing need to innovate and adapt to maintain and improve its market position amidst the aggressive advancements of its competitors.
Notable Products
In November 2025, the top-performing product for FENO was the Culiacancito Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, maintaining its first-place ranking from October with impressive sales of 1899 units. Following closely, the Grape Gas Pre-Roll 5-Pack (3.5g) rose to second place, improving from its fourth position in October, with sales reaching 1634 units. The Crescendo Pre-Roll 5-Pack (3.5g) made a notable entry into the rankings at third place, having not been ranked in the previous two months, selling 1568 units. Cap Junky Pre-Roll 5-Pack (3.5g) dropped to fourth place, down from third in October, while La Poderosa Pre-Roll 5-Pack (3.5g) entered the rankings for the first time in fifth place. Overall, November showed a dynamic shift in rankings, with new entries and significant movements among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
