.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Arizona, FENO has shown a mixed performance across its product categories, indicating a diverse consumer base with varying preferences. The brand's Flower category has remained relatively stable, hovering around the 30th rank from January to April 2024, despite a slight dip in February. This stability in ranking, coupled with a noticeable rebound in sales from February's 161,491 to 205,986 in March, suggests a resilient demand for FENO's Flower products in the Arizona market. Conversely, the Vapor Pens category has struggled, with rankings slipping from 40th in January to 48th by April. This decline, alongside a decrease in sales from 30,000 in March to 20,084 in April, highlights challenges in capturing the vapor pen market in Arizona, potentially due to fierce competition or changing consumer preferences.
On a more positive note, FENO's Pre-Roll category in Arizona has shown impressive growth, improving its ranking from 38th in January to 21st by April 2024. This upward trajectory is supported by a consistent increase in sales month over month, peaking at 95,290 in April. Such performance underscores FENO's growing popularity and effectiveness in marketing its Pre-Roll products within the state. The significant improvement in rankings and sales not only suggests a strong product-market fit for FENO's Pre-Rolls in Arizona but also indicates the brand's potential to further capitalize on this momentum. However, the struggle in the Vapor Pens sector underscores the importance of strategic adjustments to enhance FENO's market share and consumer appeal across all categories.
Competitive Landscape
In the competitive landscape of the Arizona flower category, FENO has shown a notable performance amidst its competitors. Throughout the early months of 2024, FENO's rank fluctuated within the top 40, peaking at 31st in March and maintaining a similar position in April. This indicates a stable presence in the market, despite the dynamic shifts seen among its competitors. Notably, Genesis Bioceuticals and Potent Planet have experienced more significant rank changes, with Genesis Bioceuticals dropping to 30th by April after holding a higher rank in January. Potent Planet, on the other hand, saw a decline to 29th in April from a stronger position earlier in the year. Khalifa Kush and TRYKE also showed improvements in their rankings, indicating a competitive push within the category. Despite these shifts, FENO's sales have shown resilience, maintaining a competitive edge with a steady increase in sales from February to March, before a slight decrease in April. This performance suggests that while FENO is facing stiff competition, it is holding its ground, indicating a solid consumer base and potential for growth amidst the fluctuating dynamics of the Arizona flower market.
Notable Products
In April 2024, FENO's top-selling product was Jenny Kush (5.5g) from the Flower category, with sales reaching 1078 units, marking its progression from the third position in March to the top in April. Following closely, both Jenny Kush Pre-Roll 5-Pack (3.5g) and Pineapple Cake Pre-Roll 5-Pack (3.5g) from the Pre-Roll category tied for the second position, indicating a strong preference for pre-rolled options among consumers. Culiacancito (5.5g), also in the Flower category, secured the third rank with a notable improvement from being the top product in March. The Bubblegum Chem Pre-Roll 5-Pack (3.5g) made its first appearance in the rankings at fourth place, suggesting a diversifying interest in FENO's product offerings. These shifts highlight a dynamic market preference, with Flower and Pre-Roll categories dominating FENO's sales in April 2024.
Top Selling Cannabis Brands
