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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Arizona, Shorties (AZ) has shown a fluctuating but resilient performance in the Pre-Roll category. Starting the year in January 2024 with a rank of 19th, they experienced a slight improvement in February, moving up to the 18th position. However, March saw a dip, with the brand falling to 21st place, before regaining some ground in April to settle back at the 19th rank. This rollercoaster ranking indicates a fiercely competitive environment but also highlights Shorties (AZ)'s ability to maintain a presence in the top 30 brands throughout these months. The sales figures reflect this journey, with a notable peak in January at $150,122, followed by a decline in the subsequent months, before a partial recovery in April to $123,008.
The significance of Shorties (AZ)'s performance can be better appreciated when considering the broader context of the Pre-Roll category in Arizona. Being consistently ranked within the top 30 brands from January to April 2024 is no small feat, given the brand's fluctuations in sales and rankings. This performance suggests a loyal customer base and effective brand strategies that allow Shorties (AZ) to navigate the competitive landscape. However, the decline in sales from January to March, before the slight recovery in April, points to challenges that the brand faces in sustaining its market position amidst stiff competition. It's this dance between maintaining market presence and striving for growth that makes Shorties (AZ)'s journey through 2024 a compelling narrative for industry observers.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Shorties (AZ) has shown a consistent performance in terms of rank among its competitors, maintaining a position within the top 20 from January to April 2024. Notably, Shorties (AZ) has managed to stay ahead of FENO throughout this period, despite FENO's significant sales increase in March and April, which brought them closer to Shorties (AZ)'s ranking by April. Shorties (AZ) also outperformed WTF Extracts in February and March, but by April, WTF Extracts had slightly overtaken them in rank. Grassroots emerged as a strong competitor, entering the rankings in February and securing a higher position than Shorties (AZ) by April, indicating a robust upward trend in both rank and sales. TRYKE, despite a fluctuating performance, ended up with a higher rank than Shorties (AZ) in April, showcasing the dynamic and competitive nature of the market. This analysis highlights the importance of monitoring not just sales but also rank changes, as they provide valuable insights into market dynamics and brand performance relative to competitors.
Notable Products
In April 2024, Shorties (AZ) saw the Apples & Bananas Infused Pre-Roll 10-Pack (5g) leading the sales chart within the Pre-Roll category, marking a significant debut at the top with 914 units sold. Following closely, the Super Silver Haze Pre-Roll 10-Pack (3.5g) moved down to the second spot, despite being a consistent performer in previous months, ranking first in January and March. The Unicorn Infused Pre-Roll 10-Pack (5g) climbed to third, improving from its fourth-place position in March. New entries to the top five included the Gello Infused Pre-Roll 10-Pack (5g) and Blue Tint #6 Infused Pre-Roll 10-Pack (5g), ranking fourth and fifth, respectively. This shift highlights a dynamic change in consumer preferences within Shorties (AZ)'s Pre-Roll category, showcasing a diverse interest in their product offerings.
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