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Dec-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Shorties (AZ) has shown a dynamic performance in the Pre-Roll category over the last few months of 2025. The brand improved its ranking from 17th in September to 14th in October, indicating a positive momentum. However, the subsequent months saw a decline, with the brand falling back to 17th in November and slipping further to 23rd in December. This fluctuation suggests that while Shorties (AZ) can capture market interest, maintaining a top position remains a challenge. The sales figures reflect this volatility, with a noticeable peak in October followed by a decline in the following months.
It's worth noting that Shorties (AZ) did not make it into the top 30 brands in any other state or category during this period, which could be seen as a limitation in their market reach or category diversification. The absence from other rankings highlights the brand's strong yet isolated presence in the Arizona Pre-Roll category. This singular focus might be both a strategic advantage in terms of brand identity and a potential risk if market conditions in Arizona shift unfavorably. As the brand navigates this competitive landscape, understanding these trends could provide insights into their strategic adjustments moving forward.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Shorties (AZ) has experienced notable fluctuations in its ranking and sales performance from September to December 2025. Starting at rank 17 in September, Shorties (AZ) climbed to rank 14 in October, driven by a significant increase in sales, before slipping back to rank 17 in November and further down to rank 23 in December. This decline in rank towards the end of the year could be attributed to intensified competition from brands like Fade Co., which improved its position from 21 in September to 17 in October, and JustFLOWR (MA), which maintained a strong presence in the top 10 until a sharp drop in December. Meanwhile, Roaring 20s and Simply Twisted have shown varying performance, with neither consistently breaking into the top 20, indicating a volatile market environment. These dynamics suggest that while Shorties (AZ) has the potential to capture market share, sustaining its position will require strategic marketing and product differentiation to fend off competitors and regain its upward trajectory in the Arizona Pre-Roll market.
Notable Products
In December 2025, Shorties (AZ) saw its top-performing product, Shapeshifter Pre-Roll 10-Pack (3.5g), ranked first in sales, marking a significant presence in the Pre-Roll category. Pico De Pie-Oh Diamond Infused Pre-Roll 10-Pack (5g) followed closely, securing the second position with notable sales figures. Grape Ox Infused Pre-Roll 10-Pack (5g) came in third, maintaining a strong performance in the market. Peach Lemonaze Pre-Roll 10-Pack (3.5g) and Double Og Chem 15 x Pave #12 Pre-Roll 10-Pack (3.5g) rounded out the top five, with the latter experiencing a drop from its previous top position in October. The Double Og Chem 15 x Pave #12 product's sales were $345 in December, reflecting a decline from its peak sales of $1108 in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
