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Mar-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Shorties (AZ) has demonstrated a notable upward trajectory in the Pre-Roll category over the past few months. Starting from a rank of 24 in December 2024, the brand climbed to 17th place by March 2025. This consistent improvement suggests growing consumer interest and possibly effective marketing strategies or product offerings that resonate well with the market. The sales figures reflect this positive trend, with a significant increase from December to March, indicating a successful penetration in the competitive landscape of Arizona's cannabis market.
However, it's important to note that Shorties (AZ) did not make it to the top 30 brands in any other state or category during this period. This absence from other rankings could be seen as a limitation in their geographical reach or product diversification. While their performance in Arizona's Pre-Roll category is commendable, expanding their presence across more states or categories could potentially offer new growth avenues. The focus on the Arizona market might be strategic, but exploring additional markets could provide a buffer against localized market fluctuations.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Shorties (AZ) has shown a notable improvement in its market position over the first quarter of 2025. Starting from a rank of 24 in December 2024, Shorties (AZ) climbed to 17 by March 2025, indicating a positive trajectory in its market presence. This upward trend is significant, especially when compared to competitors like Shango, which fluctuated in rank, peaking at 18 in March 2025 after dropping to 37 in February. Meanwhile, Connected Cannabis Co. maintained a relatively stable position, ranking between 15 and 20, while WTF Extracts and FENO consistently held stronger positions, with WTF Extracts starting at rank 10 and ending at 16, and FENO fluctuating slightly but remaining in the top 15. Shorties (AZ)'s ability to improve its ranking amidst these competitive dynamics suggests effective strategies in capturing market share, potentially driven by product differentiation or targeted marketing efforts.
Notable Products
In March 2025, the top-performing product from Shorties (AZ) was Pineapple Fruz Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, securing the number one rank with notable sales of 957 units. Following closely was the C4 Infused Pre-Roll 10-Pack (5g), which ranked second. The King Louis XIII Infused Pre-Roll 10-Pack (5g) came in third, while Sherbanger #22 Infused Pre-Roll 10-Pack (5g) secured the fourth position. Super Silver Haze Pre-Roll 10-Pack (3.5g) maintained its fifth position from December 2024. The rankings for the top four products in March were new entries compared to previous months, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
