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Apr-2025
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Overview
Market Insights Snapshot
Shorties (AZ) has shown notable progress in the Pre-Roll category within the state of Arizona. Starting the year ranked 29th, the brand has made impressive strides, climbing to the 18th position by March and maintaining this rank through April. This upward trajectory is indicative of the brand's growing popularity and effective market strategies. The consistent improvement in rankings suggests that Shorties (AZ) is successfully capturing a larger share of the Pre-Roll market in Arizona, which is a positive sign for the brand's future performance in this category.
Despite the positive momentum in Arizona, it's important to note that Shorties (AZ) was not ranked in the top 30 brands in any other state or category during the same period. This absence from other markets could be seen as a limitation in their current market reach and influence. It highlights an area for potential growth and expansion beyond Arizona, where they could leverage their success in the Pre-Roll category to explore opportunities in other states or product categories. Such strategic moves could help diversify their market presence and mitigate the risks associated with concentrating efforts in a single state or category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Shorties (AZ) has shown a notable upward trajectory in rank and sales over the first four months of 2025. Starting from a rank of 29 in January, Shorties (AZ) climbed to the 18th position by March and maintained this rank in April, indicating a consistent improvement. This upward movement is significant when compared to competitors like Connected Cannabis Co., which fluctuated in rank and was not in the top 20 in March, and FENO, which remained in the lower ranks throughout the period. Meanwhile, DTF - Downtown Flower experienced a slight decline, dropping from 12th in January to 16th in April. Simply Twisted made a significant leap from outside the top 30 to rank 20 in April, highlighting a competitive push. The data suggests that Shorties (AZ) is gaining traction and could be poised for further growth, especially if it continues to capitalize on its current momentum against these competitors.
Notable Products
In April 2025, Shorties (AZ) saw Pineapple Fruz Pre-Roll 10-Pack (3.5g) maintain its top position as the number one product, with impressive sales reaching 1065 units. Athens Haze Pre-Roll 10-Pack (3.5g) climbed the ranks to secure the second spot, showing a significant rise from its fifth position in February and March 2025. Secret Strain #25 x Blue Lobster Pre-Roll 10-Pack (3.5g) entered the rankings for the first time, taking the third position. Another new entrant, Secret Strain #29 x Blue Lobster Pre-Roll 10-Pack (3.5g), captured the fourth spot. Phish Milk Pre-Roll 10-Pack (3.5g) reappeared in the rankings at fifth place, having been unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
