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Sep-2025
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Overview
Market Insights Snapshot
Shorties (AZ) has shown a consistent upward trajectory in the Pre-Roll category within Arizona. Starting from a rank of 20 in June 2025, the brand improved to 17 by September 2025. This steady climb in rankings is indicative of a robust performance in a competitive market segment. The increase in sales from June to August, peaking in August before a slight decline in September, suggests a strong consumer demand during the summer months. The fact that Shorties (AZ) maintained its presence in the top 20 throughout this period highlights its growing influence and market penetration in Arizona's Pre-Roll category.
While Shorties (AZ) has demonstrated promising growth within Arizona, its absence from the top 30 rankings in other states or categories suggests that its current market impact is geographically concentrated. This concentration could either be a strategic focus on the Arizona market or a potential area for expansion. The brand's ability to maintain and improve its rank in Arizona could serve as a foundation for exploring new markets or categories. As it stands, the consistent performance in Arizona's Pre-Roll category positions Shorties (AZ) as a notable player within the state, though its broader market presence remains limited for now.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Shorties (AZ) has experienced a notable shift in its market position from June to September 2025. Initially ranked 20th in June, Shorties (AZ) improved its standing to 17th by September, indicating a positive trajectory in its market presence. Despite this progress, competitors such as Presidential and Sonoran Roots have maintained stronger positions, with ranks consistently in the top 15. Notably, Boutiq made a significant leap from 48th in June to 18th in September, suggesting a rapid increase in market penetration that could pose a challenge to Shorties (AZ) if the trend continues. Meanwhile, Fade Co. remained outside the top 20 for most of the period, indicating less competitive pressure from this brand. Overall, while Shorties (AZ) is on an upward trend, the competitive dynamics suggest a need for strategic initiatives to further enhance its market position against more established brands.
Notable Products
In September 2025, the top-performing product from Shorties (AZ) was the Gas Shnizz Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, which climbed to the number one rank with sales of $565. The C4 Pre-Roll 10-Pack (3.5g) entered the rankings for the first time, securing the second position. Velouria Infused Pre-Roll 10-Pack (5g) also made its debut in the rankings, landing in third place. Confetti Cake Pre-Roll 10-Pack (3.5g) followed closely behind in fourth place. The Velouria Pre-Roll 10-Pack (3.5g) dropped to fifth place from its previous third position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
