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Aug-2025
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Overview
Market Insights Snapshot
Shorties (AZ) has demonstrated a commendable upward trajectory in the Pre-Roll category within the Arizona market. Starting from a rank of 20 in May 2025, the brand has climbed steadily to secure the 17th position by August 2025. This progression indicates a growing consumer preference and increased market penetration for Shorties (AZ) in the Pre-Roll segment. Notably, the brand's sales figures have shown a positive trend, with a significant jump from June to August, reflecting heightened consumer demand or successful marketing strategies. However, the absence of Shorties (AZ) from the top 30 brands in other states or categories suggests potential areas for expansion or improvement.
In terms of sales performance, Shorties (AZ) has seen a notable increase in its Pre-Roll sales from June to August 2025, with August sales reaching $187,502. This upward sales momentum aligns with the brand's improving rank in the Arizona market, suggesting effective brand positioning and consumer engagement strategies. Despite its success in Arizona, the brand's absence from the top 30 in other states or categories highlights a concentrated market presence, which could either be seen as a strategic focus or a limitation in broader market reach. This scenario presents both a challenge and an opportunity for Shorties (AZ) to explore growth in other regions or product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Shorties (AZ) has demonstrated a steady improvement in rank over the summer months of 2025, moving from 20th in May to 17th by August. This upward trend in rank is indicative of a positive response from the market, as their sales figures also show a notable increase from May to August. In contrast, DTF - Downtown Flower and WTF Extracts have experienced fluctuations, with both brands dropping in rank over the same period. Sonoran Roots, however, has shown a strong performance, climbing to 13th place in July before settling at 15th in August, indicating robust sales momentum. Meanwhile, Birdies maintained a relatively stable position, suggesting consistent market performance. For Shorties (AZ), the competitive dynamics suggest an opportunity to capitalize on their upward trajectory by leveraging their recent gains to further enhance market share in Arizona's Pre-Roll category.
Notable Products
In August 2025, the top-performing product from Shorties (AZ) was the Peak OG Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its top rank from June with notable sales of 656 units. Following closely was the RS11 Pre-Roll 10-Pack (3.5g), which ranked second, showing a slight decline from its first position in July. The Gas Shnizz Pre-Roll 10-Pack (3.5g) improved its position to third, up from fourth in July, with sales increasing to 595 units. The Black Cherry Yogurt Infused Pre-Roll 10-Pack (5g) debuted in the rankings at fourth place, and the Blue Pineapple Infused Pre-Roll 10-Pack (5g) entered at fifth. These shifts indicate a dynamic market with new entries gaining traction and previously top-ranked products maintaining their lead.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
