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Jun-2024
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Overview
Market Insights Snapshot
Shorties (AZ) has demonstrated a strong presence in the Pre-Roll category within Arizona, maintaining a consistent performance in the top 20 brands over the past few months. In March 2024, the brand was ranked 19th, improving to 15th in both April and May, before slightly dropping to 17th in June. This indicates a stable demand for their products, although the slight drop in June could suggest increased competition or seasonal variations. Notably, their sales peaked in April at $214,648, highlighting a successful month despite the subsequent decline to $176,265 in June.
While Shorties (AZ) has managed to stay within the top 30 in Arizona's Pre-Roll category, their absence from the top 30 lists in other states or provinces indicates potential areas for growth or market entry. This could be seen as both a challenge and an opportunity for the brand to expand its footprint and capitalize on untapped markets. The consistent ranking in Arizona suggests that with the right strategies, Shorties (AZ) could replicate their success in other regions, provided they address any competitive or market-specific hurdles effectively.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Shorties (AZ) has experienced notable fluctuations in rank and sales over recent months. Despite a promising rise from 19th in March 2024 to 15th in both April and May, Shorties (AZ) saw a slight dip to 17th in June. This movement indicates a competitive market where brands like Sneakers and Simply Twisted have maintained more stable positions, with Sneakers consistently ranking around 13th to 15th and Simply Twisted showing a drop but still staying ahead of Shorties (AZ). Additionally, The Giving Tree and Roaring 20s have shown resilience, with The Giving Tree climbing from 22nd to 16th and Roaring 20s making a significant jump from 25th to 19th. These dynamics suggest that while Shorties (AZ) has had moments of improvement, the brand faces stiff competition and must strategize to regain and sustain higher rankings in this volatile market.
Notable Products
In June 2024, the top-performing product from Shorties (AZ) was the Pinetop Pre-Roll 10-Pack (3.5g), securing the number one rank with notable sales of 1002 units. Following closely was the Premium Naked Jack Herer Infused Pre-Roll 10-Pack (5g) at rank two. The Javelina Haze Pre-Roll 10-Pack (3.5g) and Chem Sis Pre-Roll 10-Pack (3.5g) took the third and fourth spots respectively. The Grape Cream Cake Infused Pre-Roll 10-Pack (5g) moved up from fourth in May to fifth in June, showing a slight decline. Overall, the rankings indicate a strong preference for pre-roll products from Shorties (AZ) in June 2024.
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