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Oct-2025
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Overview
Market Insights Snapshot
Shorties (AZ) has shown a notable upward trajectory in the Pre-Roll category within Arizona. Starting from a rank of 18 in July 2025, the brand has steadily climbed to reach the 14th position by October 2025. This consistent improvement over the months indicates a strengthening presence and growing consumer preference for their products. The brand's sales figures reflect this positive movement, with a significant increase from July to October 2025, suggesting effective market strategies and possibly an expanding customer base. However, it is important to note that Shorties (AZ) has not made it into the top 30 brands in other states, which highlights a potential area for growth and expansion beyond Arizona.
While Shorties (AZ) has maintained a stable position in the Pre-Roll category within Arizona, the absence of rankings in other states or categories suggests that the brand's reach is currently limited geographically and product-wise. This could imply a focused strategy on dominating their home state market before considering broader expansion. The brand's ability to improve its ranking in Arizona demonstrates its competitive edge locally, but the lack of presence in other markets could either be a strategic choice or a challenge in scaling operations. The overall upward trend in Arizona is promising, but the brand's future growth may depend on its ability to replicate this success in new markets and categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Shorties (AZ) has shown a promising upward trajectory in recent months. Starting from a rank of 18 in July 2025, Shorties (AZ) improved to 14th place by October 2025, indicating a positive trend in market presence. This upward movement is significant when compared to competitors such as DTF - Downtown Flower, which fluctuated between ranks 22 and 16, and Sonoran Roots, which remained relatively stable around the 14th to 16th positions. Notably, FENO consistently outperformed Shorties (AZ), maintaining a strong position and peaking at 11th place in October. Despite this, Shorties (AZ) experienced a notable increase in sales, particularly in October, which could suggest a growing consumer preference or successful marketing strategies. Meanwhile, Sluggers Hit maintained a steady 12th rank from August to October, indicating a stable performance. The competitive dynamics suggest that while Shorties (AZ) is gaining ground, it faces stiff competition from established brands like FENO and Sluggers Hit, necessitating strategic efforts to sustain its upward momentum.
Notable Products
In October 2025, the top-performing product from Shorties (AZ) was Double Og Chem 15 x Pave #12 Pre-Roll 10-Pack (3.5g), securing the first position with notable sales of 1082 units. Velouria Infused Pre-Roll 10-Pack (5g) climbed to the second position, improving from its third-place ranking in September. Gas Shnizz Pre-Roll 10-Pack (3.5g) dropped to third place after leading in September, showing a slight decrease in its standing. The 91 Chem Pre-Roll 10-Pack (3.5g) entered the rankings for the first time in October, taking the fourth position. C4 Infused Pre-Roll 10-Pack (5g) rounded out the top five, maintaining its fifth-place ranking from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
