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Sep-2025
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Overview
Market Insights Snapshot
In recent months, Sipsy has made notable strides in the beverage category within the Washington cannabis market. After not appearing in the top 30 brands for June, July, or August 2025, Sipsy secured the 20th position by September 2025. This represents a significant breakthrough, suggesting a positive reception and increased consumer interest in their offerings. The brand's entry into the top 30 in Washington indicates a strategic push or successful campaign that resonated with consumers, allowing them to carve out a niche in a competitive market.
The absence of Sipsy from the top 30 rankings in the preceding months could have been a cause for concern, but their September breakthrough in Washington indicates a potential turning point. This upward trajectory in rankings suggests that Sipsy may have implemented new strategies or product innovations that appealed to the local consumer base. While specific sales figures for the earlier months are not available, the September performance hints at a growing momentum that could lead to further advancements in the coming months. Observers will likely be keen to see if Sipsy can maintain or improve its position in the beverage category, both in Washington and potentially in other markets.
Competitive Landscape
In the Washington beverage category, Sipsy has recently entered the top 20, securing the 20th rank in September 2025. This marks a significant milestone for Sipsy, as it was not ranked in the top 20 in the preceding months of June, July, and August. In contrast, Cormorant has maintained a relatively strong position, although it experienced a slight dip from 16th to 18th rank between August and September. Meanwhile, Swell Edibles has consistently hovered around the 19th rank, indicating a stable yet modest performance. Happy Apple was not ranked in September, suggesting a decline in its competitive standing. Sipsy's entry into the rankings could indicate a growing consumer interest and potential for increased sales, especially as other brands show signs of fluctuation or decline.
Notable Products
In September 2025, Breeze Berry Shot emerged as the top-performing product for Sipsy, maintaining its lead from August with impressive sales of 419 units. Coastal Wonders Shot followed closely as the second highest seller, experiencing a drop from its previous first-place ranking in August. Rainbow Slush Shot consistently held the third position across the months, demonstrating steady performance. Eternal Charm Apple Strawberry Blueberry Shot improved its ranking to fourth place, recovering from a previous dip in August. Meanwhile, Smoke & Mirrors Pineapple Mango-Habenero Shot saw a slight decline, moving from fourth to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
