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Jul-2025
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Overview
Market Insights Snapshot
In the state of Washington, Cormorant has shown a consistent performance in the Beverage category, maintaining a steady rank of 15th from April to July 2025. This stability suggests a strong foothold in the market, although there is room for improvement to break into the top 10. Notably, the brand's sales in this category have seen a gradual increase over the months, indicating a positive trend in consumer demand. In contrast, the Edible category has been a stronghold for Cormorant, consistently holding the 10th position. This consistency in ranking, coupled with a noticeable sales boost in July, could be indicative of successful marketing strategies or product innovations that resonate well with consumers.
Despite the positive performance in Washington, it's important to note that Cormorant did not appear in the top 30 brands in other states or categories over the same period. This absence may suggest challenges in expanding their market presence beyond their current stronghold. The brand's ability to replicate its success in Washington across other states and categories could be critical for future growth. While the data provides a glimpse into Cormorant's current market standing, further analysis would be required to understand the underlying factors driving these trends and to identify potential opportunities for expansion.
Competitive Landscape
In the Washington Edible category, Cormorant has consistently maintained its position at rank 10 from April to July 2025, indicating a stable performance amidst fluctuating market dynamics. While Cormorant's sales figures have shown a positive upward trend, particularly with a notable increase in July, competitors such as Ceres and Good Tide have experienced shifts in their rankings, with Ceres dropping from rank 8 to 9 and Good Tide rising from 9 to 8 in July. This suggests that while Cormorant has not climbed in rank, its sales growth is a positive indicator of its potential to move up in the future. Meanwhile, Mr. Moxey's and Drops have shown varying sales trends, with Mr. Moxey's improving its rank slightly in July and Drops maintaining a stable position at rank 12. These dynamics highlight the competitive landscape in which Cormorant operates, where maintaining consistent sales growth is crucial for potential rank advancement.
Notable Products
In July 2025, the top-performing product for Cormorant was the CBD/THC 1:1 Mango Sorbet, maintaining its first-place rank for the fourth consecutive month with sales reaching 8783 units. The CBD/THC 1:1 Watermelon Sorbet held steady at the second position, showing a consistent rise in sales since May. The CBD/THC 1:1 Blueberry Sorbet climbed to third place, improving from fourth in June, indicating a growing preference. The Watermelon Sorbet, which was third in May and June, slipped slightly to fourth place in July. Blackberry Lemonade Sorbet remained in fifth place, consistent with June, but saw a slight decline in sales compared to previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
