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Market Insights Snapshot
Cormorant's category mix in May 2026 was concentrated in Edible at 96.21% share, with Edible down 83.03% year over year and down 62.82% month over month; Beverage held 1.48% share with a 94.66% YoY decline and a 67.17% MoM drop, while Concentrates at 2.30% share fell 60.14% MoM with no comparable YoY. Despite an 11.07% YoY increase in average price to $5.92, overall brand sales declined 83.18% YoY and 82.07% over 24 months, and Edible ranked 26th in Washington. The pattern implies overexposure to a shrinking Edible base combined with price mix that did not offset volume erosion, constraining Cormorant’s rank and leaving little buffer from smaller categories.
With Edible at 96.21% share and down 62.82% MoM versus Beverage down 67.17% MoM, the sharper month-to-month pullback in both core and minor formats suggests demand compression rather than a single-category blip; the 26 rank in Washington within Edible aligns with that pressure. The 11.07% YoY price increase alongside an 83.03% YoY Edible decline indicates price/mix is skewing up while unit velocity retreats, implying Cormorant’s positioning is drifting toward narrower, possibly higher-priced SKUs without sufficient breadth in Concentrates (2.30% share, down 60.14% MoM) or Beverage (1.48% share, down 94.66% YoY) to stabilize share.
Competitive Landscape
Cormorant sits at rank #26 in WA Edible in May 2026, down 16 positions year over year from #10, and 13 spots lower than its 3-month mark at #13; the brand’s peak at #10 in September 2025 contrasts with this descent, indicating a sustained slide rather than a single-month dip. Meanwhile, Wyld held steady at #1 year over year with approximately 25.9% sales growth, and Hot Sugar stayed at #3 despite an 8.1% sales decline, implying Cormorant’s rank erosion stems more from relative underperformance versus stable leaders than from a broad market contraction. The pattern implies that regaining share will require reversing the multi-quarter drop from #13 to #26 and countering leader persistence at the top, rather than waiting for competitor softness to create openings.
Notable Products
Mango Infused Sorbet (100mg THC, 4oz) posted the steepest decline in May 2026 at -75.7% MoM while holding rank 9, and Blueberry Sorbet (100mg THC, 4oz) fell -64.2% MoM at rank 4, implying demand shock rather than isolated SKU underperformance. Tangerine Sorbet Frozen (100mg THC, 4oz) led the lineup at rank 1 despite a -59.1% MoM slide, while Strawberry Lemonade Frozen Sorbet (100mg THC, 4oz) at rank 2 also dropped -52.4% MoM, so leadership positions did not shield against contraction. Eight of the top ten are Edible sorbet SKUs, and five 1:1 CBD/THC variants within the top ten declined between -49.5% and -70.9%, signaling that both THC-only and balanced formats retrenched together rather than rotating share within form factor. The pattern implies Cormorant is concentrated in a single form that is overexposed to seasonal or distribution swings, suggesting a near-term need to diversify formats or rebalance pricing to stabilize the core sorbet portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
