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Apr-2025
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Overview
Market Insights Snapshot
Cormorant has maintained a consistent presence in the Edible category in Washington, holding steady at the 10th position from January through April 2025. This stability in ranking indicates a strong foothold in the market, despite fluctuations in monthly sales figures. For instance, while February saw a dip in sales, dropping to $334,059, the brand rebounded in March and April, with April sales reaching $394,385. This recovery suggests effective strategies in place to counteract seasonal or competitive pressures, though the specific tactics remain undisclosed.
While Cormorant's performance in Washington is noteworthy, the absence of rankings in other states or provinces highlights a potential area for expansion or a current limitation in market reach. This lack of presence in the top 30 brands outside of Washington could be viewed as a missed opportunity or a strategic focus on strengthening their position in a single market. Such information could be crucial for stakeholders considering the brand's growth trajectory and market strategy, though further details on their plans remain to be explored.
Competitive Landscape
In the Washington edible market, Cormorant consistently maintained its position at rank 10 from January to April 2025, indicating a stable presence in the competitive landscape. Despite this stability, Cormorant faces stiff competition from brands like Good Tide and Ceres, which have consistently held higher ranks at 8 and 9, respectively. Notably, Good Tide showed a significant upward sales trend, potentially increasing the competitive pressure on Cormorant. Meanwhile, Mr. Moxey's improved its rank from 13 to 12, suggesting a possible threat from below. Cormorant's sales have shown a positive trajectory, but to climb higher in rank, it may need to innovate or increase its market share to outpace these competitors.
Notable Products
In April 2025, the top-performing product from Cormorant was the CBD/THC 1:1 Mango Sorbet (100mg CBD, 100mg THC, 4oz) in the Edible category, maintaining its consistent first-place ranking with a notable sales figure of $11,004. The Strawberry Lemonade Frozen Sorbet (100mg THC, 4oz) entered the rankings at second place, showcasing strong sales performance. The Blackberry Lemonade Sorbet (100mg THC, 4oz) improved its position from fourth in March to third in April, indicating a positive sales trend. Meanwhile, the Mango Infused Sorbet (100mg THC, 4oz) dropped one spot from third to fourth, suggesting a slight dip in its sales momentum. Lastly, the Tangerine Sorbet Frozen (100mg THC, 4oz) re-entered the rankings at fifth place, recovering from a previous absence in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
