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Aug-2025
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Overview
Market Insights Snapshot
Cormorant's performance in the Washington market across different categories shows a mix of stability and slight fluctuations. In the Beverage category, Cormorant maintained a consistent presence, moving slightly from 14th in May to 16th in July, before climbing back to 15th in August. This indicates a steady demand with minor variations, potentially hinting at seasonal influences or competitive shifts in the market. In contrast, their performance in the Edible category remained stable, consistently holding the 10th position from May through August. This unwavering rank suggests a strong foothold in the Edible market, possibly due to a loyal customer base or successful product offerings.
Despite the steady rankings, the sales figures tell a more dynamic story. In the Beverage category, Cormorant's sales showed a gradual increase from May to August, with a notable jump in August, suggesting a successful marketing campaign or product launch. Meanwhile, the Edible category saw a spike in sales in July, followed by a slight dip in August, which could be attributed to promotional activities or changes in consumer preferences. The absence of Cormorant from the top 30 in other states or categories could be seen as a missed opportunity for expansion or a strategic focus on the Washington market. This concentrated effort in Washington might be a deliberate strategy to strengthen their brand before considering broader geographical expansion.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Cormorant consistently holds the 10th rank from May to August 2025, indicating stable performance amidst fluctuating market dynamics. Notably, Smokiez Edibles maintains a strong presence, ranking 7th in the early months and slightly dropping to 8th in August, yet still outperforming Cormorant in terms of sales. Meanwhile, Ceres and Mr. Moxey's show varied trajectories, with Ceres experiencing a gradual decline in sales and rank, while Mr. Moxey's improves its position from 13th to 11th by July, surpassing Cormorant in sales by August. Drops remains close behind, consistently ranking 12th, suggesting potential competition for Cormorant's position. These dynamics highlight the need for Cormorant to innovate and enhance its market strategies to maintain and potentially improve its standing in the competitive Washington Edible market.
Notable Products
In August 2025, Cormorant's top-performing product was CBD/THC 1:1 Mango Sorbet, which maintained its first-place ranking for the fourth consecutive month, despite a decrease in sales to 6391 units. The CBD/THC 1:1 Watermelon Sorbet continued to hold the second position, consistent with its performance in the previous two months. Notably, Tangerine Sorbet Frozen emerged in the rankings for the first time, securing the third position. Watermelon Sorbet remained steady in fourth place, while Strawberry Lemonade Frozen Sorbet re-entered the rankings at fifth, having been absent since May. The consistency in rankings for the top two products highlights their continued popularity, while the introduction of new products like the Tangerine Sorbet Frozen suggests a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
