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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Cormorant's performance in the beverage category has been relatively stable over the past few months. The brand maintained a consistent ranking between 15th and 17th place, indicating a steady presence in the market. However, it's worth noting that despite this stability, there was a noticeable decline in sales from August to October, suggesting potential challenges in maintaining consumer interest or market share. This trend could be indicative of increased competition or changes in consumer preferences within the beverage category.
When examining the edible category in Washington, Cormorant has shown a strong and consistent performance, consistently ranking around the 10th position. While the brand experienced a slight drop from 10th to 11th place in October, its sales figures still demonstrate a robust presence in the market. The decline in sales from July to October might raise some concerns, but maintaining a top 10 ranking suggests that Cormorant is still a significant player in the edibles space. The brand's ability to sustain this position amidst fluctuating sales highlights its established reputation and potential for resilience in a competitive market.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Washington, Cormorant has experienced a slight decline in its market position, dropping from 10th place in July through September 2025 to 11th place in October 2025. This shift is notable as it marks Cormorant's exit from the top 10, highlighting a potential area of concern for the brand. Meanwhile, Drops has shown a positive trajectory, moving up to 10th place in October, indicating a competitive threat to Cormorant's market share. Additionally, Smokiez Edibles has maintained a strong presence, consistently ranking higher than Cormorant, despite a downward trend from 7th to 9th place over the same period. Brands like Mr. Moxey's and The 4.20Bar have held steady in their rankings, suggesting a stable competitive environment. These dynamics underscore the need for Cormorant to reassess its strategies to regain its footing in the Washington edible market.
Notable Products
In October 2025, Cormorant's top-performing product was the CBD/THC 1:1 Mango Sorbet from the Edible category, maintaining its position as the number one product for four consecutive months with sales of $4,753. The CBD/THC 1:1 Watermelon Sorbet also retained its consistent second-place ranking throughout the same period. The Watermelon Sorbet moved up to third place from fifth in September, showing a positive trend in sales. Notably, the Blueberry Sorbet debuted in the rankings at fourth place, indicating a strong market entry. The Tangerine Sorbet Frozen experienced a slight drop, moving from third in August and September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
