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Dec-2025
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Overview
Market Insights Snapshot
Cormorant's performance in the Washington market has shown some interesting trends across different product categories. In the Beverage category, Cormorant maintained a relatively stable ranking, starting at 17th position in September and ending the year at 18th in December. Despite a slight dip in November, the brand managed to recover, indicating resilience in a competitive landscape. Meanwhile, in the Edible category, Cormorant experienced a gradual decline from 10th place in September to 12th in December. This downward trend might suggest increasing competition or shifting consumer preferences within the state.
It's noteworthy that Cormorant did not feature in the top 30 brands for any other states or provinces across these categories, which could be seen as a limitation in their market penetration or a strategic focus on Washington. The sales figures in the Beverage category showed a notable rebound in December, indicating a potential seasonal boost or successful promotional efforts. However, the consistent decline in Edible sales throughout the last quarter suggests challenges that may need addressing to regain momentum. Observing these movements can provide valuable insights into Cormorant's market strategies and areas for potential growth or improvement.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Cormorant has experienced a downward trend in both rank and sales from September to December 2025. Initially ranked 10th in September, Cormorant's position slipped to 12th by December, indicating a challenge in maintaining its market share. This decline is contrasted by competitors such as Drops, which held steady at the 10th rank throughout the same period, and Mr. Moxey's, which improved its rank from 12th to 11th, showcasing a positive trajectory in sales. Meanwhile, The 4.20Bar and Marmas maintained relatively stable positions, indicating consistent performance. The competitive pressure from these brands, particularly those with rising sales, suggests that Cormorant may need to reassess its strategies to regain its footing in this dynamic market.
Notable Products
In December 2025, Blueberry Sorbet (100mg THC, 4oz) emerged as the top-performing product for Cormorant, climbing from third place in November to first place, with notable sales of 3,776 units. Watermelon Sorbet (100mg THC, 4oz) maintained its strong performance, holding steady at second place with a slight increase in sales compared to the previous month. The CBD/THC 1:1 Mango Sorbet (100mg CBD, 100mg THC, 4oz), which previously dominated the top spot from September to November, fell to third place in December. Mango Infused Sorbet (100mg THC, 4oz) made its debut in the rankings at fourth place, indicating a positive reception. Lastly, Tangerine Sorbet Frozen (100mg THC, 4oz) re-entered the rankings at fifth place, after not being ranked in October and November, although its sales figures decreased compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
