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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Skyy has shown varied performance across different product categories. In the Concentrates category, Skyy did not make it into the top 30 rankings from May to August 2025, which could be concerning as it suggests a lack of competitive presence in this segment. Meanwhile, in the Vapor Pens category, Skyy experienced some fluctuations. Notably, the brand climbed to the 28th position in July 2025, indicating a brief surge in popularity, although it subsequently fell back to 43rd place in August. This volatility in rankings might be reflective of market dynamics or changes in consumer preferences within the state.
Skyy's performance in Illinois's Vapor Pens category is particularly noteworthy given its sales trajectory. Despite the drop in ranking from July to August, the sales figures from June to July show a significant increase, doubling in value. This indicates that while the brand's rank might not have consistently improved, there was a substantial growth in consumer demand during this period. However, the decline in sales in August suggests that sustaining this momentum could be a challenge. These insights into Skyy’s performance across categories and states highlight the brand's potential areas for growth and the competitive pressures it faces in Illinois's cannabis market.
Competitive Landscape
In the Illinois Vapor Pens category, Skyy experienced significant fluctuations in its market rank from May to August 2025, reflecting a dynamic competitive landscape. Notably, Skyy improved its rank from 40th in June to 28th in July, which coincided with a substantial increase in sales, indicating a successful marketing or product strategy during that period. However, by August, Skyy's rank dropped to 43rd, suggesting increased competition or potential market challenges. During this time, Classix showed a steady improvement in rank, moving from 46th in May to 41st in August, while Cheech & Chong's experienced a decline, dropping from 42nd to 46th. Meanwhile, 93 Boyz showed resilience, ending August at 42nd, and Cheetah saw a notable drop from 31st in June to 45th in August. These shifts highlight the competitive pressures and opportunities for Skyy to refine its strategies to regain and sustain higher rankings in the Illinois Vapor Pens market.
Notable Products
In August 2025, Skyy's top-performing product was Purple Urkle Distillate Disposable (1g) in the Vapor Pens category, achieving the number one rank with sales of 342 units. Gummiezs Distillate Disposable (1g) followed closely, securing the second spot. Peach Ringz Distillate Cartridge (1g) maintained a steady presence, consistently ranking third from its previous position in May 2025. Notably, Blackberry Kush Distillate Cartridge (1g), which was the leader in July, dropped to fifth place in August. Meanwhile, Peanut Butter and Jealous Distillate Cartridge (1g) debuted on the rankings in August at fourth place, indicating a positive reception.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
