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Oct-2025
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Overview
Market Insights Snapshot
Snackbar has shown notable progress in the Vapor Pens category within Illinois. From July to October 2025, the brand climbed from the 44th position to break into the top 30, landing at 29th place. This upward trajectory is underscored by a consistent increase in sales, with October sales reaching $315,983. Such movement indicates a strengthening presence in the Illinois market, suggesting successful strategies in product offerings or marketing efforts. However, it's important to note that Snackbar's absence from the top 30 in other states or categories may highlight areas where the brand is yet to make significant inroads.
In terms of category performance, Snackbar's focus seems heavily skewed towards Vapor Pens, as evidenced by their rise in rankings within this category in Illinois. The brand's absence from the top 30 in other categories suggests a concentrated effort or specialization rather than a broad-spectrum approach. This could be a strategic choice or a reflection of market challenges in diversifying their product lineup. Observing how Snackbar leverages its growing momentum in Illinois to potentially expand its footprint in other categories or states will be crucial for understanding their overall market strategy and adaptability.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Snackbar has demonstrated a notable upward trajectory in rankings from July to October 2025. Starting from a rank of 44 in July, Snackbar climbed to 29 by October, showcasing a significant improvement in its market position. This rise in rank is accompanied by a consistent increase in sales, indicating a growing consumer preference for Snackbar products. In contrast, Dabstract and Revolution Cannabis have experienced fluctuations, with Dabstract not breaking into the top 20 and Revolution Cannabis maintaining a relatively stable position around the mid-20s. Meanwhile, Generic AF and Skyy have seen mixed results, with Skyy dropping from 20 to 31 and Generic AF showing a rebound in October. These dynamics suggest that while established brands face challenges in maintaining their positions, Snackbar's strategic initiatives are effectively capturing market share, making it a brand to watch in the Illinois vapor pen market.
Notable Products
In October 2025, Magic Mango Distillate Disposable (1g) emerged as the top-performing product for Snackbar, climbing from second place in September to first place, with a notable sales figure of 2604 units. The Lemon Yuzu Distillate Disposable (1g), which held the top spot in August and September, slipped to second position, maintaining a consistent sales figure of 2315 units. Grape Crush Distillate Disposable (1g) remained in third place for the third consecutive month, showing a steady performance with improved sales. Watermelon Lychee Distillate Disposable (1g) stayed in fourth place since August, although it experienced a significant sales increase to 578 units in October. Overall, the rankings shifted slightly, with Magic Mango taking the lead, indicating a growing preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
