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Aug-2025
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Overview
Market Insights Snapshot
Smokes / The Grow has shown a consistent presence in the Pre-Roll category in Oregon over the summer months of 2025. While they maintained a steady rank of 22 in both June and July, there was a slight drop to 25 in August. This indicates some competitive pressure in the market, possibly due to seasonal shifts or emerging competitors gaining traction. Despite the dip in ranking, the brand's sales in July were at a peak, suggesting that there was still a solid consumer demand for their products during that period.
Interestingly, Smokes / The Grow did not appear in the top 30 rankings for any other state or category, which could be seen as a missed opportunity for broader market penetration. This absence might highlight a need for strategic expansion or increased marketing efforts beyond Oregon. The fluctuation in their ranking within Oregon's Pre-Roll category also suggests that while they have a foothold, maintaining or improving their position will require adapting to market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Smokes / The Grow has experienced notable fluctuations in its ranking over the past few months. Starting from May 2025, Smokes / The Grow held the 24th position, showing a slight improvement to 22nd in June and maintaining that rank in July, before slipping to 25th in August. This decline in August could be attributed to the rising performance of brands like SugarTop Buddery, which improved its rank from 31st in July to 23rd in August, and Bigfoot Bud Co, which consistently climbed from 29th in May to 24th in August. Despite the drop in rank, Smokes / The Grow's sales remained relatively strong, indicating a stable customer base, although the August sales dip suggests potential challenges in maintaining its market position. As competitors like East Fork Cultivars and TKO / TKO Reserve also show upward trends, Smokes / The Grow may need to strategize on enhancing its market appeal to regain its competitive edge.
Notable Products
In August 2025, Smokes / The Grow's top-performing product was the Glitterati Pre-Roll 10-Pack (5g) within the Pre-Roll category, achieving the number one rank with sales of 675 units. This product showed a significant rise from its consistent fifth position in May and June. Following closely, the Death Star OG Pre-Roll 10-Pack (5g) secured the second rank, dropping from its top position in July. The Beach Bum Pre-Roll 10-Pack (5g) and Tropical Cookies Pre-Roll 10-Pack (5g) both debuted at the third rank, indicating a strong market entry. Meanwhile, the Candy Fumez Pre-Roll 10-Pack (5g) slipped to fourth place after maintaining a steady third rank in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
