Market Insights Snapshot
In the Pre-Roll category, Smokes / The Grow has shown a consistent performance in the Oregon market. The brand ranked 3rd in August 2023, slipped to 7th in September, but quickly bounced back to 3rd in October. However, it slightly fell to 4th place in November. This fluctuation in ranking, while remaining in the top 10, indicates a strong presence in the market and a competitive edge. Despite the slight dip in September, the brand's resilience and recovery in the following month showcases its ability to maintain a strong market position.
When it comes to sales, Smokes / The Grow showed a decreasing trend from August to November 2023 in the Oregon market. The brand started with sales of approximately 406,716 in August, which fell to around 335,665 by November. While this downward trend might seem concerning, it's important to note that the brand still managed to maintain a top 5 ranking in the Pre-Roll category. This suggests that despite the decrease in sales, Smokes / The Grow still holds a significant share of the market. The brand's ability to maintain its ranking amid decreasing sales indicates its resilience and potential for future growth.
In the Oregon Pre-Roll cannabis market, Smokes / The Grow has seen some fluctuation in its ranking over the months of August to November 2023. Initially ranked 3rd in August, it fell to 7th in September, rebounded to 3rd in October, but then slipped to 4th in November. This indicates a somewhat volatile market position. Looking at its competitors, Entourage Cannabis / CBDiscovery has shown a steady improvement in rank, moving from 10th to 5th over the same period. Meraki Gardens and Hellavated have consistently outperformed Smokes / The Grow, with Hellavated even reaching the 2nd spot in November. On the other hand, Fire Dept. Cannabis has generally ranked lower than Smokes / The Grow, but it has maintained a more stable position. While specific sales numbers are not disclosed, the data suggests that Smokes / The Grow's sales have been lower than both Meraki Gardens and Hellavated, but higher than Fire Dept. Cannabis and Entourage Cannabis / CBDiscovery.
In November 2023, the top-performing product from Smokes / The Grow was the Blueberry Gumbo Pre-Roll 10-Pack (5g), with a significant sales figure of 1644 units. The A.M.F Pre-Roll 10-Pack (5g) followed closely, holding the second position. Interestingly, the Alien Nipple Pre-Roll 10-Pack (5g), which was the second bestseller in October, dropped to the third position in November. The fourth and fifth places were taken by the Cereal Milk Pre-Roll 10-Pack (7.5g) and Mellow Bomb Pre-Roll 10-Pack (5g) respectively. This shift in rankings indicates a dynamic consumer preference within the Pre-Roll category of Smokes / The Grow products.