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Jun-2024
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Overview
Market Insights Snapshot
Smokes / The Grow has demonstrated a notable presence in the Pre-Roll category within Oregon. Over the past few months, the brand has consistently ranked within the top 6, although there has been a slight downward trend from March to June. Specifically, their ranking moved from 4th place in March and April to 5th in May, and then to 6th in June. This movement suggests a competitive landscape where maintaining a top position requires continuous innovation and strategic marketing. The sales figures also reflect this trend, with a peak in May followed by a noticeable dip in June, indicating potential seasonal fluctuations or increased competition.
Interestingly, Smokes / The Grow did not appear in the top 30 brands in other states and categories, highlighting a significant area for potential growth or a need for market diversification. This absence can be viewed as a gap in their market penetration strategy, which could either be a challenge or an opportunity depending on future efforts. The brand's strong performance in Oregon's Pre-Roll category sets a solid foundation, but expanding their footprint will be crucial for long-term success. Readers interested in more detailed breakdowns and specific sales figures across other states and categories can delve deeper into the data for a comprehensive understanding.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Smokes / The Grow has experienced notable fluctuations in its market position over recent months. Starting at rank 4 in March 2024, Smokes / The Grow maintained this position in April but saw a slight decline to rank 5 in May and further to rank 6 in June. This downward trend in rank coincides with a decrease in sales from $347,456 in May to $300,081 in June. In contrast, competitors like Fire Dept. Cannabis have consistently held a higher rank, maintaining the 3rd position from March through May before moving to 4th in June, with sales peaking at $469,717 in May. Another competitor, Feel Goods, has shown upward momentum, moving from rank 5 in March to rank 4 in May and maintaining it in June, with sales increasing from $327,549 in March to $432,863 in June. Additionally, Cabana has made a significant leap from rank 14 in May to rank 7 in June, reflecting a strong growth trajectory. These shifts highlight the competitive pressures on Smokes / The Grow and underscore the importance of strategic adjustments to regain and sustain higher market positions in Oregon's pre-roll segment.
Notable Products
In June 2024, the top-performing product for Smokes / The Grow was Monkey Tape Pre-Roll 10-Pack (5g), achieving the number one rank with sales of 1254 units. Slow Poke Pre-Roll 10-Pack (5g) secured the second rank, making a notable entry into the rankings. Gush Mintz Pre-Roll 10-Pack (7.5g) maintained its third position from May 2024. Candy Gelato Pre-Roll 10-Pack (7.5g) followed closely in fourth place. Jamaican Juice Pre-Roll 10-Pack (5g) saw a decline, dropping from the second rank in April to the fifth rank in June.
Top Selling Cannabis Brands
