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Apr-2025
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Overview
Market Insights Snapshot
Smokes / The Grow has experienced notable fluctuations in its performance across various categories and states. In the Pre-Roll category within Oregon, the brand has seen a downward trend in its ranking over the first four months of 2025. Starting at 16th position in January, it slipped to 28th by April. This decline in rank is despite a brief uptick in sales in March, suggesting potential challenges in maintaining a competitive edge or changes in consumer preferences. The significant drop in sales from March to April, from $188,448 to $113,415, indicates a potential area of concern for the brand as it navigates the competitive landscape in Oregon.
The absence of Smokes / The Grow from the top 30 rankings in other states and categories could be seen as a missed opportunity for market penetration or expansion. This absence suggests that the brand might be overly reliant on its presence in Oregon, particularly in the Pre-Roll category, and may need to explore strategic initiatives to enhance its visibility and performance in other regions and categories. The data highlights the importance of diversifying market presence and adapting to regional consumer trends to sustain growth and competitiveness in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Smokes / The Grow experienced a notable shift in its market position from January to April 2025. Initially holding a strong rank of 16th in January, Smokes / The Grow maintained a steady position through February and March, ranking 17th, before experiencing a significant drop to 28th in April. This decline in rank coincided with a decrease in sales, which fell from a peak in March to lower figures in April. In contrast, competitors such as Grown Rogue and Emerald Extracts showed upward trends, with Grown Rogue climbing from 39th to 27th and Emerald Extracts maintaining a relatively stable position around the mid-20s. Bigfoot Bud Co also improved its rank from 21st to 26th, suggesting a competitive pressure that may have contributed to Smokes / The Grow's decline. These dynamics highlight the importance for Smokes / The Grow to reassess its strategies to regain its competitive edge in the Oregon Pre-Roll market.
Notable Products
In April 2025, Guava x Pop Rockz Pre-Roll 10-Pack emerged as the top-performing product for Smokes / The Grow, climbing from the fourth position in March to first, with sales reaching 468 units. Baby Yoda Pre-Roll 10-Pack, which held the top rank in March, slipped to the second position, recording sales of 458 units. The Mike Shake X Fantasy Island Pre-Roll and Pink Candy Pre-Roll both debuted in the rankings at the third position with sales of 448 units each. Menage Cake Pre-Roll also appeared in the rankings for the first time, securing the fourth position with sales of 354 units. This reshuffling indicates a dynamic shift in consumer preferences within the Pre-Roll category for Smokes / The Grow from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
