Market Insights Snapshot
In Oregon, Emerald Extracts has shown a notable performance across different cannabis categories, particularly in Concentrates and Vapor Pens. For Concentrates, the brand was not ranked within the top 20 in October 2023, but showed a significant improvement by January 2024, moving up to the 19th position. This upward trend is a positive indicator, especially considering the increase in sales from $90,694 in October 2023 to $99,668 in January 2024. However, their journey in the Vapor Pens category tells a slightly different story. Despite a slight improvement in rank from 46th in December 2023 to 45th in January 2024, they remained outside the top 20 throughout these months. This suggests a challenge in penetrating this category more deeply, despite an increase in sales from $62,742 in December 2023 to $69,025 in January 2024.
The movement of Emerald Extracts across these categories in Oregon highlights the brand's fluctuating yet promising potential in the cannabis market. The significant improvement in the Concentrates category, from not being in the top 20 to securing the 19th rank by January 2024, indicates a growing consumer interest and possibly improved distribution or marketing efforts. On the other hand, the consistent position outside the top 20 in the Vapor Pens category could signal a need for strategic adjustments to capture a larger market share. While the sales figures show a positive trajectory, the rankings suggest that there might be untapped opportunities or competitive challenges that Emerald Extracts needs to address to leverage their full potential in the diverse cannabis market of Oregon.
In the competitive landscape of the concentrates category in Oregon, Emerald Extracts has shown a notable fluctuation in its market position over the recent months. Initially ranked 21st in October 2023, it experienced a dip to 30th in November, before slightly recovering to 27th in December and then making a significant leap to 19th in January 2024. This trajectory suggests a volatile yet upward trend in its market standing, amidst stiff competition. Noteworthy competitors include Mana Extracts, which also experienced fluctuations but maintained a stronger position overall, ending at 20th in January 2024. Sunshine Oil and Verdant Leaf Farms have shown more stable performances, with Sunshine Oil climbing to 17th and Verdant Leaf Farms slightly ahead at 18th in January 2024. Eugreen Farms, despite starting from a lower rank, has shown impressive growth, indicating a competitive market that Emerald Extracts must navigate carefully to improve its rank and sales further.
For January 2024, Emerald Extracts saw Cookies Kush Live Resin (1g) leading its sales within the Concentrates category, securing the top rank with notable sales figures reaching 2098 units. Following closely, GMO Kookies Sugar Wax (2g) and Bruce Banner Sugar Wax (2g) took the second and third positions, respectively, highlighting a strong preference for concentrates among consumers. Interestingly, the Pinewalker Distillate Cartridge (1g) from the Vapor Pens category managed to hold onto the fourth position, indicating a consistent demand across different months. Jelly Face Sugar Wax (2g) rounded out the top five, emphasizing the overall dominance of concentrates in this period's sales. This analysis reveals a significant shift towards Concentrates, with top products either maintaining or entering the ranks as compared to previous months.