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Jun-2024
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Overview
Market Insights Snapshot
Emerald Extracts has shown notable performance improvements across various categories in Oregon over recent months. In the Concentrates category, the brand has climbed from a rank of 45 in March 2024 to 28 in June 2024, indicating a strong upward trend. This positive movement is reflected in their sales, which have nearly doubled from $39,044 in March to $66,789 in June. Similarly, in the Vapor Pens category, Emerald Extracts has made significant strides, improving from a rank of 63 in March to 53 in June, with corresponding sales growth from $31,949 to $53,425. These trends suggest a growing consumer preference for their products in these segments.
However, the brand's performance in the Pre-Roll category in Oregon has been less consistent. While there was an improvement from a rank of 90 in March to 71 in June, the brand did not break into the top 30, suggesting room for growth in this category. Despite this, there was a notable increase in sales from $16,672 in March to $29,194 in June, indicating some positive momentum. The mixed performance across categories highlights areas where Emerald Extracts can focus their efforts to achieve more balanced growth and capitalize on their strengths.
Competitive Landscape
In the Oregon concentrates market, Emerald Extracts has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 45 in March 2024, Emerald Extracts improved to 28 by June 2024, indicating a significant rise in market presence. This upward trajectory is contrasted by the performance of competitors such as Eugreen Farms, which fell out of the top 20 by June 2024, and Calyx Crafts, which fluctuated but ultimately ranked 26 in June 2024. Meanwhile, Fire Dept. Cannabis also showed improvement, reaching 27 in June 2024, closely trailing Emerald Extracts. Feel Goods maintained a relatively stable position but did not surpass Emerald Extracts. This competitive landscape suggests that Emerald Extracts is gaining momentum and market share, making it a brand to watch in the Oregon concentrates category.
Notable Products
In June 2024, Jilly Bean x Black Cherry (Bulk) from Emerald Extracts ascended to the top position with impressive sales of $1970. Cereal Milk Shatter (1g) maintained its second rank consistently over the past three months, reaching sales of $1940 in June. Tang Breath Wax (2g) entered the rankings for the first time in June, securing the third position with $1635 in sales. Honey Apple Crisp Sugar Wax (2g), previously the top performer for three consecutive months, fell to fourth place with $1534 in sales. Gelato Shatter (1g) rounded out the top five, indicating a strong performance in the concentrates category.
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