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Jun-2024
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Overview
Market Insights Snapshot
Bigfoot Bud Co has demonstrated a consistent presence in the Pre-Roll category within Oregon. Notably, their ranking has oscillated slightly but remained within the top 30, moving from 25th in March to 26th in April and May, before returning to 25th in June. This stability is a positive indicator of their sustained consumer loyalty and market position in this category. The sales figures also reflect a positive trend, with a noticeable increase from $121,089 in May to $140,936 in June, suggesting a potential uptick in consumer demand or successful promotional efforts during this period.
In contrast, Bigfoot Bud Co's performance in the Vapor Pens category in Oregon has been more volatile. They did not secure a spot in the top 30 rankings in any of the months from March to June, with rankings fluctuating from 50th to 68th. This inconsistency indicates challenges in maintaining a competitive edge within this category. Despite this, there was a notable increase in sales from $29,504 in May to $43,187 in June, which could suggest a recovery or the impact of strategic changes in their marketing or product offerings. However, the overall lower rankings highlight a need for Bigfoot Bud Co to reassess their approach in the Vapor Pens market to improve their standing.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Bigfoot Bud Co has shown consistent performance, maintaining a steady rank around the mid-20s over the past four months. Notably, Bigfoot Bud Co held the 25th rank in March 2024, slightly dipped to 26th in April and May, and then climbed back to 25th in June. This stability contrasts with the more volatile rankings of competitors such as Concrete Jungle, which fluctuated from 29th to 24th, and Lifted Northwest, which experienced a significant drop from 12th to 23rd. Additionally, Kaprikorn showed a notable rise from 49th to 25th before slightly declining to 27th. These shifts indicate that while some competitors are experiencing significant rank changes, Bigfoot Bud Co's steady performance could be appealing to customers seeking reliability. Furthermore, the sales trends suggest that Bigfoot Bud Co is maintaining a competitive edge, with sales figures showing a positive trajectory, particularly in June, where they saw a noticeable increase. This consistent performance in both rank and sales positions Bigfoot Bud Co as a stable and reliable choice in the Oregon Pre-Roll market.
Notable Products
For Jun-2024, the top-performing product from Bigfoot Bud Co was Tangie Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking from the previous month with notable sales of $6,800. The Permanent Marker Pre-Roll (0.5g) ranked second, a new entry in the top rankings. Tangie Pre-Roll (1g) improved its position from fifth to third place, showing a significant increase in sales. Runtz x Horchata Pre-Roll (0.5g) secured the fourth spot, while Permanent Marker Pre-Roll (1g) entered the rankings at fifth place. These changes indicate a strong performance in the Pre-Roll category for Bigfoot Bud Co in June.
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