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Dec-2024
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Overview
Market Insights Snapshot
Bigfoot Bud Co has shown a notable improvement in the Pre-Roll category in Oregon, climbing from the 27th position in September 2024 to 17th by December 2024. This upward movement suggests a strengthening presence in the market, with a significant increase in sales from September to December. Conversely, the brand has not yet made it into the top 30 in other states or categories, which may indicate areas for potential growth or a need for strategic adjustments to improve market penetration.
In the Vapor Pens category within Oregon, Bigfoot Bud Co has also made progress, moving from a 75th rank in September to 54th by November and maintaining that position through December. While this category does not yet see the brand in the top 30, the consistent improvement suggests a positive trend and potential for further advancement. The increasing sales figures in this category highlight a growing consumer interest, which might be leveraged for future growth strategies. However, the absence from the top 30 in other states or categories should be addressed to ensure broader market success.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Bigfoot Bud Co has demonstrated a notable upward trajectory in rankings over the last few months of 2024. Starting from a rank of 27 in September, Bigfoot Bud Co climbed to 17 by December, indicating a significant improvement in its market position. This upward movement is particularly impressive when compared to competitors like Entourage Cannabis / CBDiscovery, which saw a decline from 9 to 15 over the same period, and Drewby Doobie / Epic Flower, which fluctuated and ended at the same rank of 16 in December. Meanwhile, Mule Extracts showed a gradual improvement, moving from 26 to 19, yet still trailing behind Bigfoot Bud Co. This positive trend for Bigfoot Bud Co is further underscored by its sales growth, which contrasts with the declining sales of some competitors, suggesting a strengthening brand presence and consumer preference in the Oregon pre-roll market.
Notable Products
In December 2024, Candywalls Pre-Roll (0.5g) emerged as the top-performing product for Bigfoot Bud Co, achieving the number one rank with impressive sales of 7,838 units. Grape Fog Pre-Roll (0.5g) followed closely at the second position, while Star Fighter Pre-Roll (0.5g) secured the third rank. GMO Pre-Roll (0.5g) and Strawberry OG Pre-Roll (0.5g) rounded out the top five, ranking fourth and fifth respectively. Notably, Candywalls Pre-Roll (0.5g) experienced a significant rise from the fourth rank in November to claim the top spot in December. This upward shift indicates a growing preference or successful marketing strategy for Candywalls Pre-Roll (0.5g) over the past month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
