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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pre-Roll accounted for 66.8% share in July 2026, down versus month-over-month by 13.6% and down year-over-year by 3.4%, while Vapor Pens rose to 33.2% share with month-over-month growth of 16.2% and year-over-year growth of 50.7%. Despite category mix skewing to Pre-Roll, the brand’s overall sales were up 9.7% year-over-year in July 2026 while average price increased 17.2%, indicating that higher-priced units and the expanding Vapor Pens contribution are offsetting softness in Pre-Roll. In Oregon Pre-Roll, the brand sits at rank 34, and the combination of a double-digit month-over-month decline in Pre-Roll and a double-digit month-over-month gain in Vapor Pens suggests a pivot point in category momentum. The pattern implies that maintaining volume in Pre-Roll while leaning into Vapor Pens’ higher pricing could rebalance mix without sacrificing overall share.
With Pre-Roll at rank 34 in Oregon and carrying 66.8% of mix, the month-over-month 13.6% decline and year-over-year 3.4% decline create exposure that the 16.2% month-over-month and 50.7% year-over-year gains in Vapor Pens can strategically cover. Given a 17.2% year-over-year lift in average price alongside a 9.7% year-over-year sales increase, the mix shift toward a 33.2% Vapor Pens share signals pricing power concentrated in that category rather than in Pre-Roll. This configuration implies the brand’s positioning should prioritize Vapor Pens as the growth and margin engine while stabilizing Pre-Roll to defend distribution, using targeted pricing or pack architecture to prevent further month-over-month share erosion.
Competitive Landscape
Bigfoot Bud Co (OR) sits at rank #34 in OR Pre-Roll for July 2026, unchanged YoY from #34, after sliding 3 spots from #31 in April 2026 and well below its peak of #22 in December 2024; meanwhile, category momentum is consolidating at the top where STiCKS holds #1 with a 148.4% YoY sales gain and Kaprikorn advanced from #6 to #2 with 144.3% YoY growth, while Portland Heights slipped from #3 to #4 alongside a −23.1% YoY sales change; this flat YoY rank at #34 coupled with a quarter-on-quarter drop of 3 ranks implies Bigfoot Bud Co (OR) is losing relative velocity in a tier that is polarizing toward fast-rising leaders and away from mid-pack brands.
Notable Products
Green Crack Pre-Roll (0.5g) posted the standout move with a 185.8% month-over-month surge to rank 1, while Jack Herer Pre-Roll (1g) followed with a 170.1% increase at rank 2, indicating a sharp acceleration at the very top of the lineup. With eight of the top ten SKUs in July 2026 clustered within ranks 1–10 as Pre-Rolls and two 0.5g formats sitting inside the top 5, the gains skew toward value-sized units rather than premium weights. Kiwi Sherbert Pre-Roll (0.5g) entered the top tier at rank 3 without a reported prior baseline and Sundae Driver PreRoll (0.5g) advanced 22.7% at rank 4, reinforcing that momentum is concentrated among flavored or dessert-leaning strains rather than classic gas profiles this month. The pattern implies Bigfoot Bud Co (OR) is consolidating around breadth and price-accessible Pre-Rolls, prioritizing velocity over depth, which steers the portfolio toward fast-turn, lower-weight formats even if average ticket sizes remain anchored near $14.8k per leading SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
