Market Insights Snapshot
Bigfoot Bud Co has shown some interesting movements in the Oregon market. In the Pre-Roll category, they have been oscillating around the top 20, with rankings of 24 in July and September, dropping slightly to 26 in August, but making a significant leap to 17 in October. This upward trend in the rankings indicates a positive performance for the brand in this category, despite not always being in the top 20. On the other hand, their sales have consistently increased over these months, with a notable jump in October, suggesting a growing demand for their Pre-Roll products.
In the Vapor Pens category, however, Bigfoot Bud Co's performance in Oregon has been less impressive. The brand has consistently ranked outside the top 20, with rankings of 38 in July, 39 in August, 37 in September, and back to 39 in October. This could indicate a struggle to compete in this category. Furthermore, sales have been on a downward trend from July to October, which could be a cause for concern. However, it's important to note that a ranking outside the top 20 doesn't necessarily mean poor performance, as the Vapor Pens category is highly competitive.
In the Pre-Roll category in Oregon, Bigfoot Bud Co has shown a steady improvement in rank over the period from July to October 2023, moving from 24th to 17th place. This upward trend indicates a positive reception in the market, despite facing stiff competition from brands like Concrete Jungle, STiCKS, Mule Extracts, and Derby's Farm. Notably, Bigfoot Bud Co surpassed Mule Extracts in October, a competitor that was not even in the top 20 in July. Meanwhile, STiCKS and Derby's Farm have maintained a higher rank throughout, but Bigfoot Bud Co's upward trajectory suggests it could soon close the gap. Concrete Jungle, while initially ranking higher, has seen a decline, falling close to Bigfoot Bud Co's current position. In terms of sales, Bigfoot Bud Co has seen a steady increase, suggesting a growing customer base and market share in the Oregon Pre-Roll category.
In October 2023, Bigfoot Bud Co.'s top-performing product was the Pyromaniac Pre-Roll (0.5g), which climbed from fourth place in September to first place with sales of 4151 units. The Horchata Breath Pre-Roll (0.5g) followed in second place, making its debut in the rankings. The GMO Pre-Roll (1g) maintained a steady performance, securing the third spot as it did in the previous month. The Eager Beaver Pre-Roll (0.5g) and Eager Beaver Pre-Roll (1g) entered the rankings in the fourth and fifth positions, respectively. This data indicates a strong preference for pre-roll products among Bigfoot Bud Co.'s customers in October.