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May-2026
Sales
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6-Month
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Grown Rogue’s mix in May 2026 tilted further toward Flower at 80.74% share with 128.81% year-over-year growth and 1.92% month-over-month, while Pre-Roll held 19.00% share with 115.06% year-over-year and 18.96% month-over-month. Vapor Pens remained a sliver at 0.26% share but jumped 202.91% month-over-month; however, the lack of a year-over-year figure alongside a 21.99% decline in average price for the brand overall suggests the dollar impact is contained despite the spike. The pattern implies Grown Rogue is consolidating around Flower as its primary volume engine while selectively testing expansion in Vapor Pens, with Pre-Roll acting as the near-term growth lever given the 18.96% month-over-month lift and 19.00% mix.
With Flower ranked 2 in Oregon and carrying 80.74% of sales, the brand’s positioning hinges on defending that rank while managing margin pressure from a 21.99% average price drop and a 1.92% month-over-month growth pace that trails Pre-Roll’s 18.96%. The 115.06% year-over-year rise in Pre-Roll against Flower’s 128.81% indicates both pillars are scaling, but the faster month-over-month in Pre-Roll and the 0.26% Vapor Pens foothold point to a barbell strategy: sustain high-share Flower in Oregon while using lower-price, faster-cycling Pre-Rolls to capture incremental trips. This implies Grown Rogue can trade mix toward Pre-Roll to stabilize velocity without diluting the Flower-led rank position, using the 202.91% month-over-month Vapor Pens surge as a low-risk option value rather than a core dependency.
Competitive Landscape
Grown Rogue is currently ranked #5 in MI Flower in May 2026, improving 24 positions from #29 year over year, and advancing 6 places from #11 three months ago; this ascent coincides with High Minded holding at #1 while posting a -14.45% year-over-year sales change and Goodlyfe Farms rising from #7 to #2 with a 66.23% year-over-year sales increase, indicating Grown Rogue’s move into the top five happened alongside mixed momentum among leaders. Compared with Society C sliding in sales by -17.64% while staying at #3 and Play Cannabis edging up from #5 to #4 with a 3.24% year-over-year lift, Grown Rogue’s new peak at #5 in May 2026 signals that rank gains are being driven more by share reallocation than category expansion, implying the trajectory is sustainable if recent share capture against incumbents persists.
Notable Products
Deep Space (Bulk) posted the steepest decline in May 2026, down 42.4% month over month while sliding to rank 3, and Blue Runtz (Bulk) fell 37.5% to rank 2; in contrast, Jack Herer (Bulk) rose 40.2% MoM yet remained at rank 7. With six of the top ten SKUs in bulk Flower, the mix skews toward larger-format value even as volatility concentrates in a few flagship strains, implying that wholesale-facing demand is pivoting away from prior leaders toward fresher bulk options.
Category 5 (Bulk) in rank 1 in May 2026 grew 4.0% MoM while Blue Runtz (3.5g) at rank 8 slipped a modest 1.3%, and the $451,919 posted by Blue Runtz (Bulk) underscores its still-large base despite contraction. The pattern suggests Grown Rogue is relying on breadth within bulk Flower to stabilize volume while reallocating attention from declining hero strains toward mid-pack bulk performers that can climb ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
