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Dec-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Grown Rogue has shown a strong upward trend in the Flower category, moving from a rank of 31 in September 2025 to 10 by December 2025. This significant improvement is accompanied by a steady increase in sales, indicating a growing preference for their products in this category. However, the Pre-Roll category tells a different story, with rankings fluctuating and not breaking into the top 30, suggesting that while their Flower products are gaining traction, Pre-Rolls might need strategic attention to improve their market position.
In New Jersey, Grown Rogue's performance in the Flower category has been relatively stable, maintaining a presence within the top 20, which reflects a consistent consumer base. This stability contrasts with their performance in Oregon, where they experienced a notable drop in the Flower category from a rank of 3 in September 2025 to 12 in December 2025. Meanwhile, in the Pre-Roll category across these states, Grown Rogue has remained outside the top 20 in Oregon, indicating a potential area for growth and improvement. These movements highlight the brand's varying performance across different markets, suggesting opportunities for targeted strategies to bolster their presence and sales in specific categories and regions.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Grown Rogue has demonstrated a significant upward trajectory in its market position, moving from a rank of 31 in September 2025 to an impressive rank of 10 by December 2025. This ascent is indicative of a robust growth strategy, as evidenced by their sales nearly tripling over the same period. In contrast, Common Citizen has maintained a steady rank of 8, suggesting a stable market presence but without the dynamic growth seen by Grown Rogue. Meanwhile, Goldkine experienced a volatile ranking, initially dropping to 38 in November before surging to 11 in December, indicating potential fluctuations in their market strategy or consumer demand. NOBO consistently held a strong position at rank 9, showcasing stable performance, while Grip made a notable leap from rank 51 in September to 12 by December, reflecting a significant market push. These dynamics highlight Grown Rogue's competitive edge in gaining market share and improving sales performance in the Michigan flower market.
Notable Products
In December 2025, Blue Runtz (Bulk) remained the top-performing product for Grown Rogue, maintaining its number one rank from November with notable sales of 26,141 units. Blue Runtz (3.5g) held steady in the second position, consistent with its performance in November. A new entry, Rainbow Runtz (3.5g), secured the third rank, indicating a strong market debut. Jack Herer (3.5g) and Biscotti Runtz (3.5g) followed in fourth and fifth positions respectively, marking their first appearances in the rankings. Compared to previous months, Blue Runtz (Bulk) has consistently led the sales, while the introduction of new products like Rainbow Runtz (3.5g) suggests a diversifying portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
