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Sep-2024
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Overview
Market Insights Snapshot
Grown Rogue has demonstrated a dynamic performance across different states and product categories in recent months. In Michigan, the brand has shown a notable upward trend in the Flower category, climbing from the 20th position in June 2024 to an impressive 5th place by August, before settling at 12th in September. This indicates a strong consumer demand and effective market strategies in this category. However, in the Pre-Roll category, Grown Rogue has maintained a relatively stable presence, ranking between 22nd and 25th over the same period, suggesting a more consistent but less dominant market position.
In Oregon, Grown Rogue has maintained a strong hold on the Flower category, consistently ranking 2nd from June to September 2024, highlighting its established presence and consumer preference in this market. Conversely, the brand's performance in the Pre-Roll category has been less stable, with a decline from the 23rd position in June to falling out of the top 30 by September. This drop could indicate challenges in maintaining market share against competitors or shifts in consumer preferences within this category. These insights suggest areas of strength and potential growth opportunities for Grown Rogue in different markets and product lines.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Grown Rogue has demonstrated notable fluctuations in its market position over the past few months. Starting at the 20th rank in June 2024, Grown Rogue made a significant leap to 5th place by August, before settling at 12th in September. This dynamic shift indicates a strong but volatile presence in the market. In comparison, High Supply / Supply consistently maintained a higher rank, peaking at 5th in July and stabilizing around 10th by September, suggesting a more steady performance. Meanwhile, Zones held a top 10 position for most of the period, only slightly dipping to 11th in September, reflecting its strong market hold. Nature's Medicines and Dubs & Dimes trailed behind Grown Rogue, with Nature's Medicines showing a gradual improvement in rank, while Dubs & Dimes climbed from 27th in June to 14th by September. These movements highlight Grown Rogue's potential to climb the ranks rapidly, although maintaining a consistent top position remains a challenge amidst fierce competition.
Notable Products
In September 2024, Super Boof (Bulk) emerged as the top-performing product for Grown Rogue, climbing from its fourth position in June and August to secure the number one spot with sales reaching 8,577 units. Rainbow Runtz (Bulk) made a strong debut, ranking second with impressive sales figures. Pink Passion Fruit (Bulk) also entered the rankings, securing the third position, while Blue Runtz Pre-Roll (1g) followed closely at fourth. Modified Grapes (Bulk) rounded out the top five, indicating a competitive market for bulk flower products. This shift in rankings highlights a dynamic change in consumer preferences, with new entries gaining significant traction over the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
