Market Insights Snapshot
Starting with the Flower category, Grown Rogue has shown a promising upward trend in rankings in Michigan. From August to November 2023, the brand improved its position from 15th to 10th. This improvement is reflected in the sales numbers, with a significant increase from August's 1,511,723 to November's 1,907,375. However, the scenario in Oregon is a bit different. Despite a good start in August at 5th place, Grown Rogue slipped to 9th place by November. It's worth noting that this drop in ranking is accompanied by a decrease in sales.
Looking at the Pre-Roll category, Grown Rogue's performance in Michigan has been less than stellar. The brand didn't make it into the top 20 brands in this category between August and November 2023, with its ranking hovering around the mid-40s. This is reflected in a downward sales trend. In Oregon, the situation is even more challenging. Grown Rogue's ranking in the Pre-Roll category has consistently been out of the top 20, with a slight upward movement from 99th place in August to 72nd in November. This is something to keep an eye on as it might indicate a potential for improvement in the future.
In the Flower category in Michigan, Grown Rogue has shown a steady improvement in rank from 15th in August 2023 to 10th in November 2023. This upward trend indicates a growing market presence, potentially driven by increased sales. However, competition remains fierce. Redemption has seen a slight drop in rank but remains ahead of Grown Rogue, while NOBO and Simply Herb have maintained a consistent top 10 position, indicating strong market performance. Interestingly, Play Cannabis has seen a drop in rank from 8th to 11th, suggesting a potential opportunity for Grown Rogue to capitalize on. Despite not being in the top 20 in September, Grown Rogue's consistent presence in the top 20 in the other months indicates a solid performance in a competitive market.
In November 2023, the top-performing product from Grown Rogue was 'Cheetah Piss (3.5g)' in the Flower category, with a remarkable sales figure of 13,486 units. Following closely was 'Hellcat #4 (3.5g)', also in the Flower category, securing the second spot. 'Gelonade (Bulk)', which held the top spot in September, dropped to third place in November. Interestingly, 'Super Boof (3.5g)', the top product in October, slipped to the fourth position. Rounding out the top five was 'Dosilato (3.5g)', making its first appearance in the ranking.