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Apr-2025
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Overview
Market Insights Snapshot
Grown Rogue has demonstrated varied performance across different states and product categories. In Michigan, the brand's Flower category has witnessed a significant upward trend, moving from the 26th position in January 2025 to 21st by April 2025. This improvement is coupled with a notable increase in sales, indicating a growing consumer preference for Grown Rogue's Flower products in the state. Conversely, their Pre-Roll category in Michigan has not made it into the top 30 rankings, suggesting a need for strategic adjustments or increased marketing efforts in this segment. Meanwhile, in New Jersey, Grown Rogue's Flower category has shown a steady climb from 38th to 24th place over the same period, reflecting an expanding market presence and consumer base.
In Oregon, Grown Rogue has maintained a strong position in the Flower category, consistently ranking within the top 10, though there was a slight dip in March 2025. This consistency highlights the brand's established reputation and consumer loyalty in the state. The Pre-Roll category in Oregon has seen a positive trajectory, breaking into the top 30 by March 2025. Notably, the brand moved from the 39th position in January to 27th by April, indicating growing acceptance and demand for their Pre-Roll products. This upward trend in Oregon's Pre-Roll category contrasts with their performance in Michigan, underscoring the brand's regional strengths and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Grown Rogue has shown a notable upward trajectory in its ranking, moving from 26th in January 2025 to 21st by April 2025. This positive shift in rank is accompanied by a significant increase in sales, indicating a strengthening market position. In contrast, Six Labs experienced fluctuations, starting at 27th in January, peaking at 18th in February and March, and then dropping to 23rd in April. Meanwhile, Common Citizen saw a decline from 5th in January to 20th in April, suggesting potential challenges despite their substantial sales figures. Grip also faced a downward trend from 9th to 19th over the same period. Dubs & Dimes maintained a relatively stable position, though they too saw a slight drop from 18th to 22nd. These dynamics highlight Grown Rogue's resilience and growing appeal in a competitive market, making it a brand to watch in Michigan's flower segment.
Notable Products
In April 2025, Blue Runtz (3.5g) maintained its top position in Grown Rogue's product lineup, achieving the highest sales figure of 12,123 units. Washington Apple (1g) climbed to the third spot, showcasing a significant increase from its fifth-place ranking in March. High Society (Bulk) emerged as a new entry in the rankings, securing the second position with notable sales performance. Blue Runtz (Bulk) entered the rankings at fourth place, while Blue Dream (Bulk) completed the top five. This month saw Blue Runtz (3.5g) consistently outperform the rest, while several new bulk flower products made a strong debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
