.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Michigan, Grown Rogue's performance showcases a mixed trajectory across its product categories. The brand's Flower category witnessed a slight fluctuation in rankings, starting at 13th in January 2024 and peaking at 12th in February, before experiencing a gradual decline to 17th by April. This downward trend, particularly from March to April where sales dropped from approximately 1.75 million to 1.56 million, indicates a potential challenge in maintaining market share amidst competitive pressures. Conversely, the Pre-Roll category tells a story of resilience and growth, climbing from a lower starting rank of 25th in January to 29th by April, yet interestingly, this category saw a consistent increase in sales month over month, suggesting a growing consumer base that may not be fully reflected in the competitive ranking.
In stark contrast, Grown Rogue's performance in Oregon presents a more positive outlook, particularly in the Flower category where it achieved remarkable growth. Starting from the 4th position in January 2024, the brand made significant strides to claim the top spot by April, an achievement underscored by a substantial increase in sales, reaching over 1.27 million in April. This ascendancy in Oregon's Flower market is indicative of strong brand preference and effective market strategies. However, the Pre-Roll segment in Oregon tells a different story, with rankings initially outside the top 30 in January and February, before making a notable improvement to 25th by April. This upward movement, coupled with a notable increase in sales, suggests a potential area of opportunity for Grown Rogue to further capitalize on its brand strength in the Oregon market.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Grown Rogue has experienced a slight decline in its ranking from January to April 2024, moving from 13th to 17th place. This shift indicates a challenging environment for Grown Rogue, especially when considering the performance of its competitors. Notably, Simply Herb has consistently outperformed Grown Rogue in sales and maintained a higher rank in most of the observed months, despite dropping to 16th place in April. On the other hand, Distro 10 showed a remarkable improvement, jumping to 15th place in April with a significant increase in sales, suggesting a strong competitive threat. Meanwhile, Dog House and Dubs & Dimes have shown varying degrees of competition, with Dog House notably improving to 18th place in April, surpassing Grown Rogue. This dynamic market underscores the importance for Grown Rogue to innovate and adapt strategies to maintain and improve its market position amidst fluctuating ranks and sales among competitors.
Notable Products
In April 2024, Grown Rogue's top-performing product was Biscotti Pancakes (Bulk) in the Flower category, maintaining its number one rank from March with sales figures reaching 13,911 units. Following closely, Super Boof (Bulk) also in the Flower category, improved its position to the second rank with a notable increase in sales, demonstrating its growing popularity. Pink Lady Pre-Roll (1g) from the Pre-Roll category made a remarkable entry into the top three, indicating a diversification in consumer preferences. Mac #1 (Bulk) experienced a slight improvement moving up to the fourth position, showcasing consistent consumer interest in established strains. Lastly, Jack Herer Pre-Roll (1g) entered the top five, highlighting an increasing demand for convenient, ready-to-use cannabis products.
Top Selling Cannabis Brands
