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Oct-2025
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Overview
Market Insights Snapshot
Grown Rogue has shown varied performance across different states and product categories in recent months. In Michigan, the brand's Flower category witnessed a notable rebound in October 2025, climbing back to the 18th position after dropping out of the top 30 in September. This resurgence is accompanied by a significant increase in sales, suggesting a recovery in consumer demand. Conversely, the Pre-Roll category in Michigan, while seeing an improvement from previous months, still struggles to break into the top 30 consistently, indicating a potential area for growth. Meanwhile, in New Jersey, Grown Rogue has maintained a relatively stable presence in the Flower category, ranking 17th in both July and October, with a slight dip in the intervening months.
In Oregon, Grown Rogue's Flower category has consistently performed well, maintaining a top 5 ranking throughout the observed period. This stability reflects strong brand recognition and consumer loyalty in the state. However, their Pre-Roll category has seen a gradual decline, dropping from 19th in July to 25th in October, which could indicate increased competition or shifting consumer preferences. The performance in Oregon highlights the brand's strength in the Flower category but also points to potential challenges in maintaining Pre-Roll sales. These insights underscore the importance of strategic focus on areas with growth potential while reinforcing strengths in established markets.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Grown Rogue has demonstrated notable fluctuations in its rankings over recent months, reflecting both challenges and opportunities in the market. In July 2025, Grown Rogue was not in the top 20, but it made a significant leap to rank 18th in August, only to drop out of the top 20 again in September, before regaining its 18th position in October. This volatility contrasts with competitors like Zones, which maintained a relatively stable presence, ranking as high as 9th in August before a gradual decline to 16th by October. Meanwhile, Hytek showed a consistent upward trend, improving from 28th in July to 20th in October, indicating a steady increase in market traction. Dubs & Dimes and Pure Options also exhibited resilience, with Pure Options maintaining a strong position despite a drop in September. These dynamics suggest that while Grown Rogue faces stiff competition, its ability to rebound in rankings highlights potential for strategic growth and market re-engagement.
Notable Products
In October 2025, Jack Herer (Bulk) from Grown Rogue emerged as the top-performing product, climbing from fifth place in August to secure the number one spot, with sales reaching 19,591 units. Blue Runtz (Bulk) maintained its strong performance, holding steady at the second rank for the second consecutive month. The new entry, Blue Runtz Pre-Roll (1g), made a notable debut by capturing the third position in October. Washington Apple (1g) remained consistent in its performance, retaining the fourth rank from August. Lazuli Runtz (Bulk) entered the top five, securing the fifth position in October, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
