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Aug-2025
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Overview
Market Insights Snapshot
Grown Rogue's performance in the Michigan market has shown some noteworthy trends, particularly in the Flower category. Over the summer months of 2025, the brand improved its ranking from 25th in May to 16th in August, indicating a positive trajectory. This upward movement is mirrored in their sales, which saw an increase from approximately $935,000 in May to over $1.27 million by August. However, the Pre-Roll category in Michigan presents a different story, as Grown Rogue did not break into the top 30 rankings consistently, peaking only at 36th in July. This suggests a potential area for growth or reevaluation of their strategy in this category.
In New Jersey, Grown Rogue maintained a steady presence in both Flower and Pre-Roll categories. The Flower category saw a slight fluctuation, with rankings moving from 21st to 18th and back to 20th, while Pre-Rolls remained consistently around the 19th position, except for a brief dip to 22nd in July. This consistency in rankings, despite some fluctuations in sales, suggests a stable market position. Meanwhile, in Oregon, Grown Rogue has established itself as a strong contender in the Flower category, climbing to the 2nd position by July and maintaining it through August. Their Pre-Roll category performance was more stable, holding around the 19th position, indicating a solid but not leading presence in that segment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Grown Rogue has demonstrated notable resilience and growth, particularly from May to August 2025. Initially ranked 25th in May, Grown Rogue climbed to 16th by August, indicating a positive trend in market presence. This upward trajectory is significant when compared to competitors like Six Labs, which also improved its rank from 30th to 14th, and Goldkine, which maintained a relatively stable position, moving slightly from 20th to 15th. Meanwhile, Dubs & Dimes saw a slight decline from 14th to 17th, and Plant Nerd improved its rank from 43rd to 18th. Grown Rogue's sales figures also reflect this positive trend, with a significant increase from May to August, suggesting effective strategies in capturing market share despite the highly competitive environment. This performance highlights Grown Rogue's potential for further growth and its ability to compete effectively against other prominent brands in the Michigan market.
Notable Products
In August 2025, Purple Milk (Bulk) emerged as the top-performing product for Grown Rogue, securing the number one rank with sales reaching 25,707 units. Apple Cheesecake (3.5g) showed a significant improvement, climbing from the fifth position in July to second place in August, with sales of 16,685 units. Blue Runtz (Bulk) maintained a steady presence, ranking third, though it experienced a slight dip from its previous top position in May. Jack Herer (Bulk) made its debut in the rankings at fourth place, indicating a strong market entry. Washington Apple (1g) returned to the rankings in fifth place, showing a resurgence after being unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
