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Jun-2024
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Overview
Market Insights Snapshot
Grown Rogue has shown varied performance across different states and categories. In Michigan, the brand's ranking in the Flower category has seen fluctuations, starting at 13th in March 2024 and dropping to 21st in May 2024 before rebounding to 17th in June 2024. This indicates a volatile but resilient presence in the Michigan Flower market. Conversely, the Pre-Roll category in Michigan has seen Grown Rogue struggle to maintain a consistent top-30 ranking, with a notable dip out of the top 30 in April 2024, though it managed to climb back to 27th by June 2024. This inconsistency in the Pre-Roll segment suggests room for improvement in market penetration and consumer retention.
In Oregon, Grown Rogue has demonstrated a dominant position in the Flower category, consistently holding the 1st rank from March through June 2024. This stronghold highlights the brand's robust market presence and consumer preference in Oregon's Flower market. However, the Pre-Roll category tells a different story, with rankings oscillating between 18th and 22nd over the same period. Despite these fluctuations, Grown Rogue has managed to stay within the top 30, suggesting a stable but less commanding position in Oregon's Pre-Roll market compared to its Flower category dominance.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, Grown Rogue has experienced notable fluctuations in rank and sales over recent months. Starting at the 13th position in March 2024, Grown Rogue saw a slight decline to 14th in April, dropped out of the top 20 in May, and rebounded to 17th in June. This volatility contrasts with competitors like Nature's Medicines, which showed more consistent performance, maintaining a rank between 16th and 20th. Similarly, NOBO demonstrated a strong recovery, jumping from 45th in April to 15th in June. Meanwhile, Glorious Cannabis Co. and Zones also showed varying degrees of stability and decline, with Zones experiencing a significant drop from 4th to 18th over the same period. These shifts indicate a highly competitive market where Grown Rogue's ability to regain its rank in June highlights potential resilience, but also underscores the need for strategic adjustments to maintain and improve its market position.
Notable Products
In June 2024, Blue Runtz (Bulk) from Grown Rogue claimed the top spot in sales with a notable figure of 15,053 units sold. Super Boof (Bulk), which held the number one position in May, dropped to the second rank with 9,924 units sold. Mac #1 (Bulk) entered the rankings for the first time in June and secured the third position, while Sun & Moon (Bulk) came in fourth. Washington Apple Pre-Roll (1g) reappeared in the rankings, holding steady at fifth place, the same as in March. These changes indicate a dynamic shift in consumer preferences, with Blue Runtz (Bulk) making a significant leap from its previous third rank in April.
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