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Jun-2024
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Overview
Market Insights Snapshot
Smoky Flower has experienced fluctuating performance in the Vapor Pens category across different states. Notably, in Oregon, the brand has seen a gradual decline in its ranking over the past few months, slipping from 27th in March to 30th in June. Despite this downward trend in ranking, the sales figures show a slight recovery in June, indicating potential resilience in the market. However, the brand's inability to break into the top 30 in other states and categories suggests that Smoky Flower may need to reassess its strategy to improve its market presence.
In terms of overall state performance, Smoky Flower's presence is notably absent from the top 30 rankings in several key markets, which could be a cause for concern. This lack of visibility in major states could hinder the brand's growth and market penetration. On a positive note, the brand's consistent placement within the top 30 in Oregon's Vapor Pens category, albeit at the lower end, provides a foundation upon which to build and expand. Future strategies could focus on leveraging this foothold in Oregon to explore opportunities in other states and categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Smoky Flower has experienced fluctuating rankings over the past few months, indicating a dynamic market position. Notably, Smoky Flower ranked 27th in March 2024 but dropped to 30th by June 2024. This decline in rank is contrasted by the performance of competitors such as Willamette Valley Alchemy, which consistently maintained a higher rank, reaching as high as 25th in May 2024. Similarly, Bobsled Extracts also demonstrated stronger performance, although it too saw some fluctuations, peaking at 25th in March 2024 but falling to 29th by June 2024. Meanwhile, Hush and Mana Extracts have shown varied performance, with Hush consistently ranking lower than Smoky Flower, and Mana Extracts showing a notable improvement in June 2024. These trends suggest that while Smoky Flower remains a competitive player, it faces significant challenges from brands that have either maintained or improved their market positions, impacting its sales and rank in the Oregon Vapor Pens category.
Notable Products
In June 2024, the top-performing product for Smoky Flower was Bruce Banner Distillate Live Resin Cartridge (1g), which ranked first with sales of 811 units. Agent Orange Live Resin Distillate Cartridge (1g) climbed to the second position from third in May 2024, showing a notable increase in sales. Kandyland Live Resin Distillate Cartridge (1g) held the third rank, down from the first position in April 2024. Berry Pie Distillate Cartridge (1g) entered the rankings at fourth place this month. GMO Distillate Cartridge (1g) maintained a consistent presence, ranking fifth in both March and June 2024.
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