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Aug-2024
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Overview
Market Insights Snapshot
Orchid Essentials has shown a consistent upward trend in the Vapor Pens category in Oregon. Starting from a rank of 26 in May 2024, the brand improved its position each month, reaching the 20th spot by August 2024. This steady climb indicates a growing consumer preference and effective market strategies in the state. While the brand was not in the top 30 in some other states, its performance in Oregon is noteworthy. The sales numbers also reflect this positive trend, with a significant increase from May to August, indicating robust market penetration and consumer acceptance.
In contrast, the absence of Orchid Essentials from the top 30 rankings in other states suggests that the brand has room for improvement in broader market reach. The data highlights the brand's strength in Oregon but also underscores the competitive nature of the cannabis market, where regional performance can vary widely. For stakeholders and potential investors, this mixed performance provides both a point of pride and a challenge, emphasizing the need for targeted strategies to replicate Oregon's success in other markets.
Competitive Landscape
In the competitive landscape of the Oregon vapor pens market, Orchid Essentials has demonstrated a steady upward trajectory in rank and sales over the summer of 2024. Starting from a rank of 26 in May, Orchid Essentials climbed to rank 20 by August, indicating a significant improvement in market positioning. This upward movement is particularly notable when compared to Dr. Jolly's, which fluctuated but ultimately dropped back to rank 19 in August after peaking at rank 16 in July. Similarly, Echo Electuary experienced a decline, falling from rank 15 in May to rank 22 by August, which contrasts sharply with Orchid Essentials' consistent rise. Meanwhile, Elysium Fields showed a more volatile pattern, yet managed to surpass Orchid Essentials in August, reaching rank 18. High Tech also exhibited fluctuations but ended up just below Orchid Essentials at rank 21 in August. These trends suggest that Orchid Essentials is gaining traction and improving its market share, likely driven by effective marketing strategies and product quality, making it a brand to watch in the competitive Oregon vapor pens market.
Notable Products
In August 2024, the top-performing product from Orchid Essentials was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one ranking with notable sales of 1324 units. The Tropical Trainwreck Distillate Cartridge (1g) climbed to the second position, showing a significant improvement from its third-place ranking in July 2024. The Classic - Bubblegum Distillate Cartridge (1g) also improved its standing, moving up to the third position from fourth place in the previous month. The Granddaddy Purple Distillate Cartridge (1g) dropped to fourth place from its second-place ranking in July 2024. Lastly, the Mango Super Silver Haze Distillate Cartridge (1g) remained steady in the fifth position for the second consecutive month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
