.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Orchid Essentials has shown notable performance fluctuations in the Vapor Pens category across different states. In Oregon, the brand experienced a slight improvement from a rank of 23 in March 2024 to 20 in April 2024, indicating a positive reception in the market. However, the subsequent months saw a decline to 26 in May 2024 before recovering slightly to 24 in June 2024. This oscillation suggests that while Orchid Essentials has a foothold in Oregon, it faces competitive pressures that impact its ranking. Such movements are crucial for understanding the brand's market dynamics and consumer preferences.
It is important to note that Orchid Essentials did not appear in the top 30 brands in several other states and categories, which could be a point of concern. The absence from these rankings indicates potential areas for growth or challenges that need addressing. Despite these gaps, the brand's performance in Oregon's Vapor Pens category provides a silver lining, showing potential for stabilization and growth if strategic adjustments are made. Monitoring these trends can offer insights into the brand's market strategies and consumer engagement moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Orchid Essentials has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In March 2024, Orchid Essentials was ranked 23rd, improving to 20th in April, but then dropping to 26th in May before slightly recovering to 24th in June. This volatility contrasts with the more consistent performance of competitors such as Private Stash, which maintained a steady rank of 23rd from April to June. Meanwhile, High Tech showed a downward trend, moving from 15th in March to 22nd in June, yet still maintaining a higher overall rank compared to Orchid Essentials. Notably, Elysium Fields exhibited a significant upward trajectory, climbing from 38th in March to 25th in June, suggesting a strong growth phase. These shifts in rankings and the competitive dynamics highlight the need for Orchid Essentials to strategize effectively to regain and sustain a higher market position in Oregon's vapor pen category.
Notable Products
In June 2024, the top-performing product for Orchid Essentials was the Blue Dream Distillate Cartridge (1g), maintaining its rank at number one with notable sales of 871 units. The Classic - Bubblegum Distillate Cartridge (1g) held steady at the second position, showing consistent performance across the months. Tropical Trainwreck Distillate Cartridge (1g) improved its rank to third place after being fourth in May 2024. Classic - Strawberry Cough Distillate Cartridge (1g) slipped to fourth place from its previous third position. Granddaddy Purple Distillate Cartridge (1g) entered the top five for the first time in June 2024, securing the fifth spot.
Top Selling Cannabis Brands
