.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Orchid Essentials has demonstrated a consistent presence in the vapor pen category in Oregon throughout the last quarter of 2024. The brand maintained a steady ranking, holding the 26th position in September and October, briefly dropping to 28th in November, and then recovering to 26th by December. This suggests a stable market performance with minor fluctuations. The sales figures reflect this stability, with a slight dip in November but an overall increase from September to December. This consistency in ranking and sales indicates a solid foothold in the Oregon vapor pen market, but it also highlights the competitive nature of the category, where even slight variations in performance can impact rankings.
However, Orchid Essentials' absence from the top 30 rankings in other states and categories may point to areas where the brand could improve its market penetration. The lack of presence in additional markets suggests potential growth opportunities that the brand could explore to diversify its market reach. While the brand's performance in Oregon is commendable, expanding its recognition and consumer base in other states could provide a more robust buffer against market volatility. Understanding these dynamics can be crucial for stakeholders looking to capitalize on the brand's strengths and address its weaknesses in the broader cannabis market landscape.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Orchid Essentials has shown a consistent presence, maintaining a rank of 26th in September, October, and December 2024, with a slight dip to 28th in November. Despite this consistency, Orchid Essentials faces stiff competition from brands like PRUF Cultivar / PRŪF Cultivar, which consistently ranks higher, holding the 22nd position in October and maintaining a strong sales performance. Meanwhile, Altered Alchemy showed a significant improvement in December, jumping to 25th place, which could indicate a potential threat to Orchid Essentials' market position. Additionally, Smoky Flower and Loot Bar have also shown upward trends, particularly in December, suggesting a competitive market where Orchid Essentials needs to strategize effectively to enhance its rank and sales.
Notable Products
In December 2024, the top-performing product from Orchid Essentials was the Classic - Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently since September 2024, with sales reaching 1017 units. The Classic - Bubblegum Distillate Cartridge (1g) saw a significant rise, moving from third place in November to second place in December, with notable sales of 766 units. The Granddaddy Purple Distillate Cartridge (1g) held steady in third place, showing a slight decline from its previous second-place position in October and November. The new entry, Mango Super Silver Haze Distillate Cartridge (1g), debuted at fourth place in December. Lastly, the Classics - Acapulco Gold Distillate Cartridge (1g) re-entered the rankings at fifth place, having been absent in November, indicating a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
