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Market Insights Snapshot
In May 2026, Sour Bhotz operated as a single-category brand with Edible at 100.0% of mix, posting a year-over-year decline of 23.6% and a month-over-month step down of 10.5%, while holding an Oregon Edible rank of 21. The average price of $3.94 moved down 3.1% year over year alongside a total brand sales decline of 23.6%, indicating volume did not offset price compression; taken together with a 10.5% monthly dip and a 21st-place rank in Oregon, the pattern implies share defense is not coming from discount-led unit expansion.
With Edible concentrated at 100.0% and a 23.6% year-over-year contraction paired to a 10.5% month-over-month pullback, Sour Bhotz is trading depth for exposure risk, as a 3.1% price decrease without rank improvement (staying at 21) points to limited price elasticity. The combination of a 24-month decline of 46.1% and May 2026 single-category reliance indicates the brand’s positioning is pinned to value-tier gummies where incremental price moves are insufficient, implying the next share gains require format or pack architecture changes rather than further price cuts.
Competitive Landscape
Sour Bhotz sits at rank #21 in OR Edible in May 2026, improving 1 position from #22 year over year, while holding flat versus February 2026 at #21; against its longer history, the brand remains 7 spots below its peak of #14 from May 2024, indicating a multi-year comedown despite a modest YoY uptick. At the top of the leaderboard, Wyld held steady at #1 year over year while posting a -3.17% sales change, and Good Tide climbed from #5 to #4 with a +3.74% sales change; in contrast, Mule Extracts slipped from #4 to #5 with a -16.99% sales change, and Drops stayed at #3 despite a -12.87% sales change. The mix of slight upward movement for Sour Bhotz (+1 rank YoY) alongside flat momentum quarter-to-date (0 places gained from February 2026 to May 2026) implies stabilization rather than a return to the brand’s former top-15 position.
Notable Products
Baja Blasted Gummy (100mg) posted the single sharpest move in May 2026, climbing 342% month over month to rank 1 while Pineapple Orange Guava Gummy (100mg) surged 337% to rank 2, together displacing prior leaders. In contrast, Watermelon Gummy (100mg) fell 67% to rank 6 and Tangerine Gummy (100mg) dropped 56% to rank 5, indicating a redistribution of demand toward newly resonant flavors. Strawberry Gummy (100mg) rose 44% to rank 3 while the functional CBD/CBN/THC 1:1:1 Blue Razz Gummy (100mg CBD, 100mg CBN, 100mg THC) advanced 59% to rank 9, and eight of the top ten are Edible SKUs in the same gummy format, concentrating velocity in a narrow product form. This mix implies Sour Bhotz is pivoting toward a flavor-led portfolio where breakout hero SKUs can rapidly overtake laggards, suggesting merchandising and supply should prioritize fast-turn variants over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
