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Market Insights Snapshot
In August 2026, Sour Bhotz operated as a single-category brand with Edible accounting for 100.0% of sales, while brand sales declined year over year by 6.8% and month over month by 2.5%. Average price in August 2026 was $3.94, down 0.8% year over year, occurring alongside a 24-month sales contraction of 35.5% and a current Edible category rank of 21 in Oregon. The pattern implies concentration risk: a fully Edible-dependent mix amplifies exposure to category headwinds, where modest price compression and sequential volume softness are translating into rank pressure.
The combination of a 6.8% annual sales decline with only a 0.8% price reduction indicates volume attrition rather than pricing as the primary driver, and the 2.5% month-over-month dip suggests insufficient in-period activation to stabilize share. Holding a rank of 21 in Oregon during August 2026, despite full Edible concentration at 100.0%, implies under-indexing within the segment and limited insulation from seasonal troughs; strategically, the mix points to a need for deeper penetration within Edibles or selective diversification to reduce volatility.
Competitive Landscape
Sour Bhotz sits at rank #21 in OR Edible for August 2026, down 1 position from #20 in August 2025, with the same #21 position held over the last three months and a prior peak at #17 in January 2025; this places it behind Wyld, which held #1 year-over-year while its sales slipped 1.5%, and behind Mule Extracts, which maintained #5 while growing sales 2.8%. Compared with Gron / Grön at a steady #2 despite a 5.8% sales decline and Drops holding #3 with a 10.2% sales drop, Sour Bhotz’s 1-rank YoY slippage alongside a 0-position change since May 2026 implies a stall just outside the top 20 where incremental share gains are being captured by stable leaders and the few growers among them.
Notable Products
Pineapple Orange Guava Gummy (100mg) posted the standout move in August 2026 with a 1249.15% month-over-month surge into rank 4, while Watermelon Gummy (100mg) dropped 91.57% to rank 10. Marionberry Gummy (100mg) rose 92.31% to rank 1 as Pineapple Gummy (100mg) climbed 95.21% to rank 2, but Fruit Punch Gummy (100mg) slid 37.42% to rank 3. Eight of the top ten are Edible gummies, and the polarization between triple-digit risers and double-digit decliners implies a rapid flavor-cycle rotation that concentrates demand in a few breakout SKUs while aging variants are quickly deprioritized.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
