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Jul-2025
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Overview
Market Insights Snapshot
Sour Bhotz has demonstrated a consistent presence in the Oregon market within the Edible category, maintaining a rank within the top 30 brands over several months. Starting at rank 19 in April 2025, the brand experienced a slight decline, dropping to rank 23 in both May and June, before improving slightly to rank 22 in July. This movement suggests a competitive landscape in Oregon's Edible category, where Sour Bhotz is holding its ground despite fluctuations in monthly sales figures. The trend indicates a need for the brand to innovate or adjust strategies to climb back up the rankings.
It is noteworthy that Sour Bhotz's performance in Oregon's Edible category is the only data available, as the brand does not appear in the top 30 rankings for any other state or category during this period. This absence in other markets could be perceived as a limitation, suggesting that Sour Bhotz may benefit from exploring expansion opportunities or enhancing its visibility and competitiveness in other regions. The brand's focus on maintaining its position in Oregon could be a strategic choice, but diversification might provide a buffer against market volatility and open new avenues for growth.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Sour Bhotz has experienced fluctuations in its rank and sales over the past few months. Starting in April 2025, Sour Bhotz held the 19th position but saw a decline to 23rd in May and June, before slightly recovering to 22nd in July. This downward trend in rank correlates with a decrease in sales, from a peak in April to a more modest figure by July. Competitors like beaucoup have shown a more positive trajectory, climbing from 23rd in April to 20th by July, indicating a potential shift in consumer preference. Meanwhile, Fire Dept. Cannabis also demonstrated a notable recovery, moving from 26th in May to 21st in July, supported by a significant sales boost in June. These shifts highlight the competitive pressures Sour Bhotz faces, emphasizing the need for strategic adjustments to regain its footing in the market.
Notable Products
In July 2025, the top-performing product for Sour Bhotz was Fruit Punch Gummies (100mg) in the Edible category, maintaining its consistent first-place ranking from previous months with sales of $3,735. Tangerine Gummy (100mg) held the second position, showing stability in its rank since June 2025. Marionberry Gummy (100mg) entered the rankings at the third position, indicating a strong performance since it was unranked in prior months. Strawberry Gummy (100mg) followed closely at fourth, also making its first appearance in the rankings. Blue Razz Gummy (100mg) maintained its fifth position, though its sales figures have been notably lower compared to other top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
