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Aug-2025
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Overview
Market Insights Snapshot
Sour Bhotz has shown a steady performance in the Oregon market, particularly within the Edible category. Over the summer months of 2025, the brand has consistently maintained its presence in the top 30 rankings, improving from the 23rd position in May and June to the 20th position by August. This upward trend indicates a growing consumer preference and possibly successful strategic initiatives taken by the brand. Despite a slight dip in sales from May to July, August saw a significant increase, suggesting a potential seasonal boost or effective promotional campaigns. Such movements are crucial for understanding consumer behavior and market dynamics in the Edible sector.
While Sour Bhotz has managed to improve its rank in Oregon, its presence in other states or provinces remains unclear as there is no ranking available outside of this region. Not being in the top 30 in other areas could imply challenges in market penetration or competition with more established brands. However, the consistent improvement in Oregon could be leveraged as a case study for expansion strategies. Observing how Sour Bhotz capitalizes on this positive momentum in Oregon to enhance its footprint elsewhere would be an intriguing development to watch.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Sour Bhotz has shown a notable upward trajectory in its rankings from May to August 2025. Initially ranked 23rd in May and June, Sour Bhotz improved its position to 22nd in July and further climbed to 20th by August. This positive shift in rank is accompanied by a significant increase in sales, particularly in August, where Sour Bhotz outperformed its previous months, suggesting a successful strategy in capturing market share. In contrast, Mellow Vibes (formerly Head Trip) maintained a steady presence in the rankings, consistently holding the 18th and 19th positions, but experienced a downward trend in sales over the same period. Meanwhile, Fire Dept. Cannabis showed a strong performance in June with a rank of 19th but settled at 21st by August, despite a sales boost that nearly matched Sour Bhotz's August figures. Joyibles maintained a stable presence in the top 20, indicating a competitive edge, while Canna Crispy hovered around the lower 20s, reflecting a more volatile sales pattern. These dynamics highlight Sour Bhotz's potential for continued growth and the importance of strategic positioning in this competitive market.
Notable Products
In August 2025, the top-performing product from Sour Bhotz was Baja Blasted Gummy (100mg), which climbed to the number one rank with sales of 2733 units. Tangerine Gummy (100mg) maintained its position at rank two, showing consistent performance over the past few months. Marionberry Gummy (100mg) rose to third place, up from its debut in July at rank three. Fruit Punch Gummies (100mg), previously holding the top spot from May to July, dropped to fourth place in August. Strawberry Gummy (100mg) entered the rankings in July at fourth place and settled at fifth in August, indicating a slight decline in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
