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Oct-2025
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Overview
Market Insights Snapshot
Sour Bhotz has demonstrated a consistent upward trajectory in the Edible category within Oregon. Over the past few months, the brand has improved its ranking from 22nd in July 2025 to 19th by October 2025. This steady climb is indicative of a positive reception and growing consumer preference for Sour Bhotz products in the state. Despite not being among the top 30 brands in some other states, the brand's performance in Oregon suggests a stronghold in this market, potentially driven by strategic marketing efforts or product innovation that resonates with local consumers. The increase in sales from $37,856 in July to $54,336 in October further underscores the brand's strengthening position in Oregon's competitive edible market.
While Sour Bhotz is making strides in Oregon, their absence from the top 30 rankings in other states or provinces might suggest areas for growth or a need for increased market penetration efforts. The lack of presence in these markets could be viewed as a missed opportunity or a strategic focus on regions where they already have a foothold. The brand's consistent performance in Oregon could serve as a model for expansion strategies into other markets. Observing the brand's movements and adaptations in different states could provide valuable insights into their overall growth strategy and market adaptation capabilities.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Sour Bhotz has shown a promising upward trajectory in rankings over the past few months. Starting from a rank of 22 in July 2025, Sour Bhotz climbed steadily to reach the 19th position by October 2025. This positive trend is indicative of a growing consumer preference and effective market strategies. In contrast, Mr. Moxey's maintained a stable position around the 17th and 18th ranks, while Mellow Vibes (formerly Head Trip) improved its rank from 19th to 17th, suggesting competitive pressure. Meanwhile, Fire Dept. Cannabis and Joyibles experienced fluctuations, with Joyibles dropping to the 20th position in October. Despite these shifts, Sour Bhotz's consistent sales growth, as evidenced by its rise in rank, highlights its potential to further solidify its position in the market.
Notable Products
In October 2025, Baja Blasted Gummy (100mg) reclaimed the top spot as the best-performing product for Sour Bhotz, with sales reaching 2907 units. Fruit Punch Gummies (100mg) maintained a strong second place, consistent with its September ranking, while Watermelon Gummy (100mg) rose to third place, improving from its previous fifth position. Sour Apple Gummy (100mg) debuted at fourth place this month, marking its first appearance in the rankings. Tangerine Gummy (100mg) experienced a drop, falling to fifth place from its earlier second position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
