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Dec-2024
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Overview
Market Insights Snapshot
Sour Bhotz has shown a consistent presence in the Oregon market, particularly within the Edible category. Over the last few months of 2024, the brand's ranking experienced slight fluctuations, moving from 18th place in September to 20th place by December. This indicates a minor decline in their standing, despite a peak at 17th place in October. Such shifts suggest that while Sour Bhotz maintains a stable foothold in the Oregon Edible market, competition remains fierce, and maintaining or improving their position may require strategic adjustments.
It is noteworthy that Sour Bhotz did not appear in the top 30 brands in any other state or category during this period, highlighting a concentration of their market efforts and successes primarily in Oregon. This could be seen as both an opportunity and a limitation, as the brand might capitalize on its established presence in Oregon while exploring potential expansion opportunities in other regions. The absence from rankings in other states suggests either a lack of presence or insufficient market penetration, which could be an area for potential growth and diversification.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Sour Bhotz has shown a relatively stable performance, maintaining a presence within the top 20 brands from September to December 2024. Despite a slight decline in rank from 17th in October to 20th in December, Sour Bhotz's sales figures have remained consistent, indicating a loyal customer base. In contrast, Junk experienced a notable drop from 16th to 22nd place, reflecting a significant decrease in sales by December. Meanwhile, Golden improved its position from 24th in September to 19th in December, suggesting a positive sales trend. Chalice Farms and Dr. Feel Good have shown fluctuating ranks, with Chalice Farms dropping out of the top 20 by October and Dr. Feel Good slightly improving its rank to 19th by December. These dynamics highlight the competitive pressures Sour Bhotz faces, emphasizing the importance of strategic marketing and product differentiation to sustain and potentially improve its market position.
Notable Products
In December 2024, the top-performing product from Sour Bhotz was Fruit Punch Gummies (100mg) in the Edible category, maintaining its first-place ranking consistently from previous months with a notable sales figure of 6289. Citrus Punch Gummies (100mg) also retained its second position from November, showing a significant increase in sales. Green Apple Gummy (100mg) held steady at third, although its sales slightly decreased compared to November. Blue Razz Gummy (100mg) remained fourth, continuing its trend from October and November. The CBD/CBN/THC 1:1:1 Blue Razz Gummy (100mg CBD, 100mg CBN, 100mg THC) re-entered the rankings at fifth place, marking its return since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
