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Jul-2025
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Overview
Market Insights Snapshot
In the state of Oregon, beaucoup has shown a consistent upward trend in the Edible category. Starting from a rank of 23 in April 2025, the brand improved its position to 20 by July 2025. This steady climb in rankings is accompanied by a notable increase in sales, from $43,487 in April to $49,479 in July. The upward movement in both rank and sales indicates a strengthening presence in the Oregon Edibles market, suggesting effective brand strategies and possibly increased consumer preference for their products.
While beaucoup has made strides in Oregon, the absence of any ranking in other states and categories for the months under review is a point of concern. Not being in the top 30 brands elsewhere could imply limited market penetration or competitive challenges in those regions. This lack of presence outside Oregon highlights the potential for growth opportunities that the brand might explore to diversify and expand its reach. Identifying and addressing the factors that contribute to this disparity could be crucial for beaucoup's broader market success.
Competitive Landscape
In the Oregon edible market, beaucoup has shown a steady improvement in its ranking over the past few months, moving from 23rd in April 2025 to 20th by July 2025. This upward trend in rank is accompanied by a consistent increase in sales, indicating a positive reception from consumers. In contrast, Mellow Vibes (formerly Head Trip), which maintained a stable rank of 18th for three months, experienced a slight decline to 19th in July despite its higher sales figures compared to beaucoup. Meanwhile, Sour Bhotz and Fire Dept. Cannabis have shown fluctuating ranks, with Sour Bhotz dropping from 19th to 22nd and Fire Dept. Cannabis moving from 22nd to 21st in July. Notably, Joyibles has made significant strides, climbing from 24th in April to 18th in July, surpassing beaucoup in rank while also achieving a substantial increase in sales. This competitive landscape suggests that while beaucoup is making progress, it faces strong competition from brands like Joyibles, which are rapidly gaining market share.
Notable Products
In July 2025, Huckleberry Gummy (100mg) maintained its top position as the leading product for beaucoup, with sales reaching 2252 units. Sativa Strawberry Gummies (100mg) climbed to the second spot, showing a significant increase from its third-place ranking in June. Blackberry Pomegranate Gummy (100mg) slipped one position to third, while CBD/THC 1:1 Peach Gummy (100mg CBD, 100mg THC) experienced a drop to fourth place, with a notable decrease in sales from previous months. Strawberry Up Gummy (100mg) remained consistent in the fifth position, showing steady sales figures. Overall, the rankings indicate dynamic shifts in consumer preferences, with Sativa Strawberry Gummies making a notable upward movement in the standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
