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Dec-2024
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Overview
Market Insights Snapshot
In the state of Oregon, beaucoup has demonstrated a consistent presence in the Edible category, maintaining a rank of 13 from September to November 2024. However, in December, the brand experienced a decline, dropping to the 17th position. This fluctuation in ranking could be attributed to a significant decrease in sales during December, which was notably lower than the previous months. Despite this setback, the brand's ability to stay within the top 20 suggests a strong foothold in the Oregon edible market, although it indicates potential challenges in sustaining growth or facing increased competition during the holiday season.
It is also noteworthy that beaucoup's absence from the top 30 in other states and categories suggests areas where the brand might not have established a significant market presence or where competition is more intense. This absence highlights potential opportunities for beaucoup to explore market expansion or diversification strategies to enhance its footprint beyond the Oregon edible market. The brand's performance in Oregon might serve as a benchmark for potential strategies in other regions, but the lack of visibility in additional markets could imply the need for a more aggressive or targeted approach to gain traction elsewhere.
Competitive Landscape
In the Oregon edibles market, beaucoup experienced a significant shift in its competitive standing from September to December 2024. Initially holding steady at the 13th rank for three consecutive months, beaucoup saw a notable drop to 17th place by December. This decline in rank coincided with a decrease in sales, from a peak in November to a lower figure in December. In contrast, Golden improved its position from 24th to 19th, showing a consistent upward trend in sales. Similarly, Verdant Leaf Farms climbed from 23rd to 15th, with a significant sales boost in November. Meanwhile, Fire Dept. Cannabis maintained a relatively stable rank, while Chompd Edibles made a remarkable leap from 25th to 16th place, driven by a strong sales surge in December. These dynamics suggest that while beaucoup faces increasing competition, particularly from brands like Verdant Leaf Farms and Chompd Edibles, there are opportunities to regain market share by addressing the factors contributing to its recent decline.
Notable Products
In December 2024, the top-performing product for beaucoup was the Huckleberry Gummy (100mg) in the Edible category, which climbed from fourth place in November to first place, achieving sales of 2386 units. Pineapple UP Gummy (100mg) maintained its strong performance, holding steady at second place, despite a slight dip in sales. The CBD/THC 1:1 Peach Gummy (100mg CBD, 100mg THC) improved its ranking from fifth in previous months to third in December, indicating a positive trend. The Blackberry Pomegranate Gummy (100mg), previously the consistent leader, fell to fourth place, reflecting a significant decrease in sales from November. Sativa Strawberry Gummies (100mg) rounded out the top five, dropping from third to fifth place, suggesting a decline in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
