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Jun-2024
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Overview
Market Insights Snapshot
beaucoup has shown a steady performance in the Edible category within Oregon. Over the past four months, the brand has maintained a consistent presence in the top 15 rankings. Starting at 13th place in March 2024, it saw a slight dip to 14th in April but rebounded to 12th in May before settling back to 14th in June. This indicates a relatively stable market position, though the fluctuations suggest there might be room for strategic improvements to solidify their standing further. The sales figures reflect this trend, with a notable dip in April but a recovery in subsequent months.
Interestingly, the brand's ability to remain within the top 15 in Oregon highlights its resilience in a competitive market. However, the absence from the top 30 in other states or categories could be seen as a potential area for growth or concern, depending on the brand's strategic goals. The consistency in sales from May to June, despite the ranking drop, suggests a loyal customer base that could be leveraged for more robust performance in the future. This stability within a single state could serve as a foundation for expansion into other markets or categories, provided the brand can identify and replicate the factors contributing to its success in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon edibles market, beaucoup has shown fluctuating performance in recent months, with its rank oscillating between 12th and 14th place from March to June 2024. This variability in rank suggests a competitive struggle, particularly against brands like Mr. Moxey's, which maintained a steady 11th position throughout the same period, and Sour Bhotz, which experienced a dip from 9th to 12th place in June. Despite these challenges, beaucoup's sales figures have shown resilience, rebounding from a low in April to a more stable performance in May and June. However, the brand faces significant competition from Feel Goods, which climbed from 21st to 15th place, indicating a strong upward trend. Additionally, Fire Dept. Cannabis has also shown an upward trajectory, moving from 20th to 16th place by June. These dynamics highlight the need for beaucoup to innovate and strengthen its market presence to maintain and improve its ranking and sales in this highly competitive market.
Notable Products
In June 2024, the top-performing product for beaucoup was Sativa Strawberry Gummies (100mg), which secured the first rank with sales of 3299 units. The CBD/THC 1:1 Peach Gummy (100mg CBD, 100mg THC) followed closely in second place, maintaining a strong position from its first rank in May 2024. Pineapple UP Gummy (100mg) ranked third, showing a slight decline from its top position in April 2024. Blackberry Pomegranate Gummy (100mg) took the fourth spot, continuing its consistent performance across the months. Huckleberry Gummy (100mg) remained steady at fifth place, reflecting stable sales figures throughout the period.
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