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Apr-2025
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Overview
Market Insights Snapshot
Golden has demonstrated a notable performance in the Oregon market, particularly within the Edible category. Starting the year at the 21st position in January, the brand has shown a steady climb, reaching the 17th rank by April. This upward trajectory is accompanied by a significant increase in sales, with April figures surpassing those of January, indicating a growing consumer preference and market acceptance. In contrast, Golden's presence in the Vapor Pens category has not been as strong, as evidenced by their ranking outside the top 30 throughout the months. However, a slight improvement is seen with a shift from 53rd to 50th position, suggesting potential for future growth in this segment.
While Golden's performance in the Edible category in Oregon is commendable, the brand's struggle to break into the top 30 for Vapor Pens highlights an area for potential development. The consistent rankings in the 50s suggest that while there is some traction, it may require strategic adjustments to boost visibility and sales in this category. The contrasting performance across these categories provides a nuanced view of Golden's market dynamics, with strengths in edibles and opportunities for improvement in vapor pens. For those interested in a deeper dive into Golden's market strategies and detailed sales analysis, more comprehensive data and insights are available through industry reports and analytics platforms.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Oregon, Golden has shown a notable upward trajectory in its rankings from January to April 2025. Initially ranked 21st in January, Golden improved its position to 17th by April, indicating a positive trend in consumer preference and market penetration. This ascent in rank is significant, especially when compared to competitors like Mr. Moxey's, which maintained a steady 15th position throughout the same period, and Sour Bhotz, which fluctuated but ended up just one spot ahead of Golden in April. Meanwhile, Dr. Feel Good consistently outperformed Golden, maintaining a higher rank and ending at 16th in April. Despite these challenges, Golden's sales figures reflect a robust growth, with a notable increase from February to April, suggesting effective marketing strategies and product offerings that resonate well with consumers. As the market continues to evolve, Golden's ability to climb the ranks highlights its potential to further capitalize on market opportunities and possibly surpass some of its competitors in the near future.
Notable Products
In April 2025, the top-performing product for Golden was Hybrid Apple Solutely The Best Fruit Chew Blast (100mg), maintaining its consistent number one rank from January through April, with sales increasing to 2392 units. The CBD/THC 2:1 Kiwi Strawberry Fruit Chews 10-Pack (100mg CBD, 50mg THC) held the second position after reappearing in the rankings, showing a notable sales increase compared to January. The Private Stash Legacy Line - Jack Herer Distillate Cartridge (1g) improved its position from fourth in March to third in April, reflecting a positive sales trend. Meanwhile, Private Stash Legacy Line - Maui Wowie Distillate Cartridge (1g) dropped to fourth place from its previous second position in March, despite robust sales. Lastly, Tropical Fruit Chew Blast 10-Pack (100mg) re-entered the rankings in fifth place, showing a recovery from its absence in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
