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Jul-2025
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Overview
Market Insights Snapshot
Golden's performance in the Oregon market across different product categories shows a mixed yet intriguing pattern. In the Edible category, Golden has maintained a relatively stable position, hovering around the mid-teens in rankings. They started at the 16th position in April 2025, slightly improved to 15th in June, but then slipped back to 17th by July. Despite these minor fluctuations, their sales figures have shown a positive trend, with a noticeable increase from April through July, indicating a steady demand for their edible products. This consistent presence in the top 20 suggests a solid foothold in the market, though there's room for growth to break into the top 10.
Conversely, Golden's presence in the Vapor Pens category within Oregon is less dominant, as evidenced by their rankings outside the top 30 for most months. However, an upward trend is emerging, with Golden climbing from 56th in May to 48th by July 2025. This upward trajectory, coupled with increasing sales figures, suggests that while they are not yet a leading player in the Vapor Pens category, there is potential for growth if the current trend continues. The challenge remains to convert this positive momentum into a breakthrough that places them within the top 30, which would signify a more competitive stance in the market.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Golden has experienced fluctuating rankings from April to July 2025, indicating a dynamic market presence. In April and May, Golden maintained a steady position at rank 16, but saw an improvement to rank 15 in June, before slipping back to rank 17 in July. This fluctuation suggests a competitive tussle with brands like Mr. Moxey's, which consistently held ranks 16 and 17 during the same period, and Dr. Feel Good, which showed a strong performance, particularly in July when it climbed to rank 14. Despite these challenges, Golden's sales figures remained robust, with a notable peak in June, although they dipped slightly in July. This suggests that while Golden faces stiff competition, particularly from brands like Dr. Feel Good, which consistently outperformed Golden in terms of rank, it still maintains a strong market presence, indicating potential for growth with strategic marketing and product differentiation.
Notable Products
In July 2025, Golden's top-performing product was the Hybrid Apple Solutely The Best Fruit Chew Blast (100mg), maintaining its number one rank for the fourth consecutive month with sales of 2328. The CBN/THC 3:1 Chamomile Peach Fruit Chews 10-Pack (300mg CBN, 100mg THC) also held steady at the second position, although sales dipped compared to previous months. Tangerine Fruit Chew 10-Pack (100mg) entered the rankings at third place, showing a strong performance since its introduction. Tropical Fruit Chew Blast 10-Pack (100mg) dropped to fourth place after a brief appearance in the rankings in May. Black Cherry Fruit Chew 10 Pack (100mg) remained consistent at fifth position, gradually increasing in sales each month since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
