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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Golden’s mix in May 2026 is concentrated in Edible at 64.9% share (ranked 16 in Edible in Oregon), with Vapor Pens at 35.1% share; the month-over-month shift is sharp, as Edible fell 12.3% MoM while Vapor Pens rose 13.9% MoM, and the year-over-year split shows Edible up 5.4% YoY versus Vapor Pens up 28.0% YoY. Despite a brand-level average price decline of 1.6% YoY to $10.04, category price points diverge, with Edible averaging $8.66 and Vapor Pens $14.24, implying a mix tilt toward higher-priced units even as Edible volume softens. The pattern implies Golden is migrating volume into a faster-growing, higher-price Vapor Pens segment while ceding Edible momentum in the short term, which may pressure its Edible placement at rank 16 if the 12.3% MoM decline persists.
The combination of a 28.0% YoY gain in Vapor Pens alongside a 13.9% MoM lift, versus Edible’s 5.4% YoY and 12.3% MoM decline, implies Golden’s short-term growth engine is skewing toward devices rather than confections, raising the brand’s average revenue per unit despite the 1.6% YoY brand-level price dip. With 35.1% of sales now in Vapor Pens at a $14.24 average versus 64.9% in Edible at $8.66, incremental share shifts of even 2–3 percentage points toward Vapor Pens would outpace the 8.4% YoY brand sales growth, suggesting a pathway to expand overall revenue without reclaiming Edible’s lost MoM volume; strategically, this positions Golden to trade up its basket mix while accepting lower Edible velocity in the near term.
Competitive Landscape
Golden is ranked #16 in OR Edible in May 2026, down 1 position year over year from #15, and flat versus February 2026 at #15, while its peak of #14 in March 2026 indicates only a 2-rank swing over the recent high. In contrast, Wyld held #1 both this year and last year while posting a -3.16% year-over-year sales change, and Good Tide moved up from #5 to #4 with a +3.75% year-over-year sales change; meanwhile, Mule Extracts slipped from #4 to #5 with a -16.98% year-over-year sales change. The pattern of a 1-rank year-over-year decline alongside a narrow 2-rank band between a #14 peak and a #16 current position implies Golden is stuck in the mid-tier, requiring share capture from adjacent ranks rather than category-wide shifts to move meaningfully.
Notable Products
Tangerine Fruit Chew 10-Pack (100mg) posted the steepest decline at -28.6% MoM while holding rank 8, and Tropical Fruit Chew Blast 10-Pack (100mg) fell -20.3% MoM at rank 7. Hybrid Apple Solutely The Best Fruit Chew Blast (100mg) slipped -11.7% MoM yet remained at rank 1, while CBN/THC 3:1 Chamomile Peach Fruit Chews 10-Pack (300mg CBN, 100mg THC) rose 29.5% MoM to rank 2. With eight of the top ten coming from Edibles and only two Vapor Pens in the mix, the pattern points to a flavor-forward edible core that is softening at the value end while functional and premium-positioned formulations hold share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
