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Aug-2025
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Overview
Market Insights Snapshot
Dr. Feel Good has demonstrated a consistent performance in the edible category within Oregon. Over the months from May to August 2025, the brand maintained a stable position, ranking 14th in May, July, and August, while experiencing a slight dip to 17th in June. This steadiness in ranking, despite fluctuations in sales figures, suggests a solid foothold in the market. Notably, sales peaked in July, indicating a potential seasonal or promotional influence that helped boost their position back to 14th after June's drop. The brand's ability to rebound quickly in rankings highlights its resilience and consumer appeal in the Oregon market.
However, the absence of Dr. Feel Good from the top 30 rankings in other states and categories could be seen as a limitation in their market reach or competitive positioning outside of Oregon's edible category. This absence suggests potential areas for growth or a need for strategic adjustments to penetrate these markets more effectively. The brand might consider diversifying its product offerings or enhancing its marketing efforts to improve visibility and ranking in other states. By focusing on these opportunities, Dr. Feel Good could potentially replicate its Oregon success in broader markets, thus strengthening its overall market presence.
Competitive Landscape
In the competitive landscape of the edible category in Oregon, Dr. Feel Good has experienced fluctuating rankings over the months from May to August 2025. While maintaining a consistent rank of 14th in both May and July, Dr. Feel Good dropped to 17th in June, indicating a temporary dip in market performance. In contrast, Botz showed a notable upward trajectory, climbing from 15th in May to 9th in June and July, before settling at 11th in August. This rise in rank for Botz suggests a significant increase in consumer preference or effective marketing strategies. Meanwhile, Quality Drugs maintained a relatively stable presence, although it experienced a slight decline from 9th in May to 12th in August. Verdant Leaf Farms also saw a downward trend, slipping from 11th in May to 15th by August. Despite these shifts, Dr. Feel Good's sales remained robust, especially in July, where it achieved its highest sales figures, suggesting strong brand loyalty or successful promotional efforts that month. This dynamic environment highlights the importance of strategic positioning and adaptability for Dr. Feel Good to improve its rank and capitalize on sales opportunities in the competitive Oregon edible market.
Notable Products
In August 2025, Dr. Feel Good's top-performing product was the Peach Mango Distillate Gummy (100mg) in the Edible category, maintaining its number one rank from July with sales of 3713 units. The Ginger Pear Gummy (100mg) held steady at the second position, showing consistent performance over the past few months. The Blueberry Lemonade Distillate Gummy (100mg) ranked third, dropping from its top spot in June but maintaining a strong presence. A new entrant, the Pineapple Passionfruit Gummies 10-Pack (100mg), debuted in the fourth position, indicating a successful launch. The Hybrid Blood Orange Rosin Gummy 10-Pack (100mg) rounded out the top five, although it slipped from fourth to fifth place, reflecting a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
