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Oct-2025
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Overview
Market Insights Snapshot
Dr. Feel Good's performance in the Edible category in Oregon has shown some fluctuations over the past few months. Starting from July 2025, the brand was ranked 15th, improving to 12th in August, but then dropping back to 16th in both September and October. This indicates a temporary boost in August, which might have been driven by specific marketing efforts or promotions that were not sustained in the following months. Despite the rank drop, the sales figures in October showed a slight recovery from September, suggesting a potential stabilization or minor growth trajectory moving forward.
Interestingly, the brand's absence from the top 30 in other states or provinces could be seen as a missed opportunity or a strategic focus on the Oregon market. This concentration might allow Dr. Feel Good to refine its product offerings and marketing strategies in a single location before expanding further. However, the lack of presence in other markets might also reflect competitive challenges or resource constraints. The brand's ability to maintain or improve its position in Oregon while considering expansion could be crucial for its long-term growth and market penetration.
Competitive Landscape
In the competitive landscape of Oregon's edible cannabis market, Dr. Feel Good has experienced notable fluctuations in rank and sales over the past few months. Despite a promising rise to 12th place in August 2025, Dr. Feel Good slipped back to 16th by October, indicating a need for strategic adjustments to regain momentum. Meanwhile, Golden has maintained a consistent presence in the top 15, holding steady at 15th place in October with a gradual increase in sales, suggesting a strong market position. Bitz & Botz also presents a competitive challenge, having fluctuated but ultimately improved its ranking from 15th in August to 14th in October, despite a decrease in sales. Conversely, Mr. Moxey's and Mellow Vibes (formerly Head Trip) have shown less stability, with Mr. Moxey's dropping to 18th and Mellow Vibes climbing to 17th in October. These dynamics underscore the need for Dr. Feel Good to enhance its competitive strategies to improve its standing and capture a larger market share in Oregon's edible category.
Notable Products
In October 2025, the top-performing product for Dr. Feel Good was the Peach Mango Gummy (100mg), maintaining its first-place ranking from July and August, after a brief drop to third place in September. This product achieved a sales figure of 2,569 units, showcasing its popularity and consistent demand. The Blueberry Lemonade Rosin Gummy (100mg) held steady in the second position from August to October, indicating stable performance. The Ginger Pear Gummy (100mg) slipped from first in September to third in October, suggesting a slight decline in preference among consumers. Additionally, the Blueberry Lemonade Distillate Gummies 10-Pack (100mg) entered the rankings at fourth place, highlighting its growing presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
