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Dec-2024
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Overview
Market Insights Snapshot
Dr. Feel Good has shown a steady presence in the Oregon market, particularly in the Edible category. Over the last four months, the brand's ranking has fluctuated slightly but remained within the top 20, demonstrating consistent consumer interest and competitive performance. Notably, Dr. Feel Good moved up from the 20th position in September to the 18th in October, although it slipped back to 20th in November before climbing to 19th in December. This indicates a relatively stable market presence, with a potential upward trend in the latter part of the year. Such resilience in rankings, especially in a competitive category like Edibles, suggests a strong brand loyalty and a solid product offering.
While Dr. Feel Good has maintained its position in Oregon, it is important to note that the brand does not appear in the top 30 rankings in other states or provinces, which could imply a more localized market focus or challenges in expanding its reach across different regions. The consistent sales increase from September to December in Oregon, culminating in a notable rise in December, highlights the brand's potential for growth within this state. However, the absence from the top rankings in other markets might indicate opportunities for strategic expansion or the need for targeted marketing efforts to increase brand visibility and capture more market share outside of Oregon.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Oregon, Dr. Feel Good has shown a dynamic performance in the rankings over the last few months of 2024. Notably, Dr. Feel Good improved its rank from 20th in September to 18th in October, before experiencing a slight dip to 20th in November, and then recovering to 19th in December. This fluctuation highlights the brand's resilience amidst strong competition. For instance, Chalice Farms consistently ranked outside the top 20 from October to December, indicating a decline in their market presence. Meanwhile, Golden showed a positive trend, climbing from 24th in September to 19th in December, matching Dr. Feel Good's December rank. Sour Bhotz maintained a relatively stable position, hovering around the 17th to 20th ranks, while Fire Dept. Cannabis consistently ranked just above Dr. Feel Good, peaking at 18th in December. These insights suggest that while Dr. Feel Good faces robust competition, its ability to regain rank positions indicates potential for growth and increased sales momentum in the Oregon edible market.
Notable Products
In December 2024, Dr. Feel Good's top-performing product was the Blueberry Lemonade Distillate Gummy (100mg), which maintained its top rank with sales reaching 1630 units. The Peach Mango Distillate Gummy (100mg) followed closely in second place, showing a slight decline from its previous first place in November. Sour Apple Gummies 10-Pack (100mg) climbed back to third place from fifth in November, indicating a resurgence in popularity. The Ginger Pear Gummy (100mg) held steady in fourth place, although its sales decreased compared to the previous month. The Hybrid Blood Orange Rosin Gummy 10-Pack (100mg) re-entered the rankings at fifth place after being unranked in November, suggesting a renewed interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
