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Dec-2024
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Overview
Market Insights Snapshot
Spot has shown notable progress in the Ontario market within the Edible category over the last few months. Starting from a rank of 29 in September 2024, Spot has consistently climbed the ranks, reaching 24 by December 2024. This upward trajectory is indicative of a growing consumer base and possibly successful marketing strategies or product improvements. The sales figures support this positive movement, with December sales reaching a peak compared to previous months, suggesting a strong end to the year. The steady improvement in rankings highlights Spot's increasing competitiveness in the Ontario Edible market.
While Spot's performance in Ontario's Edible category is promising, it's important to note that the brand did not appear in the top 30 for other states or categories during this period. This absence might be seen as a challenge or an area for potential growth, depending on Spot's strategic goals. The lack of presence in other markets could point to a need for expansion or diversification strategies to capture more market share across different regions or product categories. Observing how Spot leverages its current success in Ontario to boost its profile in other areas will be key for future assessments.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Spot has demonstrated a promising upward trajectory in brand rank over the last few months of 2024. Spot moved from a rank of 29 in September to 24 in December, indicating a steady improvement in its market position. This positive trend is reflected in Spot's sales, which saw a significant increase from September to December. In contrast, Big Pete's Treats and Even Cannabis Company have experienced fluctuations in their rankings, with both brands not consistently maintaining a top 25 position. Meanwhile, Indiva and Kinloch Wellness have maintained stronger positions, with Indiva ranking just above Spot at 23 in December. Despite the competition, Spot's consistent rise suggests a strengthening brand presence, potentially driven by strategic marketing efforts or product innovation, positioning it as a notable contender in the Ontario edibles market.
Notable Products
In December 2024, Spot's top-performing product was CBG:THC 4:1 Gooseberry Soft Chews 2-Pack, maintaining its first-place rank since September, with notable sales reaching 4518 units. Raspberry Soft Chews 2-Pack held steady in second place throughout the months, though its sales figures decreased to 69 units in December. The Adventure Blend - CBD/THC 3:10 Sativa Dark Chocolate Bar 10-Pack, which was previously ranked third in September, did not appear in the top rankings for December. Similarly, the Adventure Blend - CBD/THC 3:10 Sativa Milk Chocolate Bar 10-Pack and Dark Chocolate Bar 10-Pack, which were in the top five in earlier months, were not ranked in December. Overall, Spot's product rankings remained largely consistent, with the Gooseberry Soft Chews consistently leading the sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
