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Apr-2025
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Overview
Market Insights Snapshot
Lord Jones has demonstrated a varied performance across different categories and regions, with some notable trends in their rankings. In Alberta, the brand's edible products have shown a steady improvement, moving from the 18th position in January 2025 to the 17th by April 2025. This upward trend is contrasted by their performance in the vapor pen category, where they have seen a decline, dropping from 49th to 56th over the same period. In Ontario, the edible category remained stable at the 20th position throughout the first four months of 2025, indicating a consistent demand in this market. However, their pre-rolls did not make it to the top 30 rankings in March and April, suggesting a potential area for improvement or a shift in consumer preferences.
In British Columbia, Lord Jones' pre-rolls have shown some resilience, improving slightly from 75th in January to 74th in April. This indicates a slow but positive movement in a competitive market. However, the brand's vapor pens did not maintain a presence in the top rankings after February, which could be a point of concern or an opportunity to reassess their market strategy in this category. In Saskatchewan, the absence of rankings after January for both pre-rolls and vapor pens suggests a significant drop in market presence, which could be an indicator of declining sales or a strategic withdrawal from the market. These movements across categories and states highlight the dynamic nature of consumer preferences and the importance of adapting to regional market trends.
Competitive Landscape
In the competitive landscape of pre-rolls in Alberta, Lord Jones has faced notable challenges in maintaining its market position. Over the first four months of 2025, Lord Jones has consistently ranked outside the top 20 brands, with its rank slipping from 42nd in January to 57th by April. This downward trend in rank is mirrored by a decline in sales, which dropped from $146,266 in January to $99,671 in April. In contrast, competitors such as Good Buds have shown a positive trajectory, improving their rank from 64th in January to 51st in April, alongside a significant increase in sales. Similarly, Ritual Green has maintained a relatively stable presence, with sales peaking in March. These dynamics suggest that while Lord Jones has struggled to capture market share, its competitors are gaining traction, potentially indicating a need for strategic adjustments to regain competitive footing in the Alberta pre-roll market.
Notable Products
In April 2025, the top-performing product for Lord Jones was the CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack (10mg CBD, 10mg THC) in the Edible category, maintaining its number one rank consistently from January through April, with sales reaching $8321. The Cookies & Cream Fusion Chocolate 5-Pack (10mg) also retained its second-place position throughout the same period. The Sour Blueberry x Sour Blueberry Infused Pre-Roll (1g) held strong at third place, mirroring its performance from March. Notably, the Snow Lotus x Animal Mints Hash Infused Pre-Roll (1g) climbed to fourth place in April after not ranking in March, showing a positive trend. Meanwhile, the Cosmic Kush x Platinum GMO Infused Pre-Roll (1g) slipped from third in January to fifth in April, indicating a gradual decline in sales ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
