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Jun-2024
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Overview
Market Insights Snapshot
Lord Jones has shown varied performance across different categories and provinces. In Alberta, the brand has maintained a relatively stable presence in the Vapor Pens category, moving from a rank of 23 in March to 20 in June, with consistent sales growth. However, in the Pre-Roll category, Lord Jones has struggled to break into the top 30, indicating a weaker market position. In British Columbia, the brand's performance in Vapor Pens has seen a slight decline, moving from rank 24 to 27, while its Pre-Roll category has not managed to enter the top 30, reflecting challenges in market penetration.
In Ontario, Lord Jones has experienced mixed results. The brand's Edible category has maintained a steady rank of 22 from April to June, suggesting a stable consumer base. Conversely, the Pre-Roll category has seen a downward trend, moving from rank 61 in March to 83 in June, indicating diminishing popularity. The Vapor Pens category has shown more positive movement, improving from rank 25 in March to 19 in May, before slightly declining to 22 in June. In Saskatchewan, the brand has not appeared in the top 30 for Vapor Pens after ranking 23 in March, highlighting potential issues in sustaining market presence.
Competitive Landscape
In the Ontario Vapor Pens category, Lord Jones has shown a fluctuating performance in recent months, with its rank moving from 25th in March 2024 to 19th in May 2024, before dropping slightly to 22nd in June 2024. This indicates a competitive landscape where maintaining a stable position is challenging. Notably, Kolab has consistently outperformed Lord Jones, ranking between 20th and 23rd over the same period, suggesting a stronger market presence. Meanwhile, Wagners and Phyto Extractions have shown upward trends, with Wagners improving from 31st to 23rd and Phyto Extractions climbing from 41st to 24th. This competitive pressure highlights the need for Lord Jones to innovate and improve its market strategies to regain and sustain higher rankings. Additionally, D*gg Lbs has maintained a steady position around the 20th rank, indicating a stable consumer base that Lord Jones could aim to capture through targeted marketing efforts.
Notable Products
In June 2024, the top-performing product for Lord Jones was White Tahoe OG x White Tahoe OG Infused Pre-Roll (1g), maintaining its first-place ranking from April. Cosmic Kush x Platinum GMO Infused Pre-Roll (1g) followed closely in second place, dropping from its top spot in May. CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack (10mg CBD, 10mg THC) climbed to third place with notable sales of 6667 units. Deadhead OG Pure Live Resin Cartridge (1g) ranked fourth, experiencing a decline from its second-place position in April. Purple Lemon Haze Pure Live Resin Cartridge (1g) completed the top five, showing a consistent performance over the months but dropping one rank from May.
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