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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Lord Jones concentrated 65.46% of sales in Vapor Pens, where category sales grew 1,167.11% year over year and 10.02% month over month, while Pre-Roll fell 56.45% YoY and 15.85% MoM to 14.59% share. Concentrates contracted 53.53% YoY and 25.09% MoM to 10.08% share, and Edible declined 27.05% YoY and 17.86% MoM to 9.87% share; this mix shift coincides with a 32.84% YoY increase in average price and places Vapor Pens as the top category as the brand holds rank 23 in Vapor Pens in Saskatchewan. The pattern implies Lord Jones is consolidating demand into a single growth engine while de-emphasizing three shrinking categories, trading breadth for category depth.
With brand sales up 35.35% YoY but down 29.36% over 24 months, the pivot toward Vapor Pens suggests near-term momentum built on premiumization, as Vapor Pens average prices at 35.38 outpace the brand’s blended 21.30 while Edible averages at 5.10 dilute price power. The 10.02% MoM gain in Vapor Pens against double‑digit MoM declines in Pre-Roll (−15.85%), Concentrates (−25.09%), and Edible (−17.86%) implies resource reallocation is working tactically but raises concentration risk; if Vapor Pens growth moderates, the current portfolio—now over 65% exposed—could amplify volatility rather than smooth it.
Competitive Landscape
Lord Jones ranks #28 in ON Vapor Pens in October 2026, improving 76 positions year over year from #104, and jumping 22 ranks from #50 three months ago; October 2026 also marks a new peak rank at #28, up from a prior peak outside the top 50. In contrast, Back Forty / Back 40 Cannabis held #1 both year over year and in October 2026 while growing sales by 47.9%, and Spinach climbed from #3 to #2 alongside 135.5% sales growth; this spread indicates Lord Jones’ rank gains are outpacing its own recent history but still trail leaders consolidating top-5 positions. The pattern implies a late-stage catch-up trajectory where rapid rank recovery into the top 30 sets a feasible path toward mid-tier contention if momentum sustains against entrenched leaders.
Notable Products
Lord Jones is highly concentrated in a few items in October 2026, with the top 10 products accounting for 90.2% of sales and Orange Velvet Liquid Diamond Live Resin Cartridge (1g) alone at 19.2%. That concentration sits on a Vapor Pens core, so most of its sales ride on a small set of cartridges.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
