.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Lord Jones has demonstrated a varied performance across different product categories and provinces, showcasing both strengths and areas for improvement. In Alberta, the brand has shown a steady climb in the Concentrates category, improving from 8th place in August to 6th place in October, before slipping to 11th in November. This indicates a competitive market environment where maintaining a top position is challenging. In the Edible category, Lord Jones has maintained a consistent rank, hovering around the 15th to 16th position, suggesting a stable demand. However, the Pre-Roll category in Alberta reflects a downward trajectory, where the brand did not make it into the top 30 by November, highlighting a potential area for strategic focus.
In Ontario, Lord Jones has had a relatively stable performance in the Concentrates category, maintaining a rank around the mid-30s. The Edible category presents a slight decline, with the brand dropping from 22nd place in August to 25th in November. Notably, Lord Jones was unable to maintain its presence in the top 30 for the Pre-Roll category in Ontario as of November, indicating a need for potential market re-evaluation. Meanwhile, in Saskatchewan, the brand made a notable entry into the Edible category, securing 11th place in October, which could suggest a promising opportunity for growth in this market. These insights highlight the dynamic nature of the cannabis industry and the importance of strategic positioning across different regions and product categories.
Competitive Landscape
In the Alberta concentrates market, Lord Jones has experienced notable fluctuations in its rank and sales over recent months. From August to November 2025, Lord Jones dropped from 8th to 11th place, indicating a decline in its competitive positioning. This downward trend in rank is mirrored by a decrease in sales, from a high in August to a lower figure in November. In contrast, Stigma Grow improved its rank from 14th to 10th, surpassing Lord Jones in November, despite having lower sales figures initially. Vortex Cannabis Inc. also showed a more stable performance, consistently ranking higher than Lord Jones by November. Meanwhile, Astro Lab and Adults Only remained lower in the rankings, although Adults Only showed a notable improvement from 18th to 13th place. These shifts suggest that Lord Jones may need to reassess its strategies to maintain its market share and address the competitive pressures from brands like Stigma Grow and Vortex Cannabis Inc. in Alberta.
Notable Products
In November 2025, the top-performing product from Lord Jones was the CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack, maintaining its first-place rank consistently from August through November with sales of 12,033 units. The Cookies & Cream Fusion Chocolate 5-Pack held steady in second place, showing a slight increase in sales compared to September. The Orange Velvet Live Resin Caviar continued to rank third, although it experienced a small decline in sales from October. Notably, the Sour Blueberry x Sour Blueberry Infused Pre-Roll entered the rankings for the first time in November, securing the fourth position. Meanwhile, the Durban Kush X Citrus Sap Infused Pre-Roll 3-Pack dropped from fourth in October to fifth in November, indicating a shift in consumer preference within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
