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Feb-2026
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Overview
Market Insights Snapshot
Lord Jones has shown varied performance across different categories and regions, with notable fluctuations in rankings. In Alberta, the brand's position in the Concentrates category has seen a downward trend, moving from 11th in November 2025 to 23rd by February 2026. This decline may suggest increasing competition or changing consumer preferences in the region. Conversely, their Edible category performance in Alberta remained relatively stable, maintaining a mid-teen ranking over the same period. In British Columbia, Lord Jones' Edible category maintained a consistent ranking around the low twenties, indicating a steady demand despite the competitive market.
In Ontario, Lord Jones experienced an upward trajectory in the Vapor Pens category, climbing from being unranked in November 2025 to 52nd by February 2026. This suggests a growing acceptance or interest in their vapor pen products among Ontario consumers. However, their performance in the Pre-Roll category in both Alberta and British Columbia did not make it into the top 30, indicating potential areas for improvement or strategic reevaluation. Additionally, in Saskatchewan, the brand was ranked 14th in the Edible category in November 2025, but there is no subsequent ranking data, which could imply a drop in market presence or a strategic shift away from this category. These trends highlight the dynamic nature of the cannabis market and the need for brands like Lord Jones to continuously adapt their strategies to maintain and grow their market share.
Competitive Landscape
In the Ontario vapor pens category, Lord Jones has shown a notable upward trajectory in brand rank over recent months. Starting from outside the top 20 in November 2025, Lord Jones climbed to rank 85 in December, 63 in January 2026, and 52 by February 2026. This positive trend in rank corresponds with a significant increase in sales, from CAD 27,025 in December to CAD 82,493 in February. In comparison, Glacial Gold maintained a relatively stable position within the top 50, while experiencing fluctuating sales figures, indicating a potential vulnerability in sustaining market share. Meanwhile, Bold re-entered the top 50 in February, suggesting a competitive resurgence. Happy & Stoned saw a decline in rank from 36 in November to 56 in February, alongside a decrease in sales, which could present an opportunity for Lord Jones to capture some of its market share. Lastly, Four54 showed a similar upward trend to Lord Jones, moving from rank 68 in November to 54 in February, but with less dramatic sales growth. Overall, Lord Jones's consistent improvement in rank and sales positions it as a rising contender in the Ontario vapor pens market.
Notable Products
In February 2026, the CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack remained the top-performing product for Lord Jones, maintaining its rank at number one with sales of $10,416. The Cookies & Cream Fusion Chocolate 5-Pack also held steady in the second position, showcasing consistent demand. The Orange Velvet Live Resin Caviar maintained its third-place ranking, despite a slight drop in sales figures. The Sour Blueberry Liquid Diamonds Live Cartridge rose to fourth place, improving from its fifth-place debut in January 2026. Conversely, the White Tahoe OG x White Tahoe OG Infused Pre-Roll slipped from fourth to fifth place, indicating a decrease in consumer preference or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
