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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Lord Jones shifted decisively into Vapor Pens, which held a 55.37% mix share and rose 8.35% month over month while posting a 1,337.40% year-over-year surge; simultaneously, Pre-Roll accounted for 18.09% share with a 5.20% MoM uptick but a 63.45% YoY decline. Concentrates contributed 14.25% share with a 5.62% MoM drop and a 32.81% YoY contraction, and Edible held 12.29% share with a 1.54% MoM decline and an 11.15% YoY decrease; with average price up 21.83% YoY to $19.78 and Vapor Pens averaging $35.02, the category mix now leans into higher-priced formats while total brand sales are up 13.14% YoY despite a 35.70% two-year decline. The implication is a reallocation toward premium-price inhalables that is offsetting weakness in legacy formats, concentrating revenue in one category and amplifying sensitivity to Vapor Pens pricing and rank position (rank 22 in Vapor Pens in Saskatchewan).
The pivot increases exposure to a single growth engine: a 55.37% mix in Vapor Pens paired with an 8.35% MoM increase and 1,337.40% YoY spike supports short-term gains, but the 63.45% YoY fall in Pre-Roll and the 32.81% YoY decline in Concentrates narrow diversification just as average prices climb 21.83% YoY. Given Lord Jones’s top market being ON and a Vapor Pens rank of 22 in Saskatchewan, the brand’s positioning relies on sustaining mid-pack ranking momentum and price realization in Vapor Pens while stabilizing a combined 26.54% share from Concentrates and Edible that is shrinking MoM by 5.62% and 1.54%, respectively. This pattern implies a pricing-led, inhalables-centric stance that can lift near-term revenue but will require shoring up non-inhalable mix to reduce rank- and price-elasticity risk if Vapor Pens growth normalizes.
Competitive Landscape
Lord Jones holds rank 29 in September 2026 in ON Vapor Pens, improving 83 positions year over year from rank 112, but only 18 spots quarter over quarter from rank 47, indicating recent gains are slower than the annual rebound; the brand also sits three places below its historical peak of rank 26 last seen in September 2024, while category leaders have widened separation as Spinach climbed to rank 1 from rank 4 with a 172.5% YoY sales increase and Kolab advanced to rank 5 from rank 14 with 93.0% YoY growth, implying Lord Jones’ trajectory is recovery-driven but not yet converting into top-tier competitiveness without an acceleration in share capture.
Notable Products
The steepest movement in September 2026 was Cosmic Kush x Platinum GMO Infused Pre-Roll (1g) plunging 58.9% and dropping to rank 10, while Orange Velvet Liquid Diamond Live Resin Cartridge (1g) also slid 13.8% at rank 5. In contrast, Gorilla Grape Liquid Diamonds Live Resin Cartridge (1g) surged 55.8% to rank 3 and Sour Blueberry Liquid Diamonds Live Cartridge (1g) rose 37.1% to rank 2, and three of the top five are Vapor Pens SKUs, indicating a pivot toward inhalable formats even as Pre-Rolls retrench. This mix, with an Edible leader at rank 1 alongside Vapor Pens momentum in ranks 2–3, implies Lord Jones is consolidating around higher-velocity cartridges while trimming exposure to lower-yield Pre-Roll variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
