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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Lord Jones tilted decisively toward Vapor Pens, which held 45.29% share and grew 248.50% year over year while rising 14.86% month over month, lifting the brand’s overall sales by 43.64% YoY despite a 42.37% decline versus 24 months prior. Pre-Roll contracted to 22.74% share with a 32.86% YoY drop and a 21.93% MoM slide, while Concentrates reached 17.31% share with 207.62% YoY growth but slipped 6.27% MoM; this mix shift coincided with a 44.63% YoY increase in average price and an average Vapor Pens ticket of $36.83. Edible held 14.66% share with a 14.40% YoY decline but a 3.41% MoM uptick, indicating limited near-term recovery relative to the rapid Vapor Pens expansion and the category-led price lift; the implication is that growth is concentrated in higher-priced inhalables even as legacy segments soften.
The current composition points to a premium-leaning positioning anchored by Vapor Pens and Concentrates—both posting triple-digit YoY gains of 248.50% and 207.62%, respectively, alongside rank position 27 in Vapor Pens within Saskatchewan—while price elasticity appears favorable given a 44.63% YoY average price rise and a concurrent 14.86% MoM gain in Vapor Pens. The contraction in Pre-Roll (down 32.86% YoY and 21.93% MoM) and muted Edible trajectory (down 14.40% YoY but up 3.41% MoM) suggests reallocating merchandising and assortment weight toward inhalables where velocity and pricing headroom are present; the strategic takeaway is to consolidate around pen-led value propositions while using Concentrates’ 17.31% share as a margin-supporting secondary pillar.
Competitive Landscape
Lord Jones sits at rank 42 in ON Vapor Pens in May 2026, improving 26 positions year over year from rank 68 while rising 11 spots since February 2026 from rank 53; this trails its peak rank of 23 from August 2024 by 19 places, indicating partial recovery rather than a return to prior highs. In contrast, Back Forty / Back 40 Cannabis held steady at rank 1 year over year with a 3.7% sales increase, while Spinach moved up from rank 6 to rank 2 alongside 137.7% YoY sales growth, and BoxHot slipped from rank 2 to rank 3 with a 33.4% YoY sales decline; against this mix of stability at the top and volatility in the top three, Lord Jones’s mid-pack climb without a top-20 reentry suggests share gains are coming from lower tiers rather than head-to-head displacement of leaders.
Notable Products
Orange Velvet Live Resin Caviar (1g) posted the steepest decline in May 2026 at -19.7% and slid to rank 6, while Hellfire OG X Cali Gas Infused Pre-Roll 3-Pack (1.5g) fell -12.1% at rank 8, indicating pressure on non-vape inhalables. CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack (10mg CBD, 10mg THC) held rank 1 with +3.6% alongside Cookies & Cream Fusion Chocolate 5-Pack (10mg) at rank 2 with -5.7%, and a third edible, CBN/CBD/THC 1:1:1 Fudge Brownie Fusion Bite 5-Pack (10mg CBN, 10mg CBD, 10mg THC), jumped +31.6% at rank 5, pointing to edibles consolidating the top tier. In Vapor Pens, Orange Velvet Liquid Diamond Live Resin Cartridge (1g) rose +12.8% at rank 3 while Gorilla Grape Liquid Diamonds Live Resin Cartridge (1g) dipped -2.3% at rank 4, creating a split performance even as Sour Blueberry Liquid Diamonds Live Cartridge (1g) added +8.7% at rank 7. The mix implies Lord Jones is tilting toward edibles-led revenue stability, using select vape growth to offset softness in concentrates and pre-rolls, with concentrated share in Edible and Vapor Pens categories shaping near-term portfolio emphasis and a single SKU in rank 1 generating $65,279 as an anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
