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Aug-2025
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Overview
Market Insights Snapshot
Lord Jones has shown varied performance across different cannabis categories and provinces, with notable movements in the concentrates and pre-roll segments. In Alberta, the brand saw a significant rise in the concentrates category, moving from outside the top 30 to rank 5th by August 2025. This upward trajectory indicates a growing consumer preference for their concentrates, which is mirrored by a steady increase in sales figures. Conversely, their performance in the edible category in Alberta remained relatively stable, maintaining a consistent rank of 22nd from July to August 2025, despite a slight dip in sales earlier in the summer. In Ontario, Lord Jones' presence in the concentrates category improved, moving from 37th in May to 32nd by August, highlighting a positive trend in consumer acceptance.
In terms of pre-rolls, Lord Jones experienced mixed results across provinces. In British Columbia, the brand's ranking improved slightly from 63rd in May to 54th in August, suggesting a gradual increase in market share. However, in Ontario, the brand was not consistently in the top 30, with rankings appearing only sporadically, such as in July and August, when they ranked 92nd. This inconsistency points to challenges in capturing a stable market position for pre-rolls in Ontario. Meanwhile, in Saskatchewan, Lord Jones made a remarkable debut in the edible category, ranking 8th in August, indicating a strong initial market entry. This performance across different categories and provinces demonstrates Lord Jones' varying success and potential areas of growth within the Canadian cannabis market.
Competitive Landscape
In the competitive landscape of pre-rolls in Alberta, Lord Jones has shown notable improvement in its market position over the summer of 2025. Starting from a rank of 73 in May, Lord Jones climbed to 43 in June and further to 32 in July, before slightly dropping to 37 in August. This upward trend in rank correlates with a significant increase in sales, peaking in July. In contrast, Tweed, which maintained a stronger position initially, experienced a decline from rank 20 in June to 36 in July and August, indicating a potential shift in consumer preference. Similarly, Hiway and Nugz (Canada) have shown relatively stable but lower ranks, suggesting that while they maintain a steady presence, they haven't matched the growth trajectory of Lord Jones. Meanwhile, Astro Lab saw a decline from a high rank of 23 in June to 38 in August, aligning with a decrease in sales, which may indicate challenges in maintaining market share. These dynamics highlight Lord Jones' potential to capture more market share if it continues to leverage its recent momentum.
Notable Products
In August 2025, the top-performing product for Lord Jones was the CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack (10mg CBD, 10mg THC) in the Edible category, maintaining its position as the number one ranked product for four consecutive months, with sales reaching 8653 units. The Orange Velvet Live Resin Caviar (1g) in the Concentrates category held steady at the second position, showing a consistent rise from fourth place in June. The Cookies & Cream Fusion Chocolate 5-Pack (10mg) improved its rank from fourth in July to third in August, indicating a positive trend in consumer preference. The Hellfire OG X Cali Gas Infused Pre-Roll 3-Pack (1.5g) experienced a slight decline, moving from third place in July to fourth in August. Lastly, the Hash Fusions -Taster Infused Pre-Roll 3-Pack (1.5g) remained stable at the fifth rank, showing a consistent demand in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
