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Sep-2025
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Overview
Market Insights Snapshot
Lord Jones has demonstrated a strong performance in the Alberta market, particularly within the Concentrates category. Over the months from June to September 2025, the brand's ranking improved significantly, moving from 18th to 5th position. This upward trajectory indicates a growing consumer preference and market penetration in this category. However, in the Vapor Pens category within the same region, Lord Jones did not manage to break into the top 30 by September, highlighting a potential area for improvement or a shift in consumer preferences. The Edible category has remained stable in Alberta, maintaining a consistent rank of 16th, suggesting a steady consumer base for these products.
In Ontario, Lord Jones has seen varied performance across different categories. The brand's ranking in the Concentrates category has remained relatively stable, hovering around the low 30s, which suggests a consistent but not dominant presence. The Edible category also shows stability with a slight dip from 22nd to 23rd place, indicating a need for strategic initiatives to maintain or improve this position. Notably, in the Pre-Roll category, Lord Jones was not ranked in the top 30 in July but managed to regain its position by August, although it still struggles to climb higher. This fluctuation might reflect seasonal demand changes or competitive pressures. Meanwhile, the Vapor Pens category shows a declining trend, with the brand dropping to 95th place by September, pointing to potential challenges in this segment.
Competitive Landscape
In the Alberta concentrates market, Lord Jones has shown a remarkable upward trajectory in brand ranking over the summer of 2025. Starting from the 18th position in June, Lord Jones climbed to 11th in July and reached the 5th spot by August, maintaining this rank in September. This upward movement indicates a significant increase in market presence and consumer preference. In contrast, 1964 Supply Co experienced a more stable yet slightly fluctuating rank, oscillating between 7th and 10th place during the same period. Meanwhile, Roilty Concentrates saw a decline from 3rd to 6th place by September, suggesting potential challenges in maintaining their earlier momentum. 3Saints consistently held a strong position, ranking 3rd throughout, while GORILLA GARDEN CRAFT CANNABIS & EXTRACTS made a notable leap from 14th in August to 4th in September. These shifts highlight the dynamic nature of the market and suggest that Lord Jones's strategies are effectively enhancing its competitive edge, potentially leading to increased sales and brand loyalty.
Notable Products
In September 2025, Lord Jones' top-performing product was the CBD/THC 1:1 Salted Caramel Crunch Fusions Chocolate 5-Pack, maintaining its number one rank for the fourth consecutive month, with sales reaching 11,487 units. The Orange Velvet Live Resin Caviar held steady in the second position, demonstrating consistent popularity since July. The Cookies & Cream Fusion Chocolate 5-Pack maintained its third-place ranking, despite a slight decrease in sales compared to the previous month. The Hellfire OG X Cali Gas Infused Pre-Roll 3-Pack moved up to fourth place, while the White Tahoe OG x White Tahoe OG Infused Pre-Roll entered the top five for the first time. Overall, the product rankings showed stability with minor shifts, highlighting the enduring appeal of Lord Jones' edibles and concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
