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Dec-2025
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Overview
Market Insights Snapshot
St Ides has demonstrated a robust performance in the California market, particularly in the Beverage category, where it has consistently held the top rank from September to December 2025. This unwavering position at number one underscores their dominance and appeal in this segment. In the Tincture & Sublingual category, St Ides has shown a positive trajectory, climbing from a rank of 10 in September to 8 by December, suggesting a strengthening presence and growing consumer interest. However, the Pre-Roll category paints a different picture, where St Ides started at rank 82 in September and improved to 59 by December. While this upward movement is promising, the fact that they are not within the top 30 indicates room for significant growth in this category.
Across all categories in California, St Ides has shown an overall increase in sales, with their Beverage sales reaching a notable $3,226,143 by December. This growth trajectory highlights their successful market strategies and consumer preference in this category. The Tincture & Sublingual category also experienced an upward sales trend, which aligns with their improved rankings. Conversely, despite the positive movement in rankings for the Pre-Roll category, sales figures suggest that St Ides has yet to capture a substantial market share. The absence of a top 30 ranking in this category indicates a potential area for strategic focus and innovation to enhance their market position.
Competitive Landscape
In the California beverage category, St Ides has consistently maintained its top position from September to December 2025, showcasing a robust growth trajectory in sales. Despite the steady competition, brands like Uncle Arnie's and Not Your Father's Root Beer have not managed to close the gap, with St Ides' sales figures significantly outpacing theirs. While Uncle Arnie's holds a stable second rank, its sales are less than half of St Ides', indicating a strong consumer preference for St Ides in this market. Similarly, Not Your Father's Root Beer remains in third place, with sales figures trailing even further behind. This dominance by St Ides suggests a well-established brand loyalty and effective market strategy, making it a formidable leader in the California cannabis beverage sector.
Notable Products
In December 2025, the top-performing product for St Ides was Wild Raspberry Iced High Tea, maintaining its consistent first-place ranking from previous months with sales reaching 86,755 units. Georgia Peach High Tea held steady in second place, showing a strong sales performance as well. Maui Mango Infused High Tea retained its third-place position, continuing its trend from previous months. High Punch High Tea improved to fourth place after a brief dip to fifth in November, while Lychee Pear High Tea rounded out the top five, slipping slightly from fourth in November. The sales figures indicate a stable preference for these top-ranked beverages, with slight variations in rankings reflecting minor shifts in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
