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Aug-2025
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Overview
Market Insights Snapshot
St Ides has demonstrated a strong and consistent performance in the Beverage category in California, maintaining the number one rank from May to August 2025. This indicates a stable consumer preference and successful market penetration in this category. Despite a slight dip in sales from May to June, the brand quickly recovered in July and maintained a steady performance in August. In contrast, their performance in the Pre-Roll category has been less impressive, with rankings consistently outside the top 30, peaking at 71st in June and July before dropping to 87th in August. This suggests potential challenges in capturing market share against competitors in this segment.
In the Tincture & Sublingual category, St Ides has shown a promising trajectory, improving its rank to 10th place in June and July before slightly dropping back to 11th in August. This fluctuation indicates a competitive landscape, yet St Ides remains a notable player within the top ranks. The sales figures reflect a peak in July, which could suggest a seasonal trend or successful promotional strategies during that period. Overall, while St Ides excels in the Beverage category, there are opportunities for growth and increased market share in other categories such as Pre-Rolls, where they are currently not a dominant force.
Competitive Landscape
In the California beverage category, St Ides has consistently maintained its top position from May to August 2025, showcasing its strong market presence and consumer preference. Despite a slight dip in sales from May to June, St Ides quickly rebounded, demonstrating resilience in its market strategy. Competitors like Uncle Arnie's and Not Your Father's Root Beer have held steady in the second and third ranks, respectively, with gradual sales growth. However, their sales figures remain significantly lower than those of St Ides, indicating a substantial lead for the brand. This consistent ranking and sales performance highlight St Ides' dominance in the California cannabis beverage market, suggesting a strong brand loyalty and effective marketing strategies that competitors have yet to surpass.
Notable Products
In August 2025, St Ides' top-performing product was Wild Raspberry Iced High Tea, which maintained its position as the number one ranked product since May 2025, with sales of 66,270 units. Following closely, Georgia Peach High Tea retained its second-place ranking consistently over the same period. Maui Mango Infused High Tea also held steady at third place throughout the months, showcasing consistent popularity. High Punch High Tea remained in the fourth spot, while Lychee Pear High Tea emerged as a new entry at fifth place in August. This stability in rankings highlights a strong consumer preference for St Ides' beverage offerings, with only Lychee Pear High Tea showing a notable change by entering the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
