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Oct-2025
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Overview
Market Insights Snapshot
St Ides has demonstrated a strong performance in the California market, particularly in the Beverage category, where it has consistently held the number one rank from July to October 2025. This dominance highlights the brand's strong foothold and consumer preference within this category, despite a slight dip in sales from July to September, followed by a recovery in October. In contrast, St Ides' presence in the Pre-Roll category in California is less prominent, as the brand did not secure a position within the top 30, indicating potential areas for growth or strategic reevaluation.
In the Tincture & Sublingual category, St Ides has shown a commendable upward trend in California, moving from a consistent tenth position in the earlier months to seventh place by October 2025. This improvement suggests a growing consumer interest or successful marketing strategies in this category. However, it's important to note that in the Pre-Roll category, the brand's ranking has fluctuated significantly, hovering around the lower 80s, which might point to competitive challenges or market saturation. This varied performance across categories highlights the brand's strengths and areas where further strategic focus could yield better results.
Competitive Landscape
In the California beverage category, St Ides has consistently maintained its top position from July to October 2025, showcasing its dominance in the market. Despite a slight dip in sales from July to September, St Ides rebounded in October, indicating a resilient brand presence. Competitors like Uncle Arnie's and Not Your Father's Root Beer have held steady at the second and third ranks respectively, with sales figures significantly lower than St Ides. Uncle Arnie's, while maintaining its rank, saw a minor fluctuation in sales, whereas Not Your Father's Root Beer experienced a notable sales increase in October, hinting at potential growth. This competitive landscape suggests that while St Ides remains the leader, it must continue to innovate to fend off rising competitors and sustain its market share.
Notable Products
In October 2025, the top-performing product from St Ides was the Wild Raspberry Iced High Tea in the Beverage category, maintaining its first-place ranking with sales of 67,659 units. The Georgia Peach High Tea also held steady at second place, showing consistent demand. Maui Mango Infused High Tea and High Punch High Tea sustained their third and fourth positions, respectively, although both experienced a decline in sales figures compared to previous months. Lychee Pear High Tea remained in fifth place, indicating a stable yet modest performance. Overall, the rankings for these products have shown remarkable consistency throughout the months, with no changes in their positions since July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
