Market Insights Snapshot
St Ides has shown an impressive performance in the Beverage category in California. The brand has consistently maintained the number one ranking from July to October 2023, indicating its strong market presence and customer preference. The sales figures also show a positive trend, with a considerable increase from 1,079,725 in July to 1,437,310 in October 2023. This consistent top ranking and increasing sales trend clearly demonstrate the brand's dominance and growth in the Beverage category in California.
However, the brand's performance in the Pre-Roll category in California is not as strong. St Ides held the 97th rank in July 2023 and dropped out of the top 20 in August, indicating a decrease in its market standing. Although the brand reappeared in the rankings at the 87th position in September, it again fell out of the top 20 in October. The sales figures also show a slight decrease from 83,739 in July to 81,854 in September. This fluctuating ranking and slight drop in sales suggest that the brand may need to enhance its strategies in the Pre-Roll category in California.
In the California Beverage category, St Ides has consistently maintained its top position from July to October 2023, outperforming its competitors. Notably, Uncle Arnie's held the second rank, but its sales were consistently lower than St Ides throughout the period. Interestingly, CANN Social Tonics, despite holding the third rank, showed a relatively stable sales trend compared to Uncle Arnie's. It's worth noting that the absence of a rank for any month indicates that the brand was not among the top 20 in the California Beverage category for that month. The overall trend suggests that St Ides has a significant lead over its competitors in this market.
In October 2023, the top-performing products from St Ides were predominantly from the Beverage category. The Wild Raspberry High Tea (100mg THC, 12 FL Oz, 355ml) consistently held the top rank with October sales reaching 58,530 units. Following closely was the Georgia Peach High Tea (100mg THC, 12 FL Oz, 355ml) which maintained the second position. A notable change was observed with the High Punch High Tea (100mg THC, 12oz), which broke into the top four. The Strawberry Lemonade Shot (100mg THC, 4oz) dropped one rank to fifth place, despite maintaining steady sales.