Data Snapshot: Nov 10, 2026
$1M+

Oct-2026

Sales

Decline

Trend

6-Month

62

Product Count

SKUs

$7.38

Avg Price

19.1%

YoY Sales Change

-0.8%

YoY Price Change

St Ides started as a malt liquor brand during the golden age of hip-hop in the late 1980s and 1990s. It is now a cannabis brand. Its products range from blunts and pre-rolls to cannabis-infused iced teas with 100mg of THC per serving.
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St Ides

Where to Buy

St Ides is stocked at 591 licensed dispensaries across California and Minnesota, 588 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, Long Beach, and San Francisco. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/4952.json?v=20261102
St Ides Sales

Market Insights Snapshot

St Ides Historical Sales by Category

In October 2026, Beverage accounted for 96.61% share with a 22.10% year-over-year sales increase and a 1.14% month-over-month gain, while Pre-Roll fell to 2.18% share with a 54.32% year-over-year decline and a 16.22% month-over-month drop; average price across the brand was $7.38 with a 0.83% year-over-year decrease. St Ides ranked 1 in Beverage in California, and brand sales grew 19.12% year over year alongside a 28.43% two-year increase, implying category concentration has tightened around Beverage as Pre-Roll retrenches.

The shift toward Beverage — up 22.10% year over year with only a 1.14% month-over-month lift as Pre-Roll contracted 16.22% month over month — positions St Ides as a scale player anchored in low-volatility, high-share Beverage rather than a mixed-portfolio player. Holding rank 1 in Beverage in California while average price dipped 0.83% year over year suggests price discipline is being used to defend share, and the 19.12% brand-level year-over-year growth versus a 54.32% Pre-Roll decline indicates the brand’s positioning is increasingly defined by depth in Beverage rather than breadth across adjacent formats.

Oct-2026 Rank
Beverage
Pre-Roll
#1
—
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
96.6%
$7.29
+22.1%
+1.1%
Pre-Roll
2.2%
$20.47
-54.3%
-16.2%
St Ides

Competitive Landscape

St Ides is ranked #1 in CA Beverage in October 2026 with a year-over-year rank change of 0 positions, holding the same #1 it had in October 2025, while its 3-month rank also remained #1, implying consistent top placement across recent periods; in contrast, Uncle Arnie's stayed at #2 year over year as its sales grew 42.3%, and Almora Farms climbed from #6 to #4 on 70.6% sales growth, indicating challengers are gaining momentum beneath an unchanged leader. With Not Your Father's Root Beer steady at #3 year over year on 35.1% sales growth and Pabst Labs slipping from #4 to #5 despite 21.4% sales growth, the pattern implies St Ides’ flat rank trajectory at #1 is defensible now but requires vigilance as faster-rising peers compress the gap.

St Ides category ranking vs. nearest competitors
St Ides

Notable Products

St Ides is concentrated in a handful of items in October 2026, with the top 10 products accounting for 74.8% of sales, led by Wild Raspberry Iced High Tea at 12.3%. That concentration sits alongside a low contribution from recent launches at 4.2%, so most of its sales come from established beverages.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Wild Raspberry Iced High Tea (100mg THC, 12oz, 355ml)
Iced Tea, Lemonade, and Fruit
12.3%
$6.24
-9.6%
+3.9%
Georgia Peach High Tea (100mg THC, 12oz, 355ml)
Iced Tea, Lemonade, and Fruit
10.9%
$6.17
-10.6%
+0.7%
Maui Mango Infused High Tea (100mg THC, 12oz, 355ml)
Iced Tea, Lemonade, and Fruit
10.8%
$6.22
-9.9%
+1.9%
Lychee Pear High Tea (100mg THC, 12oz, 355ml)
Tea, Coffee and Hot Cocoa
9.4%
$6.12
-2.2%
+7.1%
High Punch High Tea (100mg THC, 12oz)
Iced Tea, Lemonade, and Fruit
8.5%
$6.24
-9.6%
+3.0%
CBG/THC 1:5 Lucky Lemon High Tea (20mg CBG, 100mg THC, 12oz)
Iced Tea, Lemonade, and Fruit
6.9%
$6.96
+0.9%
+3.6%
THC/CBN 5:1 Nighttime Berry Hibiscus Iced High Tea (100mg THC, 20mg CBN, 12oz, 355ml)
Iced Tea, Lemonade, and Fruit
5.5%
$6.91
+0.1%
+4.8%
Unflavored Syrup (1000mg THC, 2oz, 60ml)
Drops, Mixes, Elixirs, and Syrups
4.6%
$24.30
-3.1%
-5.2%
Purple Grape Syrup (1000mg THC, 2oz)
Drops, Mixes, Elixirs, and Syrups
3.0%
$24.23
-3.4%
+4.6%
Strawberry Lemonade Shot (100mg THC, 4oz)
Iced Tea, Lemonade, and Fruit
2.9%
$6.15
-10.8%
+1.8%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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