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Apr-2025
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Overview
Market Insights Snapshot
St Ides has shown a strong performance in the Beverage category in California, consistently holding the number one rank from January through April 2025. This stability at the top position indicates a robust market presence and consumer preference for their beverage products. In contrast, their performance in the Pre-Roll category in California has not been as impressive, with rankings fluctuating outside the top 30, specifically at 73 in January, improving slightly to 65 in February, but then slipping back to 80 in both March and April. This suggests that while their beverages are highly successful, there is room for growth and improvement in their Pre-Roll offerings, as they are not currently seen as a top contender in that category.
The sales trend for St Ides' beverages in California reflects a positive trajectory, with sales peaking in March 2025 at over 2.8 million dollars, before a slight dip in April. This indicates a generally upward trend, suggesting growing consumer interest and market penetration. Conversely, the sales figures for Pre-Rolls in California have seen a decline from January to April 2025, which could be a contributing factor to their lower rankings in this category. This disparity between the two categories highlights the brand's stronghold in the beverage market while pointing to potential challenges or competitive pressures in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, St Ides has consistently maintained its position as the leading brand from January to April 2025. This unwavering top rank underscores its dominance, despite a slight fluctuation in sales, peaking in March before a marginal decline in April. Meanwhile, Uncle Arnie's remains a steadfast second, with sales figures significantly lower than St Ides, yet showing a steady upward trend from February to April. Notably, Not Your Father's Root Beer has shown a promising ascent, moving from fifth to third place by April, indicating a potential challenge to the current hierarchy if its growth continues. These dynamics suggest that while St Ides currently enjoys a comfortable lead, the evolving preferences in the market could necessitate strategic adjustments to maintain its supremacy.
Notable Products
In April 2025, the top-performing product from St Ides was the Wild Raspberry Iced High Tea, maintaining its number one rank consistently from January through April, with sales reaching 92,520 units. Following closely, the Georgia Peach High Tea held the second spot throughout the same period, showing steady growth with April sales of 81,652 units. The Maui Mango Infused High Tea remained in third place, continuing its trend from previous months, while the High Punch High Tea and Lemonade High Tea secured the fourth and fifth positions, respectively. All products in the Beverage category from St Ides displayed consistent rankings month over month, indicating stable consumer preference. Notably, each product experienced an increase in sales figures in April compared to March, highlighting a positive sales trajectory for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
