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Nov-2025
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Overview
Market Insights Snapshot
St Ides has consistently maintained a strong presence in the Beverage category in California, holding the top rank from August to November 2025. This consistent performance indicates a robust market position and strong consumer preference in this category. While the sales figures fluctuated slightly, a notable increase in sales was observed in November, suggesting a potential seasonal boost or successful marketing strategy. On the other hand, their performance in the Tincture & Sublingual category also showed positive trends, with rankings improving from 10th in August to 7th in October, before slightly declining to 9th in November. This indicates a competitive landscape where St Ides is making significant strides, though not without challenges.
In the Pre-Roll category, St Ides has not yet broken into the top 30 brands in California, with rankings hovering in the 70s and 80s. This suggests that while they are making progress, there is still substantial room for growth and improvement. The brand's position improved from 93rd in August to 75th in November, reflecting gradual progress. However, the absence from the top 30 highlights a potential area for strategic focus. Overall, St Ides demonstrates strong leadership in the Beverage category, while simultaneously working to enhance their presence in other segments of the market.
Competitive Landscape
In the competitive landscape of the cannabis beverage category in California, St Ides has consistently maintained its dominant position, holding the number one rank from August to November 2025. This unwavering top spot highlights its strong market presence and consumer preference. In contrast, Uncle Arnie's and Not Your Father's Root Beer have consistently ranked second and third, respectively, during the same period. Despite the steady ranks, St Ides has experienced a positive sales trajectory, with sales figures showing an upward trend from September to November 2025. This growth indicates a widening gap between St Ides and its competitors, as Uncle Arnie's and Not Your Father's Root Beer have shown more modest sales increases. The data suggests that St Ides' strong brand loyalty and market strategies are effectively bolstering its leadership in the California cannabis beverage market.
Notable Products
In November 2025, Wild Raspberry Iced High Tea maintained its position as the top-performing product for St Ides, with an impressive sales figure of 80,260 units. Georgia Peach High Tea and Maui Mango Infused High Tea also retained their ranks at second and third, respectively, continuing their strong performance from previous months. Notably, Lychee Pear High Tea climbed a spot to fourth, surpassing High Punch High Tea, which dropped to fifth place. This shift indicates a growing preference for Lychee Pear High Tea among consumers. Overall, the rankings for the top three products have remained consistent, showcasing their enduring popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
