St Ides

Data Snapshot: May 04, 2024
St Ides Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

15

Product Count

SKUs

St Ides

Overview

St Ides is a well-established cannabis brand with a cultural legacy dating back to its debut during the golden age of hip-hop in the late 80s and 90s. Initially recognized for its popular malt liquor, St Ides has transformed its image in the cannabis industry, particularly in their innovative line of cannabis-infused iced teas, which boast a potent 100mg of THC per serving. Combining a nod to its historic street roots with a modern focus on quality and authenticity, St Ides products span from blunts and pre-rolls to its uniquely refreshing, THC-infused beverages, promising consumers not just a product, but an experience.
Markets

St Ides Locations

Product Trends

St Ides Categories

St Ides Sales

Market Insights Snapshot

St Ides Historical Sales by Category

In California, St Ides has shown a remarkable performance in the Beverage category, maintaining the number 1 rank consistently from January to April 2024. This dominant position is underscored by a steady increase in sales over these months, with April 2024 witnessing the highest sales at approximately 2.29 million dollars. This trend not only highlights St Ides' stronghold in the Beverage category within the state but also suggests a growing consumer preference for their products in this segment. However, the brand's journey in the Pre-Roll category tells a different story. Despite a slight improvement in rankings from 66th in January to 61st in March, St Ides experienced a drop to 69th place in April. This fluctuation, especially the drop outside the top 30 rankings, indicates challenges in capturing a significant market share in the highly competitive Pre-Roll category.

The contrasting performance of St Ides across these two categories in California reveals much about the brand's market dynamics. Excelling in Beverages while facing hurdles in Pre-Rolls suggests a disparity in brand perception or consumer preference across product lines. The consistent top-ranking in Beverages, coupled with notable sales growth, reflects a successful alignment with market demands and consumer tastes in this segment. On the other hand, the struggle to maintain a strong position in the Pre-Roll category could signal a need for strategic adjustments to enhance competitiveness and appeal. These insights into St Ides' performance across categories underscore the importance of brand strategy and product diversification in navigating the complexities of the cannabis market.

Apr-2024 Rank
Beverage
Pre-Roll
1
69
St Ides

Competitive Landscape

In the competitive landscape of the cannabis beverage category in California, St Ides has maintained a dominant position, consistently ranking 1st from January to April 2024. Its closest competitors, Uncle Arnie's and CANN Social Tonics, have also held steady in their respective 2nd and 3rd positions during the same period. Despite the strong presence of these competitors, St Ides has not only retained its top rank but has also seen a significant increase in sales, indicating a growing consumer preference and market share within the state. Uncle Arnie's, while maintaining a solid second position, trails behind St Ides by a considerable margin, though it has shown a notable increase in sales, possibly hinting at a strengthening position in the market. CANN Social Tonics, on the other hand, remains in third place, with its sales figures showing less volatility but still indicating a strong consumer base. This competitive dynamic underscores St Ides' leading position in the market but also highlights the potential for shifts in consumer preferences and market dynamics, as evidenced by the sales growth of its closest competitors.

St Ides market ranking for CA Beverage

St Ides

Notable Products

In Apr-2024, St Ides saw "Georgia Peach High Tea (100mg THC, 12oz, 355ml)" leading the sales with a notable figure of 87,763 units, maintaining its top position from the previous month. Following closely was "Wild Raspberry High Tea (100mg THC, 12oz, 355ml)" in second place, and "Maui Mango Infused High Tea (100mg THC, 12oz)" ranked third, indicating a consistent preference for high tea beverages among consumers. The fourth and fifth positions were held by "High Punch High Tea (100mg THC, 12oz)" and "Blue Razz Shot (100mg THC, 4oz)" respectively, showcasing a diverse interest in beverage flavors. Notably, the top three products have maintained their rankings from March to April, demonstrating stable consumer demand. This analysis highlights the dominance of high tea products in St Ides' sales, with "Georgia Peach High Tea" leading the pack and a slight shuffle in the rankings indicating dynamic consumer preferences.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Georgia Peach High Tea (100mg THC, 12oz, 355ml)
Beverage
2
2
1
1
Wild Raspberry High Tea (100mg THC, 12oz, 355ml)
Beverage
1
1
3
2
Maui Mango Infused High Tea (100mg THC, 12oz)
Beverage
3
3
2
3
High Punch High Tea (100mg THC, 12oz)
Beverage
4
4
4
4
Blue Razz Shot (100mg THC, 4oz)
Beverage
5
5
5
5
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