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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, St Ides concentrated 95.78% of sales in Beverage, where year-over-year growth was 1.69% but month-over-month fell 4.01%, while Pre-Roll held 4.19% share with 4.60% YoY growth and a 9.53% MoM decline. Edible remained a micro-share at 0.03%, with a 1,938.33% YoY surge off a small base but a 32.81% MoM pullback; average price rose 1.11% YoY to $7.37, with Beverage pricing at $7.15 versus Pre-Roll at $23.07. Ranked 1 in Beverage in California, the brand’s slight YoY sales lift of 1.84% alongside negative MoM in all three categories implies a seasonal or promo-driven ebb rather than a structural share shift.
The tilt toward Beverage at 95.78% share combined with a 4.01% MoM dip versus a steeper 9.53% MoM decline in Pre-Roll suggests that short-term softness is magnified outside the core, while 1.69% YoY Beverage growth and 4.60% YoY in Pre-Roll indicate the portfolio can add incremental volume without diluting category focus. With Edible’s 1,938.33% YoY on just 0.03% share and a 32.81% MoM drop, the spike looks like distribution tests rather than durable demand, implying positioning should remain Beverage-led while using Pre-Roll as a selective reach extension and treating Edible as an opportunistic experiment until month-over-month stability improves.
Competitive Landscape
St Ides ranks #1 in CA Beverage in May 2026 and is unchanged YoY from #1, while its 3-month position also held at #1; by contrast, Uncle Arnie's sits at #2 with no YoY movement from #2 and CANN Social Tonics advanced from #7 to #4 as its sales grew 30.4% YoY. Meanwhile, Not Your Father's Root Beer holds #3 with a 91.8% YoY sales increase, and Almora Farms improved rank from #6 to #5 alongside a 17.1% YoY sales lift. The pattern implies that St Ides’ static #1 across May 2026 and the past year must convert into defensible differentiation as faster-moving competitors compress the gap through double-digit YoY growth.
Notable Products
Lemonade High Tea (100mg THC, 12oz) posted the steepest move in May 2026 with a -53.7% month-over-month drop and slipped to rank 9, while Wild Raspberry Iced High Tea (100mg THC, 12oz, 355ml) also contracted by -8.6% yet held rank 1. In contrast, THC/CBN 5:1 Nighttime Berry Hibiscus Iced High Tea (100mg THC, 20mg CBN, 12oz, 355ml) rose 11.4% month over month to rank 7, and Lychee Pear High Tea (100mg THC, 12oz, 355ml) grew 5.4% to rank 3. Nine of the top ten are Beverage SKUs, concentrating velocity in a single category with rank positions 1 through 7 dominated by teas and only minor presence from shots at ranks 8 and 10. The pattern implies St Ides is leaning into High Tea formats while reformulating or reallocating support away from underperforming citrus profiles, as evidenced by simultaneous rank resilience at the top and a sharp decline in a legacy lemonade.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
