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Sep-2025
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Overview
Market Insights Snapshot
St Ides has exhibited a robust performance in the California market, particularly within the Beverage category. Consistently holding the number one rank from June to September 2025, St Ides has demonstrated its dominance in this category. Despite a slight dip in sales from August to September, the brand's unwavering top position underscores its strong market presence. In contrast, St Ides' performance in the Pre-Roll category has not been as impressive, failing to break into the top 30 ranks during the same period. This suggests a potential area for growth and improvement for the brand in the Pre-Roll sector.
In the Tincture & Sublingual category, St Ides maintained a consistent 10th place ranking across the months in California. This stability indicates a solid foothold in this niche, although the brand has not yet ascended into the top ranks. Notably, the sales figures in this category showed some fluctuation, with a peak in July followed by a decline in August, before rebounding in September. This trend suggests that while St Ides is a reliable player in the Tincture & Sublingual category, there may be opportunities to enhance its market position further. Overall, the brand's performance across different categories highlights areas of strength and potential avenues for strategic focus.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, St Ides has consistently maintained its position as the top-ranked brand from June to September 2025. This dominance is underscored by its substantial lead in sales over its closest competitors. Uncle Arnie's, holding the second rank, has not shown any significant movement in rank, indicating a stable but distant second place in sales. Similarly, Not Your Father's Root Beer remains steady in third place, with sales figures considerably lower than those of St Ides. The consistent top ranking of St Ides, despite a slight dip in sales in September, highlights its strong brand presence and consumer loyalty in the California market, making it a formidable leader in the cannabis beverage category.
Notable Products
In September 2025, the top-performing product for St Ides was Wild Raspberry Iced High Tea in the Beverage category, maintaining its number one ranking from previous months despite a slight decrease in sales to 64,007 units. Georgia Peach High Tea and Maui Mango Infused High Tea also retained their consistent second and third positions, respectively, showing a similar trend of declining sales figures. High Punch High Tea remained fourth, while Lychee Pear High Tea entered the rankings at fifth place, maintaining its position from August. Notably, all top products experienced a decline in sales compared to previous months, indicating a potential seasonal trend or market shift. The stability in rankings suggests strong brand loyalty or product preference among consumers for these top flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
