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Jun-2024
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Overview
Market Insights Snapshot
In Oregon, STiCKS has shown notable performance in the Pre-Roll category. Over the months from March to June 2024, the brand has steadily climbed the ranks, moving from 17th position in March to 13th position by June. This upward trajectory is indicative of a growing consumer preference for their Pre-Roll products, with sales increasing consistently from $181,403 in March to $247,239 in June. This sustained growth suggests that STiCKS is effectively capitalizing on market trends and consumer demand in this category within Oregon.
However, the performance of STiCKS in the Vapor Pens category in Oregon has been less stable. The brand ranked 41st in March, improved to 34th in April, but then experienced slight declines, ending up in the 38th position by June. This fluctuation in rankings, coupled with a peak in sales in April followed by a decrease in subsequent months, indicates potential challenges in maintaining a competitive edge in the Vapor Pens market. The fact that STiCKS did not break into the top 30 in this category suggests there is significant room for improvement if they aim to capture a larger market share.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, STiCKS has shown a steady improvement in its ranking from March to June 2024, moving from 17th to 13th place. This upward trend is indicative of increasing consumer preference and effective marketing strategies. Notably, Rebel Spirit and Killa Beez have consistently ranked higher, although both experienced a decline in June, potentially opening up opportunities for STiCKS to capture more market share. Meanwhile, Kites saw a significant jump in May but dropped again in June, suggesting volatility that STiCKS could capitalize on with sustained performance. Meraki Gardens has also shown improvement but remains behind STiCKS. Overall, the data suggests that while STiCKS is on a positive trajectory, continuous efforts are needed to surpass the more stable top competitors.
Notable Products
In June 2024, the top-performing product from STiCKS was Super Runtz Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales figure of 3307 units. Hucklebetty Pre-Roll (1g) secured the second rank with a notable increase from 5th place in May 2024, reaching 2629 units sold. Animal Face Pre-Roll (1g) came in third, marking its debut in the top rankings with 2453 units sold. Gastro Pop Pre-Roll (1g), previously the top product in May 2024, dropped to the fourth rank with 2137 units sold. Chiesel Pre-Roll (1g) rounded out the top five, maintaining a consistent presence in the rankings despite a slight drop from 4th place in March 2024 to 5th place in June 2024, with 2025 units sold.
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