STiCKS

In the Oregon market, STiCKS has shown a notable performance across different cannabis categories, with a particularly strong presence in the Pre-Roll category. Over the first four months of 2024, STiCKS climbed in the rankings from 17th in January to 13th in April, demonstrating a positive trajectory in market positioning. This upward movement is underscored by a significant increase in sales, from $174,128 in January to $224,063 in April, indicating a growing consumer preference for their Pre-Roll products in Oregon. However, the brand's performance in the Vapor Pens category tells a different story. Initially ranked 31st in January, the brand struggled to maintain a consistent position, dipping to 41st in March before slightly recovering to 32nd in April. This fluctuation, alongside a decrease in sales from January to March before a rebound in April, suggests challenges in capturing a stable share of the Vapor Pens market.

These contrasting trajectories within the same state highlight the complexities of brand performance across different cannabis product categories. STiCKS's ability to improve its standing in the Pre-Roll category, becoming one of the top 15 brands by April 2024, showcases effective strategies or product offerings that resonate well with consumers. On the other hand, the brand's volatility in the Vapor Pens category rankings and sales underscores the competitive nature of this segment and possibly points to areas where STiCKS may need to refine its approach. The absence of STiCKS from the top 30 brands in any category for certain months further emphasizes the competitive challenge but also the potential for growth and improvement. These insights into STiCKS's performance in Oregon's cannabis market reveal a brand with areas of strength as well as opportunities for strategic adjustments to enhance market share and consumer appeal across product lines.