Market Insights Snapshot
In the Tincture & Sublingual category, Strainz has shown a stable performance in Colorado over the past few months. Despite minor fluctuations, the brand managed to maintain its position within the top 20 brands in the state. In July 2023, Strainz ranked 13th, moved up to 11th in August, dropped to 14th in September, and then slightly improved to 12th in October. This indicates a consistent presence in the market, even though the brand didn't make it into the top 10. The sales data also reflects a similar trend, with a noticeable peak in August.
However, it's worth noting that Strainz's ranking in the Tincture & Sublingual category in Colorado dropped from August to September, which might suggest increased competition or changes in consumer preferences. Despite this, the brand bounced back in October, showing resilience and the ability to recover. While we won't delve into the specifics of the sales figures, it's evident that Strainz is managing to hold its ground in a competitive market, which is promising. The brand's performance in other states and categories, as well as a more detailed breakdown of its sales trends, could provide further insights into its overall market position.
In the Tincture & Sublingual category within Colorado, Strainz has shown a fairly consistent performance, maintaining a rank within the top 15 brands over the observed period. However, it's worth noting that Strainz has faced stiff competition from brands such as Winterlife, Sweet Mary Jane, marQaha, and Green Treets. While Strainz managed to rank higher than Winterlife and Green Treets in October 2023, it was outperformed by marQaha. Sweet Mary Jane, on the other hand, has shown a downward trend, falling from the 9th position in July to the 14th in October. This competitive landscape suggests that while Strainz has managed to hold its ground, it will need to innovate to stay ahead of the competition and improve its ranking.
In October 2023, Strainz's top-performing product was the CBD/THC 20:1 Restore Plus Natural/Unflavored Tincture, which sold 20 units. This product rose to the top spot after consistently ranking in the top three in the previous months. The second best-seller was the CBD/THC 1:5 Elevate Mint Natural Tincture, which had previously held the number one position in September. The CBD/THC 1:1 Balance Tincture, despite not being sold in September, made a comeback and secured the second position. Meanwhile, the CBD:THC 20:1 Restore Tincture, which was third in August, maintained its position in October.