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Mar-2025
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and categories in recent months. In California, the brand's ranking in the Edible category has seen a decline, moving from 30th in December 2024 to 39th by March 2025. This drop indicates a potential challenge in maintaining market share within the state. In contrast, Colorado presents a more stable picture for Dixie Elixirs in the Beverage category, where the brand has consistently held the 3rd position from December 2024 through March 2025. This consistency highlights a strong presence and consumer preference for their beverage offerings in Colorado. Meanwhile, the Edible category in Colorado has seen fluctuations, with rankings moving from 14th to 18th, suggesting some competitive pressures.
In Maryland, Dixie Elixirs maintained a strong position in the Beverage category, holding steady at the 3rd spot for several months before slipping to 4th in March 2025. The Edible category in Maryland also reflects a consistent ranking, hovering around 13th and 14th, which indicates a stable but not leading position. Notably, in Michigan, the brand's performance in the Edible category has improved slightly, moving from 13th to 11th, suggesting positive momentum. However, in Missouri, while the Edible category has remained relatively stable, the Vapor Pens category has seen Dixie Elixirs drop out of the top 30, indicating a significant challenge in this segment. These movements across different states and categories highlight areas of strength and potential concern for Dixie Elixirs as they navigate the competitive cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Dixie Elixirs has shown a consistent presence, maintaining a rank between 11th and 13th from December 2024 to March 2025. Despite a slight dip in January 2025, Dixie Elixirs improved its position to 11th by March 2025, indicating a positive trend in consumer preference. Comparatively, Detroit Edibles / Detroit Fudge Company has been a strong contender, consistently ranking higher than Dixie Elixirs, although it experienced a drop from 7th to 10th place in March 2025. Meanwhile, NOBO and Play Cannabis have fluctuated in their rankings, with NOBO falling to 13th place in March 2025 and Play Cannabis maintaining a higher rank but showing a downward trend. Notably, Rocket Bites saw a significant rise in February 2025, reaching 9th place, though it dropped to 12th by March. These dynamics suggest that while Dixie Elixirs faces stiff competition, its steady rank improvement and sales growth in March 2025 highlight its resilience and potential for further market penetration.
Notable Products
In March 2025, the top-performing product for Dixie Elixirs was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its first-place rank from the previous months with sales of $15,918. Sour Smash Gummies 10-Pack climbed to the second position from fourth in February, indicating a notable improvement. Berry Blaze Gummies 20-Pack held steady at the third position for three consecutive months. CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies advanced to fourth place from fifth in February, showing growing popularity. Sativa Citrus Blast Gummies debuted in the rankings at fifth place, marking its entry into the top five for March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
