Dixie Elixirs

Data Snapshot: May 04, 2024
Dixie Elixirs Cannabis Brand Logo
$1M+

Apr-2024

Sales

Decline

Trend

6-Month

162

Product Count

SKUs

Dixie Elixirs

Overview

Dixie Elixirs, now merged with BR Brands to form BellRock Brands, is an acclaimed maker of a wide range of cannabis products, from balms and bath soaks to tinctures and truffles, all boasting consistency, reliability, and award-winning formulation. The brand's superior reputation is built on their commitment to safety, effectiveness, in addition to their efforts in innovative product development and patented technologies. Dixie Elixirs not only boosts its identity as a scientific lab, but also ambitiously expands its market presence beyond Colorado across different states by navigating complex laws.
Markets

Dixie Elixirs Locations

Product Trends

Dixie Elixirs Categories

Dixie Elixirs Sales

Market Insights Snapshot

Dixie Elixirs Historical Sales by Category

In the competitive landscape of cannabis products, Dixie Elixirs has shown a varied performance across different states and categories. In California, the brand maintained a steady presence in the edibles category, ranking between 18th and 23rd from January to April 2024, despite a slight dip in sales in March. This indicates a consistent demand for their products, though not leading the market. Conversely, in Colorado, Dixie Elixirs exhibited strong performance in both the beverage and edibles categories, consistently ranking in the top 10. Notably, their beverages maintained the 4th position throughout the same period, showcasing a strong foothold in Colorado's beverage market, with sales peaking in March at 91,709.

On the other hand, in Maryland, Dixie Elixirs led the beverage category for the first three months of 2024, only to drop to 2nd place in April, hinting at fierce competition or changing consumer preferences. Their edibles also performed well, securing a spot within the top 10, demonstrating the brand's ability to appeal to Maryland's market across different product types. Meanwhile, in Michigan and Missouri, the brand's edibles category saw fluctuating rankings, with a notable decline in Missouri where it fell from 14th to 19th position. This downward trend in Missouri, contrasted with their edibles' better performance in Michigan and steady rankings in Maryland, highlights the geographical variances in consumer preferences and market dynamics that Dixie Elixirs faces.

Apr-2024 Rank
Edible
Beverage
Vapor Pens
22
10
4
10
2
9
19
22
Dixie Elixirs

Competitive Landscape

In the competitive landscape of the edible category within Michigan, Dixie Elixirs has shown a fluctuating yet resilient performance. Initially ranked 7th in January 2024, it experienced a slight dip to 10th in February, before partially recovering to 8th in March and settling at 9th in April. This trajectory indicates a challenging environment, with competitors like Kushy Punch and Magic Edibles showing stronger upward trends. Kushy Punch, in particular, moved from 13th to 7th, surpassing Dixie Elixirs in March and maintaining a lead in April. Magic Edibles also demonstrated significant growth, advancing from 9th to 7th by April, showcasing a robust increase in sales. Meanwhile, Detroit Edibles / Detroit Fudge Company and Good Tide have shown improvements but remain behind Dixie Elixirs in rankings. The data suggests that while Dixie Elixirs maintains a strong presence in the Michigan edibles market, the brand faces increasing pressure from rising competitors, highlighting the need for strategic initiatives to bolster its market position and address these competitive challenges.

Dixie Elixirs market ranking for MI Edible

Dixie Elixirs

Notable Products

In April 2024, Dixie Elixirs saw its top product remain as the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, holding the number one spot consistently since January, with sales reaching 19,956 units. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack followed, climbing to the second position from its previous third in March, indicating a growing consumer interest in focused wellness products. Sour Smash Gummies 10-Pack maintained its third-place ranking, demonstrating steady consumer demand. Notably, the Indica Tropic Twist Gummies 10-Pack entered the top rankings at fourth place, showing a significant preference shift among consumers. The Sativa Citrus Blast Gummies 10-Pack rounded out the top five, slipping two places from its previous third-place position in March, suggesting a slight decrease in its popularity among Dixie Elixirs' offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack (100mg CBN, 50mg CBD, 50mg THC)
Edible
1
1
1
1
CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack (100mg CBG, 50mg CBD, 50mg THC)
Edible
5
>5
2
2
Sour Smash Gummies 10-Pack (200mg)
Edible
3
2
3
3
Indica Tropic Twist Gummies 10-Pack (100mg)
Edible
>5
4
>5
4
Sativa Citrus Blast Gummies 10-Pack (200mg)
Edible
4
3
4
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data