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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Dixie Elixirs is stocked at 245 licensed dispensaries across Michigan, Maryland, and 5 other states, 125 of them in Michigan, with the deepest coverage in New Buffalo, Kalamazoo, Monroe, Traverse City, and Adrian. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Dixie Elixirs concentrated 83.32% of October 2026 sales in Edible, where sales fell 32.88% year over year but rose 10.03% month over month, while Vapor Pens reached 6.55% mix with a 591.32% year-over-year surge offset by an 18.21% month-over-month decline. Beverage contracted to 5.49% share with a 29.18% year-over-year drop and a 10.13% month-over-month pullback, whereas Capsules expanded to 4.64% share with 44.29% year-over-year growth and a 3.77% month-over-month gain; against this mix, overall brand sales declined 26.52% year over year despite a 2.48% average price increase. In Maryland Edible, the brand held rank 13, implying that reliance on Edible plus divergent trajectories in secondary categories is compressing scale even as select niches add incremental volume.
The mix shift signals over-exposure to a contracting Edible core and under-developed but volatile adjacencies, with Vapor Pens delivering outsized year-over-year gains yet failing to provide consistent month-over-month carry-through, and Capsules offering steadier compounding from a small base. With Beverage down both year over year and month over month while average price rose 2.48% and Edible ASP sat near $15.96 versus Vapor Pens at $32.95, the portfolio tilts toward lower-to-mid ticket items that limit revenue leverage; the pattern implies Dixie Elixirs needs either deeper share capture within Edible to defend rank 13 in Maryland or a deliberate reweighting toward higher-price segments to counter the 26.52% year-over-year brand decline.
Competitive Landscape
Dixie Elixirs sits at rank #30 in MI Edible in October 2026, down 10 places year over year from #20, and 7 places lower than its July 2026 position at #23; against its historical peak at #11 in October 2024, the current slot represents a 19-rank slide. While category leaders are also contracting — Wyld held #1 with a -22.4% YoY sales decline and Choice stayed #2 with a -24.4% YoY drop — mobility at the top contrasts with upward movement mid-pack, as Play Cannabis advanced from #12 to #5 on +39.3% YoY sales. The pattern of Dixie Elixirs falling 10 ranks YoY while a mid-tier rival climbed 7 ranks implies share is rotating toward faster-growing SKUs and formats, and that Dixie Elixirs must counter positioning drift or face continued rank erosion.
Notable Products
Dixie Elixirs is concentrated in Gummies, which account for 66.1% of October 2026 sales, with Chocolate a distant second at 11.6%. The top product, CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, holds 10.3% alone, so most of its sales come from gummy formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
