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Oct-2025
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and product categories. In Maryland, the brand has maintained a strong presence in the beverage category, consistently holding onto the 4th position from August to October 2025. However, their performance in the capsules category saw a decline, dropping from the 4th position in August to falling out of the top 30 by October. This indicates a potential area of concern for the brand as they might be losing ground to competitors in this category. Meanwhile, Dixie Elixirs has maintained a stable ranking in the edible category in Maryland, holding the 13th position from August through October, which suggests a steady consumer base for their edible products in this state.
In California, Dixie Elixirs has struggled to break into the top 30 for the edible category, with rankings hovering just outside the top tier, moving from 35th in August and September to 37th in October. This consistent positioning outside the top 30 may imply challenges in capturing market share in this competitive state. Conversely, in Michigan, the brand has experienced a downward trend in the edible category, slipping from 11th in July to 16th by October. Despite these challenges, their performance in Missouri has been relatively stable, with a slight rebound in October, moving back to the 14th position after a dip in previous months. These trends highlight the brand's varied performance across states, indicating both areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, Dixie Elixirs has experienced a gradual decline in rank from July to October 2025, moving from 11th to 16th place. This downward trend in rank is accompanied by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, Banned Cannabis Edible Co. has shown resilience, maintaining a higher rank than Dixie Elixirs in most months, except for September where they briefly fell below. Additionally, Mojo (Edibles) has improved its position, surpassing Dixie Elixirs in October. The consistent performance of Gelato and Lost Farm further highlights the competitive pressure Dixie Elixirs faces, as these brands maintain close ranks with fluctuating sales. This competitive dynamic suggests that Dixie Elixirs may need to innovate or adjust its marketing strategies to regain its standing in the Michigan edibles market.
Notable Products
In October 2025, Dixie Elixirs' top-performing product was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, which maintained its position as the best-seller for four consecutive months despite a decrease in sales to 9,853 units. The THC/CBN/CBD 2:1:1 Synergy Cherry Chill Gummies 10-Pack emerged as the second top product, marking its debut in the rankings. Berry Blaze Gummies 10-Pack ranked third, while the Berry Blaze Gummies 20-Pack improved to fourth position from fifth in September. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack slid to fifth place from third the previous month. Overall, the product lineup showed dynamic shifts, with new entries and adjustments in rankings reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
