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Sep-2024
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and product categories. In California, the brand's presence in the Edible category has been relatively stable, maintaining a rank within the top 30, albeit with a slight improvement from 29th in August to 28th in September. This consistent ranking suggests a steady, though not dominant, foothold in the market. However, the declining sales figures in California from June to September indicate challenges in maintaining consumer interest or facing increased competition. Conversely, in Colorado, Dixie Elixirs has performed strongly in the Beverage category, consistently holding a top 4 position and even improving to 3rd place in the last two months. This upward trend in ranking is complemented by a substantial increase in sales, highlighting Colorado as a key market for their beverage products.
In Maryland, Dixie Elixirs has shown notable consistency in the Beverage category, maintaining a top 3 position throughout the observed months. The brand's presence in the Edible category has also been positive, with a slight improvement in rank from 16th in July to 13th in September. Interestingly, Dixie Elixirs entered the Topical category in Maryland, achieving a notable 3rd rank, although data for subsequent months is missing, suggesting either a temporary market entry or a data gap. In Missouri, the brand has made significant strides in the Vapor Pens category, leaping from 31st in June to 16th by September, indicating a successful expansion or innovation in this product line. This upward trajectory in Missouri's Vapor Pens category, coupled with a stable performance in Edibles, highlights Missouri as a promising market for Dixie Elixirs' diverse product offerings.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Dixie Elixirs has experienced fluctuations in its ranking and sales performance over the past few months. Starting at 7th place in June 2024, Dixie Elixirs saw a decline to 11th place by August, before slightly recovering to 10th in September. This downward trend in rank is mirrored by a decrease in sales, from a high in June to a lower figure in September. In contrast, NOBO has shown a positive trajectory, climbing from 11th to 8th place, with a corresponding increase in sales, indicating a growing consumer preference. Meanwhile, Good Tide maintained a relatively stable position, consistently ranking within the top 10, and even surpassing Dixie Elixirs in July with a notable sales surge. Magic Edibles and Detroit Edibles / Detroit Fudge Company have also been close competitors, with Magic Edibles briefly overtaking Dixie Elixirs in August. These dynamics suggest that while Dixie Elixirs remains a key player, it faces stiff competition from brands that are either gaining market share or maintaining strong sales performance in Michigan's edible category.
Notable Products
In September 2024, the top-performing product for Dixie Elixirs was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its number one rank consistently from June through September, with sales reaching 20,936 units. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies held the second spot for the same period, although its sales slightly declined to 6,168 units. Sour Smash Gummies rose in popularity, securing the third position, up from fourth in July, with a notable increase in sales to 6,134 units. Sativa Citrus Blast Gummies remained steady at fourth place, despite a decrease in sales over the months. Lastly, the CBD/THC 1:1 Synergy Sweet Watermelon Gummies climbed back into the rankings at fifth place, showcasing a consistent demand despite previously dropping out of the top five in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
