.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dixie Elixirs concentrated 83.05% of May 2026 sales in Edible, where sales fell 20.44% year over year but rose 13.87% month over month, while the average brand price declined 12.73% YoY to $14.33, implying a price-led volume tilt. Vapor Pens expanded 170.95% YoY to 9.86% share but contracted 30.95% MoM, contrasting with Capsules at 3.14% share that grew 39.81% YoY and 14.55% MoM; Beverage held 3.95% share with a 53.01% YoY drop yet a 6.39% MoM uptick. The mix indicates a reliance on Edible for scale alongside experimentation in Vapor Pens and Capsules that adds volatility month to month but provides hedge potential against the 15.86% brand-level YoY sales decline.
Positioning-wise, holding rank 12 in Edible within Michigan sets the reference point: deep share in a declining YoY core (Edible -20.44%) requires either mix shift or price architecture changes, while MoM gains of 13.87% in Edible and 14.55% in Capsules suggest immediate levers for visibility in that market. The 30.95% MoM pullback in Vapor Pens after a 170.95% YoY surge implies distribution or promotional spikes that are hard to sustain, whereas Capsules’ steadier dual growth profile and Beverage’s 6.39% MoM lift after a 53.01% YoY slide point to targeted replenishment opportunities; the pattern implies the brand’s near-term positioning should anchor on Edible and Capsules to stabilize rank while treating Vapor Pens as opportunistic rather than foundational.
Competitive Landscape
Dixie Elixirs is ranked #12 in MI Edible for May 2026, improving 1 rank position year over year from #13, and rebounding 12 spots since February 2026 when it sat at #24; against this, category leader Wyld held at #1 year over year while posting a -17.0% sales change, and #2 Choice stayed flat at #2 with a -1.0% sales change, indicating Dixie Elixirs’ upward mobility came amid top-tier stagnation and contraction. With a historical peak of #7 in June 2024 and a current #12 position, the combination of a 1-place YoY gain and a 12-place recovery over the last three months implies a path back toward prior peak territory if momentum sustains while leaders either hold or retreat.
Notable Products
Sativa Citrus Blast Gummies 10-Pack (200mg) delivered the most interesting move in May 2026 with a 36.8% month-over-month gain and a rank of 3, while CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack (100mg CBN, 50mg CBD, 50mg THC) held rank 1 on a 20.0% increase. Across the top ten, every SKU is an Edible and five of the ten are mood- or function-labeled Synergy variants, indicating a concentration toward effect-specific formats. With CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack (100mg CBG, 50mg CBD, 50mg THC) at rank 2 on a 14.0% lift and the only decline limited to Indica Tropical Twist Gummies 10-Pack (200mg) at -2.0% in rank 10, the mix tilts toward premiumized multi-cannabinoid offerings. The pattern implies Dixie Elixirs is leaning into effect-driven gummies to defend the top ranks and expand volume, with single-strain identities receding as function-led SKUs scale.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
