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Aug-2025
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and product categories, with notable movements in rankings and sales trends. In California, the brand's position in the Edible category has fluctuated, ranking 39th in May 2025 and improving slightly to 33rd by August 2025. Although they did not make it into the top 30, this upward trend indicates a positive trajectory. In contrast, in Colorado, Dixie Elixirs maintained a strong presence in the Beverage category, ranking 6th in May 2025, but did not appear in the top 30 in subsequent months, suggesting potential challenges in maintaining market share.
In Maryland, Dixie Elixirs has consistently performed well in the Beverage category, holding a solid 3rd place through July 2025 before a slight drop to 4th in August. This stability contrasts with their performance in the Capsules category, where they emerged at 4th in June 2025 but were absent from the rankings in other months. In Michigan, the brand has maintained a steady presence in the Edible category, fluctuating slightly but consistently remaining within the top 15. Meanwhile, in Missouri, Dixie Elixirs held a consistent 14th position in the Edible category until a drop to 16th in August, while their Vapor Pens failed to break into the top 30, indicating room for growth in this segment.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Dixie Elixirs has experienced slight fluctuations in its ranking over the summer of 2025, indicating a dynamic market environment. While maintaining a consistent presence, Dixie Elixirs saw a slight dip from 11th to 13th place in August, suggesting increased competition. Notably, Play Cannabis consistently outperformed Dixie Elixirs, holding steady in the top 10, highlighting a significant competitive edge. Meanwhile, Banned Cannabis Edible Co. showed a notable improvement, surpassing Dixie Elixirs in August, which could be attributed to their increased sales momentum. On the other hand, Cannalicious Labs and Rocket (MI) trailed behind Dixie Elixirs, indicating that despite the challenges, Dixie Elixirs maintains a competitive stance in the mid-tier rankings. This analysis underscores the importance for Dixie Elixirs to innovate and adapt to maintain and improve its market position amidst evolving consumer preferences and competitive pressures.
Notable Products
In August 2025, the top-performing product for Dixie Elixirs was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its number one rank consistently from previous months with sales reaching 15,282. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack saw a notable rise, moving up from the fourth to the second position, indicating a significant increase in consumer interest. Sativa Citrus Blast Gummies 10-Pack held steady in third place, though it dropped from its previous second-place ranking in July. Berry Blaze Gummies 20-Pack entered the rankings in fourth place, showing promising performance since its introduction. Sour Smash Gummies 10-Pack experienced a decline, falling to fifth place from its previous second-place standing in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
