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Sep-2025
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Overview
Market Insights Snapshot
Dixie Elixirs has shown varied performance across different states and categories. In Maryland, the brand has maintained a strong presence in the Beverage category, consistently ranking 3rd or 4th over the past few months. This stability indicates a solid foothold in the beverage market, despite a slight dip from 3rd to 4th position between July and August. In contrast, their performance in California has been less impressive, with rankings hovering around the mid-30s in the Edible category, suggesting challenges in gaining traction in this competitive market. Notably, Dixie Elixirs did not make it into the top 30 in Colorado for the months following June, which could be a point of concern given the state's significance in the cannabis industry.
When examining the Edible category across states, Dixie Elixirs appears to have a more favorable position in Michigan and Missouri. In Michigan, the brand was ranked as high as 11th in July, though it experienced a slight decline to 15th by September. Meanwhile, in Missouri, the rankings have remained consistent at 14th to 16th place, suggesting a relatively stable market presence. Maryland stands out as a particularly strong market for Dixie Elixirs in the Edible category, with a peak at 13th position, reflecting a robust demand. However, the absence of a ranking in the Capsules category in Maryland beyond June highlights potential areas for growth or reevaluation of strategy in that segment.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, Dixie Elixirs has experienced a fluctuating position in the rankings from June to September 2025. Starting at 12th place in June, Dixie Elixirs improved slightly to 11th in July, but then fell to 13th in August and further to 15th by September. This downward trend in rank is mirrored by a decline in sales, with a notable drop from July to September. In contrast, Banned Cannabis Edible Co. maintained a relatively stable position, consistently ranking around 12th to 13th, and even saw an increase in sales in August. Meanwhile, Rocket (MI) showed a positive trajectory, climbing from 19th in June to 14th in September, accompanied by a steady increase in sales. This competitive pressure suggests that Dixie Elixirs may need to reassess its strategies to regain its footing in the Michigan edibles market.
Notable Products
In September 2025, Dixie Elixirs' top-performing product was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack (100mg CBN, 50mg CBD, 50mg THC), maintaining its consistent first-place ranking from previous months, with sales reaching 12,579 units. The Sour Smash Gummies 10-Pack (200mg) rose to second place, showing a significant recovery from its fifth-place position in July. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack (100mg CBG, 50mg CBD, 50mg THC) slipped to third place after peaking at second place in August. Sativa Citrus Blast Gummies 10-Pack (200mg) dropped to fourth place, continuing a downward trend since its second-place ranking in July. Berry Blaze Gummies 20-Pack (200mg) rounded out the top five, maintaining a steady presence despite fluctuating sales figures in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
