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Jul-2025
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Overview
Market Insights Snapshot
Dixie Elixirs has demonstrated varied performance across different states and product categories. In California, the brand's presence in the Edible category has seen fluctuations, with its ranking moving from 39th in April and May 2025 to 32nd in June, before dropping to 36th in July. This movement indicates a slight improvement in mid-year followed by a decline, highlighting the competitive nature of the California market. Meanwhile, in Colorado, Dixie Elixirs maintained a strong position in the Beverage category, ranking 4th in April and dropping slightly to 6th in May. However, the brand was not ranked in the top 30 for June and July, which could suggest a decline in market share or increased competition in the latter part of the year.
In Maryland, Dixie Elixirs has shown consistent performance in the Beverage category, maintaining a steady 3rd place from May to July 2025. The Edible category also saw stable rankings, from 16th in April to 14th in July, indicating a solid foothold in the state. The brand's performance in the Capsules category is noteworthy, as it achieved a 4th place ranking, suggesting potential growth in this segment. In Michigan, Dixie Elixirs maintained a strong presence in the Edible category, consistently ranking around the 12th position, with a slight improvement to 11th in July. This consistency in Michigan reflects a stable consumer base. However, in Missouri, the brand's performance in the Vapor Pens category was not as prominent, as it did not feature in the top 30 after April, indicating challenges in maintaining its position in this category.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Dixie Elixirs has maintained a consistent presence, ranking 12th from April to June 2025, before improving slightly to 11th in July. This stability contrasts with the fluctuating ranks of competitors like Detroit Edibles / Detroit Fudge Company, which saw a decline from 9th in April to 12th by July, and Play Cannabis, which held a steady 10th place except for a brief dip to 11th in May. True North Collective consistently outperformed Dixie Elixirs, maintaining a solid 9th position throughout the period. Despite a slight dip in sales in July, Dixie Elixirs' ability to climb in rank indicates resilience and potential for growth amidst a competitive market, particularly as Banned Cannabis Edible Co. remained consistently below Dixie Elixirs at 13th place. This suggests that while Dixie Elixirs faces strong competition, particularly from brands like True North Collective, its strategic positioning and brand strength allow it to remain a key player in Michigan's edible sector.
Notable Products
In July 2025, Dixie Elixirs' top-performing product was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, maintaining its first-place rank for the fourth consecutive month with sales of 13,764 units. The Sativa Citrus Blast Gummies 10-Pack climbed to the second position, showing an increase in sales from previous months. Berry Blaze Gummies 20-Pack made a notable comeback, securing the third spot after being unranked in May and June. The CBG/CBD/THC 2:1:1 Synergy Berry Focused Gummies 10-Pack held steady in fourth place, showing consistent performance. Sour Smash Gummies, previously second, dropped to fifth place, indicating a significant decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
