Market Insights Snapshot
Throughout the months of August to November 2023, Dixie Elixirs demonstrated an interesting performance across various states and categories. In California, the brand experienced a slight improvement in the Beverage category, moving from rank 31 in August to 27 in November. However, their rank in the Edible category fluctuated, peaking at 14 in October before dropping back to 18 in November. Their performance in the Tincture & Sublingual category remained relatively stable, hovering around the mid-40s. Notably, Dixie Elixirs did not rank in the Topical category after August, indicating a possible area for improvement.
Contrastingly, in Colorado, Dixie Elixirs maintained a strong presence in the Beverage and Edible categories, consistently ranking within the top 10. Their performance in the Tincture & Sublingual category varied slightly, while their rank in the Topical category improved from 17 in August to 14 in November. In Maryland, the brand dominated the Beverage category, holding the top rank throughout the four months. Their rank in the Edible category remained stable, while they saw significant improvement in the Topical category, moving from rank 4 in August to 2 in November. However, in Massachusetts, they struggled to maintain a strong position in the Edible category, with their rank dropping significantly from 69 in August to missing a rank in November.
In the Michigan edible cannabis market, Dixie Elixirs has consistently maintained its rank at 6th place from August to November 2023. However, it's worth noting that its sales have been on a slight downward trend during these months. Its closest competitors, Wana and MKX Oil Company, have consistently ranked higher than Dixie Elixirs and have also seen a higher sales performance. On the other hand, Magic Edibles has been trailing behind Dixie Elixirs in terms of rank and sales. Interestingly, Play Cannabis has shown a significant improvement in rank and sales, moving from the 20th position in August to the 8th position in November, indicating a potential threat to Dixie Elixirs in the future.
In November 2023, Dixie Elixirs' top-performing product was the CBN/CBD/THC 2:1:1 Synergy Sleepberry Gummies 10-Pack, with sales reaching 22,364 units. This product maintained its number one rank from previous months. The second highest selling product was the Sour Smash Gummies 10-Pack, climbing from third place in September to second in November. The Indica Tropic Twist Gummies 10-Pack (200mg) held the third spot in November, consistent with its October ranking. Notably, the Indica Tropic Twist Gummies 10-Pack (100mg) entered the top four for the first time in November.