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Jul-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, Strings has demonstrated a steady upward trend in the Edible category over the past few months. Starting from an 18th position in April 2025, the brand has consistently climbed up the ranks, reaching 16th place by June and maintaining that position through July. This consistent improvement is indicative of Strings' growing market presence and consumer preference in the region. The sales figures also reflect this positive momentum, with a notable increase from April to May, followed by a slight dip in July, which could be attributed to various market dynamics.
While Strings has managed to secure a spot in the top 20 Edible brands in British Columbia, it's worth noting that their presence in other states or provinces is not highlighted, suggesting they might not be in the top 30 brands elsewhere. This could either indicate a focused regional strategy or a need to expand their footprint in other markets. The brand's ability to maintain its position in British Columbia over consecutive months suggests a stable consumer base, but the absence of rankings in other regions could be an area for potential growth or a strategic decision to concentrate efforts where they are currently strongest.
Competitive Landscape
In the competitive landscape of the edible cannabis market in British Columbia, Strings has shown a steady improvement in its ranking from April to July 2025, moving from 18th to 16th place. This upward trend indicates a positive reception of their products, likely driven by strategic marketing or product innovation. However, Strings faces stiff competition from brands like Even Cannabis Company, which maintained a consistent 15th rank, and Aurora Drift, which experienced a slight decline but remained ahead of Strings in April and May. Notably, BLAST held a stronger position, ranking as high as 11th in April, although it saw a decline to 14th by July. This competitive environment suggests that while Strings is gaining ground, it must continue to innovate and market effectively to surpass these established players and boost its sales further.
Notable Products
In July 2025, the top-performing product from Strings was the CBG/THC 1:1 Kiwi Melon Apple Live Rosin Gummies 4-Pack, which maintained its number one rank consistently from April through July, with sales reaching 3,090 units. The CBN/THC 1:1 Sour Blue Berries Gummies 4-Pack also held steady in the second position throughout the same period, indicating strong and consistent demand. Both products are part of the Edible category, highlighting a continued consumer preference for these types of cannabis products. Notably, the sales figures for the Kiwi Melon Apple Gummies peaked in June before a slight decline in July, while the Sour Blue Berries Gummies showed a slight recovery in sales from June to July. Overall, the rankings for these top products from Strings remained unchanged over the last four months, suggesting a stable market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
