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Sep-2025
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Overview
Market Insights Snapshot
Strings has demonstrated a consistent performance in the Edible category in British Columbia from June to August 2025, maintaining a steady rank of 16. Despite this consistency, the brand did not appear in the top 30 for September 2025, which could be a point of concern or an opportunity for reassessment. This absence from the September rankings might indicate increased competition or a shift in consumer preferences within the market. However, it's worth noting that the brand experienced a fluctuation in sales figures during this period, with a notable decline from June to July, followed by a modest recovery in August.
The sales trajectory for Strings in British Columbia highlights an intriguing pattern that warrants further exploration. While the rank remained unchanged for three consecutive months, the sales figures suggest potential challenges in maintaining market share or consumer interest. The drop in sales during July could point to seasonal trends or external factors affecting consumer purchasing behavior. As Strings did not make it into the top 30 in September, this could signal a need for strategic adjustments or innovations to regain its standing in the competitive Edible category. Observing these dynamics can provide valuable insights into the brand's market strategy and consumer engagement efforts in the region.
Competitive Landscape
In the competitive landscape of the Edible category in British Columbia, Strings has maintained a consistent rank at 16th place from June to August 2025, demonstrating a stable position in the market. However, by September 2025, Strings was no longer in the top 20, indicating a potential decline in market presence or increased competition. Notably, Vacay showed a strong performance, climbing from 22nd in June to 19th in both July and September, with a significant sales boost in July and August, which could have contributed to Strings' drop in rank. Meanwhile, Wildflower remained outside the top 20 for most of the period, only breaking into the 20th position in September, suggesting a less aggressive competitive threat compared to Vacay. These dynamics highlight the importance for Strings to innovate and possibly re-strategize to regain its competitive edge in the British Columbia Edible market.
Notable Products
In September 2025, the top-performing product from Strings was the CBG/THC 1:1 Kiwi Melon Apple Live Rosin Gummies 4-Pack (10mg CBG, 10mg THC) in the Edible category, maintaining its first-place ranking for four consecutive months with a sales figure of 923 units. The CBN/THC 1:1 Sour Blue Berries Gummies 4-Pack (10mg CBN, 10mg THC), also in the Edible category, consistently held the second position from June through September 2025. Despite a decrease in sales for both products over the months, their rankings remained stable. The Kiwi Melon Apple Live Rosin Gummies showed a significant drop in sales from June's 3593 units to September's 923 units, yet continued to lead. This consistent ranking suggests a strong brand loyalty among consumers for these specific edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
