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Nov-2025
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Overview
Market Insights Snapshot
In British Columbia, Vacay's performance in the Edible category showed some promise in the late summer months of 2025, with a ranking of 21st place in August, which improved slightly to 20th place by September. However, the absence of rankings for October and November suggests that Vacay did not maintain a position within the top 30 brands in the province during these months, indicating a potential decline in market presence or competitive pressure from other brands. This shift may prompt Vacay to reassess its strategies in British Columbia to regain its foothold in the market.
In Ontario, Vacay's trajectory in the Edible category experienced a gradual decline over the months, moving from 26th place in August to 31st place by November. Despite maintaining a spot within the top 30 for the first three months, the drop to 31st place in November marks the first time Vacay fell out of the top 30, which could be a concerning trend for the brand in this significant market. The sales figures reflect this downward trend, with a notable decrease from August to November, suggesting that Vacay may need to explore new strategies or product innovations to regain consumer interest and improve its competitive standing in Ontario.
Competitive Landscape
In the Ontario Edible category, Vacay has experienced a slight decline in its ranking over the past few months, moving from 26th in August 2025 to 31st by November 2025. This downward trend in rank is mirrored by a consistent decrease in sales figures over the same period. Notably, Even Cannabis Company and Edison Cannabis Co have also seen declines in both rank and sales, suggesting a broader market trend affecting multiple brands. However, A-HA! has shown resilience by improving its rank from 32nd in September to 29th in November, alongside an increase in sales, indicating potential shifts in consumer preferences or successful marketing strategies. Meanwhile, Leisure Club entered the rankings in October at 27th but fell to 32nd in November, reflecting a volatile entry into the competitive landscape. These dynamics suggest that while Vacay faces challenges, there is an opportunity to analyze the strategies of competitors like A-HA! to regain market share.
Notable Products
In November 2025, the top-performing product for Vacay was the Peanut Butter Chocolate Cup (10mg) in the Edible category, maintaining its consistent number one rank since August 2025, with sales reaching 3803 units. The Pecan Cluster Chocolate Caramel (10mg) also held steady at the second position throughout the same period, though its sales figures have been declining. The CBD:THC 3:1 Pineapple Coconut Soft Chews 4-Pack (30mg CBD, 10mg THC) debuted in the rankings at third place, showing a promising entry. The CBD:THC:CBG 3:1:1 Strawberry Pineapple Fizz Soda (7.5mg CBD, 2.5mg THC, 355ml) improved its position slightly, moving up to fourth place from fifth in October. Notably, the Baked Apple Soft Chews 5-Pack (10mg) dropped out of the top rankings after being third in October, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
