.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Vacay has shown a varied performance across different provinces in Canada, particularly in the Edible category. In Alberta, Vacay did not make it into the top 30 brands in May, June, or July of 2025, which could be seen as a challenge in gaining traction in this region. However, by August, its sales in Alberta showed signs of recovery, suggesting a potential upward trend. In British Columbia, the brand has maintained a consistent presence within the top 30, with a slight fluctuation in rankings but ultimately showing a positive trend by moving up to the 19th position in July. This indicates a steady consumer interest and potential for growth in this market.
In Ontario, Vacay's performance has been somewhat stable but with notable fluctuations in sales figures. The brand ranked 23rd in May and experienced a dip in June and July, falling to the 26th position before recovering slightly in August. This pattern suggests that while Vacay is a recognized name in Ontario, there might be external factors influencing its sales performance. The sales data also reflects a decline from May to July, followed by a recovery in August, indicating potential seasonal or market-driven influences. These insights could be valuable for understanding market dynamics and strategizing future growth.
Competitive Landscape
In the Ontario Edible market, Vacay experienced fluctuating rankings between May and August 2025, indicating a dynamic competitive landscape. Starting in May, Vacay was ranked 23rd, but slipped to 25th in June and 26th in July, before slightly recovering to 25th in August. This volatility in rank is mirrored by its sales performance, which saw a significant drop from May to July, before a modest rebound in August. Meanwhile, Edison Cannabis Co maintained a consistent 23rd rank throughout this period, with sales peaking in July, suggesting a stable and potentially growing customer base. In contrast, Even Cannabis Company showed improvement, rising from 26th in May to 24th in August, with a notable increase in sales, particularly in August. Spot and A-HA! remained relatively stable in their rankings, with Spot slightly outperforming A-HA! in sales. These insights suggest that while Vacay faces challenges in maintaining its rank, there is potential for growth if it can capitalize on the market dynamics and consumer preferences that are benefiting its competitors.
Notable Products
In August 2025, the top-performing product for Vacay was Peanut Butter Chocolate Cup 10mg in the Edible category, maintaining its number one ranking consistently from previous months with a notable sales figure of 7,181 units. Pecan Cluster Chocolate Caramel 10mg also retained its second place in the Edible category, though its sales figures showed a declining trend. The Papaya Fiyah Pre-Roll 10-Pack 3.5g improved its position to third place, up from fourth in the previous months. The CBD:THC:CBG 3:1:1 Strawberry Pineapple Fizz Soda 7.5mg CBD, 2.5mg THC, 355ml experienced a drop to fourth place, despite being third in prior months. A new entry, Island Nights Infused Pre-Roll 4-Pack 2g, made its debut in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
