.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian cannabis market, Vacay has demonstrated varied performance across different provinces and categories. In Alberta, the brand appeared in the rankings only in July 2025, securing the 26th position within the Edible category. Unfortunately, it did not maintain a top 30 presence in the subsequent months, indicating a potential area for improvement. Meanwhile, in British Columbia, Vacay consistently held a spot in the rankings from July through September 2025, fluctuating slightly between the 20th and 21st positions. This steady presence suggests a relatively stable performance in the Edible category within the province, although it fell out of the top 30 by October.
Ontario presents a different scenario where Vacay showed a gradual decline in its rankings from July to October 2025, moving from 28th to 30th position in the Edible category. Despite this downward trend, it's notable that the brand managed to stay within the top 30 throughout the four-month period, which could be seen as a testament to its resilience in a competitive market. The sales figures in Ontario also reflect a dynamic pattern, with a peak in August followed by a decrease in the subsequent months. This fluctuation might suggest seasonal demand variations or shifts in consumer preferences, offering a point of interest for further analysis.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Vacay has shown a dynamic performance from July to October 2025. While Vacay's rank fluctuated, starting at 28th in July, improving to 26th in August, and then slipping to 29th and 30th in September and October respectively, it still managed to outperform some competitors in terms of sales trends. For instance, A-HA! had a similar rank trajectory but saw a notable increase in sales in October, surpassing Vacay. Meanwhile, Spot and Wildflower experienced a decline in both rank and sales over the same period, indicating potential market challenges. Edison Cannabis Co also saw a significant drop in rank and sales, suggesting a shift in consumer preferences or competitive pressures. These insights highlight the volatility and competitive nature of the market, emphasizing the need for Vacay to strategize effectively to maintain and improve its market position.
Notable Products
In October 2025, Vacay's top-performing product was the Peanut Butter Chocolate Cup (10mg) in the Edible category, maintaining its number one rank consistently since July 2025, despite a decrease to 3756 in sales. The Pecan Cluster Chocolate Caramel (10mg) also held its position as the second-best seller, though its sales have seen a continuous decline. New to the top ranks is the Baked Apple Soft Chews 5-Pack (10mg), debuting at third place in October. Tropicali (3.5g) moved up to fourth place from its previous fifth-place position in September. The CBD/THC 1:1 Island Punch Soda (10mg CBD, 10mg THC, 355ml) dropped to fifth place after initially ranking fourth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
