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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vacay concentrated 100.0% of sales in Edible, with category sales up 9.57% month over month but down 49.81% year over year, while the brand’s overall sales declined 60.15% year over year and 89.86% over 24 months. Average price fell 13.97% year over year to $6.19 as the brand held rank 19 in Edible within British Columbia, indicating a relative position that trails higher-ranked peers amid mixed volume-price dynamics. The pattern implies Vacay is leaning on Edible price elasticity to generate short-term MoM lift while absorbing deeper YoY revenue compression than the category can offset.
The shift toward a single-category footprint with a 100.0% Edible mix, coupled with a 9.57% MoM sales uptick and a 13.97% YoY price reduction, points to a discount-led share defense strategy rather than assortment-led growth, especially given the 49.81% Edible YoY decline. Holding rank 19 in British Columbia while brand sales fell 60.15% YoY suggests positioning that relies on value-tier pricing to sustain velocity without premium trade-up, which caps headroom versus higher-ranked rivals and makes recovery contingent on either mix expansion beyond Edible or margin-neutral price architecture changes.
Competitive Landscape
Vacay sits at rank 19 in BC Edible in May 2026, a 4-position improvement from rank 23 year over year, while slipping 1 position from rank 20 in February 2026; in contrast, Spinach advanced to rank 1 from rank 2 with 87.71% YoY sales growth and No Future moved to rank 2 from rank 3 with 152.63% YoY growth. Vacay remains 4 positions below its peak rank of 15 set in June 2024, whereas Gron / Grön fell to rank 3 from rank 1 despite 16.38% YoY growth and Wyld held rank 4 with 165.84% YoY growth; the pattern implies Vacay’s gradual rank gains are being outpaced by faster-rising leaders, signaling share pressure unless growth accelerates beyond single-rank quarterly shifts.
Notable Products
Peanut Butter Chocolate Cup (10mg) posted the largest movement in May 2026 with a +11.2% month-over-month increase and held rank 1, concentrating Vacay’s top position in Edibles while other listed SKUs lacked reported ranks. Edibles account for at least one of the top slots and no Vapor Pens or Beverages posted ranks in May 2026, indicating a category skew toward confections rather than drinkables. With Peanut Butter Chocolate Cup (10mg) generating $31,841 and maintaining rank 1 against a double-digit MoM lift, the mix points to Vacay leaning into single-serve confection formats for near-term volume anchoring.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
