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Apr-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Vacay has shown varied performance across different provinces and product categories. In Alberta, the brand's ranking in the Edible category has seen minor fluctuations, moving from 25th in January 2025 to 26th by April 2025. Despite maintaining a relatively stable position, April's sales figures indicate a decline, suggesting potential challenges in sustaining consumer interest. Meanwhile, in British Columbia, Vacay initially improved its rank from 19th to 18th in February, but by April, it dropped to 23rd, reflecting a similar pattern of declining sales. This movement may indicate increased competition or shifting consumer preferences in the Edible category.
In Ontario, Vacay's performance across categories presents a mixed picture. The brand's position in the Beverage category fell significantly, from 16th in January to 29th by April, accompanied by a notable decrease in sales. This sharp decline suggests potential issues with product appeal or distribution challenges. Conversely, in the Edible category, Vacay maintained a more consistent performance, hovering around the 21st to 22nd rank throughout the four months. This steadiness in Edibles may point to a loyal consumer base or effective marketing strategies in that segment. The absence of a top 30 ranking in certain months for some categories signals areas where Vacay might need to strategize further to enhance its market presence.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Ontario, Vacay has demonstrated a consistent performance, maintaining its rank around the 21st and 22nd positions from January to April 2025. This stability is notable given the fluctuating ranks of its competitors. For instance, Kinloch Wellness alternated between 21st and 22nd positions, indicating a close competition with Vacay. Meanwhile, San Rafael '71 consistently held the 18th position, suggesting a stronger market presence and higher sales. Lord Jones remained at the 20th position, slightly ahead of Vacay, but with a declining sales trend, which could present an opportunity for Vacay to surpass them if the trend continues. Edison Cannabis Co did not rank in the top 20, indicating a lesser threat in terms of direct competition. Overall, Vacay's stable ranking amidst fluctuating competitors suggests potential for growth, especially if it can capitalize on the declining sales of brands like Lord Jones.
Notable Products
In April 2025, the top-performing product for Vacay was the Peanut Butter Chocolate Cup (10mg) in the Edible category, maintaining its number one ranking from previous months, despite a notable sales decrease to 5806 units. Following closely, the Pecan Cluster Chocolate Caramel (10mg) also from the Edible category, climbed to second place, improving its rank from third in previous months. The CBD:THC:CBG 3:1:1 Strawberry Pineapple Fizz Soda (7.5mg CBD, 2.5mg THC, 355ml) in the Beverage category dropped to third place, showing a significant decline in sales. The CBD:CBN:THC 3:3:1 Blackberry Lavender Chews 4-Pack (30mg CBD, 30mg CBN, 10mg THC) improved to fourth place, reflecting a steady increase in sales figures. Lastly, the CBD/THC 1:1 Island Punch Soda (10mg CBD, 10mg THC, 355ml) remained in the fifth position, indicating consistent low sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
