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Dec-2025
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Overview
Market Insights Snapshot
In the British Columbia market, Vacay's performance in the Edible category showcased some fluctuations throughout the latter part of 2025. Starting in September, Vacay held the 21st position but was notably absent from the rankings in October, indicating they fell out of the top 30 brands. However, Vacay managed to regain its 21st position in November before dropping slightly to 25th in December. This pattern suggests a struggle to maintain consistent visibility in a competitive market, highlighting the challenges Vacay faces in sustaining its rank among top edible brands in British Columbia.
In Ontario, Vacay's trajectory in the Edible category was slightly more stable but still marked by a gradual decline. The brand started at the 29th position in September and maintained a presence in the top 30 through October, albeit at the 30th position. However, by November and December, Vacay slipped to 31st and 32nd, respectively, indicating a downward trend. This consistent drop suggests increasing competition or potential shifts in consumer preferences within Ontario's edible market. Despite these challenges, the brand managed to sustain a presence near the top 30, which may indicate resilience in a fluctuating market landscape.
Competitive Landscape
In the Ontario edible market, Vacay has experienced a gradual decline in its ranking, moving from 29th in September 2025 to 32nd by December 2025. This downward trend is accompanied by a decrease in sales, although there was a slight recovery in December. Competitors like Even Cannabis Company and Homestead Cannabis Supply have shown more resilience, with Even Cannabis Company maintaining a relatively stable position and Homestead Cannabis Supply recovering to 31st place after a dip. Meanwhile, Big Pete's Treats re-entered the top 35 in December, indicating potential volatility in the market. These dynamics suggest that Vacay faces stiff competition and may need to strategize to regain its footing and boost sales in this competitive landscape.
Notable Products
In December 2025, the top-performing product from Vacay was the Peanut Butter Chocolate Cup (10mg) in the Edible category, maintaining its number one rank consistently from September through December, with sales reaching 4013 units. The CBD/THC 1:1 Island Punch Soda (10mg CBD, 10mg THC, 355ml) in the Beverage category made a significant leap from fifth place in October to second place in December. A new entrant, the CBD/CBN/THC 3:3:1 Blackberry Lavender Chews 4-Pack (30mg CBD, 30mg CBN, 10mg THC), debuted strongly in third place. The Pecan Cluster Chocolate Caramel (10mg) experienced a drop, moving from second place in November to fourth in December. Finally, the CBD/CBG Island Vibes Co2 Cartridge (1.2g) reappeared in the rankings at fifth place after being absent in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
