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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Vacay concentrated 96.30% of September 2026 sales in Edible, where category sales fell 16.10% year over year but rose 6.47% month over month, while Beverage expanded to 3.70% share with a 1,645.02% YoY and 285.25% MoM surge; at the same time, average price declined 7.35% YoY and overall brand sales contracted 15.79% YoY. Within British Columbia Edible, the brand sat at rank 21, indicating mid-pack placement as mix shifted toward a faster-growing but still small Beverage base; the pattern implies a defensive reliance on Edible volume cushioned by a tactical Beverage push that offsets declines without yet reshaping the portfolio.
The leap in Beverage, from a low base to 3.70% share alongside a 6.47% MoM uptick in Edible, coupled with a 7.35% YoY price cut, signals a price-led effort to stabilize core Edible while using Beverage as a trial engine; such dynamics typically position a brand to trade breadth for depth when category headroom exists near rank 21. Given a 15.79% YoY brand contraction versus triple‑digit Beverage growth and only single‑digit MoM recovery in Edible, the implication is a segmentation pivot: sustain Edible for scale at lower price points while carving a differentiated Beverage niche to improve rank mobility in British Columbia.
Competitive Landscape
Vacay sits at rank #21 in BC Edible for September 2026, improving 2 positions YoY from #23 and holding flat versus three months ago at #21, while its peak of #17 in December 2024 remains out of reach; in contrast, Spinach climbed from #2 to #1 with sales up 31.6% YoY and Wyld advanced from #5 to #4 on 120.3% YoY growth, whereas Gron / Grön slipped from #1 to #2 with a -2.3% YoY sales change. This pattern—modest rank gain of 2 places YoY but no movement over the last three months alongside top-tier rivals gaining or ceding share—implies Vacay is stabilizing mid-pack rather than reattaining its December 2024 peak absent a relative acceleration against upward movers.
Notable Products
CBD:THC:CBG 3:1:1 Strawberry Pineapple Fizz Soda (7.5mg CBD, 2.5mg THC, 355ml) posted the steepest shift in September 2026 with a -70.3% MoM drop and a slide to rank 4, signaling rapid pullback versus earlier months when it was higher in the lineup. Peanut Butter Chocolate Cup (10mg) rose 6.5% MoM and held rank 1, while Sparkling Pink Lemonade (10mg THC, 355ml) entered at rank 2 with $881 in sales, indicating that three of the top four are Beverage SKUs but only one shows momentum. The pattern implies Vacay is anchored by a single Edible leader while beverages remain fragmented, so near-term commercial direction tilts toward defending the flagship edible while pruning or repositioning underperforming beverage variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
