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Sep-2025
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Overview
Market Insights Snapshot
Vacay's performance in the Edible category shows varying results across different Canadian provinces. In Alberta, the brand made an appearance in June 2025 with a rank of 26, but it did not maintain its position in the top 30 in the following months, indicating a potential decline or increased competition. In contrast, British Columbia presents a more stable picture, with Vacay consistently ranking between 19th and 22nd from June to September 2025, even showing a peak in sales in August. Meanwhile, Ontario reflects a steady ranking at around 25th, though sales figures fluctuate, suggesting a stable yet competitive market presence.
The data suggests that Vacay has a stronger foothold in British Columbia compared to Alberta and Ontario. The consistent ranking in British Columbia hints at a loyal customer base or effective market strategies. On the other hand, the absence from the top 30 in Alberta after June could be concerning and warrants further investigation into market dynamics or shifts in consumer preferences. The fluctuations in Ontario's sales, despite a stable ranking, might indicate seasonal trends or promotional impacts, which could be areas for further exploration to understand consumer behavior in the province.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Vacay has experienced fluctuating rankings from June to September 2025, maintaining a stable position at 25th in both June and August, but dropping to 26th in July before returning to 25th in September. This indicates a relatively consistent performance despite some volatility. In contrast, Lord Jones consistently held the 22nd position until a slight dip to 23rd in September, suggesting a stronger market presence. Meanwhile, Spot and Edison Cannabis Co showed similar fluctuations, with Spot moving between 24th and 26th positions, and Edison Cannabis Co dropping significantly to 27th in September. Notably, MediPharm Labs re-entered the rankings in September at 26th, indicating a potential resurgence. These dynamics suggest that while Vacay maintains a stable position, there is room for improvement to climb the ranks, especially against consistently higher-ranked brands like Lord Jones.
Notable Products
In September 2025, the top-performing product for Vacay was the Peanut Butter Chocolate Cup 10mg in the Edible category, maintaining its first-place rank for four consecutive months, with sales of 5,852 units. The Pecan Cluster Chocolate Caramel 10mg, also in the Edible category, retained its second-place position, although its sales significantly decreased to 261 units. The Papaya Fiyah Pre-Roll 10-Pack 3.5g held steady in third place since August 2025, despite a decline in sales. A new entry in the rankings, the CBD/CBG Island Vibes Co2 Cartridge 1.2g, debuted in fourth place. The CBD/THC 1:1 Island Punch Soda 10mg CBD, 10mg THC, 355ml re-entered the rankings in fifth place after an absence, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
