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Apr-2025
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Overview
Market Insights Snapshot
Sunset Connect has shown a consistent presence in the California pre-roll category over the first four months of 2025. Starting the year with a solid 18th place ranking, the brand maintained this position through February before experiencing a slight dip to 24th in March. By April, Sunset Connect improved slightly, moving up to 23rd. This fluctuation in ranking indicates a competitive environment within the pre-roll category, where the brand is striving to maintain a foothold. Despite these changes in rank, the brand's sales figures reveal a gradual decline from January to March, with a slight recovery in April, suggesting that while the brand's visibility may have been impacted, there are efforts underway to stabilize and recover market share.
The absence of Sunset Connect from the top 30 brands in categories outside of pre-rolls in California may be viewed as a limitation in their market penetration across other product lines. This could highlight either a strategic focus on pre-rolls or a potential area for growth and diversification. The brand's performance in the pre-roll category, while commendable, suggests that there might be untapped potential in other segments of the market. Observing their trajectory, it will be interesting to see if Sunset Connect can leverage their existing brand recognition in pre-rolls to expand into other categories or if they will continue to specialize and strengthen their position within this niche.
Competitive Landscape
In the competitive landscape of California's Pre-Roll category, Sunset Connect has experienced some fluctuations in its ranking, which may impact its market positioning and sales. Starting the year in January 2025 at 18th place, Sunset Connect maintained this position in February but dropped to 24th in March and slightly recovered to 23rd in April. This downward trend in rank correlates with a decrease in sales over the same period, suggesting potential challenges in maintaining market share. Competitors like PUFF and Grizzly Peak Farms have shown more stable or slightly better performance, with PUFF improving from 21st to 17th in February before slipping again, and Grizzly Peak Farms maintaining a relatively stable rank until April. Meanwhile, Selfies consistently held a higher position than Sunset Connect, ranking 21st in both March and April. These dynamics highlight the competitive pressure Sunset Connect faces and underscore the importance of strategic adjustments to regain and enhance its market position.
Notable Products
In April 2025, Sunset Connect's top-performing product was Purple Rainbow Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of $14,884. Tio Franky Pre-Roll (1g) also showed strong performance, securing the second position, an improvement from fourth in February. Fulton 5er - Runtz N Roses Pre-Roll (1g) entered the rankings for the first time, taking the third spot. Willie Haze Pre-Roll (1g) debuted at fourth place, while Unicorn Tears Pre-Roll (1g) maintained its fifth position from February. This reshuffling indicates a dynamic shift in consumer preferences within Sunset Connect's Pre-Roll offerings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
