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Jun-2024
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Overview
Market Insights Snapshot
Sunset Connect has shown notable progress in the Pre-Roll category across California. Over the months from March to June 2024, the brand improved its ranking from 24th to a steady 18th position. This upward movement signifies a positive reception among consumers and an effective market strategy. However, it is important to note that while the brand has solidified its position within the top 20, it did not break into the top 10, indicating room for further growth and market penetration.
The sales performance of Sunset Connect corroborates its rising popularity in California. From March to June, sales figures increased substantially, with a peak in May 2024. Despite a slight dip in June, the brand maintained a consistent top 20 ranking, underscoring its resilience and consumer loyalty. The absence of Sunset Connect in the top 30 brands in other states or categories suggests a focused presence in California's Pre-Roll market, which could be either a strategic choice or a potential area for expansion.
Competitive Landscape
In the competitive landscape of California's pre-roll cannabis market, Sunset Connect has shown a steady improvement in its ranking over the past few months. From March to June 2024, Sunset Connect's rank improved from 24th to 18th, indicating a positive trend in market acceptance and sales performance. This improvement is notable when compared to competitors like Henry's Original, which fluctuated but ultimately maintained a similar rank, and PUFF, which showed a less consistent performance. Meanwhile, Selfies experienced a peak in April but saw a decline by June, and Sparkiez remained relatively stable but did not show the same upward trajectory as Sunset Connect. These dynamics suggest that Sunset Connect is gaining traction and could continue to climb the ranks if current trends persist, making it a brand to watch in the California pre-roll category.
Notable Products
In June 2024, the top-performing product from Sunset Connect was Fulton Fiver Pre-Roll (1g), which ranked first with notable sales of $18,653. Magic Johnson Pre-Roll (1g) followed in second place, showing a significant rise from its previous third position in April. Strawberry Jack Pre-Roll (1g) maintained a stable performance, securing the third spot consistently from May to June. Doob Nation Pre-Roll (1g) ranked fourth, marking its first appearance in the top five since March. Fulton 5er - Unicorn Tears Pre-Roll (1g) held steady at fifth place, mirroring its position from May.
Top Selling Cannabis Brands
