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Nov-2025
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Overview
Market Insights Snapshot
Sunset Connect's performance in the Pre-Roll category within California has shown some fluctuations over the past few months. In August 2025, the brand held the 23rd position, which it maintained through October, before dropping to 27th in November. This decline in rank coincided with a decrease in sales from August to November, indicating potential challenges in maintaining their market position. The brand's ability to remain in the top 30 suggests a stable presence, but the downward trend in rankings could signal increasing competition or shifts in consumer preferences that might require strategic adjustments.
It's notable that Sunset Connect did not break into the top 30 in any other state or province during this period, which highlights both a reliance on the California market and an opportunity for expansion. The absence of rankings outside California could be viewed as a missed opportunity for broader market penetration, especially as other states continue to develop their cannabis markets. Understanding the factors contributing to their performance in California could provide insights into potential growth strategies in new markets. However, detailed analysis of these factors would require a deeper dive into consumer behavior and competitive dynamics in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sunset Connect has experienced notable fluctuations in its ranking and sales performance over the past few months. While it maintained a steady rank of 23rd in August and October 2025, it saw a slight dip to 27th in November 2025, indicating increased competition. Despite this, Sunset Connect's sales figures have shown resilience, with a peak in October before a decline in November. Competitors like NUG and Sublime Canna have also experienced rank changes, with NUG rising significantly from 33rd in October to 25th in November, and Sublime Canna maintaining a stable position around the 28th and 29th ranks. Meanwhile, City Roots has seen a gradual improvement, moving from 29th in August to 26th in November. These dynamics suggest a highly competitive market where Sunset Connect must strategize to regain its earlier momentum and counter the upward trends of its competitors.
Notable Products
In November 2025, Royal Grapes Pre-Roll (1g) emerged as the top-performing product for Sunset Connect, moving up from its consistent second-place rank in August and October to claim the number one spot. Doob Nation Pre-Roll (1g) also performed well, maintaining a strong presence by securing the second rank, slightly dropping from its second-place performance in September. The Original Danksy Pre-Roll (1g) made its debut in the rankings at third place, indicating a strong market entry with sales of 7577 units. Sunset Jealousy Pre-Roll (1g) and Mookie Mints Pre-Roll (1g) followed closely, taking fourth and fifth places, respectively. Notably, Royal Grapes Pre-Roll (1g) experienced a decrease in sales from October to November but still managed to top the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
