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Dec-2025
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Overview
Market Insights Snapshot
Sunset Connect has shown a consistent presence in the California pre-roll category, maintaining its position within the top 30 brands throughout the final months of 2025. Specifically, the brand held steady at rank 23 in both September and October before slightly dropping to rank 24 in November and December. This minor shift indicates a stable performance, which is noteworthy given the competitive nature of the pre-roll segment in California. Despite the slight dip in ranking, the brand experienced a positive trend in sales from September to October, which suggests that their market strategies might be effectively engaging consumers.
However, Sunset Connect's absence from the top 30 in other states or provinces is a point of concern, as it indicates a lack of broader geographical reach or market penetration outside of California. This could be seen as a limitation for the brand's growth potential, as expanding into new markets is often a key driver for increased sales and brand recognition. On the upside, the consistency in California suggests a strong local customer base, which could be leveraged for future expansion strategies. It's important to consider how Sunset Connect might capitalize on this stability to explore opportunities in other regions.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sunset Connect has maintained a relatively stable position, ranking consistently at 23rd or 24th from September to December 2025. Despite a slight dip in November, Sunset Connect's sales have shown resilience, with a notable rebound in December. In contrast, PUFF has experienced a more volatile ranking, peaking at 18th in October and November before dropping to 23rd in December, although their sales remained higher than Sunset Connect throughout the period. Meanwhile, Selfies and City Roots have shown upward trends, with Selfies climbing to 22nd and City Roots to 25th by December, potentially indicating a growing competitive pressure. Raw Garden, while not in the top 20, has demonstrated significant sales growth, suggesting a potential future threat. These dynamics highlight the importance for Sunset Connect to strategize effectively to maintain and improve its market position amidst these shifting competitive forces.
Notable Products
In December 2025, the top-performing product for Sunset Connect was Fulton Fiver - George Zkittlez Pre-Roll (1g), reclaiming its number one rank after a dip to fourth place in November, with sales reaching 11,333 units. Sunset Jealousy Pre-Roll (1g) climbed to second place from third in November, showing a strong upward trend. Willie Haze Pre-Roll (1g) re-entered the rankings at third place, having been unranked in the previous months. Purple Rainbow Pre-Roll (1g) maintained a steady position, moving from being unranked to fourth place in December. Unicorn Tears Pre-Roll (1g) made its debut in the rankings at fifth place, indicating a promising entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
