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Sep-2024
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Overview
Market Insights Snapshot
Sunset Connect has demonstrated a consistent presence in the California pre-roll category, showing a commendable upward trajectory over the recent months. In June 2024, the brand was ranked 19th, and by September, it had improved its position to 16th. This indicates a steady increase in market share and consumer preference. The brand's sales figures also reflect this positive trend, with an increase from $698,557 in June to $813,595 in September. Such growth suggests that Sunset Connect's strategies in the pre-roll category are resonating well with consumers in California.
However, outside of the California pre-roll market, Sunset Connect's performance in other states and categories remains less visible, as they did not break into the top 30 rankings elsewhere. This could imply potential areas for growth or indicate a concentrated focus on their home market. The absence from other rankings could be seen as a challenge, suggesting that while they are gaining traction in California, there might be untapped opportunities or competitive pressures in other regions. As the brand continues to navigate its market strategy, it will be crucial to monitor whether they can leverage their success in California to expand their footprint in other states and categories.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sunset Connect has shown a dynamic performance from June to September 2024. Starting at rank 19 in June, Sunset Connect improved its position to 17 in July, dipped back to 19 in August, and climbed to 16 by September. This upward trajectory in September is notable, especially when compared to Kingpen, which saw a decline from rank 6 in June to 14 by September, indicating potential market share opportunities for Sunset Connect. Meanwhile, Henry's Original and PUFF have shown fluctuating ranks but remained relatively stable, with Henry's Original moving from 17 to 18 and PUFF from 22 to 17 over the same period. Sparkiez demonstrated a consistent improvement, moving from rank 21 in June to 15 in September, indicating a competitive pressure that Sunset Connect must watch closely. Despite these challenges, Sunset Connect's sales have shown a positive trend, particularly in September, suggesting a strengthening market presence amidst fluctuating competitor performances.
Notable Products
In September 2024, the top-performing product for Sunset Connect was Fulton Fiver Pre-Roll (1g), reclaiming its number one rank after a dip to the third position in July and August, with impressive sales of 19,295 units. Sunset Jealousy Pre-Roll (1g) surged to the second position, marking a significant comeback since its last appearance in June when it was ranked fourth. Fulton 5er - Runtz N Roses Pre-Roll (1g) debuted in the rankings at the third position, showcasing strong market entry. Cali Kush Pre-Roll (1g) slipped to fourth place after previously holding the top spot in July. Unicorn Tears Pre-Roll (1g) maintained a steady presence, rounding out the top five despite a slight decrease from its fourth position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
