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Mar-2026
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Overview
Market Insights Snapshot
Sunset Connect has shown a varied performance across different categories and states, with notable activity in the California market. In the Pre-Roll category, the brand experienced a slight decline in its ranking from 24th in December 2025 to 27th by March 2026. This downward trend in rankings coincides with a consistent decrease in sales over the same period, indicating potential challenges in maintaining market share within this competitive category. Although Sunset Connect remained within the top 30 brands, the drop in rankings suggests increased competition or shifting consumer preferences.
Despite this decline in California, the brand's presence in other states or categories is not detailed, implying that it might not have reached the top 30 in those markets or segments. This absence could be interpreted as a gap in market penetration or an opportunity for growth. The lack of representation in additional categories or states might suggest a focus on specific market segments, but it also highlights areas where Sunset Connect could potentially expand or improve its market strategy to enhance its overall brand performance.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sunset Connect has experienced fluctuations in its market position, reflecting the dynamic nature of this sector. Starting from December 2025, Sunset Connect was ranked 24th, showing a slight improvement to 23rd in January and February 2026, before dropping to 27th in March 2026. This decline in rank is notable as competitors like Jetty Extracts and Fig Farms have shown more stable or improving trends, with Jetty Extracts moving from 26th to 25th and Fig Farms from 27th to 26th over the same period. Meanwhile, Blem demonstrated a significant leap from 50th to 29th, indicating a strong upward trajectory in sales and market presence. Sunset Connect's sales have been on a downward trend, contrasting with the upward sales movement of some competitors, suggesting a need for strategic adjustments to regain competitive ground in this vibrant market.
Notable Products
In March 2026, the top-performing product from Sunset Connect was Purple Rainbow Pre-Roll (1g), which climbed to the number one spot with notable sales of 9425. Tio Franky Pre-Roll (1g) made a significant debut, securing the second position. Strawberry Jack Pre-Roll (1g) improved its rank to third, up from fourth in February 2026. Sunset Jealousy Pre-Roll (1g) dropped to fourth place from a previous high of second in December 2025. Doob Nation Pre-Roll (1g) entered the rankings in March 2026 at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
