.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
PUFF is stocked at 384 licensed dispensaries across New York, California, and 2 other states, 188 of them in New York, with the deepest coverage in New York, Queens, Brooklyn, Rochester, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, PUFF concentrated 87.18% of sales in Pre-Roll, where category sales grew 1.27% year over year and 2.77% month over month, while Vapor Pens held 6.07% share with a 0.77% year-over-year uptick but an 8.73% month-over-month decline. Flower represented 6.62% share with a 6.61% month-over-month drop, and Concentrates were 0.13% share with a 17.22% month-over-month decline; across the portfolio, the brand’s average price fell 9.72% year over year to $11.06 as overall brand sales rose 8.56% year over year. With Pre-Roll ranked 16 in California and adding 2.77% month over month while adjacent formats contracted 6.61% and 8.73%, the mix signals deliberate reinforcement of the lead category rather than broad-based expansion.
The shift toward Pre-Roll—up 2.77% month over month alongside a 9.72% year-over-year price decrease—implies a price-to-volume trade that prioritizes unit throughput in the core lane over margin capture in smaller formats. Given the 16 rank position in California Pre-Roll and a stable 1.27% year-over-year growth in that category versus simultaneous month-over-month contractions of 6.61% in Flower and 8.73% in Vapor Pens, the brand’s positioning skews toward defending share where it already converts rather than seeding growth in secondary categories; this suggests near-term gains will hinge on maintaining velocity in Pre-Roll while exposure to higher-price formats remains intentionally limited.
Competitive Landscape
PUFF sits at rank 16 in California Pre-Roll for September 2026, improving 2 positions from rank 18 year over year, while slipping 1 position from rank 17 in June–August trend to the current month; by contrast, Jeeter held rank 1 with a 0-position YoY change as Claybourne Co. advanced from rank 6 to rank 4, and Kingpen maintained rank 3 despite a -21.7% YoY sales decline. PUFF remains below its peak rank of 15 from June 2025 and only gained 1 position over the last 12 months relative to current rank 16 versus prior 3-month rank 17, implying incremental share recovery but insufficient momentum to break into the top 15 without a step-change in velocity against leaders holding ranks 1–5.
Notable Products
Uplift - Cereal Milk Pre-Roll (1g) posted the steepest movement in September 2026 with a -37.6% month-over-month drop while sliding to rank 9, and Grape Drink Pre-Roll (1g) followed with a -33.0% decline at rank 10, indicating back-half softness even as Blue Cheese Pre-Roll (1g) rose 10.6% at rank 5. Blue Dream Pre-Roll (1g) held rank 1 with a -3.9% month-over-month dip versus Alien OG Pre-Roll (1g) at rank 2 with a +1.9% uptick, and three SKUs in ranks 6–10 fell at least -10%, together pointing to tiered performance where leaders defend share as tail SKUs compress. All top ten entries are Pre-Roll SKUs, and with the top three anchored by Blue Dream Pre-Roll (1g), OG Kush Pre-Roll (1g), and Headband Pre-Roll (1g), concentration in classic strain names offsets volatility in flavored and concept variants, implying PUFF’s commercial direction favors a streamlined core lineup over experimental extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
