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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
PUFF is stocked at 393 licensed dispensaries across New York, California, and 2 other states, 191 of them in New York, with the deepest coverage in New York, Queens, Brooklyn, Rochester, and Syracuse. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
PUFF concentrated 84.99% of August 2026 sales in Pre-Roll, where category sales fell 17.49% year over year but rose 9.38% month over month; Vapor Pens held 7.21% share with a 5.77% year-over-year decline and a 32.62% month-over-month increase, while Flower reached 7.62% share with a 19,773.21% year-over-year jump off a negligible base and a 9.49% month-over-month pullback. Concentrates remained marginal at 0.17% share with a 23.84% month-over-month lift and no year-over-year basis, and average brand pricing declined 2.45% year over year alongside a California Pre-Roll rank of 19. The mix signals a reliance on Pre-Roll recovery for short-term volume while incremental gains in Vapor Pens and a re-emerging Flower line diversify risk and cushion the brand’s 9.66% year-over-year sales decline.
With Pre-Roll still the anchor at 84.99% share and ranked 19 in California, the 9.38% month-over-month rebound offers near-term stability, but the 17.49% year-over-year drop indicates exposure to category headwinds; in contrast, the 32.62% month-over-month upswing in Vapor Pens at 7.21% share and the 9.49% month-over-month retreat in Flower at 7.62% share suggest early-stage portfolio balancing. The 2.45% year-over-year price decrease alongside the Pre-Roll-heavy mix implies a value-led posture aimed at sustaining volume, while moderated growth in adjacent formats positions PUFF to migrate demand toward higher-price-point categories without overextending its Pre-Roll base.
Competitive Landscape
PUFF ranks #19 in CA Pre-Roll in August 2026, down 2 positions year over year from #17 and off 1 place from the 3-month mark at #18, while its peak of #15 in June 2025 underscores a 4-rank slide from its best. In contrast, Jeeter held steady at #1 year over year with a 5.7% YoY sales increase, and STIIIZY stayed at #2 with a 10.4% YoY lift, whereas Kingpen remained #3 despite a -6.2% YoY decline, indicating that top-tier stability leaves limited room for mid-tier advancement. The rank trajectory implies PUFF is stuck in a narrow band where minor share losses translate into rank slippage, and without a catalyst to reverse the 2-position YoY drop and 4-position gap to its June 2025 peak, incremental moves are unlikely to change competitive standing.
Notable Products
Sour Diesel Pre-Roll (1g) posted the steepest movement in August 2026 with a -35.1% month-over-month drop while sitting at rank 9, contrasted by Blue Dream Pre-Roll (1g) rising 47.7% to rank 1. Alien OG Pre-Roll (1g) advanced 18.1% at rank 2 and Orange Tree Pre-Roll (1g) gained 26.1% at rank 3, while OG Kush Pre-Roll (1g) fell -27.1% at rank 10, indicating polarization within the lineup. Nine of the top ten are Pre-Roll SKUs, and combined leaders at ranks 1–3 suggest the category’s momentum is consolidating at the top despite double-digit declines at the bottom. Taken together, the product mix implies PUFF is concentrating on a narrower set of winning Pre-Roll strains to drive volume, with underperforming classics likely candidates for pruning rather than broad expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
