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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, PUFF remained overwhelmingly concentrated in Pre-Roll, with 98.22% category share and a category rank of 17 in Pre-Roll within California, while Vapor Pens held 1.78% share. Pre-Roll sales were down 12.67% year over year and 2.30% month over month, whereas Vapor Pens contracted 17.27% year over year and 50.12% month over month; combined with an average price decline of 7.71% year over year to $10.35, these shifts point to price-led volume defense rather than mix expansion.
The mix tilted further toward value-oriented Pre-Rolls as Vapor Pens retreated 50.12% month over month and ceded share to 98.22% Pre-Roll in May 2026, while the brand’s total sales fell 12.91% year over year and its Pre-Roll rank held at 17 in California. With Pre-Roll down 2.30% month over month but less steep than the 50.12% Vapor Pens pullback, the pattern implies PUFF is consolidating around its core Pre-Roll position and deprioritizing higher-priced formats, trading short-term breadth for depth in a single category.
Competitive Landscape
PUFF sits at rank #17 in CA Pre-Roll in May 2026, up 2 positions from #19 year over year, after holding #19 three months ago and peaking at #15 in June 2025; meanwhile, Jeeter held #1 year over year and remains #1 now as its sales rose 25.9%, and Presidential improved from #5 to #4 despite a 0.5% sales decline. Against this backdrop, CannaBiotix (CBX) climbed from #7 to #5 on 34.4% growth while Kingpen stayed at #3 with a 15.3% sales drop, indicating that PUFF’s modest +2 rank gain amid faster-moving peers suggests incremental share recovery rather than momentum acceleration.
Notable Products
Blue Cheese Pre-Roll (1g) posted the steepest decline in May 2026 at -19.98%, yet it still held a top-10 spot at rank 10, while Headband Pre-Roll (1g) slid -10.70% at rank 2, indicating pressure in formerly stable staples. At the top, Lemon Wreck Pre-Roll (1g) grew 12.81% to rank 1, widening its lead over rank-2 by double-digit percentage momentum, and Uplift - Cereal Milk Pre-Roll (1g) added 6.48% at rank 6, contrasting with Blue Dream Pre-Roll (1g) at rank 3 with a mild -1.25%. With all ten SKUs in Pre-Roll, concentration is complete and the mix favors a few high-velocity strains over mid-pack names, implying PUFF is leaning into depth within Pre-Roll rather than diversifying formats to hedge volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
