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Aug-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products, PUFF has shown varied performance across different states and categories. In California, PUFF's ranking in the Pre-Roll category has experienced fluctuations from May to August 2025, starting at 17th, peaking at 14th in June, and then returning to 17th by August. This indicates a dynamic market position where PUFF has managed to maintain its presence but faces stiff competition. Meanwhile, in New York, PUFF has consistently held the 10th position in the Pre-Roll category throughout the same period, suggesting a stable and strong foothold in this market.
When examining the Vapor Pens category in New York, PUFF's performance has shown a positive trajectory. Starting outside the top 30 in May, the brand climbed to 68th in June and further improved to 52nd by August. This upward movement indicates a growing acceptance and increased consumer interest in PUFF's Vapor Pens in New York. However, the absence of a ranking in May highlights the initial challenges the brand faced in penetrating this segment. Such insights reflect PUFF's strategic maneuvers and market adaptability, which could be pivotal for their future growth in these regions.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, PUFF has maintained a consistent rank at 10th place from May through August 2025. This stability in ranking suggests a steady market presence, although it faces strong competition from brands like Ayrloom, which consistently ranks higher, holding the 6th to 8th positions during the same period. While PUFF's sales figures show a slight decline from July to August, they remain robust compared to Rove and Canna Cure Farms, both of which rank lower and have experienced more significant fluctuations in sales. Notably, Back Home Cannabis Co. has shown a positive trajectory, moving from 13th to 9th place, indicating a potential threat to PUFF's position if this trend continues. Overall, PUFF's consistent ranking amidst these shifts highlights its stable foothold in the market, though it must remain vigilant of emerging competitors.
Notable Products
In August 2025, Alien OG Pre-Roll (1g) emerged as the top-performing product for PUFF, climbing from its previous ranking of second place in July to secure the number one spot with sales of 8734. Rainbow Belts Pre-Roll (1g) made a notable debut in the rankings, securing the second position. Lemon Wreck Pre-Roll (1g), which held the top spot in May and July, slipped to third place in August. Headband Pre-Roll (1g) dropped to fourth place, indicating a downward trend from its second-place ranking in June. Blue Cheese Pre-Roll (1g) entered the rankings for the first time in August, taking the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
