.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
PUFF has demonstrated a notable performance in the Pre-Roll category across various states, with significant movements that highlight its competitive positioning. In California, PUFF maintained a consistent presence within the top 30 brands, fluctuating slightly but showing a strong recovery in December 2024, climbing back to the 17th spot after a dip to 21st in November. This rebound is indicative of a positive trend in California, suggesting a potential strategic adjustment or market response that resonated well with consumers. Conversely, the absence of PUFF in the top 30 rankings in some months would indicate challenges or increased competition in those markets, emphasizing the need for strategic focus in those areas.
In New York, PUFF has maintained a robust and consistent ranking in the Pre-Roll category, holding steady at 7th place for three consecutive months before making a notable leap to 4th place in December 2024. This upward momentum in New York could be attributed to increased consumer demand or effective marketing strategies that have resonated well with the local market. The consistent ranking in New York, coupled with the rise in December, highlights PUFF's strong foothold and potential growth trajectory in this state, setting a benchmark for performance in other regions. However, it is crucial to observe how these trends evolve as the market dynamics continue to shift.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, PUFF has demonstrated a notable upward trajectory in its market positioning, moving from a consistent rank of 7th place from September to November 2024, to an impressive 4th place in December 2024. This advancement highlights PUFF's growing influence in the market, especially as it outpaced Nanticoke, which maintained a steady 6th place ranking throughout the same period. Despite Jetpacks holding a slightly higher position in most months, PUFF's December surge suggests a potential shift in consumer preference or strategic marketing success. Meanwhile, Florist Farms and Dank. By Definition have consistently held higher ranks, indicating strong competition. However, PUFF's significant sales increase from November to December, coupled with its improved ranking, positions it as a formidable contender in the pre-roll market, suggesting a promising trend for the brand's future growth and market share expansion.
Notable Products
In December 2024, the top-performing product for PUFF was Alien OG Pre-Roll (1g), maintaining its number one ranking from November with impressive sales of 11,393 units. Lemon Wreck Pre-Roll (1g) held steady at the second position, showing a consistent performance from October. Blue Cheese Pre-Roll (1g) climbed to the third spot, improving from its fifth position in November. Headband Pre-Roll (1g) made a notable entry into the top five, securing the fourth position after not being ranked in November. Grape Drink Pre-Roll (1g) experienced a drop, moving from third in November to fifth in December, indicating a slight decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
