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Mar-2026
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Overview
Market Insights Snapshot
PUFF has shown a promising upward trajectory in the Pre-Roll category in both California and New York. In California, the brand improved its ranking from 20th in December 2025 to 17th by March 2026, indicating a steady climb in popularity and market penetration. This positive movement is further supported by an increase in sales, particularly notable in March 2026. Similarly, in New York, PUFF maintained a strong presence in the Pre-Roll category, consistently ranking in the top 20, with a slight improvement from 16th in December 2025 to 15th in March 2026. This consistency suggests a solid foothold in the New York market, despite some fluctuations in monthly sales figures.
Conversely, PUFF's performance in the Vapor Pens category in New York has been less impressive, with rankings consistently outside the top 30. The brand hovered around the 50th position, eventually dropping to 60th by March 2026. This downward trend indicates challenges in capturing market share within this category, which may necessitate strategic adjustments. The sales figures corroborate this trend, reflecting a gradual decline over the months. The stark contrast between the performance in the Pre-Roll and Vapor Pens categories highlights the importance of targeted strategies to enhance brand presence and competitiveness across different segments.
Competitive Landscape
In the competitive landscape of California's Pre-Roll category, PUFF has demonstrated a notable upward trend in brand ranking and sales performance from December 2025 to March 2026. Starting at the 20th position in December, PUFF improved its rank to 17th by March, indicating a positive trajectory against competitors. Notably, PUFF's sales surged in March, surpassing its January and February figures, which suggests effective market strategies or product offerings. In contrast, CAM experienced fluctuating ranks, peaking at 17th in February but dropping back to 19th in March, while Lime saw a dip to 20th in February before recovering to 16th in March. Meanwhile, Time Machine maintained a relatively stable position, though it slipped slightly to 15th by March. Sparkiez also showed variability, ending at 18th in March. These dynamics highlight PUFF's potential to capitalize on its upward momentum, especially as some competitors face inconsistencies in their rankings and sales.
Notable Products
In March 2026, the top-performing product for PUFF was Grape Drink Pre-Roll (1g) in the Pre-Roll category, maintaining its position from February with a sales figure of 5547. Alien OG Pre-Roll (1g) rose to the second position after dropping to fourth in February. Lemon Wreck Pre-Roll (1g) held steady at third place for the second consecutive month. Headband Pre-Roll (1g) made its debut in the rankings at fourth place. Blue Cheese Pre-Roll (1g) slipped from second in February to fifth in March, indicating a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
