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Jul-2025
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Overview
Market Insights Snapshot
PUFF has shown notable performance in the California Pre-Roll category, demonstrating an upward trend in rankings over the spring and summer months of 2025. Starting in April at the 22nd position, PUFF climbed to the 14th spot by June, before slightly dipping to 15th in July. This overall upward trajectory is supported by a steady increase in sales, peaking in June with over $800,000, before a minor decline in July. Such a performance indicates a strong market presence and consumer preference in California, despite the slight drop in July. Meanwhile, in the New York market, PUFF consistently maintained its position within the top 10 for Pre-Rolls, showcasing a stable demand and brand loyalty among consumers.
In New York, while PUFF has successfully secured a strong foothold in the Pre-Roll category, its presence in the Vapor Pens category is less prominent. The brand was not within the top 30 ranks in April and May, only entering the rankings in June at 68th and improving slightly to 58th by July. This indicates a potential area for growth or strategic focus if PUFF aims to expand its influence in the Vapor Pens category. The sales figures for Vapor Pens, although lower compared to Pre-Rolls, did show a positive trend from June to July, suggesting a gradual increase in consumer interest. This could be an opportunity for PUFF to leverage its existing brand strength to capture more market share in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, PUFF has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a position outside the top 20 in April 2025, PUFF climbed to the 17th rank by May, further advancing to 14th in June, before slightly dropping to 15th in July. This upward movement is indicative of a strong growth trend in sales, which saw a significant increase from April to June, before a slight dip in July. In comparison, Caviar Gold maintained a steady presence around the 12th and 13th ranks, experiencing a decline in sales over the same period. Meanwhile, West Coast Cure showed a positive trend, moving from 18th to 14th, with a consistent increase in sales, potentially posing a competitive threat. Gelato and Sparkiez also experienced fluctuations in their rankings, with Gelato maintaining a relatively stable position and Sparkiez dropping slightly in rank. These dynamics suggest that while PUFF is on a promising growth path, the competitive environment remains challenging, with several brands vying for higher market share.
Notable Products
In July 2025, Lemon Wreck Pre-Roll (1g) emerged as the top-performing product for PUFF, reclaiming its number one rank from two months prior, with sales reaching 8,238 units. Alien OG Pre-Roll (1g) maintained its strong performance by securing the second position, a notable improvement from its unranked status in June. Grape Drink Pre-Roll (1g) dropped to third place after leading in June, indicating a slight decline in its sales momentum. Jetfuel Pre-Roll (1g) entered the rankings for the first time at fourth place, suggesting a successful market entry. Orange Tree Pre-Roll (1g) held steady at fifth, showing consistent demand over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
