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Sep-2025
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Overview
Market Insights Snapshot
In the California market, PUFF's performance in the Pre-Roll category has experienced a gradual decline over the past few months. Starting from a rank of 15 in June 2025, the brand has slipped to the 20th position by September 2025. This downward trend is mirrored by a consistent decrease in sales figures, indicating potential challenges in maintaining its market position within the state. On the other hand, in New York, PUFF has maintained a relatively stable presence in the Pre-Roll category, holding a steady rank of 10 from June to August before slightly dropping to 12 in September. This suggests a more resilient performance in New York compared to California, despite the recent dip in rank.
When examining the Vapor Pens category in New York, PUFF shows a different trajectory. Starting outside the top 30 in June, the brand made significant progress, reaching a rank of 52 by August 2025, before slightly falling back to 55 in September. This upward movement, despite the minor setback, indicates a growing acceptance and potential for the brand in this category within the New York market. The lack of a top 30 presence in California's Vapor Pens category suggests that PUFF may focus its efforts more strategically in New York, where it has demonstrated the ability to climb the ranks. This variance in performance across states and categories provides a nuanced view of PUFF's market dynamics and strategic opportunities.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, PUFF has experienced notable shifts in its market position over the past few months. While maintaining a steady rank of 10th place from June to August 2025, PUFF saw a drop to 12th place in September. This decline in rank coincided with a decrease in sales, contrasting with the upward trajectory of Mfny (Marijuana Farms New York), which improved its rank from 15th in June to 11th in September, surpassing PUFF. Meanwhile, Back Home Cannabis Co. also demonstrated strong performance, consistently ranking higher than PUFF in September. Despite these challenges, PUFF remains a key player in the market, but the recent trends suggest a need for strategic adjustments to regain its competitive edge against these rising brands.
Notable Products
In September 2025, Lemon Wreck Pre-Roll (1g) maintained its top position from July, leading the sales for PUFF with a notable sales figure of 5948 units. Headband Pre-Roll (1g) climbed back to the second position, showing resilience after a drop in August. Orange Tree Pre-Roll (1g) improved its standing to third place, recovering from its absence in August rankings. Rainbow Belts Pre-Roll (1g) slipped to fourth place after a strong performance in August. Notably, Blue Cheese Pre-Roll (1g) entered the rankings for the first time, securing the fifth position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
