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Oct-2025
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Overview
Market Insights Snapshot
In the California market, PUFF has shown fluctuating performance in the Pre-Roll category. Starting from 16th place in July 2025, PUFF slipped to 22nd in September before climbing back to 19th by October. This movement indicates a volatile but potentially resilient position in the market, as the brand managed to regain some ground after a notable dip. Despite the ups and downs, the brand's sales in California reflect a recovery in October, suggesting that PUFF's strategies might be paying off after a challenging summer. However, the absence of a top 30 ranking in other categories in California suggests room for expansion and improvement.
Moving to the New York market, PUFF has maintained a relatively stable presence in the Pre-Roll category, consistently ranking around the 10th to 13th positions from July to October 2025. This stability indicates a strong foothold in the New York Pre-Roll market. On the other hand, their performance in the Vapor Pens category has not been as strong, with rankings consistently below the top 50, reaching 56th place in October. This suggests that while PUFF is a recognized player in Pre-Rolls, there is significant potential for growth and increased market share in the Vapor Pens segment. The lack of top 30 rankings in Vapor Pens across both states highlights an area that could benefit from strategic focus and innovation.
Competitive Landscape
In the competitive landscape of the California pre-roll market, PUFF has experienced notable fluctuations in its ranking and sales over the past few months. Starting in July 2025, PUFF was ranked 16th, but by September, it had dropped out of the top 20, indicating a significant decline in market presence. However, by October, PUFF rebounded to 19th place, suggesting a partial recovery. This volatility contrasts with competitors like Clsics, which showed a steady improvement from 21st to 17th place, and Gelato, which maintained a relatively stable position, ending at 18th in October. Meanwhile, Quiet Kings experienced a dramatic drop from 14th to 21st, highlighting the competitive and dynamic nature of the market. These shifts underscore the importance for PUFF to strategize effectively to maintain and improve its market position amidst such intense competition.
Notable Products
In October 2025, the Lemon Wreck Pre-Roll (1g) maintained its top position in PUFF's sales rankings, with a notable sales figure of 6,597 units. Jetfuel Pre-Roll (1g) climbed to the second position, improving from its previous absence in September. Rainbow Belts Pre-Roll (1g) moved up to third place, showing a positive trend from fourth in September. Headband Pre-Roll (1g) slipped to fourth place after being second in September, indicating a slight decline. Grape Drink Pre-Roll (1g) re-entered the rankings at fifth, showing renewed interest from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
