Market Insights Snapshot
In California, PUFF has shown a steady growth in the Pre-Roll category, improving its rank from 31 in July to 20 by October 2023. This upward trend signifies a positive consumer response and an increasing market share in this category. However, it's worth noting that PUFF was not among the top 20 brands in July and August, indicating it has room to grow and solidify its position among the leading brands. The sales figures also reflect this upward trajectory, with a noticeable increase from July to October.
Contrarily, in the Vapor Pens category, PUFF's performance in Nevada has been on a decline, dropping from rank 51 in July to 65 in October 2023. This could be due to increased competition or changing consumer preferences in this market. In Oregon, PUFF's ranking in the Pre-Roll category has seen a significant drop from 62 in September to 83 in October. The absence of ranking for July and August suggests that PUFF was not among the top 20 brands in these months, which could be an area of concern for the brand. The sales data for these months are not available, but the decrease in sales from September to October aligns with the drop in ranking.
In the Pre-Roll category within the California market, PUFF has shown a steady improvement in rank, moving from 31st in July 2023 to 20th in October 2023. However, it's worth noting that PUFF's rank dropped slightly from 19th in September to 20th in October. This contrasts with Henry's Original which has also improved, but at a slower pace, moving from 25th to 19th over the same period. Grizzly Peak Farms and Gelato have consistently ranked higher than PUFF, but Gelato experienced a significant drop from 16th to 24th rank in October. Dime Bag has remained relatively stable, fluctuating slightly within the top 25. This competitive landscape suggests that while PUFF is improving its position, it faces stiff competition from brands that have maintained a higher rank over the same period.
In October 2023, PUFF's top-selling product was the 'Uplift - Lemon Wreck Pre-Roll (1g)', reclaiming its position from September where it was ranked second. This product sold a total of 6735 units in October. The 'Rainbow Belts Pre-Roll (1g)' held steady in second place, as it did in the previous month. Interestingly, the 'Alien OG Pre-Roll (1g)', which was the top product in September, slipped to third place in October. The 'Balance Pre-Roll (1g)' and 'Uplift - Pai Gow Pre-Roll (1g)' rounded out the top five products for October, with the latter making its first appearance in the top ranks.