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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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PUFF is stocked at 377 licensed dispensaries across New York, California, and 2 other states, 180 of them in New York, with the deepest coverage in New York, Queens, Brooklyn, Rochester, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
PUFF concentrated 84.11% of October 2026 sales in Pre-Roll, where category sales ticked up 0.23% year over year but slipped 2.10% month over month, while Vapor Pens held 6.16% share with a 4.47% YoY decline and a 2.98% MoM lift. Flower expanded to 9.54% share on a 23.85% MoM increase, and the brand’s average price fell 15.46% YoY to $10.62 even as total brand sales rose 10.65% YoY; in Pre-Roll specifically, average price sat at 9.46. With Pre-Roll ranked 18 in California for October 2026 and Pre-Roll mix edging down MoM as Flower and Vapor Pens picked up incremental share, the pattern implies PUFF is leaning on price-accessible Pre-Rolls to drive scale while seeding secondary categories to stabilize month-to-month variability.
The combination of an 84.11% Pre-Roll mix and an 18th rank in California suggests PUFF’s positioning is mid-pack in a volume-led niche, with the 15.46% YoY price contraction supporting wider reach but exposing margins if Pre-Roll MoM softness of 2.10% persists. The 23.85% MoM gain in Flower against a 2.98% MoM lift in Vapor Pens, alongside a 4.47% YoY decline in Vapor Pens, indicates PUFF is reallocating demand toward categories that can offset Pre-Roll volatility while preserving a low-price anchor around 9.46 in Pre-Roll; this mix shift implies a hedge strategy that trades some Pre-Roll share for diversified shelf presence and steadier portfolio throughput.
Competitive Landscape
PUFF sits at rank #18 in California Pre-Roll for October 2026, unchanged from #18 year over year, while its peak rank of #15 in June 2025 is three positions higher and its three-month rank also held at #18, indicating a flat rank trajectory against a market reshuffle where Jeeter held #1 with a 30.5% YoY sales increase and Kingpen slid from #3 YoY to #5 with a -24.3% YoY change; with Sluggers Hit moving up from #4 YoY to #3 and Presidential rising from #5 YoY to #4 at +30.9% YoY, PUFF’s unchanging #18 alongside a three-rank gap from its historical peak implies stable placement without recent momentum to reclaim mid-teen share.
Notable Products
PUFF leans on value pricing in October 2026, with average prices 15.2% below similar products and multiple 5-pack pre-rolls priced beneath their peers (e.g., Orange Tree Pre-Roll 5-Pack at $19.48 vs. a $23.23 peer average). That pricing stance spans both hybrid and infused formats, so much of its sales come from competitively priced pre-roll packs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
