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Dec-2025
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Overview
Market Insights Snapshot
PUFF's performance in the Pre-Roll category has shown some fluctuations across different states, particularly in California and New York. In California, PUFF's ranking improved from 20th in September 2025 to 18th in October and November, before dropping to 23rd in December. This suggests a volatile market presence, possibly due to competitive pressures or seasonal shifts. In contrast, PUFF maintained a more stable ranking in New York, holding a position between 12th and 14th throughout the fall months, indicating a consistent demand or strong brand loyalty in this region.
In the Vapor Pens category in New York, PUFF's presence was less prominent, as evidenced by their rankings outside the top 30 for most months, only breaking into the top 50 in November. This indicates a challenging market environment for PUFF in this category, possibly due to stronger competitors or a less favorable consumer perception. Despite this, there was a noticeable upward trend in sales during the last quarter of the year, suggesting potential growth opportunities if the brand can capitalize on this momentum. However, the absence of a top 30 ranking in this category highlights the need for strategic adjustments to improve their standing.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, PUFF experienced notable fluctuations in its ranking, starting at 20th in September 2025 and climbing to 18th in both October and November, before dropping out of the top 20 in December. This volatility is contrasted by competitors like Sunset Connect, which maintained a stable position around the 23rd and 24th ranks, and Selfies, which showed a consistent upward trend, moving from 25th to 22nd by December. Gelato also demonstrated resilience, maintaining a steady rank close to PUFF's, while City Roots improved its position from 30th to 25th. Despite PUFF's rank drop in December, its sales figures in October and November were notably higher than those of Sunset Connect and Selfies, indicating strong sales performance even amidst ranking challenges. This suggests that while PUFF's market position is competitive, there is room for strategic adjustments to regain and sustain higher rankings.
Notable Products
In December 2025, the top-performing product for PUFF was Grape Drink Pre-Roll (1g), which secured the number one rank with sales reaching 5931 units. Alien OG Pre-Roll (1g) followed closely in second place, showing a consistent rise from the fifth position in October to second in December. Blue Dream Pre-Roll (1g) entered the rankings for the first time in December at the third spot, indicating a strong debut. Orange Tree Pre-Roll (1g) maintained its fourth position from November to December, while Banana OG Pre-Roll (1g) appeared in the rankings for the first time, placing fifth. Overall, the pre-roll category saw significant shifts, with new entries and rising stars reshaping the top five list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
