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Nov-2025
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Overview
Market Insights Snapshot
In the highly competitive cannabis market of California, PUFF has shown resilience in the Pre-Roll category. Starting with an 18th place ranking in August 2025, the brand experienced a slight dip to 22nd in September but quickly recovered to regain its 18th position by November. This consistent performance suggests that PUFF has a stable footing in California's Pre-Roll market, maintaining a strong presence among top brands despite fluctuations. The sales figures also indicate a positive trend, with a notable increase from September to November, highlighting a successful recovery and growth trajectory for the brand.
Meanwhile, in New York, PUFF's performance in the Pre-Roll category has been slightly more volatile. Starting in the 10th position in August, the brand gradually slipped to 14th by November, suggesting increased competition or shifting consumer preferences. Interestingly, in the Vapor Pens category, PUFF did not make it into the top 30 rankings for several months, which could be a concern for the brand's market strategy in New York. However, an improvement in rankings from 58th in October to 52nd in November might indicate a potential turnaround. The brand's ability to adapt and potentially capitalize on these movements will be crucial for its future success in the New York market.
Competitive Landscape
In the competitive landscape of the California pre-roll market, PUFF has shown resilience and a slight upward trajectory in its rankings over the past few months. After slipping out of the top 20 in September 2025, PUFF regained its position by October and maintained its 18th rank in November, indicating a recovery in sales momentum. This improvement is notable when compared to competitors like UpNorth Humboldt, which consistently held a higher rank at 16th, and Clsics, which also outperformed PUFF by maintaining a steady 17th rank. Meanwhile, Selfies made a significant leap from 26th in August to 20th in November, showcasing a rapid growth trajectory that could pose a future threat to PUFF's market share. Despite these challenges, PUFF's ability to rebound in sales and ranking suggests a robust brand presence and potential for further growth in the competitive California pre-roll category.
Notable Products
In November 2025, PUFF's top-performing product was Lemon Wreck Pre-Roll (1g), maintaining its number one rank from October with sales of 5908 units. Grape Drink Pre-Roll (1g) showed a significant upward movement, climbing from fifth place in October to second place in November. Alien OG Pre-Roll (1g) re-entered the rankings at third place, indicating a resurgence in popularity. Blue Cheese Pre-Roll (1g) improved its position, moving from being unranked in October to fourth place in November. Meanwhile, Orange Tree Pre-Roll (1g) rounded out the top five, having been unranked in October as well.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
