Market Insights Snapshot
In California, Grizzly Peak Farms has shown an interesting trend in the Flower category. The brand started off in July 2023 at rank 45, improved to rank 38 in August, but then slipped back to rank 45 in September and even further to rank 53 in October. This downward trend in rankings despite the initial improvement indicates a challenging competitive landscape for Grizzly Peak Farms in the Flower category in California. However, this doesn't necessarily signify a decrease in popularity or quality, as sales numbers remained fairly robust, with only a slight decrease noted from September to October.
On the other hand, in the Pre-Roll category, Grizzly Peak Farms demonstrated consistent performance in California. The brand maintained its position in the top 20 throughout the period from July to October 2023. The brand's ranking hovered around the 19th spot, showing slight improvement in September to rank 17, and then slightly dropping to rank 18 in October. This consistency in the top 20 indicates a strong presence in the Pre-Roll category. It is worth noting that despite the slight drop in ranking in October, the brand's sales showed an upward trend in September, indicating a potential increase in market share.
In the Pre-Roll category within the California market, Grizzly Peak Farms has maintained a consistent presence in the top 20 brands from July to October 2023. However, it's worth noting that there has been a slight decline in their ranking, moving from 19th to 18th place over this period. In comparison, Henry's Original has shown a steady improvement in rank, moving from being outside the top 20 to 19th place. CannaBiotix (CBX) has made significant strides, jumping from outside the top 20 to 17th place. PUFF, while improving its rank, has been surpassed by Grizzly Peak Farms in October. Lastly, Froot has been a close competitor, maintaining a higher rank than Grizzly Peak Farms in October. These shifts in the competitive landscape suggest an increasingly competitive market for Grizzly Peak Farms.
In October 2023, Grizzly Peak Farms' top-performing product was the 'Sativa Bone Diamond Infused Pre-Roll (1g)', maintaining its first-place rank from previous months with impressive sales of 16,919 units. Closely following was the 'Indica Bone Diamond Infused Pre-Roll (1g)', which also held its previous rank at second place, selling 12,640 units. The 'Grizzly Bone Pre-Roll (1g)' emerged in the rankings for the first time, securing the third spot. The 'Greatful Dave Infused Pre-Roll (1g)' dropped from its August rank of third to the fourth in October. Finally, the 'Big Steve Diamond Infused Pre-Roll (1g)' consistently held the fifth-place rank since August.