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Dec-2025
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Overview
Market Insights Snapshot
In the California market, Selfies has demonstrated a consistent upward trajectory in the Pre-Roll category. From September to December 2025, the brand improved its ranking from 25th to 22nd place. This steady climb suggests a growing consumer preference for Selfies within the competitive landscape. The brand's sales figures support this trend, with a notable increase from approximately $451,124 in September to $553,124 in December. The consistent presence in the top 30 brands each month indicates a solid foothold in the market, reflecting effective brand positioning and consumer appeal.
While Selfies has maintained a presence in the top 30 for the Pre-Roll category in California, the absence of ranking data in other states or categories suggests potential areas for growth or challenges in market penetration outside this region. The brand's ability to climb the ranks within California could serve as a blueprint for expansion strategies in other states, should they choose to pursue them. The focus on Pre-Rolls might indicate a specialization that could be leveraged for broader market appeal if carefully strategized. As Selfies continues to strengthen its position in California, it will be interesting to observe whether this momentum can be replicated in new markets or categories in the future.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Selfies has shown a promising upward trajectory in the latter months of 2025. Starting from a rank of 25 in September, Selfies climbed to 22 by December, indicating a positive trend in market presence. This improvement is noteworthy, especially when compared to competitors like PUFF, which fell out of the top 20 by December, and Sunset Connect, which consistently remained outside the top 20. Meanwhile, Gelato maintained a stable position around the 21st rank, and Birdies made a significant leap from 44th in September to 20th in December, surpassing Selfies. Despite Birdies' rapid ascent, Selfies' steady climb in rank and sales suggests a strengthening brand presence, potentially driven by strategic marketing efforts or product innovations that resonate well with consumers.
Notable Products
In December 2025, the top-performing product from Selfies was the Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll, maintaining its consistent first-place ranking since September, with notable sales of 3,465 units. Following closely, the Groupies - Gelato Crunch Infused Pre-Roll held its second-place position for the third consecutive month. The Violet Ice Pre-Roll 2-Pack made a significant leap to third place, marking its return to the rankings since September. Superglue Mini Pre-Roll 12-Pack, which had been absent in November, re-entered the list in fourth place. Lastly, The Lime Pre-Roll 2-Pack sustained its fifth-place rank, showing steady sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
