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Nov-2025
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Overview
Market Insights Snapshot
In the California market, Selfies has shown a promising upward trend in the Pre-Roll category. As of November 2025, the brand climbed to the 20th position from 26th in August, indicating a steady improvement in its market presence. This positive movement is supported by a consistent increase in sales, with a notable rise from $444,917 in September to $558,069 in November. Such a trajectory suggests that Selfies is gaining traction among consumers, possibly due to strategic product positioning or enhanced distribution efforts within the state.
Despite its progress in California, Selfies' absence from the top 30 rankings in other states or provinces highlights areas for potential growth and market penetration. The lack of presence in these markets could be seen as a missed opportunity or a strategic focus on strengthening their foothold in California before expanding. Understanding the dynamics of consumer preferences and competitive strategies in different states will be crucial for Selfies to replicate its California success elsewhere. This disparity in performance across regions underscores the importance of tailored market strategies to optimize brand reach and sales performance.
Competitive Landscape
In the competitive landscape of California's Pre-Roll category, Selfies has demonstrated a notable upward trajectory in recent months. Starting from a rank of 26 in August 2025, Selfies maintained this position in September, improved to 25 in October, and made a significant leap to rank 20 by November. This progression indicates a positive trend in market acceptance and sales performance, as evidenced by a steady increase in sales from $468,169 in August to $558,069 in November. In comparison, brands like PUFF and Gelato have shown fluctuations in their rankings, with PUFF moving from 18 to 20 and back to 18, while Gelato experienced a slight dip from 18 to 19 in November. Meanwhile, Quiet Kings saw a decline from rank 15 in August to 22 in November, indicating potential market challenges. Selfies' consistent improvement in rank and sales suggests a growing consumer preference, positioning it as a rising competitor in the California Pre-Roll market.
Notable Products
In November 2025, the top-performing product from Selfies was the Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), maintaining its first-place ranking consistently since August 2025 with sales of 2545 units. The Lime Pre-Roll 12-Pack (3g) climbed to second place, showing a significant improvement from its fifth position in September and third in October. Groupies - Gelato Crunch Infused Pre-Roll (1.5g) held third place, having moved up from fourth in September. The Lime Pre-Roll 2-Pack (1g) secured the fourth position, having entered the rankings in October at fifth. Lastly, the Groupies - Dosilato Infused Pre-Roll (1.5g) re-entered the top five, achieving fifth place in November after being absent in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
