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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Selfies is stocked at 84 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, San Francisco, Santa Rosa, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Selfies remained overwhelmingly concentrated in Pre-Roll, with Pre-Roll holding 99.66% share while Edible accounted for 0.34%, a mix that tightened as Pre-Roll sales fell 7.08% month over month and 25.92% year over year. Edible moved in the opposite direction month over month with a 35.80% increase off a small base, yet it was still down 86.11% year over year, indicating prior retrenchment despite the recent uptick. Average price declined 15.57% year over year to $15.78, aligning with the Pre-Roll-focused mix and suggesting price compression in the core SKU set; the pattern implies Selfies is leaning further into value within Pre-Roll while Edible remains a tactical, minor contributor rather than a growth pillar.
These shifts point to positioning anchored in value-oriented Pre-Rolls, where a 7.08% month-over-month decline combined with a 25.92% year-over-year contraction signals exposure to price-led competition and limited diversification benefits from Edibles at just 0.34% share. With brand sales down 26.98% year over year and a category rank of 39 in Pre-Roll in California, the mix suggests a trade-off: lower price points supporting volume defense but constraining premium laddering and cross-category experimentation; the implication is that maintaining or improving rank will likely depend more on mix breadth than further price decreases within Pre-Roll.
Competitive Landscape
Selfies ranks #39 in CA Pre-Roll in October 2026, down 11 places year over year from #28, and slipping 1 spot from #38 over the last three months, while its historical peak was #21 in April 2025; meanwhile, Jeeter held at #1 year over year with sales up 30.5% and STIIIZY stayed at #2 with sales up 28.1%, indicating that Selfies’ downward rank change contrasts with top-tier stability and expansion. Compared with Sluggers Hit, which climbed from #4 to #3 with a 23.2% sales increase, and Kingpen, which fell from #3 to #5 alongside a 24.3% sales decline, Selfies’ move from #28 to #39 places it closer to brands losing share than to those consolidating top-five positions; the pattern implies that without a rank-recovery catalyst, the brand is trending away from its April 2025 peak toward a lower-share tier where upward mobility historically narrows.
Notable Products
Selfies leans on a concentrated lineup in October 2026, with the top 10 items accounting for 62.8% of sales and The Lime Pre-Roll 12-Pack (3g) alone at 15.9%. New launches contributed just 6.7%, so most of its sales come from established products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
