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Apr-2025
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Overview
Market Insights Snapshot
Selfies has shown consistent performance in the Pre-Roll category in California, maintaining a steady position at 24th place in both January and February 2025. The brand saw an improvement in March, climbing to 21st place and maintaining that rank through April. This upward trend in rankings aligns with a notable increase in sales, particularly between February and March. The brand's ability to sustain its improved position in April suggests a positive reception in the Californian market, though it remains outside the top 20, indicating room for growth.
Despite the positive trends in California, Selfies' absence from the top 30 rankings in other states or provinces could be seen as a challenge. This lack of presence in additional markets might suggest a need for strategic expansion or marketing efforts outside of California. The fact that Selfies is not ranked in other states or provinces could imply either limited distribution or competition that outpaces their current market strategies. Understanding the dynamics in these unranked regions would be crucial for Selfies if they aim to replicate their Californian success elsewhere.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Selfies has shown a notable upward trajectory in rankings and sales from January to April 2025. Initially ranked 24th in January and February, Selfies climbed to 21st place by March and maintained this position in April. This improvement contrasts with brands like PUFF and Sunset Connect, which experienced fluctuations and a downward trend in rankings, with neither brand breaking into the top 20 during this period. Meanwhile, Gelato saw a significant jump from 25th in February to 18th in March, suggesting a strong competitive push, though it slightly dipped to 19th in April. Paletas maintained a relatively stable position, hovering around the 19th and 20th ranks. Selfies' consistent rank improvement and sales growth, particularly outperforming its January sales in subsequent months, highlight its strengthening market presence amidst a competitive field.
Notable Products
In April 2025, the top-performing product from Selfies was the Groupies - Gelato Crunch Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its number one rank with sales of 3,264 units. The Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g) took the second spot, having slipped from its top position in March. The Superglue Mini Pre-Roll 12-Pack (3g) improved its ranking to third, up from fifth place in March. Groupies - Dosilato Infused Pre-Roll (1.5g) dropped to fourth, while The Lime Pre-Roll 12-Pack (3g) entered the top five at fifth position. This shift in rankings highlights dynamic changes in consumer preferences and product performance from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
