.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the California market, Selfies has shown a consistent upward trend in the Pre-Roll category over the past few months. Starting at the 28th position in July 2025, they have gradually improved their standing to secure the 24th rank by October 2025. This steady climb indicates a strengthening presence in a highly competitive category. Notably, despite a dip in sales from July to September, with sales figures decreasing from approximately $474,013 to $435,839, the brand managed to bounce back in October, reaching sales of $493,542. This rebound in sales, coupled with the improved ranking, suggests effective market strategies and growing consumer preference.
Analyzing Selfies' performance across other states and categories reveals a mixed scenario. While the Pre-Roll category in California shows positive momentum, the absence of Selfies from the top 30 brands in other states or categories might indicate challenges in expanding their footprint or competing with local favorites elsewhere. This lack of presence in other regions could be a critical area for the brand to address to ensure broader market penetration and diversification. In the competitive landscape of cannabis products, consistently maintaining and improving rankings in key markets like California can be pivotal for long-term success.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Selfies has shown a steady improvement in its rank, moving from 28th in July 2025 to 24th by October 2025. This upward trend indicates a positive reception in the market, despite facing stiff competition. Notably, Sunset Connect and CAM have maintained relatively stable positions, with CAM peaking at 19th place in September before dropping to 25th in October. Meanwhile, Eighth Brother, Inc. made a significant leap to 22nd place in October, suggesting a potential threat to Selfies' recent gains. Cizi, although experiencing a decline from 20th to 26th over the same period, still outperformed Selfies in terms of sales volume. These dynamics highlight the competitive pressure Selfies faces, underscoring the importance of strategic marketing and product differentiation to sustain its upward trajectory in the California Pre-Roll market.
Notable Products
In October 2025, the top-performing product for Selfies was Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll, maintaining its top rank from September with notable sales of 2720 units. Groupies - Gelato Crunch Infused Pre-Roll secured the second position, improving from fourth place in September, indicating a resurgence in popularity. The Lime Pre-Roll 12-Pack climbed to third place, showing a significant improvement from its fifth-place ranking in September. Superglue Mini Pre-Roll 12-Pack, which was ranked second in September, slipped to fourth place in October. Lastly, The Lime Pre-Roll 2-Pack entered the top five in October, marking its first appearance in the rankings since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
