Selfies

Data Snapshot: Apr 03, 2024
Selfies Cannabis Brand Logo
$500K+

Mar-2024

Sales

Decline

Trend

6-Month

32

Product Count

SKUs

Selfies

Overview

"Selfies" is a cannabis brand marked by a bright, unapologetic packaging, embodying the mission to destigmatize the plant's use in a social and enjoyable manner. The brand's line-up includes pre-rolled cannabis products available in single units and packs of five, catering to the refined preferences of modern consumers. With a considerable digital footprint, led by founder Berner, the brand advances a proactive approach to personal branding in the cannabis market.
Markets

Selfies Locations

Product Trends

Selfies Categories

Selfies Sales

Market Insights Snapshot

Selfies Historical Sales by Category

In California, the Selfies brand has shown a notable presence within the Pre-Roll category, managing to secure a spot within the top 30 brands over the past few months. Starting at the 14th position in December 2023 with sales amounting to $1,061,824, the brand saw a positive uptick in January 2024, climbing to the 11th rank. However, following this peak, there was a noticeable decline in both ranking and sales, with the brand falling to the 18th position in February and further to the 22nd in March 2024. This downward trend, marked by a decrease in sales from its January high to $676,602 in March, signals a potential area of concern for the brand's performance in the competitive California market.

On the other hand, in Illinois, Selfies has faced significant challenges in establishing a strong foothold within the Pre-Roll category. The brand's ranking has consistently been outside the top 30, starting at the 60th position in December 2023 and slightly fluctuating in the subsequent months, with a minor improvement to the 65th rank in January 2024 before dropping to the 66th in February. Notably, the brand did not make it into the rankings for March 2024, which might indicate a continued struggle to capture a significant market share. The sales figures also reflect this struggle, with a drastic drop from $1,406 in December to a mere $830 in February 2024. This performance in Illinois starkly contrasts with its efforts in California, suggesting that market dynamics and consumer preferences could be influencing factors in the brand's varied success across states.

Mar-2024 Rank
Pre-Roll
22
Selfies

Competitive Landscape

In the competitive landscape of the Pre-Roll category in California, Selfies has experienced notable fluctuations in its market position from December 2023 to March 2024. Starting strong at 14th rank in December, Selfies climbed to 11th in January, demonstrating a promising increase in sales. However, the subsequent months saw a decline, dropping to 18th in February and further to 22nd in March. This trend is particularly interesting when compared to its competitors. For instance, Henry's Original showed a steady improvement, breaking into the top 20 by February and maintaining its position, while CannaBiotix (CBX) and Dime Bag also showed some positive movement, albeit with fluctuations. Froot, similar to Selfies, experienced a rise in rank but managed to sustain a higher position by March. The directional trend for Selfies suggests challenges in maintaining its earlier sales momentum relative to these competitors, highlighting the need for strategic adjustments to regain and enhance its market position.

Selfies market ranking for CA Pre-Roll

Selfies

Notable Products

In Mar-2024, Selfies saw "Groupies- Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g)" as its top-selling product, with sales reaching 3769.0 units. Following closely behind, "The Lime Pre-Roll 12-Pack (3g)" maintained its second position from the previous month, showcasing consistent consumer demand. "Groupie - Gelato Crunch Infused Pre-Roll (1.5g)" secured the third spot, despite being the top seller in Feb-2024, indicating a slight shift in consumer preferences. A notable entry into the top rankings is "Groupie - Diamond & Crumble Infused Pre-Roll (1.5g)", which climbed from the fifth position in Feb-2024 to fourth in Mar-2024, reflecting a growing interest in its unique offerings. Lastly, "The Lime Pre-Roll 2-Pack (1g)" dropped to the fifth rank, underlining the competitive nature of the Pre-Roll category within Selfies' product line.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Groupies- Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g)
Pre-Roll
2
1
3
1
The Lime Pre-Roll 12-Pack (3g)
Pre-Roll
1
2
2
2
Groupie - Gelato Crunch Infused Pre-Roll (1.5g)
Pre-Roll
3
3
1
3
Groupie - Diamond & Crumble Infused Pre-Roll (1.5g)
Pre-Roll
>5
>5
5
4
The Lime Pre-Roll 2-Pack (1g)
Pre-Roll
4
>5
4
5
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