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Aug-2025
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Overview
Market Insights Snapshot
Selfies has shown a noteworthy performance in the Pre-Roll category within California. Starting from a rank of 25 in May 2025, the brand experienced a slight dip to 27 in both June and July, before climbing back to 24 in August. This upward movement in August indicates a positive reception of their products, potentially driven by strategic changes or consumer preference shifts. Interestingly, the sales figures support this trend, showing an increase from June to August, with the brand achieving its highest sales in August. This suggests that despite the temporary dip in rankings, Selfies managed to capture consumer interest more effectively over the summer months.
In other states or provinces, Selfies did not make it into the top 30 brands for the Pre-Roll category, which could be indicative of either a more competitive market environment or a need for stronger market penetration strategies. Being absent from the top 30 in these regions might suggest areas for potential growth or the necessity for targeted marketing efforts. Focusing on California's success could provide insights into what strategies might be replicated or adapted to improve their standing in other markets. The varying performance across different regions highlights the importance of understanding local market dynamics and consumer preferences.
```Competitive Landscape
In the competitive landscape of the California pre-roll category, Selfies has shown a steady performance with a slight upward trajectory in rank from May to August 2025. Starting at the 25th position in May, Selfies improved to 24th by August, indicating a positive trend in market presence. This improvement is noteworthy when compared to Lowell Herb Co / Lowell Smokes, which fluctuated and remained outside the top 20 throughout the same period. Meanwhile, Fig Farms also showed improvement, moving from 29th to 25th, but still lagged behind Selfies in terms of rank. CAM maintained a consistent presence slightly ahead of Selfies, peaking at 23rd in August. However, Clsics outperformed Selfies, climbing to the 20th position in July before settling at 22nd in August, suggesting a stronger sales momentum. Despite these competitive pressures, Selfies' steady rank improvement and sales growth, especially from July to August, highlight its resilience and potential for further market penetration in California's pre-roll segment.
Notable Products
In August 2025, the top-performing product from Selfies was Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), which climbed to the number one spot with sales reaching 2714 units. This product consistently held the second position from May to July before rising to the top. Groupies - Gelato Crunch Infused Pre-Roll (1.5g) slipped to the second position, despite being the leader in the previous months. Violet Ice Pre-Roll 2-Pack (1g) maintained its third position from July, showing stable performance. Notably, Black Jack Pre-Roll 2-Pack (1g) entered the rankings in August at fourth place, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
