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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Selfies has shown varied performance across different states and product categories. In California, Selfies has maintained a presence within the top 30 brands in the Pre-Roll category, although its ranking has fluctuated slightly. Starting at 21st position in April 2025, the brand experienced a dip to 27th in June, before slightly recovering to 26th in July. This indicates some volatility in their market presence, which might be attributed to shifting consumer preferences or increased competition. The monthly sales figures also reflect this trend, with a notable dip in May and June, followed by a recovery in July, suggesting a possible seasonal or promotional influence on sales.
While Selfies has managed to stay within the top 30 in California's Pre-Roll category, the absence of rankings in other categories or states could be seen as both a challenge and an opportunity. The lack of presence in other state rankings might indicate an area for growth or an untapped market potential. It's important for the brand to analyze these trends and consider strategic initiatives to expand their reach and improve their standing in other lucrative markets. Understanding the dynamics behind these ranking movements could provide valuable insights for future growth and positioning strategies.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Selfies has experienced fluctuations in its ranking, moving from 21st in April 2025 to 26th by July 2025. This shift highlights a dynamic market where brands like Paletas have shown a notable decline from 20th to 25th, despite maintaining higher sales figures than Selfies throughout the period. Meanwhile, Eighth Brother, Inc. and CAM have demonstrated upward momentum, with CAM achieving a higher rank than Selfies in June and July, despite starting lower in April. The competitive pressure is further intensified by Quiet Kings, which has climbed to 24th place by July, surpassing Selfies. These shifts suggest that while Selfies has maintained a strong sales performance, the brand faces significant competition from others that are either increasing their market share or maintaining higher sales volumes, indicating a need for strategic adjustments to regain its competitive edge.
Notable Products
In July 2025, the top-performing product for Selfies was the Groupies - Gelato Crunch Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its number one rank from previous months with a notable sales figure of 3199 units. Following closely, the Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g) also held steady at the second position, reflecting consistent consumer preference. The Violet Ice Pre-Roll 2-Pack (1g) made a significant debut, securing the third spot in its first recorded month. The Lime Pre-Roll 12-Pack (3g) slipped from third to fourth place, while the Groupies - Dosilato Infused Pre-Roll (1.5g) entered the rankings at fifth after not being listed in June. This analysis highlights a stable top two performance for Selfies' products, with some shifts in the lower ranks, indicating changing consumer tastes or seasonal trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
