Market Insights Snapshot
In the Pre-Roll category, Selfies has been showing a steady performance in California. The brand consistently ranked within the top 20 from July to October 2023, showing a slight improvement in its ranking from 13th in July to 11th in October. While the exact sales figures are proprietary, it's worth noting that there was a noticeable increase in sales from July to August, followed by a slight dip in the subsequent months. This could suggest a growing interest in the brand during the summer months, which slightly cooled off as the year progressed.
However, the picture is quite different in Illinois. Unfortunately, Selfies did not make it to the top 20 in the Pre-Roll category during the same period. The brand's ranking fluctuated in the 50s, indicating a need for improvement in its market position within the state. While the sales saw a threefold increase from July to August, the figure dropped significantly in September before seeing a small recovery in October. This suggests a volatile market situation for Selfies in Illinois, which might require strategic planning to stabilize and improve.
In the competitive landscape of the Pre-Roll category in California, Selfies has been maintaining a steady position in the top 20 brands, fluctuating between the 11th and 13th rank from July to October 2023. Notably, Selfies has been consistently outperforming Time Machine, which has been trailing behind Selfies in rank and sales throughout the period. However, Selfies has been facing stiff competition from Caviar Gold, Heavy Hitters, and Claybourne Co., which have been consistently ranking higher. In particular, Claybourne Co. has been a strong competitor, consistently ranking in the top 10. Despite these challenges, Selfies has shown a promising upward trend in sales, indicating a potential to climb up in rank in the future.
In October 2023, the top-performing product from Selfies was 'The Lime Pre-Roll 2-Pack (1g)', which rose from the second position in the previous month, selling 5365 units. The 'Groupies- Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g)', which consistently held the top spot from July to September, dropped to second place. 'Groupie - Gelato Crunch Infused Pre-Roll (1.5g)' maintained its third position, consistent with its September ranking. The 'The Lime Pre-Roll 12-Pack (3g)' and 'Super Glue Pre-Roll 2-Pack (1g)' secured fourth and fifth positions, respectively. Notably, all top five products saw a decline in sales compared to the previous month.