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Dec-2024
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Overview
Market Insights Snapshot
Selfies, a cannabis brand specializing in the Pre-Roll category, has shown a consistent presence in the California market. Over the last few months, Selfies has maintained a steady ranking, hovering around the mid-20s. Specifically, they were ranked 23rd in September 2024, slightly dipped to 25th in November, and returned to 24th in December. This stability suggests a solid consumer base and a competitive position within the pre-roll category in California. However, the brand's absence from the top 30 in other states indicates a potential area for growth and expansion.
In terms of sales, Selfies experienced a noticeable increase from September to October 2024, with a peak in October before a slight decline in November. Despite the dip, sales figures rebounded in December, reflecting resilience and potential seasonal influences. The brand's consistent ranking in California's pre-roll category, coupled with fluctuating sales, highlights both the challenges and opportunities in maintaining market share amidst a competitive landscape. The absence of Selfies in the top 30 rankings in other states could be seen as a limitation or an opportunity to explore untapped markets for future growth.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Selfies has shown a consistent yet modest presence, maintaining a rank in the mid-20s from September to December 2024. Despite a slight fluctuation, Selfies' sales have remained relatively stable, indicating a loyal customer base but also highlighting a need for strategic growth to climb the ranks. In contrast, Heavy Hitters experienced a drop from the top 20 by December, suggesting potential vulnerabilities that Selfies could capitalize on. Meanwhile, Cruisers demonstrated a remarkable ascent from rank 73 in September to 22 by December, driven by a significant increase in sales, which underscores the dynamic nature of consumer preferences in this market. Additionally, Paletas improved its position to surpass Selfies by December, indicating competitive pressure. Selfies' stable sales amidst these shifts suggest an opportunity to leverage its consistent performance to target strategic marketing efforts and potentially capture market share from brands experiencing volatility.
Notable Products
In December 2024, Selfies' top-performing product was Groupie - Gelato Crunch Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its position as the number one ranked product, with sales reaching 2729 units. Groupies- Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g) followed closely in second place, though it had previously led in September and November. Groupies - Dosilato Infused Pre-Roll (1.5g) secured the third spot, showing a consistent performance since October. The Lime Pre-Roll 2-Pack (1g) made its debut in the rankings at fourth place, indicating a positive reception. Superglue Mini Pre-Roll 12-Pack (3g) returned to the rankings at fifth, having been absent in November, showing a slight decline from its October peak.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
