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Jan-2026
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Overview
Market Insights Snapshot
The performance of Selfies in the California market has shown a positive trajectory in the Pre-Roll category over the last few months. Starting at the 25th position in October 2025, Selfies maintained this rank through December, before climbing to the 23rd spot by January 2026. This upward movement suggests a growing consumer interest and acceptance in a highly competitive market. The sales figures reflect this trend as well, with a noticeable increase from $489,313 in October to $530,294 by January, indicating consistent growth and possibly effective market strategies.
While Selfies has managed to secure a foothold in the California Pre-Roll market, it is noteworthy that they have not appeared in the top 30 rankings in other states or categories during this period. This absence could either suggest a focused strategy on strengthening their position in California or a potential area for growth and expansion in other regions. The steady rise in California could serve as a model for potential entry or improvement in other markets, but the brand's current geographic and categorical limitations highlight areas that could benefit from strategic development.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Selfies has shown a steady improvement in its ranking, moving from 25th place in October and November 2025 to 23rd place by January 2026. This upward trend in rank is indicative of a positive trajectory in sales, as Selfies' sales figures have consistently increased over this period. In comparison, Sunset Connect and Fig Farms have experienced fluctuations in their rankings, with neither brand breaking into the top 20 during this timeframe. Meanwhile, CAM has maintained a stronger position, consistently ranking within the top 25 and even reaching 19th place in December 2025, suggesting a more robust sales performance. Gelato has also shown a slight decline in rank, moving from 19th to 22nd place, which may indicate a decrease in sales momentum. Overall, Selfies' consistent improvement in rank amidst these competitive dynamics highlights its growing presence and potential in the California pre-roll market.
Notable Products
In January 2026, the top-performing product from Selfies was Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), maintaining its first-place ranking since October 2025 with sales of 2780.0. Groupies - Gelato Crunch Infused Pre-Roll (1.5g) held steady in second place throughout the same period. Superglue Mini Pre-Roll 12-Pack (3g) showed an improvement, rising to third place from fifth in December 2025. The Lime Pre-Roll 12-Pack (3g) dropped slightly to fourth place after being unranked in December 2025. Black Jack Pre-Roll 12-Pack (3g) entered the rankings for the first time in fifth place, indicating a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
