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Jun-2024
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Overview
Market Insights Snapshot
Selfies has shown notable performance in the Pre-Roll category across various states, with significant movements observed in California. In March 2024, Selfies was ranked 28th but saw a substantial improvement by April, moving up to the 18th position. This upward trend continued into May, where they maintained a solid 19th rank, and slightly dipped to 20th in June. Such fluctuations suggest that while Selfies is gaining traction, there remains some volatility in their market positioning. This volatility could be indicative of competitive pressures or market dynamics specific to the Pre-Roll category in California.
However, it is important to note that Selfies did not appear in the top 30 brands for several other states and categories, which could be seen as a missed opportunity or a challenge they need to address. The absence from the top rankings in these regions highlights areas where the brand might need to focus its efforts to gain a stronger foothold. Overall, while Selfies has shown promising growth in California, their performance across other states and categories presents a mixed picture that could benefit from strategic adjustments.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Selfies has shown notable fluctuations in rank and sales over recent months. In March 2024, Selfies was ranked 28th, but experienced a significant jump to 18th in April, maintaining a relatively stable position through May and June. This upward movement contrasts with the performance of competitors such as Heavy Hitters, which saw a decline from 16th in March to 22nd by June, and Gelato, which dropped from 17th to 21st in the same period. Meanwhile, Sunset Connect and PUFF have shown more stable rankings, with Sunset Connect consistently improving to reach 18th by June and PUFF rising to 19th. These shifts indicate that Selfies is gaining traction and market share, potentially due to effective marketing strategies or product innovations, while some competitors are losing ground. This dynamic environment suggests that Selfies is becoming a more prominent player in the California Pre-Roll market, making it a brand to watch for future growth. For more detailed insights and advanced data, consider exploring the full market analysis.
Notable Products
In June 2024, the top product for Selfies remains Groupies Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), maintaining its first-place ranking with sales of 4083 units. Groupie Gelato Crunch Infused Pre-Roll (1.5g) climbed back to the second position after dropping to fourth in May. The new entry, Groupie Maui Wowie Crusted Infused Pre-Roll (1.5g), secured the third position with notable sales. The Lime Pre-Roll 12-Pack (3g) re-entered the rankings in fourth place, showing a resurgence from its third-place ranking in March. Finally, Groupie Diamond & Crumble Infused Pre-Roll (1.5g) achieved fifth place, improving its rank from April when it was fifth as well.
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