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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Selfies is stocked at 100 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, San Francisco, Costa Mesa, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Selfies concentrated 99.65% of sales in Pre-Roll while Edible fell to 0.35% share, pointing to a narrowing category footprint as Pre-Roll declined 26.67% year over year and 11.57% month over month. Edible contracted faster with a 77.06% year-over-year drop and a 66.58% month-over-month slide, indicating a retreat from diversification even as average price across the brand decreased 3.30% year over year; the pattern implies the brand’s overall decline of 27.24% year over year is being driven primarily by Pre-Roll headwinds rather than price pressure.
Within California Pre-Rolls, Selfies holds rank 38 while relying on a category that fell 11.57% month over month and 26.67% year over year, suggesting limited buffer if category momentum continues downward. With Pre-Roll average price at $16.08 versus the brand’s $16.05 and Edible at $9.78, the price architecture now leans into a single-tier strategy as Edible volume erodes 66.58% month over month, implying that maintaining or improving rank 38 will depend on mix-driven efficiency within Pre-Roll rather than cross-category offset.
Competitive Landscape
Selfies sits at rank 38 in California Pre-Roll for August 2026, down 13 positions year over year from rank 25, and 5 positions worse than the three-month mark at rank 33; by contrast, Jeeter held #1 both this year and last while growing sales 5.6%, and STIIIZY remained #2 with a 10.2% sales increase, indicating category leaders are consolidating while Selfies drifted from its peak rank of 21 in April 2025 to 38 in August 2026, implying a sustained share squeeze that will continue unless the brand reclaims momentum against top-5 incumbents.
Notable Products
Selfies' Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g) led the downturn with a -39.6% month-over-month drop while holding rank 1, and Black Jack Pre-Roll 12-Pack (3g) slid -11.1% at rank 6, indicating volume is consolidating away from once-dominant SKUs. In contrast, The Lime Pre-Roll 12-Pack (3g) climbed +30.6% to rank 3 while Violet Ice Pre-Roll 2-Pack (1g) rose +18.1% at rank 2, with all top-10 items sitting in the Pre-Roll category and four infused 1.5g Groupies SKUs in the set, pointing to mix shifts within a single category rather than cross-category migration. The Superglue Mini Pre-Roll 12-Pack (3g) fell -28.5% at rank 10 as Groupies - Gelato Crunch Infused Pre-Roll (1.5g) declined -28.0% at rank 4, while The Lime Pre-Roll 12-Pack (3g) generated $39,135 alongside this divergence, implying multi-pack non-infused formats are absorbing share as several infused 1.5g variants retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
