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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Selfies is stocked at 89 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, San Francisco, Santa Rosa, and Costa Mesa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Selfies concentrated 99.78% of sales in Pre-Roll while Edible accounted for 0.22%, indicating a sharper tilt toward a single category than in prior periods. Pre-Roll declined 24.72% year over year and 0.63% month over month, while Edible fell 90.76% year over year and 37.13% month over month; combined with a 16.98% year-over-year drop in average price, the mix shift is driven more by demand erosion in the small Edible slice than by intra-month Pre-Roll volatility. With overall brand sales down 25.91% year over year and 32.31% over 24 months, the narrowing mix points to a consolidation phase where category breadth is shrinking faster than the core is stabilizing, implying dependence on Pre-Roll to carry recovery.
Given a rank of 34 in Pre-Roll in California and a 0.63% month-over-month dip in that category alongside a 37.13% month-over-month drop in Edible, Selfies is effectively positioned as a Pre-Roll specialist with limited diversification cushion. The 24.72% year-over-year Pre-Roll decline versus a 90.76% Edible contraction, together with a 16.98% lower average price and a Pre-Roll price point of $15.54, suggests the brand is competing on price defensively rather than expanding assortment share. The implication is that near-term positioning hinges on holding or improving rank within Pre-Roll in California while treating Edible as an optional, low-impact experiment rather than a material growth lever.
Competitive Landscape
Selfies sits at rank #34 in CA Pre-Roll in September 2026, down 7 spots year over year from #27 and 4 spots better than June 2026’s #38, while still trailing its peak of #21 from April 2025; meanwhile, Jeeter held #1 with 16.0% YoY sales growth and STIIIZY stayed at #2 with 15.6% YoY growth, whereas Kingpen remained #3 despite a 21.7% YoY sales decline, indicating Selfies’ rank erosion stems less from broad market contraction and more from share consolidation at the top; the 3-month climb from #38 to #34 alongside a 7-place YoY slide signals recent stabilization but insufficient velocity to reverse a multi-quarter downtrend, implying Selfies must convert short-term momentum into sustained rank gains to re-enter the low‑20s.
Notable Products
Wedding Cake Infused Pre-Roll (1.5g) posted the steepest month-over-month decline at -25.9% and slid to rank 7, while Violet Ice Pre-Roll 2-Pack (1g) dipped -2.5% at rank 3. In contrast, Groupies - Gelato Crunch Infused Pre-Roll (1.5g) surged +26.1% to rank 2, narrowing the gap to the rank 1 slot held by Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g) at +5.2% MoM. With eight of the top ten SKUs in the Pre-Roll family and a single pack-size leader, The Lime Pre-Roll 12-Pack (3g), growing +12.1% at rank 5 on roughly $43,256, the mix implies Selfies is tilting toward higher-potency, infused and multi-pack pre-rolls while pruning weaker single-SKU flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
