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Sep-2025
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Overview
Market Insights Snapshot
Selfies has shown a consistent performance in the Pre-Roll category within the state of California. Over the summer months, the brand has managed to maintain its presence within the top 30 rankings, showing a slight upward movement from 28th in June and July to 25th in August, before settling at 26th in September. This trend indicates a stable market presence with a slight improvement over the months, suggesting that Selfies is gaining traction among consumers in California. Despite fluctuations in monthly sales, the brand's ability to remain in the top 30 highlights its resilience and potential for growth in this competitive market.
However, Selfies' performance across other states or categories isn't as evident since it did not appear in the top 30 rankings outside of California. This absence could either signal a lack of presence or a need for strategic improvement in those areas. The consistency within California's Pre-Roll category may serve as a foundation for expansion into other states or product lines. Understanding the factors contributing to their California success could be key in replicating similar results elsewhere. The brand's ability to maintain a foothold in California might offer insights into consumer preferences and effective marketing strategies that could be leveraged in other markets.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Selfies has maintained a steady presence, ranking consistently between 25th and 28th from June to September 2025. Despite a slight dip from 25th to 26th in September, Selfies has shown resilience in a highly competitive market. Notably, Sunset Connect has demonstrated volatility, fluctuating between 21st and 25th, which indicates potential opportunities for Selfies to capitalize on any instability. Meanwhile, Quickies Prerolls experienced a notable jump from 40th to 24th in July, suggesting a competitive threat that Selfies should monitor closely. Sublime Canna and Almora Farms have shown upward trends, with the latter moving from 39th to 27th, indicating a growing competitive pressure. Selfies' sales have seen a peak in July, followed by a slight decline, suggesting a need for strategic initiatives to sustain momentum against these emerging competitors.
Notable Products
In September 2025, the top-performing product from Selfies was the Groupies - Durban Cookies Diamond Crumble Infused Pre-Roll (1.5g), maintaining its leading position from the previous month with sales figures reaching 2211 units. The Superglue Mini Pre-Roll 12-Pack (3g) rose to second place, marking its first appearance in the rankings since June, with notable sales growth. Groupies - Dosilato Infused Pre-Roll (1.5g) entered the rankings for the first time, securing the third position. The Groupies - Gelato Crunch Infused Pre-Roll (1.5g), which had been consistently performing well, dropped to the third position from second place in August. The Lime Pre-Roll 12-Pack (3g) showed variability in its rankings, moving up to fourth place after being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
