Market Insights Snapshot
Looking at the performance of Sweet Dreams Vineyard in the Beverage category, it's clear that the brand has maintained a steady presence in the top 10 brands in Arizona over the months of July to October 2023. The brand's ranking fluctuated slightly, moving from rank 9 in July, maintaining the same position in August, improving to rank 7 in September, and then falling back to rank 9 in October. This pattern indicates a consistent performance for Sweet Dreams Vineyard, although there is room for improvement to secure a stronger position in the market.
In terms of sales, Sweet Dreams Vineyard experienced a notable increase from 12,922 units sold in August to 17,276 units in September, which corresponds to the brand's improved ranking during that month. However, sales dropped to 12,123 units in October, mirroring the brand's fall in ranking. This suggests a direct correlation between the brand's sales and its ranking in the Beverage category in Arizona. While the brand's sales remained within the top 20 brands for these months, the fluctuating sales figures indicate potential instability that the brand may need to address to maintain its market standing.
In the Beverage category within the Arizona market, Sweet Dreams Vineyard has been experiencing a fluctuating performance. The brand held the 9th rank in July and August 2023, improved to 7th in September, but fell back to 9th in October. This indicates a level of volatility in their market position. Comparatively, Mellow Vibes (formerly Head Trip) and THC Living have maintained a more consistent ranking, with Mellow Vibes holding steady at 10th and THC Living fluctuating between 7th and 8th. WYLD has shown a slow but steady improvement in rank, moving from 13th to 11th over the same period. Pure & Simple has shown a similar pattern to Sweet Dreams Vineyard, with ranks varying from 7th to 9th. In terms of sales, Sweet Dreams Vineyard saw a peak in September, but experienced a decrease in October, indicating a need for strategies to stabilize and increase sales.
In October 2023, the top-performing product from Sweet Dreams Vineyard was the 'Marijuarita Non-Alcoholic Margarita (100mg THC, 210ml)' in the Beverage category, maintaining its number one rank from previous months with 512 units sold. The 'Cannabernet Non-Alcoholic Wine (100mg THC, 210ml)' followed closely, holding its second position consistently over the past four months. The 'Marijuarita Non-alcoholic Margarita (100mg THC, 770ml)' moved up one rank to the third position in October, surpassing the 'Cannabernet Non-Alcoholic Wine (100mg THC, 770ml)', which dropped to the fourth position. The 'H2 Whoa Lemon Non-Alcoholic Wine (100mg THC, 490ml)' remained in the fifth position. These rankings show a stable performance for the top two products, while the rest have seen some shifts in their positions.