Market Insights Snapshot
In Arizona, Vapen's performance across various categories shows a mixed bag of results. The brand has shown significant improvement in the 'Pre-Roll' category, moving from a rank of 73 in July to 30 in September, although it slipped back to 56 in October. This suggests a volatile market position. On the other hand, Vapen's 'Concentrates' have consistently improved from a rank of 60 in July to 43 in September, despite a slight dip to 52 in October. It's worth noting that Vapen's 'Beverage' category only made it into the top 20 in October, ranking at 17. This could indicate a potential growth area for the brand.
However, Vapen's 'Vapor Pens' have seen a steady decline in ranking from 46 in July to 70 in October. Similarly, their 'Edible' category, though absent from the top 20 in July and August, appeared at rank 59 in September and dropped slightly to 57 in October. These trends indicate areas where the brand may need to focus its efforts for improvement. Although we don't have all the sales numbers, the available data shows that 'Pre-Roll' sales spiked significantly in September, hinting at a possible correlation with its improved ranking during that month. Keep an eye on Vapen's performance as they navigate the dynamic cannabis market in Arizona.
In the Concentrates category within the Arizona market, Vapen has experienced a fluctuating rank over the months of July to October 2023. Starting at rank 60 in July, it improved to 53 in August, peaked at 43 in September, before slipping back to 52 in October. This indicates a general upward trend in its competitive position, despite the slight dip in the final month. In comparison, Rove has seen a steady improvement in rank, while Curaleaf and CBD Wellness have both slipped in rank over the same period. Dime Industries, on the other hand, has remained relatively stable. In terms of sales, Vapen saw a significant increase from July to September, but experienced a drop in October, suggesting a need to sustain its sales momentum to maintain its competitive position.
In October 2023, Vapen's top-performing product was the Raspberry Crave Distillate Cartridge (1g) from the Vapor Pens category, with a sales figure of 1372 units. The second and third spots were occupied by products from the Edible category, specifically the Blood Orange Gummies 11-Pack (440mg) and the CBN/THC 1:2 Blackberry Gummies 11-Pack (110mg CBN, 220mg THC), which saw a drop in ranking from first position in August. The fourth and fifth positions were held by the Purple Nerdz Distillate Disposable (0.5g) and Orange Creamsicle Distillate Disposable (0.5g) respectively, both from the Vapor Pens category. This indicates a strong performance by Vapen's Vapor Pens category in October, holding three of the top five spots.