.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Vapen has shown a mixed performance across different categories and states, with notable variations in rankings and sales. In Arizona, the brand's presence in the Concentrates category has not been strong enough to make it into the top 30 rankings, which indicates a need for strategic improvement in this market. Similarly, Vapen's Vapor Pens in Arizona also did not secure a spot in the top 30, suggesting that the brand is facing significant competition in this category. On the other hand, Ohio presents a more promising picture, especially in the Concentrates category where Vapen climbed from not being ranked in February to securing the 9th position by April. This upward trend in Ohio's Concentrates market could be indicative of successful marketing strategies or increasing consumer preference for Vapen products.
In Ohio's Vapor Pens category, Vapen maintained a steady position at 14th place for the first three months of 2025 before improving to 8th place in April, highlighting a positive trend and potential for growth in this segment. However, the Flower category in Ohio tells a different story, with Vapen starting outside the top 30 in January and only reaching the 51st position by March, before dropping out of the rankings again in April. This suggests that while Vapen is gaining traction in certain categories, there is a need for targeted efforts to enhance its performance in others, particularly in the highly competitive Flower category. Such insights could be crucial for stakeholders looking to understand Vapen's market dynamics and strategize for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Vapen has demonstrated a notable improvement in its market position from January to April 2025. Initially ranked 14th, Vapen climbed to 8th place by April, showcasing a significant upward trajectory in rank. This advancement is particularly impressive given the competitive environment, where brands like Seed & Strain Cannabis Co. and Savvy have experienced fluctuations, with Seed & Strain Cannabis Co. dropping to 20th in February before recovering to 9th in April, and Savvy slipping from 7th to 10th over the same period. Meanwhile, &Shine maintained a strong presence, though it fell from 4th to 7th place by April. Vapen's sales also reflected this positive trend, with a substantial increase in April, indicating a strengthening market presence and consumer preference over some competitors.
Notable Products
In April 2025, the Appalachian Apple Distillate Cartridge (1g) emerged as the top-performing product for Vapen, achieving the number one rank with notable sales of 1977 units. The King Louis XIII Distillate Cartridge (1g) maintained a strong presence, ranking second, a slight improvement from its third place in March 2025. The Granddaddy Purple Distillate Cartridge (1g) secured the third position, marking its debut in the rankings. Blue Razz Distillate Disposable (1g) and Blueberry Cookie Distillate Disposable (1g) both shared the fourth spot, consistent with their previous month's ranking. Overall, Vapen's product lineup saw a mix of stability and new entries, indicating a dynamic shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
