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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Vapen concentrated 84.99% of May 2026 sales in Vapor Pens, where sales fell 36.03% year over year and 3.34% month over month, while Concentrates held 13.07% share with 52.96% YoY growth but a 3.63% MoM dip; Pre-Roll rose to 1.41% share with 1908.23% YoY and 135.78% MoM gains, and Flower reached 0.54% share with 4512.13% YoY growth and no recorded MoM figure. The brand’s average price declined 7.48% YoY to $24.33, and within Vapor Pens the average price was $23.67, indicating a mix shift toward lower-priced pen SKUs even as Pre-Roll and Flower expanded from a small base; the implication is that May 2026’s overall 29.42% YoY sales contraction ties mostly to Vapor Pens exposure, with diversification offsetting some but not most of that drag.
With Vapor Pens at 84.99% share and a category rank of 13 in Ohio, the portfolio remains highly concentrated, so even modest declines in that core can outweigh triple-digit gains in smaller lines; the 3.34% MoM Vapor Pens dip versus a 135.78% MoM jump in Pre-Roll shows volatility concentrated in niches too small to steer total performance. The 52.96% YoY growth in Concentrates alongside a 3.63% MoM pullback suggests trial and seasonal lifts rather than sustained mix rebalancing, and the 7.48% YoY price compression points to competitive pressure within pens that likely constrains revenue even when unit volumes hold; together, the pattern implies Vapen’s positioning is still defined by Vapor Pens in May 2026, and risk management will depend on building share in Concentrates and Pre-Roll without eroding the pen base that sets overall trajectory.
Competitive Landscape
Vapen sits at rank #13 in OH Vapor Pens in May 2026, down 7 spots from its peak at #6 in September 2025 but 7 positions below its year-ago spot at #6, while slipping 2 places from #11 three months ago, indicating a multi-quarter slide; in contrast, Certified (Certified Cultivators) rose from #2 to #1 alongside a 51.9% year-over-year sales increase, and Rove advanced from #12 to #4 with 106.5% year-over-year growth, outpacing Vapen’s rank descent by 8 to 9 positions over the same period. This pattern implies Vapen is ceding relative share as faster-rising competitors compress the middle tier, and without a reversal of its 2-rank three-month decline and 7-rank year-over-year gap, the brand risks further displacement from the top 10.
Notable Products
Raspberry Lemonade Distillate Cartridge (1g) posted the steepest decline in May 2026 with a -26.35% month-over-month drop and slid to rank 10, implying flavor fatigue or cannibalization at the tail of the lineup. At the top end, Passion Fruit Punch Distillate Cartridge (1g) held rank 1 with an 8.11% MoM gain while Bubble Gum Distillate Cartridge (0.5g) climbed to rank 2 on a 29.04% increase, indicating momentum is consolidating in the first two ranks even as the bottom deciles soften. Four of the top ten are 1g cartridges and three are 0.5g disposables, and with Appalachian Apple Distillate Cartridge (1g) up 25.09% at rank 3 against a single SKU drop of -26.35%, the portfolio is tilting toward higher-volume 1g cartridges with selective 0.5g wins.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
