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Aug-2025
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Overview
Market Insights Snapshot
Vapen has shown a notable performance in the Ohio market, particularly in the Concentrates category. Over the months from May to August 2025, Vapen improved its ranking from 17th to 12th, although it settled at 13th place in both July and August. This upward movement in the rankings suggests a positive reception and growing popularity of Vapen's Concentrates in Ohio, despite not breaking into the top 10. The consistent sales figures, with a slight increase in August, further underline a steady consumer interest in their product offerings within this category.
In the Vapor Pens category, Vapen maintained a strong presence in Ohio, consistently ranking within the top 10 from May through August 2025. Starting at 6th place in May, Vapen experienced a slight dip to 8th place in June, maintaining this position through July and August. This consistency in the Vapor Pens category, coupled with a notable sales increase in August, highlights Vapen's robust market position and consumer loyalty in this segment. The absence of any rankings below 30 in both categories indicates that Vapen has effectively captured a significant share of the Ohio market, though opportunities for further growth remain.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Vapen has maintained a consistent presence, ranking 8th from June to August 2025, after a slight drop from 6th in May. This stability in rank reflects a resilient market position amidst fluctuating sales figures. Notably, Buckeye Relief has shown a significant upward trajectory, moving from 8th in May to 6th in July and August, indicating a robust sales performance that could challenge Vapen's position. Meanwhile, Savvy has consistently ranked just above Vapen, maintaining the 7th position from June to August, suggesting a steady competitive edge. Additionally, RYTHM and Rove have demonstrated stable rankings, with RYTHM holding the 9th position in July and August, and Rove maintaining the 10th spot, indicating potential threats to Vapen's market share if their sales momentum continues. These dynamics highlight the importance for Vapen to strategize effectively to either regain its earlier rank or defend its current position against these rising competitors.
Notable Products
In August 2025, Vapen's top-performing product was the Maui Wowie Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one seller for the second consecutive month, with sales reaching 3551 units. The Appalachian Apple Distillate Cartridge (1g) also performed strongly, holding the second position with a steady increase in sales from previous months. Notably, the Maui Wowie Distillate Disposable (0.5g) entered the rankings for the first time, securing the third spot. The Granddaddy Purple Distillate Cartridge (1g) improved its ranking to fourth place after a dip in July. Meanwhile, the Pineapple Express Distillate Disposable (0.84g) saw a drop to fifth place, despite being third in July, indicating a shift in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
