Vapen

Vapen’s mix in June 2026 was concentrated in Vapor Pens at 86.23% share with year-over-year decline of 28.31% and month-over-month decline of 12.10%, while Concentrates held 12.37% share with year-over-year growth of 4.63% but a month-over-month drop of 27.96%. Pre-Roll reached 1.08% share with a 1,590.77% year-over-year surge but fell 34.15% month over month, and Flower was 0.32% share with a 43.39% month-over-month contraction and no reported year-over-year figure. Against a brand-level year-over-year sales decline of 24.41% and an average price up 6.39%, the heavier reliance on a contracting Vapor Pens base implies price elevation is not offsetting unit softness, and the small but expanding Pre-Roll footprint indicates experimentation that has not yet stabilized intra-month.

Positioning-wise, anchoring 86.23% of sales in Vapor Pens while holding rank 16 in Vapor Pens in Ohio signals concentration risk if category headwinds persist, since the 28.31% year-over-year decline outpaces the brand’s total decline of 24.41%. The 4.63% year-over-year gain in Concentrates alongside a 27.96% month-over-month pullback suggests an opportunistic secondary lane that is volatile month to month, while the 1,590.77% year-over-year lift in Pre-Roll from a 1.08% share base points to a testing posture rather than a revenue hedge. The pattern implies Vapen should either deepen differentiation within Vapor Pens to defend a mid-teen rank or deliberately rebalance toward Concentrates where year-over-year momentum exists, because the current skew and month-over-month declines across three categories concentrate downside without a meaningful offset.