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Dec-2025
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Overview
Market Insights Snapshot
Vapen's performance in the Ohio market has shown some notable fluctuations across different categories. In the Concentrates category, Vapen held a steady presence within the top 20, although it experienced a slight drop from 13th in September 2025 to 18th in November 2025, before recovering to 16th in December 2025. This suggests a competitive landscape where maintaining a stronghold requires continuous effort. On the other hand, the Vapor Pens category saw Vapen consistently in the top 11, though it slipped from 8th in September to 11th in both November and December. This indicates a relatively stable yet slightly declining position, pointing towards potential challenges in sustaining higher rankings amid market dynamics.
Despite these shifts, Vapen's sales figures reveal a more complex narrative. In the Concentrates category, sales saw a significant drop in November 2025, but a recovery was noted by December. This indicates potential volatility or seasonal influence affecting consumer purchasing behavior. In the Vapor Pens category, while the rankings remained relatively stable, sales showed a downward trend from September to November, with a slight uptick in December. This could imply that while Vapen maintains a solid market presence, there might be underlying factors affecting consumer demand or competitive pressures influencing these movements. Such trends underscore the importance of strategic adjustments to navigate the evolving market conditions effectively.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Vapen has experienced notable shifts in its market position from September to December 2025. Initially ranked 8th in September, Vapen saw a decline to 11th by November and maintained this position through December. This downward trend in rank coincides with a decrease in sales, which contrasts with the performance of competitors like RYTHM, which improved its rank from 9th to 6th in October before settling at 10th in December. Meanwhile, Seed & Strain Cannabis Co. demonstrated resilience by climbing from 11th to 9th place by December, indicating a positive sales trajectory. Additionally, Sauce Essentials showed an upward movement from 16th to 12th, suggesting growing market acceptance. These dynamics highlight the competitive pressures Vapen faces, emphasizing the need for strategic adjustments to regain and enhance its market standing in Ohio's vapor pen category.
Notable Products
In December 2025, Vapen's top-performing product was King Louis XIII Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking from November with notable sales of 2,252 units. Granddaddy Purple Distillate Cartridge (1g) held steady in second place across the months, showing consistent performance. Maui Wowie Distillate Cartridge (1g) ranked third, slightly recovering from its previous dip in November. OG Kush Distillate Cartridge (0.5g) improved its position from fifth in November to fourth in December. BKD APL Distillate Cartridge (1g) entered the rankings in December at number five, indicating a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
