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Jun-2024
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Overview
Market Insights Snapshot
Vapen's performance across various categories and states has shown notable trends and fluctuations. In Arizona, the brand's ranking for Vapor Pens saw an upward movement from 41st in March 2024 to 33rd in April 2024, but then stabilized at 34th place in May and June 2024. Despite not making it into the top 30, this upward trend in early months indicates a potential for growth in Arizona's competitive market. In Ohio, Vapen's presence in the Beverage category started strong with a 5th place ranking in March 2024 but dropped to 6th in April, and then disappeared from the top 30 rankings in subsequent months, highlighting a decline in this specific category.
In Ohio, Vapen's performance in the Concentrates category has been consistently strong, maintaining a 4th place ranking from March to June 2024, indicating a solid foothold in this product segment. The Edible category, however, tells a different story, with rankings slipping from 12th in March to 15th in June 2024, suggesting challenges in maintaining consumer interest or competition from other brands. The Vapor Pens category in Ohio also saw a slight decline, with Vapen moving from 9th in March to 10th in June 2024, although sales remained relatively robust. These insights reveal that while Vapen has strongholds in certain categories, there are areas where the brand needs to address competitive pressures or changing consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Vapen has demonstrated notable fluctuations in its rank and sales over recent months. Vapen's rank improved from 9th in March 2024 to 7th in April 2024, but then dipped back to 9th in May 2024 and further to 10th in June 2024. This volatility suggests a competitive market where maintaining a top position is challenging. Comparatively, AiroPro showed a more stable performance, consistently ranking between 12th and 14th, while Seed & Strain Cannabis Co. experienced a significant jump from 20th in March to 10th in April, though it dropped out of the top 20 in May before reappearing at 14th in June. Certified (Certified Cultivators) maintained a strong presence, holding the 3rd position from March to May before falling to 8th in June. Meanwhile, the Essence showed a remarkable improvement, rising from 20th in April to 9th in June. These dynamics indicate that while Vapen remains a strong contender, it faces stiff competition from both established and emerging brands, necessitating strategic adjustments to maintain or improve its market position.
Notable Products
In June 2024, the top-performing product for Vapen was Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category, reclaiming the number one spot from its previous rankings of fifth in April and third in May with sales of $944. The Fruit Punch Liquid Diamonds Distillate Cartridge (1g) secured the second position, showing a consistent performance improvement from its previous ranks. Appalachian Apple Distillate Cartridge (1g) ranked third, although it dropped from the top position in April and fourth in May. Purple Nerdz Distillate Disposable (0.5g) emerged in the third spot in May and maintained its presence in the top rankings. Purple Nerdz Distillate Cartridge (1g) held the fourth position in June, down from second in May, indicating a slight decline in its performance.
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