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Aug-2024
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Overview
Market Insights Snapshot
Wellspring Fields has demonstrated a strong and consistent performance in the Beverage category in Ohio, maintaining a steady 4th place ranking from May through August 2024. This stability is indicative of a well-received product line in the beverage segment, with a notable increase in sales from $28,530 in May to $60,625 in August. In the Concentrates category, the brand showed significant improvement, climbing from 12th place in May to 5th place in July, before settling at 8th place in August. This upward movement highlights a growing consumer preference for Wellspring Fields' concentrates, despite a slight dip in the final month of the reporting period.
Conversely, Wellspring Fields' performance in the Flower category has been less impressive, consistently ranking outside the top 30 brands in Ohio. Their rankings hovered around the mid-40s, indicating a need for strategic adjustments to gain a competitive edge. The Vapor Pens category also saw Wellspring Fields failing to break into the top 30, with rankings of 52nd and 54th in July and August, respectively. Additionally, the Edible category saw no presence in the top 30 throughout the observed months, which could be a potential area for growth or reevaluation. These insights suggest that while Wellspring Fields excels in certain categories, there are opportunities for improvement in others to achieve a more balanced market presence.
Competitive Landscape
In the Ohio concentrates market, Wellspring Fields has shown notable fluctuations in rank and sales over the past few months, which could be indicative of strategic shifts or market dynamics. In May 2024, Wellspring Fields was ranked 12th, but by July 2024, it had climbed to 5th place, before settling at 8th in August 2024. This upward trajectory in rank is accompanied by a significant increase in sales, particularly from June to July 2024. Comparatively, Vapen experienced a drop from 5th in May to 12th in July, only to recover to 6th in August, suggesting volatility. Meanwhile, The Standard maintained a relatively stable position around the 8th and 9th ranks, and Buckeye Relief showed a steady climb from 15th in June to 10th in August. Certified (Certified Cultivators) consistently held a top position, though it slipped slightly from 3rd to 5th in August. These dynamics suggest that while Wellspring Fields is gaining traction, the market remains highly competitive with significant movements among top brands.
Notable Products
In August 2024, the top-performing product for Wellspring Fields was Golden Dreamz Live Resin (0.84g) in the Concentrates category, which ascended to the number one rank with sales reaching 840 units. Grease Monkey Live Resin (2.52g), also in the Concentrates category, followed closely at the second position, showing a substantial rise from the fourth rank in July. Golden Dreamz RSO Syringe (0.84g) maintained a steady performance, securing the third spot in August. Dr. Feel Better's - Orange Soda Extra Strength Elixir 2-Pack (110mg THC, 12oz) in the Beverage category climbed to the fourth rank, up from fifth in July. Notably, Strawberries & Cream Live Resin (0.84g) entered the top five for the first time, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
