Jan-2025
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Overview
Market Insights Snapshot
Sweet Life by Hannah has demonstrated a notable presence in the Illinois cannabis market, particularly within the beverage and edible categories. In the beverage category, the brand secured a position at rank 12 in October 2024 but did not maintain a top 30 position in the subsequent months, indicating a potential decline in market visibility or competition from other brands. This fluctuation might suggest challenges in sustaining consumer interest or shifts in consumer preferences. On the other hand, the edible category has shown a more promising trend. Starting at rank 42 in October 2024, Sweet Life by Hannah improved its standing to rank 37 by January 2025, reflecting a consistent climb in popularity and possibly a growing consumer base.
The sales performance in Illinois further underscores the brand's strengths and areas for improvement. While the beverage category's absence from the top 30 after October 2024 could be viewed as a setback, the edible category's steady rise in rankings suggests a positive trajectory. The brand's sales in the edible category increased from $58,789 in October to $89,875 in December, before slightly adjusting to $86,180 in January 2025. This upward trend in sales, alongside the improving rankings, indicates a strong foothold in the edible market that could be leveraged for future growth. Observing these movements provides valuable insights into the brand's strategic positioning and consumer engagement within the state.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Sweet Life by Hannah has shown a consistent upward trajectory in its rankings from October 2024 to January 2025, moving from 42nd to 37th place. This positive trend is indicative of growing consumer preference and strategic market positioning. In comparison, Kushy Punch experienced fluctuations, missing the top 20 in December 2024, which might suggest volatility in consumer demand or distribution challenges. Meanwhile, Kanha / Sunderstorm has shown a steady climb, reaching 35th place by January 2025, potentially posing a competitive threat to Sweet Life by Hannah if this trend continues. Additionally, 93 Boyz has demonstrated a significant rise, moving from 50th to 36th place, which could indicate increasing market penetration. Lastly, Legacy Cannabis (IL) has maintained a relatively stable position, though its slight decline to 39th in January 2025 suggests potential challenges in maintaining its market share. Overall, Sweet Life by Hannah's consistent improvement in rank highlights its competitive edge in the Illinois edible market, though it must remain vigilant of emerging competitors.
Notable Products
In January 2025, the top-performing product from Sweet Life by Hannah was Marshmallow Treat (25mg), maintaining its first-place position consistently since October 2024 with notable sales of 11,203 units. Chocolate Chip Cookies (50mg) held steady at the second rank for three consecutive months, following its rise from third place in October 2024. Puppy Chow (50mg) remained in third place, showing consistency in its ranking throughout the observed months. Canna Chow (50mg) improved its position from fifth in November 2024 to fourth in December 2024 and maintained that rank in January 2025. A new entry, Puppy Chow Chocolate Peanut Butter Candy (50mg), debuted at the fifth position in January 2025, indicating potential growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.