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Mar-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Sweet Life by Hannah has shown consistent performance within the Edible category, although it has not yet broken into the top 30 brands. Starting from December 2024, the brand held a rank of 42, slightly improving to 41 in January 2025, before returning to 42 in February and then improving to 40 in March. This steady presence just outside the top 30 indicates a stable market position, though there is room for growth. The sales figures reflect a fluctuating yet stable trajectory, with a notable dip in February but a recovery by March, suggesting potential seasonal or market-driven influences.
Sweet Life by Hannah's performance in Illinois highlights both opportunities and challenges in the Edible category. The brand's inability to break into the top 30 could be seen as a limitation, but their consistent ranking suggests a loyal customer base that could be leveraged for future growth. The sales data from December to March shows a pattern of recovery and resilience, which is crucial for long-term strategy. While the brand has not yet achieved top-tier status, the upward movement in March indicates potential for future gains, especially with targeted marketing and product innovation strategies.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Sweet Life by Hannah has shown a steady improvement in rank from December 2024 to March 2025, moving from 42nd to 40th place. This upward trend indicates a positive reception and growing market presence, despite facing stiff competition. Notably, Legacy Cannabis (IL) consistently outperformed Sweet Life by Hannah, maintaining a higher rank throughout the period. Meanwhile, Kushy Punch re-entered the top ranks in January 2025, suggesting a resurgence that could pose a challenge. Although Sweet Life by Hannah's sales dipped in February, they rebounded in March, aligning with their improved rank. The brand's ability to climb the ranks amidst competitors like Hijinx and Alchemy (Ieso), who also experienced fluctuations, suggests a resilient market strategy that could benefit from further data-driven insights to sustain and enhance growth.
Notable Products
In March 2025, the top-performing product from Sweet Life by Hannah was Marshmallow Treat (25mg) in the Edible category, maintaining its number one rank for the fourth consecutive month with sales reaching 7440. Chocolate Chip Cookies (50mg) also held steady in the second position, showing consistent performance over the months. Puppy Chow (50mg) remained in third place, demonstrating stable demand. Highrish Cream Chocolate Drops 10-Pack (100mg) entered the rankings for the first time in March, securing the fourth spot. Canna Chow (50mg) experienced a slight drop in rank, moving from fourth to fifth, but still showed an increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
