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Oct-2025
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Overview
Market Insights Snapshot
Sweet Life by Hannah has experienced a consistent presence in the Illinois market, specifically within the Edible category. Despite not breaking into the top 30 rankings from July through October 2025, the brand has maintained a steady position at 44th. This consistency indicates a stable consumer base, although it highlights the challenges the brand faces in increasing its market share against competitors. The sales figures reveal a slight decline from July to September, followed by a rebound in October, suggesting potential seasonal influences or successful promotional efforts that helped boost sales in the latter part of the period.
While the brand's ranking in Illinois has not shifted significantly, the sales trends provide valuable insights into consumer behavior and brand performance. The drop in sales from July to September, followed by an uptick in October, could be indicative of strategic adjustments or external market factors impacting consumer purchasing decisions. The lack of top 30 rankings across these months might be seen as a challenge, but it also presents an opportunity for Sweet Life by Hannah to refine its strategies and explore new avenues for growth within the competitive landscape of the Illinois edible market.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Sweet Life by Hannah has maintained a consistent rank of 44 from July to October 2025. This stability in ranking suggests a steady performance, although it trails behind competitors like Effin' Edibles, which fluctuated between ranks 40 and 42, and Terra, holding a slightly better position at 43. Despite this, Sweet Life by Hannah's sales figures reveal a positive trend, with a notable increase in October compared to September, indicating potential growth in consumer preference or market penetration. Meanwhile, Hedy and Petra have seen more volatility in their rankings and sales, with Petra not even making it into the top 20 in July. This positions Sweet Life by Hannah as a stable choice in a fluctuating market, potentially appealing to consumers seeking reliability.
Notable Products
In October 2025, Marshmallow Treat (25mg) from Sweet Life by Hannah maintained its position as the top-performing product, achieving the highest sales figure of 4652 units. Puppy Chow Cereal Mix (50mg) held steady at the second spot, showing consistent performance since August. Chocolate Chip Cookies (50mg) remained in third place, although it experienced a slight increase in sales compared to September. A notable new entry in the rankings is Nuera x Sweet Life By Hannah - Blood Shot Syrup (50mg), debuting at fourth place. Canna Chow (50mg) slipped to fifth place, continuing its decline in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
