Market Insights Snapshot
Starting with the Beverage category, Illinois saw Sweet Life by Hannah make a noteworthy entrance in October 2023, securing a spot in the top 20 brands for the first time. The brand didn't rank in the top 20 in the preceding months of July, August, and September. However, the sales data hints at an upward trend, with sales figures reaching $29,337 in October. This suggests the brand's beverages are gaining traction and becoming increasingly popular among Illinois cannabis consumers.
In the Edible category, Sweet Life by Hannah has consistently maintained a position within the top 25 brands in Illinois. Despite slight fluctuations, the brand held its ground, ranking 21st in July, slipping slightly to 23rd and 24th in August and September, before regaining its July position in October. The brand's sales in this category also saw a promising rise, with the numbers escalating from $144,688 in July to $153,361 in October. While not in the top 20, these rankings and sales figures suggest a steady presence in the market and potential for future growth.
In the edible category within Illinois, Sweet Life by Hannah has been experiencing a fluctuating competitive landscape. The brand's rank has been shifting between the 21st and 24th positions from July to October 2023. Notably, Beboe has been a consistent competitor, maintaining a rank within the top 20, despite a slight dip in October. Bedford Grow also showed a similar trend, although it fell to the 19th position in October. On the other hand, Matter. and Savvy have been trailing behind, with ranks outside the top 20. In terms of sales, all competitors showed a general upward trend, although Sweet Life by Hannah's sales were slightly lower than Beboe and Bedford Grow, but higher than Matter. and Savvy.
In October 2023, Sweet Life by Hannah's top-performing product was the Marshmallow Treat (25mg) from the Edible category, maintaining its top position with sales of 8,822 units. The second best-selling product was the Chocolate Chip Cookies (50mg), also in the Edible category. Interestingly, the S'more Maker (25mg) product, which was not in the top rankings in July and August, climbed to the third position in September and maintained it in October. The fourth place was taken by a new entrant, the Nuera x Sweet Life By Hannah - Blood Shot Syrup (50mg) from the Beverage category. The Milk Chocolate Drops 10-Pack (100mg), despite a drop in its ranking from 3rd to 5th over four months, saw a notable increase in sales from 573 units in September to 2,899 units in October.