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Apr-2025
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Overview
Market Insights Snapshot
Sweet Life by Hannah has shown a consistent presence in the Illinois edible market, although it has not broken into the top 30 rankings from January to April 2025. The brand has maintained a steady position in the low 40s, with slight fluctuations in its monthly rankings, such as moving from 41st in January to 43rd in April. This suggests that while the brand is a recognized player in the Illinois market, it faces stiff competition from other edible brands that are securing higher rankings. Despite this, the brand's sales figures reveal a notable increase from February to March, indicating a positive reception among consumers during that period.
In terms of sales performance, Sweet Life by Hannah experienced a dip in February, followed by a recovery in March, and a slight decline again in April. This pattern may reflect seasonal purchasing trends or the impact of promotional activities. The brand's ability to rebound in March with increased sales could be a sign of effective marketing strategies or product launches that resonated with consumers. However, the inability to crack the top 30 rankings highlights the challenges the brand faces in gaining a stronger foothold in the competitive Illinois market. For more insights into the Illinois cannabis market, visit Illinois.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Sweet Life by Hannah has shown a dynamic performance, maintaining a relatively stable position in the rankings from January to April 2025. Despite a slight dip from 41st to 43rd place in April, Sweet Life by Hannah has demonstrated resilience, particularly when compared to competitors like Kushy Punch and Alchemy (Ieso). Notably, Alchemy (Ieso) has seen a positive trend, climbing from 43rd to 41st, potentially indicating a growing consumer preference. Meanwhile, On The Rocks has fluctuated between 42nd and 44th place, suggesting a less stable market position. Sweet Life by Hannah's sales figures reflect a competitive edge, with a notable peak in March, surpassing both Kushy Punch and On The Rocks, indicating strong consumer loyalty and effective market strategies. This performance highlights the brand's ability to navigate a competitive market and suggests potential for growth if strategic adjustments are made to capitalize on market trends.
Notable Products
In April 2025, Sweet Life by Hannah's top-performing product was Marshmallow Treat (25mg) in the Edible category, maintaining its consistent position at rank 1 since January 2025, with sales of 7708 units. Chocolate Chip Cookies (50mg) held steady at rank 2, showing a slight increase in sales compared to previous months. Puppy Chow (50mg) remained in third place, although its sales dipped slightly from March. Canna Chow (50mg) climbed back to rank 4 after briefly dropping to rank 5 in March, indicating a resurgence in popularity. Highrish Cream Chocolate Drops 10-Pack (100mg) entered the rankings at position 5 in March and held its place in April, despite a decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
