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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Sweet Life by Hannah has shown a consistent presence in the Edible category, although it has not broken into the top 30 brands. From August to November 2025, the brand maintained a steady rank around 44th and 45th, indicating a stable but not leading market position. While the sales figures have fluctuated slightly, with a peak in October 2025, the brand has not yet achieved the visibility or market penetration required to ascend into the top tier of edible brands within the state. This consistent ranking outside the top 30 could suggest a need for strategic adjustments to enhance their competitive positioning.
Despite not being in the top 30, the sales dynamics of Sweet Life by Hannah in Illinois reveal a brand that is holding its ground with a slight upward trend in October before a small dip in November 2025. This pattern may indicate a seasonal or promotional influence that temporarily boosted sales. However, the inability to crack the top 30 could be seen as a missed opportunity, suggesting that while there is a loyal customer base, there is also significant room for growth. The brand's performance in Illinois could benefit from targeted marketing efforts or product innovation to differentiate itself in a competitive edible market.
```Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Sweet Life by Hannah has maintained a consistent presence, ranking 44th in August through October 2025, before a slight dip to 45th in November. This stability is noteworthy given the fluctuations seen among competitors. For instance, Effin' Edibles experienced a rank drop from 40th to 42nd between September and October, while Terra improved its position from 43rd to 41st in the same period. Despite these shifts, Sweet Life by Hannah's sales have shown resilience, with a notable increase in October, peaking at 39,707, before a slight decrease in November. This suggests a strong brand loyalty or effective marketing strategies that buffer against the competitive pressures from brands like Hedy, which consistently ranked 46th or 48th, and Kiva Chocolate, which did not make it into the top 50 for two of the four months analyzed. As the market evolves, Sweet Life by Hannah's ability to maintain its rank amidst these dynamics highlights its potential for growth and stability in the Illinois edible category.
Notable Products
In November 2025, Marshmallow Treat (25mg) maintained its position as the top-performing product for Sweet Life by Hannah, with sales reaching 3,238 units. The Puppy Chow Cereal Mix (50mg) held steady in second place, continuing its consistent performance from September and October. Chocolate Chip Cookies (50mg) also remained in third place, showing a slight increase in sales compared to the previous month. Canna Chow (50mg) improved its rank from fifth to fourth, demonstrating a modest recovery in sales. Meanwhile, the Blood Shot Syrup (50mg) dropped to fifth place, with its sales significantly declining from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
