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Sep-2024
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Overview
Market Insights Snapshot
Kushy Punch has demonstrated varied performance across different categories and states. In California, the brand has maintained a steady presence in the Edible category, consistently ranking around the 25th position, with a slight improvement to 24th in September 2024. This stability, despite a dip in sales over the summer months, suggests a loyal customer base. In the Vapor Pens category, the brand has shown upward movement, reaching the 40th position by August and September 2024, indicating a positive trend in consumer preference for their products in this category.
In Illinois, Kushy Punch's performance in the Edible category has seen some challenges, dropping out of the top 30 by September 2024, which might be a concern for the brand's market strategy in this state. Conversely, their Vapor Pens have seen a more favorable trajectory, maintaining a position within the top 30, although with some fluctuations. Meanwhile, in Missouri, the brand has excelled in the Vapor Pens category, climbing to a strong 3rd position by August and September 2024, reflecting a significant increase in consumer demand and market share in this region. This success contrasts with their performance in Massachusetts, where the brand did not rank in the top 30 for Vapor Pens in July, but managed to regain a presence by September, albeit at a lower position.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Kushy Punch has shown a significant upward trend in rankings, moving from 7th in June 2024 to maintaining a strong 3rd position by August and September 2024. This rise is indicative of a robust growth trajectory in sales, which have been steadily increasing over these months. Despite this progress, Kushy Punch faces stiff competition from brands like Rove, which, although experiencing a brief dip in August, reclaimed the top position by September. Similarly, Platinum Vape and Good Day Farm are formidable contenders, with both brands consistently ranking within the top 5. Notably, Illicit / Illicit Gardens also demonstrates strong performance, peaking at 1st place in August before dropping to 5th in September. These dynamics suggest that while Kushy Punch is gaining ground, the competitive environment remains challenging, necessitating strategic initiatives to maintain and enhance its market position.
Notable Products
In September 2024, Kushy Punch's top-performing product was the Strawberry Gummies 200mg, maintaining its number one rank for four consecutive months despite a decrease in sales to 13,034 units. The Indica Watermelon Gummies 10-Pack 200mg also held steady at the second position, with sales of 12,430 units. A notable new entry in the rankings is the Blue Raspberry Distillate Disposable 1g, which debuted at the third spot. The Strawnana Smoothie Distillate Disposable 1g followed closely behind at fourth place. Blueberry Gummies 200mg experienced a slight drop, moving from third to fifth place since June, indicating a shift in consumer preferences within the edibles category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
