Market Insights Snapshot
In the Edible category, Kushy Punch has seen a steady performance in Arizona with a slight improvement in ranking from 16th to 14th between August and November 2023. However, in the Vapor Pens category within the same state, the brand was not among the top 20 in August but made a remarkable leap to 46th in September and further improved to 33rd by November. In California, the brand maintained a steady 20th position in the Edible category over the same period, while in the Vapor Pens category, it improved from 68th to 49th. The brand's performance in Illinois is noteworthy as well, with no ranking in the Edible category in August but jumping to 28th in September and further improving to 21st by November.
In Massachusetts, Kushy Punch improved its ranking in the Edible category from 51st to 39th between August and November 2023. However, it witnessed a downward trend in the Vapor Pens category, sliding from 17th to 36th. The brand's performance in Michigan was mixed. In the Edible category, it slipped from 11th to 21st between August and October but bounced back to 14th in November. In contrast, the Vapor Pens category saw a steady decline from 11th to 28th. Lastly, in Missouri, the brand only appeared in the Vapor Pens category in November, securing the 40th position.
In the Edible category in Michigan, Kushy Punch has experienced a fluctuating rank over the months of August to November 2023, indicating a volatile market position. In August, it held the 11th rank, dropped to 20th in September, fell out of the top 20 in October, and then rose to 14th in November. This instability is reflected in its sales, which have generally decreased over this period. In comparison, its competitors have shown more consistent performance. Detroit Edibles / Detroit Fudge Company has consistently ranked higher than Kushy Punch, with a slight increase in rank and sales. Monster Xtracts also outperformed Kushy Punch in rank and sales, despite a small dip in November. Cannalicious Labs started off stronger than Kushy Punch but has seen a similar downward trend in rank and sales. Interestingly, Good Tide has made a significant leap from the 46th rank to the 15th, with a corresponding increase in sales, suggesting a potential threat to Kushy Punch in the future.
In November 2023, the top-performing product from Kushy Punch was the 'Sativa Strawberry Full Spectrum Gummies 10-Pack (100mg)', with sales reaching an impressive 10,395 units. This product maintained its top position from September, despite being the second best-seller in October. The 'Blue Raspberry Fast Acting Gummies 10-Pack (100mg)' took second place, climbing up from its third place in the previous months. Interestingly, the 'Blueberry Gummies (200mg)' surged to the third position in November, despite not being ranked in October. Meanwhile, 'Strawberry Gummies (200mg)' and 'Indica Watermelon Gummies 10-Pack (200mg)' dropped to the fourth and fifth positions respectively, signaling a shift in consumer preference.