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Jun-2024
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Overview
Market Insights Snapshot
Kushy Punch has shown a varied performance across different states and product categories. In Arizona, the brand maintained a relatively stable presence in the Edibles category, fluctuating between ranks 21 and 25 from March to June 2024. However, their sales in Arizona have experienced a downward trend, dipping from $114,389 in March to $79,372 in June. In California, Kushy Punch's ranking in the Edibles category remained within the top 30, though it saw a slight decline from rank 20 in March to 23 in June. The Vapor Pens category in California, however, did not see the brand breaking into the top 30, indicating a less favorable performance in this segment.
In Illinois, Kushy Punch's performance in the Edibles category has been inconsistent, with the brand ranking 27 in March, dropping out of the top 30 in April, and then returning to ranks 28 in May and June. The Vapor Pens category in Illinois has been more stable, maintaining a rank of 22 in both May and June. Conversely, in Michigan, Kushy Punch has shown stronger performance in the Edibles category, consistently ranking within the top 12. However, the Vapor Pens category in Michigan has been less stable, with rankings fluctuating between 35 and 45. The brand has also made a notable impact in Missouri, where it consistently ranked within the top 10 for Vapor Pens, indicating a strong foothold in this market segment.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Kushy Punch has shown notable fluctuations in its rankings, moving from 8th in March 2024 to 6th in April 2024, dropping to 9th in May 2024, and then rebounding to 6th in June 2024. This volatility indicates a competitive market where brands like Platinum Vape and TANK have consistently performed well, with Platinum Vape maintaining a top 5 position throughout the period and TANK climbing from 12th in March to 2nd in May. Meanwhile, Good Day Farm and Greenlight have also shown resilience, with Good Day Farm remaining relatively stable and Greenlight making a significant leap from 19th in March to 6th in May. These dynamics suggest that while Kushy Punch is a strong contender, it faces stiff competition from brands that are either more stable or rapidly ascending in the rankings, impacting its sales and market positioning.
Notable Products
In June 2024, Strawberry Gummies (200mg) maintained its top position in sales for Kushy Punch, generating $18,123. Indica Watermelon Gummies 10-Pack (200mg) held steady at second place, showing consistent performance from May 2024. Kiwi Breeze Gummies (200mg) rose to third place, up from fifth in the previous month, indicating a significant increase in popularity. Blueberry Gummies (200mg) dropped one rank to fourth place, continuing its downward trend since April. Blue Raspberry Full Spectrum Gummies 10-Pack (200mg) re-entered the top five at fifth place, after not ranking in May.
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