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Apr-2025
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Overview
Market Insights Snapshot
On The Rocks has shown noteworthy performance across various categories in Illinois. In the Concentrates category, the brand made a significant upward movement, improving its rank from 30th in January 2025 to 24th by April 2025. This improvement is accompanied by a substantial increase in sales, indicating a positive reception in this category. Conversely, their performance in the Edible category remained outside the top 30, with rankings hovering in the mid-40s, suggesting potential challenges in gaining a stronger foothold in this segment. Despite these challenges, sales figures in the Edibles category did see an uptick in April, which might hint at a potential turnaround.
In New Jersey, On The Rocks has faced some fluctuations in the Vapor Pens category. While they started the year ranked 39th, they dropped out of the top 30 by March, indicating a decrease in market presence. The sales figures reflect this trend, with a marked decline from January to February. However, it's worth noting that their presence in the Illinois Vapor Pens category remained relatively stable, with a slight improvement from 61st to 59th place by April. This suggests that while they face challenges in some markets, there are areas where they maintain a steady performance. The varied performance across states and categories highlights the brand's need to focus on specific strategies to bolster its market position.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Illinois, On The Rocks has experienced notable fluctuations in its rank and sales performance from January to April 2025. Initially ranked 42nd in January, On The Rocks saw a dip to 46th in February, before recovering slightly to 45th in March and 44th in April. This trend indicates a resilient brand navigating a competitive market. In contrast, Alchemy (Ieso) consistently outperformed On The Rocks, maintaining a higher rank throughout the period and showing a strong upward trajectory in sales, particularly in March and April. Meanwhile, Sweet Life by Hannah maintained a relatively stable position, slightly ahead of On The Rocks in rank, though its sales saw more volatility. The data suggests that while On The Rocks is a competitive player, it faces challenges from brands like Alchemy (Ieso) that are capturing more market share, emphasizing the need for strategic marketing efforts to bolster its position in the Illinois edibles market.
Notable Products
In April 2025, the top-performing product from On The Rocks was Sour Apricot Apple x Sonny G Live Rosin Gummies 10-Pack (100mg), securing the number one rank with sales of 850 units. Peach Mango Gelato Live Rosin Gummies 10-Pack (100mg) maintained its position at rank two, although its sales slightly decreased to 745 units from the previous month. Sour Apricot Apple x Ice Cream Candy Live Rosin Gummies 10-Pack (100mg) held steady at rank three, despite a consistent decline in sales since January. Peach Mango x Strawberry Guava Live Rosin Gummies 10-Pack (100mg) entered the top rankings at position four, showing a promising sales figure of 562 units. Funnelcake Live Rosin Cartridge (0.5g) remained in fifth place, with a slight increase in sales compared to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
