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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Vapor Pens expanded to 56.48% share while Edible contracted to 42.40%, with Concentrates at 1.12%; the mix shifted despite Vapor Pens declining 40.30% month over month and 31.66% year over year, while Edible fell 21.14% MoM and 83.79% YoY. The brand’s overall sales were down 76.86% YoY and 88.25% vs. 24 months as average price rose 15.92% YoY to $35.90, indicating a volume-led contraction even as price mixed up; the net effect is a portfolio tilting toward higher-ticket Vapor Pens while legacy Edible demand retreats.
These shifts imply On The Rocks is concentrating around a narrower Vapor Pens base with elevated price points (category price at $61.03 versus Edible at $23.08) while Edible weakness drags scale, leaving limited ballast from Concentrates at 1.12% share and a 98.73% YoY drop. With Edible ranked 17 in Connecticut, the mix change and double-digit MoM declines in both Vapor Pens (-40.30%) and Edible (-21.14%) suggest positioning risk toward a shrinking, premium-leaning segment rather than a balanced, volume-oriented footprint.
Competitive Landscape
On The Rocks is ranked #17 in Connecticut Edible for June 2026, down 5 positions year over year from #12, and off 1 rank from March 2026 when it was #16; the brand is also far from its #6 peak reached in October 2024, indicating an 11-place slide from that high-water mark. Meanwhile, Soundview holds #1 after improving from #2 and growing sales by 14.7% year over year, and Camino advanced from #6 to #2 alongside a 289.8% year-over-year sales increase, signaling that share is consolidating at the top while mid-pack mobility tightens. The pattern implies that On The Rocks’ downward rank trajectory from #12 to #17, alongside competitor upward moves from #6 to #2 and #2 to #1, points to a need for re-entry into faster-growing subsegments to regain mid-teen share and stop further drift away from its former #6 position.
Notable Products
The steepest decline came from Tropical Haze Live Rosin Disposable (1g), down 41.9% month over month to rank 8, while Hybrid Peach Mango Live Rosin Gummies 10-Pack (100mg) fell 32.3% but still held rank 1. Sour Apricot Apple Live Rosin Gummies 20-Pack (100mg) was the lone mover up, gaining 28.4% to rank 2, as Hybrid Peach Mango Flavored Live Rosin Gummies 20-Pack (100mg) slid 27.0% at rank 3. Four of the top ten are Edible SKUs, yet Vapor Pens occupy ranks 4–9 with Gelato 41 Solventless Live Rosin Disposable (1g) inching up 0.6% at rank 4, implying the mix is tilting toward pen-led shelf presence even as gummy leaders weaken.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
