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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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On The Rocks is stocked at 53 licensed dispensaries across Connecticut, Pennsylvania, and 3 other states, 20 of them in Connecticut, with the deepest coverage in Norwalk, Branford, Bristol, Canton, and Enfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, On The Rocks concentrated 66.34% of sales in Vapor Pens with a month-over-month increase of 0.66% but a year-over-year decline of 75.48%, while Edible held 33.17% share with an 80.73% MoM rise and an 83.34% YoY drop; Concentrates were 0.50% of mix with a 143.36% MoM jump against a 96.08% YoY fall. Average price rose 0.88% YoY to $42.66, with Vapor Pens priced at an average of 63.83 and Edible at 26.15, and the brand’s total YoY sales contracted by 79.26% as 24‑month sales fell 88.82%. Taken together, the mix shows a defensive tilt toward higher-ticket Vapor Pens and opportunistic gains in Edible and tiny but fast-rebounding Concentrates, implying October 2026 momentum is driven by tactical pockets of demand rather than broad category recovery.
With Vapor Pens at 66.34% share and ranked 27th in Connecticut for that category, the 0.66% MoM lift alongside an 80.73% MoM surge in Edible signals near-term reliance on two lanes while total YoY sales fell 79.26%. The 143.36% MoM increase in Concentrates from a 0.50% base and the 0.88% YoY price increase suggest pricing power is concentrated where distribution remains, but the 83.34% YoY drop in Edible and 75.48% YoY drop in Vapor Pens indicate positioning is shifting toward niche, promotion-responsive buyers rather than broad, repeat penetration. The implication is that October 2026 mix changes favor targeted depth over breadth, positioning the brand to compete on selective availability and price points rather than wide-category scale.
Competitive Landscape
On The Rocks sits at rank 27 in October 2026, down 11 positions year over year from rank 16, and 2 positions lower than July–September’s three‑month rank of 25; this follows a longer slide from a peak rank of 13 in July 2025. In contrast, Select advanced to rank 1 from rank 3 year over year while growing sales 91.8%, and Soundview moved up to rank 4 from rank 10 with 250.6% YoY sales growth; meanwhile, Theraplant fell to rank 5 from rank 1 with a 61.7% YoY sales decline, indicating share rotation rather than category contraction. The pattern implies that On The Rocks’ downward rank trajectory amid competitors’ upward or volatile moves signals a relative share loss that will persist unless the brand repositions its assortment or pricing to reenter the top‑20 cohort.
Notable Products
On The Rocks concentrates sales in a few items, with the top 10 products accounting for 90.7% of October 2026 revenue, led by Hybrid Peach Mango Flavored Live Rosin Gummies 20-Pack (100mg) at 17.1%. That concentration sits on formats too, as all-in-one disposables make up 62.4% of sales and gummies 33.2%, so most of its sales come from disposables and a couple of gummy flavors.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
