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Apr-2026
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Overview
Market Insights Snapshot
On The Rocks has shown a consistent performance in the Connecticut edible market, maintaining a steady rank of 15 from January to April 2026. However, the sales figures indicate a downward trend, with a significant drop from January's sales to the subsequent months. In the vapor pens category, the brand experienced some fluctuation, starting at rank 20 in January, improving to 17 in March, but then falling back to 20 by April. This variability in ranking, coupled with a notable decrease in sales in April, suggests challenges in maintaining momentum in this category.
In New Jersey, On The Rocks' performance in the vapor pens category demonstrated a positive trend, with the brand climbing from rank 84 in March to 68 in April. This improvement in rank is accompanied by a substantial increase in sales, indicating growing consumer interest. Conversely, in Illinois, On The Rocks did not make it into the top 30 brands for vapor pens, as evidenced by their rank of 90 in March, highlighting a potential area for growth and market penetration in this state.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, On The Rocks has shown a notable improvement in rank from January to April 2026, moving from 76th to 68th position. This upward trend indicates a positive reception in the market, especially when compared to competitors like Packs (fka Packwoods), which remained stagnant at 72nd in both March and April. Meanwhile, HAZE has consistently outperformed On The Rocks, maintaining a higher rank, although it experienced a slight decline from 52nd in February to 65th in April. Interestingly, Cannabis Philosophy closely trails On The Rocks, ending April just one rank higher at 67th. Despite these fluctuations, On The Rocks' sales surge in April, doubling from March, suggests a strengthening market presence and potential for further ascension in the rankings.
Notable Products
In April 2026, On The Rocks' top-performing product was the Hybrid Peach Mango Flavored Live Rosin Gummies 20-Pack (100mg) in the Edible category, maintaining its position as the number one ranked product for the second consecutive month. Following closely was the Hybrid Peach Mango Live Rosin Gummies 10-Pack (100mg), which climbed to the second spot from fifth in March. Notably, the Starkiller Live Rosin Disposable (1g) debuted at third place in the Vapor Pens category with sales of 151 units. The Ghost Milk Live Rosin Disposable (1g) and Guava Casquitos Solventless Live Rosin Disposable (1g) entered the rankings for the first time, securing the fourth and fifth positions, respectively. These changes indicate a strong market entry for vapor pen products from On The Rocks in April 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
