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Jun-2024
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Overview
Market Insights Snapshot
On The Rocks has shown mixed performance across various categories in Illinois. In the Concentrates category, the brand has maintained a steady presence within the top 30, holding ranks 28, 28, 26, and 28 from March to June 2024. This consistency indicates a stable demand, although there was a noticeable dip in sales from $63,078 in March to $40,724 in June. Conversely, the Edible category saw On The Rocks fluctuating just outside the top 30, with ranks of 39, 40, 35, and 36. This movement suggests potential growth opportunities, particularly since the sales figures for Edibles remained relatively robust, peaking at $87,208 in June.
In the Vapor Pens category, On The Rocks has struggled to break into the top 30, with rankings of 54, 55, 60, and 58 over the same period. This indicates a challenging market position and possibly a need for strategic adjustments to capture more market share. The sales trend for Vapor Pens also reflects this difficulty, with a significant decline from $43,826 in March to $18,673 in June. Overall, while On The Rocks has demonstrated stability in certain categories, there is evident room for improvement, particularly in the Vapor Pens segment, to enhance its competitive stance in the Illinois market.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, On The Rocks has experienced notable fluctuations in its rank and sales performance from March to June 2024. Starting at rank 39 in March, On The Rocks saw a dip to rank 40 in April, before climbing to rank 35 in May and slightly dropping to rank 36 in June. This indicates a relatively stable yet competitive position within the market. In comparison, Jam has consistently maintained a higher rank, hovering around the low 30s, which suggests a stronger market presence. Meanwhile, Redbud Roots and Legacy Cannabis (IL) have shown similar patterns of fluctuation but generally rank lower than Jam. Notably, Superflux has not consistently appeared in the top 20, indicating a less stable market presence. These dynamics highlight the competitive pressure On The Rocks faces, particularly from brands like Jam, which could influence its strategic decisions to enhance market share and sales performance.
Notable Products
In June 2024, the top-performing product for On The Rocks was Peach Mango Flavored Fresh Powder Live Rosin Gummies 10-Pack (100mg), maintaining its top rank from May despite a decline in sales to 693 units. Sativa Sour Apricot Apple Fresh Powder Gummies 10-Pack (100mg) held the second position, with notable sales of 595 units, showing a slight decrease from the previous months. Peach Mango Flavored Sonny G Live Rosin Gummies 10-Pack (100mg) debuted in the third position, reflecting its rising popularity. Sour Apricot Apple Flavored Berry Bliss Live Rosin Gummies 10-Pack (100mg) followed closely in fourth place, while Peach Mango Flavored Miracle Fruit Live Rosin Gummies 10-Pack (100mg) rounded out the top five. The rankings reveal a strong preference for Peach Mango flavored products within the Edible category, with some fluctuations in sales figures over the past months.
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