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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
On The Rocks concentrated 63.08% of May 2026 sales in Vapor Pens and 36.69% in Edible, while Concentrates fell to 0.23% share; this mix coincided with a brand-level year-over-year sales decline of 69.36% and a 39.32% rise in average price to $41.26. Vapor Pens grew 40.57% year over year but dropped 42.82% month over month, whereas Edible declined 83.45% year over year but increased 46.82% month over month, and Concentrates collapsed 99.62% year over year with a 94.91% month-over-month contraction; the brand stands at rank 73 in Vapor Pens in New Jersey, which implies category exposure is increasingly tied to a volatile monthly swing despite positive annual traction in the lead segment.
The duality of Vapor Pens posting a 40.57% year-over-year increase while Edible contracted 83.45% year over year, alongside May 2026 month-over-month divergence of −42.82% in Vapor Pens versus +46.82% in Edible, implies a repositioning away from breadth toward a narrower, higher-priced basket that heightens variability. With Concentrates now just 0.23% share after a 94.91% month-over-month pullback and the brand anchored at rank 73 in Vapor Pens in New Jersey, the pattern suggests the brand’s near-term positioning depends on stabilizing Vapor Pen momentum while selectively nurturing Edible as a counter-cyclical buffer to mitigate monthly drawdowns.
Competitive Landscape
On The Rocks is ranked #73 in New Jersey Vapor Pens in May 2026, improving 8 places from #81 in February 2026 but lacking a reported year-over-year rank, while sitting far below its peak of #24 in August 2024; meanwhile, Select holds #1 despite a -13.6% YoY sales decline and Rove climbed to #5 with +159.0% YoY sales growth, indicating that On The Rocks’ modest 3-month rank gain is outpaced by competitors accelerating into the top 5. This pattern implies a recovery from winter lows but continued share compression unless rank gains accelerate relative to leaders improving or holding positions.
Notable Products
Hybrid Peach Mango Live Rosin Gummies 10-Pack (100mg) led May 2026 with a 73.7% month-over-month gain and the number 1 rank, while Ghost Milk Live Rosin Disposable (1g) slipped 7.6% to rank 3. Gas Powered Cake Live Rosin Disposable (1g) climbed 54.9% but held at rank 6, indicating momentum that has not yet translated into a top-5 reshuffle. Four of the top ten are Vapor Pens while four are Edibles, yet Edibles occupy ranks 1 and 2 with the 20-Pack Peach Mango at rank 2 up 25.3%, implying mix is tilting toward gummy-led velocity at the top even as the pen portfolio sheds share at ranks 4 and 8 with declines of 30.3% and 44.7%. This pattern implies On The Rocks is pivoting toward scaled edible winners to anchor visibility while selectively pruning or refreshing weaker pen SKUs to stabilize mid-tier ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
