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Sep-2025
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Overview
Market Insights Snapshot
On The Rocks has shown a stable performance in the Connecticut market, particularly in the Edible category, where it maintained its 11th rank from August to September 2025. Despite a dip in sales from June to August, there was a notable recovery in September, indicating a potential turnaround. However, in the Vapor Pens category, the brand has struggled to break into the top ranks, peaking at 13th in July and maintaining a 14th rank through September. This suggests that while On The Rocks has a steady presence in the Edible category, there is room for improvement in their Vapor Pen offerings in Connecticut.
In Illinois, On The Rocks faced challenges, particularly in the Concentrates category, where it dropped from the 29th rank in June to 40th by September 2025, indicating a decline in market presence. The Edible category also saw a drop, with the brand failing to make it into the top 30 by September, highlighting a significant area of concern. Conversely, in the Vapor Pens category, the brand experienced a notable peak in sales in July, though it saw a decline in subsequent months, suggesting volatility in this segment. In New Jersey, On The Rocks did not make it into the top 30 for Vapor Pens in September, indicating a challenging market environment in this state.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, On The Rocks has experienced a dynamic shift in its market position from June to September 2025. Initially ranked 61st in June, On The Rocks made a significant leap to 39th in July and maintained a strong position at 38th in August before dropping to 55th in September. This fluctuation in rank correlates with a notable surge in sales during July and August, followed by a decline in September. In contrast, Superflux consistently outperformed On The Rocks, maintaining higher ranks and sales, although it also experienced a downward trend from June to September. Meanwhile, FloraCal Farms and Amber remained outside the top 50, indicating a less competitive threat in terms of rank, despite their fluctuating sales figures. The data suggests that while On The Rocks has shown potential for rapid growth, sustaining its competitive edge will require strategic adjustments to maintain its market position amidst fluctuating sales trends.
Notable Products
In September 2025, the top-performing product from On The Rocks was Hybrid Peach Mango Live Rosin Gummies 10-Pack (100mg) in the Edible category, which climbed to the number one rank after being third in August. Sour Apricot Apple Live Rosin Gummies 20-Pack (100mg) maintained its strong performance at the second position, consistent with its August ranking. Reserve - Layered Cake Solventless Live Rosin Disposable (1g) entered the rankings for the first time at third place, showcasing a notable debut. Hybrid Peach Mango Flavored Live Rosin Gummies 20-Pack (100mg) dropped to fourth place from its previous first position in June, indicating a decline in sales momentum. Notably, the Hybrid Peach Mango Live Rosin Gummies 10-Pack achieved a sales figure of 927 in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
