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Dec-2025
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Overview
Market Insights Snapshot
On The Rocks has shown varied performance across different states and product categories. In Connecticut, the brand has maintained a consistent presence within the top 15 for both Edibles and Vapor Pens. For Edibles, the brand improved its ranking from 11th in September to 9th in October, but then settled back to 11th in November and December. This steadiness in the Edibles category is accompanied by a positive sales trend, with December sales reaching their peak. In the Vapor Pens category, On The Rocks experienced a slight fluctuation, moving from 15th to 13th and then back to 15th by December. Despite these changes, the brand has shown resilience in maintaining its market position within the state.
In Illinois, On The Rocks faced challenges in the Vapor Pens category, where it did not break into the top 30 by December, indicating a decline from its September position of 59th. This contrasts with the Concentrates category, where the brand did not rank in the top 30 throughout the observed months, suggesting limited market penetration or competition. Meanwhile, in New Jersey, the brand entered the Vapor Pens category rankings in November at 71st and maintained this position in December, indicating a stable, albeit modest, presence. These insights highlight On The Rocks' varied performance across states and categories, revealing both opportunities and areas that may require strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Connecticut, On The Rocks has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. In September 2025, On The Rocks was ranked 15th, but it climbed to 13th place in October and maintained this position through November, before dropping back to 15th in December. This fluctuation suggests a competitive pressure from brands like Earl Baker, which consistently outperformed On The Rocks, peaking at 12th place in November with significantly higher sales. Meanwhile, AGL / Advanced Grow Labs maintained a stable presence, ranking just above On The Rocks in most months, indicating a steady consumer preference. The entry and exit of Flower by Edie Parker in the rankings also highlight the dynamic nature of this market segment. For On The Rocks to improve its position, understanding these competitors' strategies and consumer preferences could be crucial.
Notable Products
In December 2025, the top-performing product for On The Rocks was the Hybrid Peach Mango Flavored Live Rosin Gummies 20-Pack (100mg), which rose to the number one rank from its previous second place in October and November, achieving impressive sales of 1530 units. The Hybrid Peach Mango Live Rosin Gummies 10-Pack (100mg) slipped to the second rank, despite maintaining the top spot from September through November. New entries for the month include Scout Breath Live Rosin Disposable (1g), which debuted at rank three. Hazy Fields Live Rosin Disposable (1g) and Tropical Haze Live Rosin Disposable (1g) followed closely at ranks four and five, respectively. This shift in rankings highlights a growing consumer interest in vapor pens alongside the continued popularity of edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
