On The Rocks

Data Snapshot: Apr 04, 2024
On The Rocks Cannabis Brand Logo
$100K+

Mar-2024

Sales

Neutral

Trend

6-Month

27

Product Count

SKUs

On The Rocks

Overview

Markets

On The Rocks Locations

Product Trends

On The Rocks Categories

On The Rocks Sales

Market Insights Snapshot

On The Rocks Historical Sales by Category

In Illinois, the performance of On The Rocks has shown varied trends across different cannabis product categories. In the Concentrates category, the brand maintained a presence within the top 30 brands for December 2023 through March 2024, although it experienced a slight dip in ranking from 26th in December to 32nd in February before slightly recovering to 29th in March. This fluctuation indicates a competitive landscape but also suggests that On The Rocks managed to retain a relatively stable position among consumers' preferences in this category. However, in the Edibles category, the brand struggled to stay within the top 30, with its ranking slipping from 33rd in December to 42nd in February, before making a modest recovery to 37th in March. This downward trend in the highly competitive Edibles market could signal challenges in maintaining market share or consumer interest over these months.

Moreover, in the Vapor Pens category, On The Rocks faced significant challenges, with its ranking falling consistently from 42nd in December 2023 to 53rd by March 2024. This decline outside the top 30 rankings highlights a notable decrease in its market presence in this category within the Illinois market. Given the competitive nature of the cannabis industry and the diverse preferences of consumers, this could reflect a variety of factors, including product availability, consumer tastes, or increased competition. Despite these challenges, it's important to note that the brand's ability to maintain any ranking suggests it has a dedicated consumer base, and with strategic adjustments, there could be potential for recovery and growth in future months.

Mar-2024 Rank
Concentrates
Edible
Vapor Pens
29
37
53
On The Rocks

Competitive Landscape

In the competitive landscape of the edible category within the Illinois market, On The Rocks has experienced notable fluctuations in its ranking and sales over the recent months. Initially positioned at rank 33 in December 2023, it saw a slight dip to rank 35 in January 2024, followed by a more significant drop to rank 42 in February 2024, before partially recovering to rank 37 in March 2024. This trajectory indicates a challenging period for On The Rocks, particularly in February 2024, when its sales and rank were at their lowest. In comparison, competitors like Spring Lake Craft Infusions and Legacy Cannabis (IL) have shown more stability and, in some instances, significant sales increases, suggesting a more consistent performance. Specifically, Spring Lake Craft Infusions demonstrated a notable rise in rank from 36 to 31 between December 2023 and January 2024, highlighting its growing presence in the market. Meanwhile, brands such as Select and Tales & Travels have also experienced fluctuations, but none as pronounced as the decline observed for On The Rocks in February 2024. This competitive analysis underscores the importance of monitoring long-term trends and the dynamic nature of market standings, which can offer critical insights for strategic planning and positioning within the Illinois edible cannabis market.

On The Rocks market ranking for IL Edible

On The Rocks

Notable Products

In March 2024, On The Rocks saw Sativa Sour Apricot Apple Fresh Powder Gummies 10-Pack (100mg) lead their product sales, holding the first rank with 430 units sold, marking a consistent rise from fourth to first place since December 2023. Following closely was the Sour Apricot Apple Live Rosin Gummies 10-Pack (100mg) in the second rank, showing significant growth from being unranked in December to third in February, before climbing up to second. Peach Mango Live Rosin Gummies 10-Pack (100mg) secured the third position, demonstrating fluctuation in its ranking but showing a notable recovery from being unranked in February. The Fresh Powder Live Rosin Cartridge (0.5g) experienced a slight decline, moving from the third position in December to fourth in March, indicating a shift in consumer preference towards edibles. Lastly, Peach Mango Flavored Honey Bunny Live Rosin Gummies 10-Pack (100mg) stabilized in the fifth rank, despite a drop in sales, highlighting a consistent interest in diverse edible options within the On The Rocks range.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Sativa Sour Apricot Apple Fresh Powder Gummies 10-Pack (100mg)
Edible
>5
4
1
1
Sour Apricot Apple Live Rosin Gummies 10-Pack (100mg)
Edible
>5
>5
3
2
Peach Mango Live Rosin Gummies 10-Pack (100mg)
Edible
>5
5
>5
3
Fresh Powder Live Rosin Cartridge (0.5g)
Vapor Pens
3
2
2
4
Peach Mango Flavored Honey Bunny Live Rosin Gummies 10-Pack (100mg)
Edible
>5
3
5
5
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