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Aug-2025
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Overview
Market Insights Snapshot
In Connecticut, On The Rocks has shown a consistent presence in the Edible category, maintaining a position within the top 15 from May to August 2025, though it experienced a gradual decline from rank 10 to 11. The sales figures reflect a downward trend, with a notable decrease from May's $104,810 to August's $51,745. In contrast, the brand's entry into the Vapor Pens category in July and August, with ranks 13 and 14, suggests a growing presence in this segment, despite not being in the top 30 previously. This indicates potential for growth in the Vapor Pens category, even as sales figures show a decline from July to August.
In Illinois, On The Rocks has faced challenges in the Concentrates category, slipping out of the top 30 by August 2025. This suggests a competitive market environment or potential shifts in consumer preferences. Conversely, the Vapor Pens category has seen a remarkable improvement, with the brand climbing from rank 62 in May to 37 by August, indicating a positive trajectory and increased consumer interest. However, the Edible category has remained outside the top 30, which may point to a need for strategic adjustments to enhance market presence. Meanwhile, in New Jersey, On The Rocks entered the Vapor Pens category in July at rank 64, though it did not manage to break into the top 30 by August, suggesting room for growth and market penetration efforts.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, On The Rocks has shown a remarkable upward trajectory in rank from May to August 2025, moving from a position outside the top 60 to 37th place. This improvement is significant when compared to competitors like Kushy Punch and Mozey Extracts, which have seen fluctuations or declines in their rankings over the same period. Notably, Marmas has maintained a relatively stable position, even surpassing On The Rocks in sales in August. Despite this, the consistent rise of On The Rocks in the rankings suggests a positive trend in consumer preference and market penetration, indicating potential for further growth in sales and market share. Meanwhile, Generic AF has experienced a decline in rank, which could provide On The Rocks with an opportunity to capture a larger portion of the market if they continue their current momentum.
Notable Products
In August 2025, On The Rocks' top-performing product was the Cherry Punch Live Rosin Disposable (1g) in the Vapor Pens category, climbing to the number one rank with sales reaching 1523 units. The Sour Apricot Apple Live Rosin Gummies 20-Pack (100mg) secured the second position in the Edible category, reflecting a consistent improvement from its fourth-place standing in previous months. The Hybrid Peach Mango Live Rosin Gummies 10-Pack (100mg) held steady at third place in Edibles, though its sales showed a decline from July. Meanwhile, the Peach Mango Flavored Berrylicious Live Rosin Gummies 10-Pack (100mg) dropped to fourth place after previously ranking third in July. Gelato Solventless Live Rosin Disposable (1g) entered the rankings at fifth place, marking its debut in the top five for Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
