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Oct-2025
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Overview
Market Insights Snapshot
On The Rocks has demonstrated a notable upward trajectory in the Connecticut cannabis market, particularly within the Edible category. From July to October 2025, the brand improved its ranking from 12th to 9th, marking a consistent climb within the top 30 brands. This upward movement is accompanied by a significant increase in sales, with October figures reaching nearly $90,000, a substantial rise from previous months. In the Vapor Pens category, On The Rocks has also made progress, moving from 15th place in August and September to 12th in October, indicating a positive reception and growing consumer interest in their products.
In contrast, On The Rocks has faced challenges in the Illinois market, particularly in the Vapor Pens category, where the brand's ranking has slipped from 41st in July to 72nd by October. This decline suggests a decrease in market share or competitive pressures in Illinois. Additionally, the absence of On The Rocks from the top 30 in the Concentrates and Edible categories in Illinois highlights potential areas for strategic improvement. Meanwhile, in New Jersey, the brand's presence in the Vapor Pens category did not make it into the top 30, indicating room for growth and market penetration in this state.
Competitive Landscape
In the Connecticut edible market, On The Rocks has shown a notable upward trend in its rankings and sales over the past few months. Starting from a rank of 12th in July 2025, On The Rocks improved to 9th by October 2025, indicating a positive shift in consumer preference and market presence. This improvement is particularly impressive given the competitive landscape, where brands like Curaleaf and Rodeo Cannabis Co. have also experienced fluctuations in their rankings. Curaleaf, for instance, dropped from 8th to 10th place from August to October, while Rodeo Cannabis Co. moved up from 10th to 8th in the same period. Meanwhile, The Happy Confection maintained a relatively stable position, albeit with a slight decline from 5th to 7th place. On The Rocks' sales surged significantly in October, surpassing those of Curaleaf, which saw a decline in sales during the same period. This upward trajectory for On The Rocks suggests a growing brand recognition and consumer loyalty, positioning it as a strong contender in the Connecticut edible market.
Notable Products
In October 2025, the top-performing product for On The Rocks was the Hybrid Peach Mango Live Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place position with sales reaching 1243 units. The Hybrid Peach Mango Flavored Live Rosin Gummies 20-Pack (100mg) rose to the second spot, showing a significant jump from fourth place in September, with strong sales of 1008 units. The Sour Apricot Apple Miracle Fruit Live Rosin Gummies 10-Pack (100mg) debuted impressively at third place, while the Sour Apricot Apple Live Rosin Gummies 20-Pack (100mg) slipped to fourth from second, reflecting a decline in sales to 440 units. Lastly, the Lemon Skunk Live Rosin Disposable (1g) held steady in fifth place, showing a modest increase in sales compared to September. These shifts indicate a dynamic market where new products are gaining traction, while some established ones are experiencing fluctuations in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
