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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
On The Rocks is stocked at 199 licensed dispensaries across Florida, Connecticut, and 4 other states, 79 of them in Florida, with the deepest coverage in Orlando, Tampa, Bradenton, Clearwater, and Jacksonville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Vapor Pens held 69.29% share with month-over-month growth of 23.69% but year-over-year decline of 85.33%, while Edible accounted for 29.21% share with 3.25% MoM and 83.81% YoY decline; Concentrates was 1.49% share with 76.54% MoM on a 97.41% YoY drop. Despite brand-level sales down 85.92% YoY and average price down 4.33%, the mix tilted further toward higher-ticket Vapor Pens at an average price of $64.09 versus Edible at 23.15% lower price points, implying July 2026 was a stabilization month driven by volume recovery in core formats rather than broad category expansion.
The mix concentration in Vapor Pens at 69.29% alongside a category rank of 24 in Vapor Pens in Connecticut signals a positioning anchored in a single lead format, with Edible’s 29.21% share serving as a secondary buffer rather than a growth wedge. The divergence between high MoM in Concentrates at 76.54% on just 1.49% share and modest Edible MoM at 3.25% suggests On The Rocks is testing tail categories without material share impact, implying that near-term competitiveness will depend on reinforcing Vapor Pens price-value while gradually rebuilding Edible velocity to reduce reliance on a single category.
Competitive Landscape
On The Rocks sits at rank #87 in New Jersey Vapor Pens in July 2026, sliding 16 positions year over year from #71 while also dropping 16 since April 2026’s #71, and the gap versus its historical peak at #24 in August 2024 indicates a long-range decline; meanwhile, Select held #1 with a -8.9% year-over-year sales change yet maintained leadership over On The Rocks, and RYTHM advanced from #8 to #5 with a 43.9% year-over-year sales increase, outpacing On The Rocks’ rank momentum in both direction and magnitude; the combined pattern of a 16-place year-over-year rank loss and persistent distance from the #24 peak implies that On The Rocks is ceding visibility to faster-moving leaders and will require a step-change to re-enter the competitive tier.
Notable Products
Gelato 41 Solventless Live Rosin Disposable (1g) delivered the standout move in July 2026 with a 147% month-over-month surge, jumping into rank 3, while Hybrid Peach Mango Live Rosin Gummies 10-Pack (100mg) fell 25% to rank 1 and Hybrid Peach Mango Flavored Live Rosin Gummies 20-Pack (100mg) slipped 11% at rank 4. Vapor Pens consolidated momentum with Modified Haze Live Rosin Disposable (1g) up 30% at rank 6 and Original Glue Live Rosin Disposable (1g) up 8% at rank 5, whereas three Edible SKUs still occupied four of the top seven ranks despite mixed declines and a 25% gain for Sour Apricot Apple Live Rosin Gummies 20-Pack (100mg) at rank 2. With Vapor Pens capturing two of the top six and delivering triple-digit and double-digit MoM gains against declining flagship gummies, the mix points to a shift toward inhalable formats and higher-velocity launches, suggesting resource allocation should favor expanding solventless pen assortments over incremental gummy extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
