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Dec-2024
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Overview
Market Insights Snapshot
SweetBuzz has experienced varying performance across different categories and states, with notable fluctuations in their rankings. In the Edible category within Illinois, SweetBuzz was not ranked in the top 30 brands from September to December 2024. This indicates a challenging market presence in this category, as they were unable to break into the top tier despite an increase in sales from $36,845 in September to $40,082 in October. However, the subsequent months saw a decline in sales, which might have contributed to their inability to climb into the top 30 rankings.
The ranking data highlights that SweetBuzz is struggling to maintain a significant foothold in the Illinois Edible market, reflecting potential areas for improvement or strategic shifts. While the sales figures show some positive movement in October, the overall trend suggests that SweetBuzz needs to address the factors leading to their drop in sales and rankings in November and December. This could involve a deeper analysis of consumer preferences and competitive dynamics in the Illinois market to identify opportunities for growth and increased market penetration.
Competitive Landscape
In the Illinois edible market, SweetBuzz experienced notable fluctuations in its ranking and sales from September to December 2024. Initially ranked 48th in September, SweetBuzz improved slightly to 47th in October but then dropped to 56th in November before recovering to 53rd in December. This volatility in rank corresponds with a sales pattern where SweetBuzz saw an increase in October but faced a significant dip in November, followed by a modest recovery in December. In comparison, Hedy maintained a relatively stable presence, missing the top 20 only in October, and achieved higher sales figures than SweetBuzz in both November and December. Meanwhile, Tales & Travels entered the top 20 in December, indicating a rising trend that could pose a competitive threat to SweetBuzz if it continues. Petra consistently ranked lower than SweetBuzz, suggesting that despite its challenges, SweetBuzz remains competitive against some brands in the market.
Notable Products
In December 2024, the top-performing product from SweetBuzz was the Hybrid Sweet Empowder Dissolvable Powder 10-Pack (100mg) in the Beverage category, maintaining its leading position from November with sales reaching 319. The Caramel Met Cookie Cups 10-Pack (100mg) in the Edible category made a significant leap to the second position, despite not being ranked in October and November, with notable sales. The Peanut Butter Candy Cups 10-Pack (100mg), also in the Edible category, slipped to third place from its consistent second position in October and November. Sweet Sparks Chocolate Candies 20-Pack (20mg) ranked fourth, maintaining a stable position since October. Lastly, the Sweet Sparks Chocolate Candies 100-Pack (100mg) dropped to fifth place after leading in September and October, indicating a decline in its sales trajectory over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
