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Jul-2025
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Overview
Market Insights Snapshot
SweetBuzz has shown some notable movements in the cannabis market, particularly in the Illinois edibles category. In April 2025, the brand was ranked 62nd, and by May 2025, it improved its position to 57th. This upward trend suggests a positive reception and growing popularity among consumers in the state. However, it's important to note that SweetBuzz did not appear in the top 30 rankings for June and July 2025, indicating that while there was initial momentum, sustaining it remains a challenge. The absence from the top 30 could be seen as a setback, highlighting the competitive nature of the edibles market in Illinois.
Despite not being in the top 30 in the later months, SweetBuzz's sales figures in April and May 2025 reflect a significant increase, with May's sales showing a notable rise from April. This suggests that while the brand is not yet a top contender in the rankings, it is still managing to capture a substantial share of the market. The initial rise in rankings and sales could be attributed to successful marketing strategies or product launches that resonated well with consumers. However, to maintain and improve their position, SweetBuzz may need to explore additional strategies to enhance brand visibility and consumer engagement in Illinois and potentially other states or provinces.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Illinois, SweetBuzz has shown a promising upward trajectory in rank from April to May 2025, moving from 62nd to 57th place. This improvement suggests a positive reception and growing consumer interest, likely driven by effective marketing strategies or product innovations. However, SweetBuzz still faces significant competition from established brands like Ozone, which consistently ranks higher, holding the 23rd position in April 2025. Despite the absence of rank data for June and July, SweetBuzz's sales increase from April to May indicates a potential for further growth if the brand continues to leverage its strengths. Meanwhile, Redbud Roots experienced a decline in sales and rank, suggesting a shift in consumer preferences that SweetBuzz could capitalize on to improve its market position further. This dynamic environment underscores the importance of strategic adjustments for SweetBuzz to maintain its upward momentum in the competitive Illinois edibles market.
Notable Products
In July 2025, SweetBuzz's top-performing product was Confetti Cake Mix (10mg) in the Beverage category, securing the number one rank for the month with notable sales of 57 units. Sweet Sparks Chocolate Candies 100-Pack (100mg) in the Edible category climbed to second place, improving from its fifth position in June. Watermelon Space Spice (10mg) also in the Edible category, shared the second rank, maintaining its lead from the previous month. Instant Coffee Mix (10mg) in the Beverage category rose to third place from fourth in June. Patzpatz Mint Lemonade (5mg) did not feature in the top ranks for July, indicating a shift in consumer preference within the Beverage category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
