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Aug-2025
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Overview
Market Insights Snapshot
SweetBuzz's performance in the Illinois market, particularly in the Edible category, has seen a notable absence from the top 30 rankings in recent months. In May 2025, SweetBuzz was ranked 57th, indicating a presence but not a strong foothold in the competitive Edible category. The absence of rankings in June, July, and August suggests that SweetBuzz has faced challenges in maintaining or improving its market position, which could be attributed to increased competition or shifts in consumer preferences. This lack of visibility in the top rankings highlights a potential area for strategic focus to regain momentum in the Illinois market.
Across different states and categories, SweetBuzz's performance seems to fluctuate, which is not uncommon in the dynamic cannabis industry. The Edible category in Illinois, where SweetBuzz had a ranking in May, is just one part of their broader market strategy. The absence of rankings in subsequent months could indicate either a decline in sales or a strategic pivot to other categories or markets where they might be performing better. While specific sales figures are not available for the later months, the May sales figure provides a baseline for understanding their market presence. Observing trends in other states and categories could offer insights into SweetBuzz's overall brand strategy and areas of focus for future growth.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, SweetBuzz has faced notable challenges in maintaining its rank and sales. As of May 2025, SweetBuzz was ranked 57th, but it did not appear in the top 20 rankings for the subsequent months, indicating a decline in its competitive positioning. In contrast, Tyson 2.0 maintained a steady presence just outside the top 50, with a slight decrease in sales from May to August 2025. Meanwhile, The Botanist emerged in July 2025 at 34th place, showcasing a significant sales volume that far surpassed SweetBuzz's figures. This shift suggests that SweetBuzz may need to reassess its market strategies to regain traction and compete more effectively against these rising and established brands in the Illinois edible cannabis sector.
Notable Products
In August 2025, SweetBuzz's top-performing product was the Sweet Something - Peanut Butter Candy Cups Chocolate 10-Pack (100mg) in the Edible category, securing the number one rank. Following closely was the Caramel Met Cookie Cups 10-Pack (100mg), also in the Edible category, at the second position. The Sweet Peach Distillate Disposable (1g) from the Vapor Pens category ranked third, indicating a strong performance in non-edible products as well. Notably, the THC/THCV 1:1 Orange Cream Spark'd Up Candies 100-Pack (100mg THC, 100mg THCV) dropped from third place in May to fourth in August, with sales figures reaching $25,000. The Cookie Got Creamed Candy Cups 10-Pack (100mg) rounded out the top five, maintaining a consistent presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
