.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Botanist’s mix concentrated in Flower at 48.13% share with a -15.88% year-over-year change and a 4.70% month-over-month lift, while Vapor Pens took 29.61% share with +11.45% YoY and +21.81% MoM growth; Pre-Roll climbed to 16.43% share with +96.83% YoY and +12.55% MoM, and Edible held 4.77% share with +2.90% YoY but -13.15% MoM. Long tail categories contracted, with Tincture & Sublingual at 1.00% share and -48.77% YoY (-4.78% MoM) and Concentrates at 0.06% share with -14.35% YoY and -64.63% MoM. The mix indicates a pivot toward inhalables: Pre-Roll and Vapor Pens are expanding share alongside a modest Flower rebound, implying the brand is reallocating volume into faster-moving formats even as overall average price fell 20.54% YoY.
This shift places The Botanist’s positioning closer to convenience-driven inhalable occasions, where Pre-Roll’s +96.83% YoY and Vapor Pens’ +21.81% MoM gains offset Flower’s -15.88% YoY drag and Edible’s -13.15% MoM dip, while the collapse in Concentrates at -64.63% MoM and Tincture & Sublingual at -48.77% YoY trims niche exposure. With Flower still at 48.13% share and a category rank of 17 in Illinois, the pattern implies near-term differentiation will rely on sustaining double-digit Pre-Roll and Vapor Pen momentum to counter Flower’s YoY pressure and to monetize the 20.54% YoY price reduction through higher unit velocity.
Competitive Landscape
The Botanist sits at rank #17 in IL Flower for May 2026, improving 4 positions from #21 year over year while falling 4 spots from a three-month rank of #13; the brand also matched its peak rank of #13 in February 2026 but has since slipped, indicating volatility between quarter and annual views. In the same period, High Supply / Supply held #1 with a 29.8% year-over-year sales increase, whereas RYTHM stayed at #2 despite a -12.2% sales decline, placing The Botanist’s #17 position closer to mid-pack while competitors consolidate at the top; this trajectory implies The Botanist is rebounding year over year but losing near-term momentum, and without reversing the 4-rank slide since February 2026 it risks settling into a lower-mid tier rather than reattaining the #13 peak.
Notable Products
Grapple Pie (3.5g) posted an 85.4% month-over-month surge in May 2026 to $137,358 and captured rank 1, while Mint Sherbert (3.5g) fell 56.0% month over month to rank 10. LA Kush Cake (3.5g) held rank 2 with a 30.2% month-over-month rise, and three Flower SKUs occupied four of the top ten ranks, concentrating momentum at ranks 1, 2, 6, and 10. The pattern implies a tilt toward flagship Flower volatility where a single breakout drives the leaderboard while a trailing Flower SKU retrenches, signaling a portfolio that benefits from hero-strain spikes but carries rank risk in the long tail.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
