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Dec-2025
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Overview
Market Insights Snapshot
The Botanist has shown varied performance across different states and product categories, with notable improvements and some challenges. In Illinois, the brand experienced a positive trajectory in the Flower category, moving from rank 27 in September to 18 by December. This upward trend is mirrored in their sales figures, which saw a significant increase over the months. However, their performance in the Pre-Roll category in Illinois has been less consistent, with rankings fluctuating and a slight dip in December. In contrast, New York has been a strong market for The Botanist's Flower category, where they climbed from 17th place in September to a commendable 9th by December. This indicates a robust demand for their Flower products in the state.
In Ohio, The Botanist's Pre-Roll category has shown remarkable improvement, rising from not being in the top 30 in September to securing the 4th position by December. This reflects a significant gain in market presence within a short span. Meanwhile, in Massachusetts, the brand's Flower category rankings have been relatively stable, although they did not make it to the top 30 for Pre-Rolls in November and December, which could be a point of concern. The Vapor Pens category in New Jersey has maintained a steady ranking around the mid-teens, suggesting consistent consumer interest. These insights highlight both the strengths and opportunities for The Botanist as they navigate diverse market dynamics.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Botanist has demonstrated a notable upward trajectory from September to December 2025. Starting at rank 17 in September, The Botanist climbed to rank 9 by December, showcasing a significant improvement in market position. This upward movement is contrasted by the performance of competitors like Grassroots, which also improved its rank from 15 to 11, and Grocery Cannabis, which maintained a strong position around rank 7. Meanwhile, Matter. experienced a slight decline, moving from rank 7 to 10, and Back Home Cannabis Co. saw a drop from rank 4 to 8. The Botanist's sales growth, particularly evident in December, suggests a robust market strategy and increasing consumer preference, positioning it as a rising competitor in the New York Flower market.
Notable Products
In December 2025, Mint Sherbert Pre-Roll (1g) maintained its top position as the leading product for The Botanist, continuing its consistent performance from previous months with sales reaching 6,577 units. Grapple Pie (3.5g) showed a significant improvement in its ranking, climbing from fourth in November to second place in December, with a notable sales figure of 6,394 units. LA Kush Cake (3.5g) experienced a slight drop from second to third place compared to November, reflecting a competitive landscape in the Flower category. Jungle Grapes Pre-Roll (1g) entered the top rankings for the first time, securing the fourth position in December. Grapple Pie Pre-Roll (1g) remained steady at fifth place, mirroring its rank from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
