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Nov-2025
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Overview
Market Insights Snapshot
The Botanist has demonstrated varied performance across different states and product categories. In Illinois, the brand has shown a positive trend in the Flower category, moving from rank 31 in August to 23 in November 2025. This indicates a strengthening position in the market, supported by an increase in sales from $460,501 to $597,514 over the same period. In the Pre-Roll category, The Botanist maintained a steady presence, holding the 23rd rank in both October and November. The Vapor Pens category also saw improvement, moving from rank 15 in August to 13 in November. This upward trajectory in Illinois suggests a growing consumer preference for The Botanist's offerings in these categories.
In contrast, Massachusetts presented a more challenging environment for The Botanist. The brand's Flower category did not make it into the top 30, remaining at rank 41 in November, down from 46 in August. Similarly, in the Pre-Roll category, the brand was not in the top 30 in August, and despite entering the rankings in September at 71, it fell to 69 by November. However, in New Jersey, The Botanist's Pre-Roll category showed promising growth, climbing from an unranked position in August to reach the 19th position by November. Such movements highlight the brand's potential to capitalize on market opportunities in some states, while facing hurdles in others.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Botanist experienced a notable fluctuation in its market position from August to November 2025. Initially ranked 14th in August, The Botanist saw a dip to 19th place in September, indicating a temporary decline in market traction. However, the brand rebounded impressively to 12th place by November, showcasing a strong recovery and an upward trend in sales. This resurgence is significant when compared to competitors like LivWell, which maintained a stable position at 10th and 13th, and Grassroots, which hovered around the 14th rank. Meanwhile, Untitled and The Plug Pack showed more consistent rankings, with Untitled slipping slightly from 9th to 11th and The Plug Pack improving from 11th to 10th. The Botanist's ability to climb the ranks amidst such competition underscores its potential for growth and resilience in the New York market.
Notable Products
In November 2025, The Botanist's top-performing product was Mint Sherbert Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous two months with a notable sales figure of 9261 units. LA Kush Cake (3.5g) in the Flower category improved its position to second place after being ranked third in October and fourth in September. Mint Sherbert (3.5g) also in the Flower category secured the third rank in November, showing consistent performance since its introduction in October. Grapple Pie Pre-Roll (1g) debuted at the fourth position in November, while LA Kush Cake Pre-Roll (1g) followed closely in fifth place. This month saw a strong performance from Pre-Roll products, indicating a shift in consumer preference towards this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
