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Sep-2025
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Overview
Market Insights Snapshot
The Botanist has shown varied performance across different states and product categories, reflecting a dynamic market presence. In Illinois, the brand demonstrated resilience in the Vapor Pens category, maintaining a strong position within the top 20, even reaching the 12th rank in July 2025 before slightly dropping to 14th in September. However, their performance in the Edible category was less notable, as they did not make it into the top 30 rankings for the months observed, indicating a potential area for growth. In Massachusetts, The Botanist's Flower category showed a positive trend, climbing from the 52nd position in June to the 43rd by September, suggesting an increasing consumer interest or effective market strategies in this region.
In New Jersey, The Botanist's Vapor Pens experienced a notable improvement, jumping from 23rd in June to a peak of 14th in July, although it slightly declined to 16th by September. This indicates a competitive but promising market for their Vapor Pens in the state. Conversely, their Flower category in New York saw a decrease in rank from 13th in June to 18th by September, which could be attributed to shifting consumer preferences or increased competition. Meanwhile, in Ohio, The Botanist maintained a steady presence in the Vapor Pens category, consistently ranking at 21st from June through September, reflecting stable performance amidst potential market fluctuations.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, The Botanist has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. In June 2025, The Botanist was ranked 16th, but saw a significant improvement to 12th place in July and August, before dropping slightly to 14th in September. This fluctuation suggests a competitive market where The Botanist is holding its ground but faces stiff competition. Notably, AiroPro consistently ranked higher, maintaining a position between 10th and 13th, which could indicate a stronger brand presence or customer loyalty. Meanwhile, Daze Off showed an upward trend, improving from 19th in July to 12th in September, potentially posing a threat to The Botanist's market share. Additionally, Good News maintained a relatively stable position, while Fernway entered the rankings in September at 15th, suggesting new competition. These dynamics highlight the need for The Botanist to innovate and strengthen its market strategies to maintain and improve its position in the Illinois vapor pen market.
Notable Products
In September 2025, The Botanist's top-performing product was Mint Sherbert Pre-Roll (1g), which climbed to the first position from a previous fifth place in June, with sales reaching $5,201. Grapple Pie (3.5g) maintained its consistent performance, holding the second rank for two consecutive months. Dutch Treat x Cherry Pie Pre-Roll (1g) secured the third spot, showing stability from its third rank in June. Bold - Blue Razzberry Distillate Cartridge (1g) remained in the fourth position, indicating steady demand in the vapor pens category. Violet Fog Pre-Roll (1g) entered the top five for the first time, showcasing a notable rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
