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Jun-2024
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Overview
Market Insights Snapshot
The Botanist has demonstrated varied performance across different states and product categories. In Illinois, their presence in the Edible category has seen a downward trend, slipping from rank 18 in March 2024 to rank 22 by June 2024. This decline is mirrored in the Flower category, where they dropped from rank 12 to rank 26 over the same period. However, their performance in the Pre-Roll category remained relatively stable, maintaining the 11th position from March to May before dropping to 15th in June. Notably, The Botanist consistently held the 2nd position in the Tincture & Sublingual category until June when they fell out of the top 30, indicating a significant shift in market dynamics.
In Massachusetts, The Botanist's performance in the Flower category has been relatively stable, fluctuating slightly but remaining outside the top 30. In New York, their Flower category ranking saw minor fluctuations, with a notable absence in April 2024, suggesting a temporary dip in market presence. Meanwhile, in Ohio, The Botanist's Flower category ranking steadily declined from 23 in March to 30 in June. Their Vapor Pens category performance in Ohio also showed variability, with a notable absence in March, followed by a gradual improvement, peaking at rank 24 in May before dropping slightly to 27 in June. These trends highlight the brand's varying market penetration and competitive positioning across different states and product categories.
Competitive Landscape
In the Illinois Vapor Pens category, The Botanist has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 15 in March 2024, The Botanist improved to rank 13 in April and 12 in May, before dropping back to 15 in June. Despite this volatility, The Botanist's sales figures have shown a strong performance, peaking in May 2024. In comparison, Bloom has seen a steady decline in rank, moving from 12 in March to 17 in June, which may indicate a weakening market presence. Meanwhile, Good News has demonstrated a positive trend, climbing from rank 17 in March to 13 in June, suggesting increasing consumer preference. Additionally, Savvy has maintained a relatively stable position around the 14th rank, while Crystal Clear has shown some rank improvement from 19 in March to 16 in June. These competitive dynamics highlight the importance for The Botanist to continue its efforts in maintaining and enhancing its market share amidst a competitive landscape.
Notable Products
For June 2024, the top-performing product from The Botanist is Johnny Appleseed (3.5g) in the Flower category, maintaining its top rank from March 2024 with notable sales of $3,723. Chem Chillz #17 Pre-Roll (1g) has climbed to the second position from third place in May 2024. Skywalker OG CDT Distillate Cartridge (1g) entered the rankings in June 2024 at the third position. Dutch Treat x Cherry Pie (3.5g) in the Flower category dropped slightly to fourth place from its second place in April 2024. Lemon Fuel CDT Distillate Cartridge (0.5g) holds the fifth spot, marking its first appearance in the rankings.
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