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Aug-2025
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Overview
Market Insights Snapshot
The Botanist's performance across various states and product categories presents a mixed picture, showcasing both strengths and areas for improvement. In Illinois, the brand demonstrates a robust presence in the Vapor Pens category, where it improved its ranking from 15th in May 2025 to 12th by August 2025. This upward trend highlights a growing consumer preference for their vapor offerings. However, their performance in the Flower category in Illinois has seen a decline, dropping from 21st in May to 31st in August, indicating potential challenges in maintaining market share. Meanwhile, their absence from the top 30 in the Edible category in Illinois suggests a significant gap that may need strategic attention.
In New Jersey, The Botanist's Flower category achieved a notable improvement, securing the 30th rank in July 2025, a leap from being unranked in June. This indicates a positive reception and growing demand. Conversely, the Pre-Roll category saw a consistent ranking of 23rd through June and July, but the brand fell out of the top 30 by August, pointing to potential volatility in consumer preferences. In Ohio, the brand's Edible products entered the top 30 in July at the 22nd position, marking a promising entry into this competitive segment. However, the Flower category in Ohio experienced a downward trajectory, slipping from 26th in May to 41st by August, suggesting challenges in maintaining competitive positioning.
Competitive Landscape
In the competitive landscape of the New York flower category, The Botanist has experienced some fluctuations in its ranking over the summer of 2025, moving from 12th in May to 14th by August. This slight decline in rank is notable as it coincides with a decrease in sales from June to August. Meanwhile, competitors such as Nanticoke and Platinum Reserve have shown stronger performance, with Nanticoke climbing to 12th place in August and Platinum Reserve peaking at 11th in June before settling at 15th in August. Grassroots also made significant gains, moving from outside the top 20 in May to 13th by August, reflecting a robust growth trajectory. These shifts indicate a dynamic market where The Botanist faces increasing competition, necessitating strategic adjustments to maintain or improve its position and sales in the New York flower market.
Notable Products
In August 2025, The Botanist's top-performing product was LA Kush Cake (3.5g) in the Flower category, securing the number one rank with sales of 3,251 units. Grapple Pie (3.5g) followed closely in second place, also in the Flower category. The Bold - Blue Razzberry Distillate Cartridge (1g) and Bold - Bubblegum Distillate Cartridge (1g) ranked third and fourth, respectively, both belonging to the Vapor Pens category. Notably, Mint Sherbert Pre-Roll (1g) maintained its fifth position from July 2025, showing consistent performance in the Pre-Roll category. Compared to previous months, LA Kush Cake and Grapple Pie have emerged as new leaders, indicating a shift in consumer preference towards Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
