.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Botanist has demonstrated varied performance across different categories and states, showcasing a mix of both promising growth and areas needing improvement. In Illinois, the brand has shown resilience in the Flower category, where it climbed back to the 25th position in October 2025 after slipping to 31st in August. This recovery is noteworthy given the competitive nature of the market. However, the Edible category in Illinois did not see The Botanist in the top 30 rankings from August onward, indicating a challenge in maintaining its earlier momentum. Meanwhile, in New Jersey, the Vapor Pens category saw a significant improvement, with the brand moving up to 13th position in October, highlighting a strong performance in this segment.
In Ohio, The Botanist has maintained a steady presence in the Edible category, improving its rank from 24th in August to 18th by October, which suggests a consistent demand for its products. Interestingly, in Massachusetts, the brand's presence in the Pre-Roll category was initially absent from the top 30 but made a notable entry at 50th in October, suggesting potential growth in this area. In New York, the Flower category showed fluctuating rankings, yet The Botanist remained within the top 20, underscoring its persistent appeal despite market challenges. These movements reflect a dynamic performance across states, with The Botanist showing both strengths and opportunities for further market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Botanist has experienced fluctuations in its ranking and sales over the past few months. Notably, The Botanist's rank dipped to 18th place in September 2025 but rebounded to 14th in October 2025, indicating a recovery in its market position. This fluctuation contrasts with LivWell, which saw a consistent decline from 9th to 12th place over the same period. Meanwhile, Grassroots maintained a stable position at 13th, suggesting steadier performance. Electraleaf showed a positive trend, climbing from 19th in July to 15th in October, which could pose a competitive threat if the trend continues. Despite these dynamics, The Botanist's sales in October were higher than Electraleaf but lower than LivWell and Platinum Reserve, highlighting the need for strategic initiatives to boost its market share and sales growth.
Notable Products
In October 2025, Mint Sherbert Pre-Roll (1g) maintained its top position as the best-selling product for The Botanist, with sales reaching 6,967 units. Mint Sherbert (3.5g) saw a resurgence, climbing to second place from its absence in the previous months. Bold - Blue Razzberry Distillate Cartridge (1g) made a notable leap to third place, up from fifth in September. Grapple Pie (3.5g) dropped to fourth place, having previously held the second spot in both August and September. LA Kush Cake (3.5g) re-entered the top five, securing the fifth position after not ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
