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Jul-2025
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Overview
Market Insights Snapshot
The Botanist has shown varied performance across different states and product categories. In Illinois, the brand has maintained a relatively stable presence in the Flower and Pre-Roll categories, consistently ranking within the top 30. Notably, their Vapor Pens category saw a significant improvement, moving from the 17th position in June 2025 to the 11th in July 2025, indicating a strong upward trend. However, their Edible products did not make it into the top 30 rankings for May and June 2025, which might be a concern for the brand's diversification strategy in this state.
In New Jersey, The Botanist's performance in the Flower category fluctuated, with a notable absence from the top 30 in June 2025, before returning to the 30th position in July 2025. This inconsistency might suggest challenges in maintaining a steady market share in this segment. Meanwhile, their Vapor Pens category showed a positive trajectory, climbing from the 25th position in April 2025 to the 12th in July 2025. In New York, The Botanist consistently ranked within the top 15 for Flower, highlighting a strong foothold in this category. Contrastingly, in Ohio, the brand's performance in the Flower category saw a decline, dropping from 22nd in April 2025 to 38th in July 2025, indicating potential challenges in sustaining growth in this particular market.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, The Botanist has experienced notable fluctuations in rank and sales over recent months. In April 2025, The Botanist was ranked 12th, but by May and June, it had slipped to 16th and 17th, respectively, indicating a challenging period. However, a significant rebound occurred in July, where it climbed back to 11th place, surpassing its April position. This resurgence in rank coincided with a substantial increase in sales, suggesting a successful strategic adjustment or market response. In contrast, competitors like Midweek Friday maintained a steady presence in the top 10, consistently outperforming The Botanist in terms of sales. Meanwhile, AiroPro and Bloom also demonstrated stable rankings, indicating a competitive market where The Botanist's ability to regain its footing is a positive sign of potential growth and resilience.
Notable Products
In July 2025, The Botanist's top-performing product was Mint Sherbert (3.5g) in the Flower category, maintaining its number one ranking from June with a notable sales figure of $5,881. Grapple Pie Pre-Roll (1g) held the second spot, a new entry in the rankings for July. Dominion Diesel Pre-Roll (1g) dropped to third place from its previous second-place position in June. LA Kush Cake (3.5g) showed a significant improvement, climbing from fifth place in May to fourth in July. Violet Fog (3.5g), while experiencing a slight decline, remained in the top five, moving from second place in May to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
