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Mar-2024
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Overview
Market Insights Snapshot
In Illinois, The Botanist has shown a consistent performance across multiple categories, maintaining its position in the top rankings. Notably, in the Capsules category, it has held steady at the 4th rank from December 2023 through March 2024, despite a fluctuation in sales figures. The brand's presence in the Concentrates category has seen a remarkable improvement, climbing from not being in the top 30 in December 2023 to reaching the 34th position by March 2024. This upward trajectory suggests a growing consumer interest in The Botanist's concentrates. However, in the Vapor Pens category, there's a notable dip from the 8th position in February 2024 to 15th in March 2024, which could indicate a shift in consumer preference or increased competition.
On the other hand, in Massachusetts, The Botanist has experienced varied success. The brand made significant gains in the Flower category, jumping from the 78th position in December 2023 to 29th by March 2024, showcasing a substantial increase in sales and consumer interest. This leap is particularly impressive and highlights The Botanist's growing market share in Massachusetts' competitive flower market. Conversely, the brand faced challenges in the Edibles category, where it was ranked 66th in December 2023 and did not make it into the top 30 by March 2024. This absence could reflect the brand's strategic focus areas or suggest areas for growth and improvement in a highly competitive edibles market.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Illinois, The Botanist has shown a notable upward trajectory in its rank and sales from December 2023 to March 2024, moving from 18th to 12th place. This improvement suggests a growing consumer preference and market share within the state. Competitors such as Nature's Grace and Wellness and Revolution Cannabis have also experienced fluctuations in their rankings, with Nature's Grace and Wellness seeing a slight decline from 8th to 10th, and Revolution Cannabis moving up to 11th by March 2024, closely trailing The Botanist. Another notable competitor, Interstate 420, has seen a decrease in rank from 9th to 14th, indicating a potential opportunity for The Botanist to capture a larger market share. Meanwhile, Midweek Friday has shown volatility in its rankings but managed to climb to 13th by March 2024. The Botanist's consistent upward movement in both rank and sales, amidst the dynamic shifts among its competitors, underscores its strengthening position in the Illinois cannabis flower market.
Notable Products
In Mar-2024, The Botanist's top-performing product was Johnny Appleseed (3.5g) in the Flower category, with sales reaching 7064.0 units. Following closely behind was Dosipop (3.5g), also in the Flower category, ranking second with a slight difference in sales volume. The third spot was secured by Orange Mojito Pre-Roll (1g) from the Pre-Roll category, indicating a diverse consumer preference within The Botanist's product range. Notably, Margalope Pre-Roll (1g) experienced a ranking change, moving from the second position in Feb-2024 to the fourth in Mar-2024, showcasing a shift in consumer choice over the months. Lastly, Northern Lights Haze (3.5g) made it to the top five, highlighting its consistent popularity among consumers despite a ranking drop from fourth in Jan-2024 to fifth in Mar-2024.
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