The Botanist

Data Snapshot: May 04, 2024
The Botanist Cannabis Brand Logo
$1M+

Apr-2024

Sales

Growth

Trend

6-Month

386

Product Count

SKUs

The Botanist

Overview

"The Botanist" is a reputable cannabis brand that caters to both medical and adult-use markets, helping wellness enthusiasts unlock the therapeutic benefits of marijuana. The brand offers a range of safe, effective, and high-quality products, backed by a customer-friendly service and a loyalty program for regular buyers. Award-winning at a national and regional level, The Botanist also extends its products and services in select states through its distinctive retail stores and an online CBD shop.
Markets

The Botanist Locations

Product Trends

The Botanist Categories

The Botanist Sales

Market Insights Snapshot

The Botanist Historical Sales by Category

In Illinois, The Botanist has shown a varied performance across different cannabis product categories, with notable movements in rankings from January to April 2024. The brand's presence in the Edibles category improved slightly, moving from 18th to 16th place, while its Tincture & Sublingual products saw a significant leap, entering the rankings directly in 2nd place in March and achieving the top spot by April. However, its Flower category experienced a decline, dropping from 11th to 19th place, which could indicate shifting consumer preferences or increased competition. The Pre-Roll and Vapor Pens categories have seen fluctuations but remained within the top 15, suggesting a stable demand for these forms of consumption. The sales figures in January for Edibles, which were at 257,041, indicate a healthy consumer interest that has grown over the subsequent months.

Outside of Illinois, The Botanist's performance in other states like Massachusetts, New York, and Ohio shows a broader picture of the brand's market penetration and consumer reception. In Massachusetts, the brand struggled to break into the top 30 for the Flower and Pre-Roll categories initially but saw improvement in Flower, moving from not ranking to 26th place in March, and then slightly declining to 33rd place in April. The Pre-Roll category in Massachusetts also indicates a challenge in gaining a strong foothold. In contrast, Ohio presents a more favorable market for The Botanist, with its Flower category showing a steady improvement and maintaining a position in the low twenties. However, the brand did not maintain a ranking in the Vapor Pens category after January, suggesting a potential area for growth or reevaluation of market strategies in Ohio.

Apr-2024 Rank
Edible
Flower
Pre-Roll
Tincture & Sublingual
Vapor Pens
16
19
11
1
13
33
59
21
The Botanist

Competitive Landscape

In the competitive landscape of the cannabis flower category in Illinois, The Botanist has experienced a notable fluctuation in its market position through the first four months of 2024. Initially ranked 11th in January, it improved slightly to 12th in February, maintained its position in March, but then experienced a significant drop to 19th in April. This drop in rank is particularly striking when compared to its competitors. For instance, Grassroots maintained a more stable performance, hovering around the mid-teens and ending up at 17th in April, slightly better than The Botanist's final position. Daze Off showed improvement over time, moving from 20th to 18th. Meanwhile, Interstate 420 and TwentyTwenty (IL) both ended April outside the top 20, indicating a more challenging period for these brands. The Botanist's decline in rank during April, despite a strong sales performance in March, suggests a highly competitive market environment where brand positions can change rapidly, underscoring the importance for The Botanist to adapt and strategize effectively to regain and improve its market standing.

The Botanist market ranking for IL Flower

The Botanist

Notable Products

In April 2024, The Botanist saw the Orange Mojito Pre-Roll (1g) from the Pre-Roll category take the top spot with impressive sales of 5279 units, marking a consistent rise from its previous third-place ranking in March. Following closely was Dutch Treat x Cherry Pie (3.5g) in the Flower category, securing the second position, a significant jump given its absence in the rankings since January. The third place was claimed by Northern Lights Haze Pre-Roll (1g) from the Pre-Roll category, making its first appearance in the monthly rankings for the year. Violet Fog Pre-Roll (1g) and Grape Guava (3.5g) also made their debut in the monthly top rankings, landing in fourth and fifth places, respectively. These shifts indicate a dynamic change in consumer preferences within The Botanist's product range, highlighting a growing interest in the Pre-Roll category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Orange Mojito Pre-Roll (1g)
Pre-Roll
>5
>5
3
1
Dutch Treat x Cherry Pie (3.5g)
Flower
4
>5
>5
2
Northern Lights Haze Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Violet Fog Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Grape Guava (3.5g)
Flower
>5
>5
>5
5
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