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Feb-2026
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Overview
Market Insights Snapshot
In Illinois, The Botanist has shown significant movement in the Flower category, jumping from 27th place in January 2026 to 14th in February 2026, indicating a strong upward trend in this segment. Conversely, in the Vapor Pens category, the brand has seen a slight decline, dropping from 14th place in November 2025 to 17th place by February 2026, suggesting a need for strategic adjustments. It's worth noting that in the Pre-Roll category, The Botanist has maintained a relatively stable position, moving from 23rd to 20th between November 2025 and February 2026, which might imply consistent consumer demand or effective market positioning.
In New York, The Botanist's performance in the Pre-Roll category has been inconsistent, as they were not ranked in November 2025 but managed to secure the 45th spot by February 2026. This indicates a fluctuating market presence, which could be due to varying consumer preferences or competitive pressures. Meanwhile, in the Ohio market, The Botanist's Pre-Roll category saw a decline from 4th place in December 2025 to 13th place by February 2026. Such variations highlight the dynamic nature of consumer behavior and the competitive landscape across different states, suggesting areas where The Botanist might need to focus its efforts to regain or enhance its market position.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Botanist experienced fluctuating rankings from November 2025 to February 2026, indicating a dynamic market environment. Notably, The Botanist improved its rank from 12th in November to 9th in December, showcasing a positive momentum, but then slipped to 13th in January and maintained that position in February. This fluctuation is significant when compared to competitors like Grocery Cannabis, which consistently ranked higher, peaking at 7th in November and only dropping to 11th by February. Meanwhile, Nanticoke showed a steady climb, moving from 14th in November to 12th in February, surpassing The Botanist in January. Matter. also showed a decline, starting at 9th in November and falling to 14th by February, closely mirroring The Botanist's performance. These shifts highlight the competitive pressure The Botanist faces, particularly from brands like Grocery Cannabis and Nanticoke, which have shown either consistent or improving sales trends, potentially impacting The Botanist's market share and necessitating strategic adjustments to maintain and enhance its positioning.
Notable Products
In February 2026, The Botanist's top-performing product was LA Kush Cake (3.5g) in the Flower category, which ascended to the number one rank with impressive sales of 5988 units. Following closely was Mint Sherbert (3.5g), also in the Flower category, which maintained a strong position at rank two, despite a slight dip in sales from previous months. The PB Crunch Pre-Roll (1g) made its debut in February with a notable entry at rank three, showcasing robust demand. Grapple Pie Pre-Roll (1g) improved its ranking from fifth in January to fourth in February, indicating a positive trend in consumer preference. Lastly, Strawberry Bubbles Pre-Roll (1g) entered the rankings at fifth place, highlighting a growing interest in pre-rolls from The Botanist.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
