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Sep-2024
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Overview
Market Insights Snapshot
In Illinois, The Botanist has shown varied performance across different cannabis categories. Notably, their Vapor Pens category maintained a relatively strong position, consistently ranking within the top 15 brands from June to September 2024. However, the Edible category saw a decline, dropping from 22nd in June to 34th by September, indicating a potential challenge in maintaining consumer interest or facing increased competition. The Flower category showed some resilience, with a peak at 19th in August, although it settled back to 24th by September. The Pre-Roll category experienced a similar downward trend, moving from 15th in June to 28th in September, possibly highlighting a need for strategic adjustments or product innovation to regain traction in these segments.
In contrast, The Botanist's performance in other states like Massachusetts and New York has been less prominent, with the Flower category not breaking into the top 30 in Massachusetts and fluctuating rankings in New York. Interestingly, Ohio saw The Botanist entering the top 30 for Edibles in August, marking a positive development despite not maintaining a consistent presence in other categories or months. This sporadic appearance in the rankings could indicate emerging opportunities or challenges in establishing a stronger foothold in these markets. Such movements suggest that while The Botanist has areas of strength, particularly in Illinois with Vapor Pens, there is room for improvement and strategic focus in other regions and categories to enhance overall brand performance.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, The Botanist has experienced a slight decline in its market position over the past few months. From June to September 2024, The Botanist's rank slipped from 11th to 14th, indicating increased competition and a potential need for strategic adjustments. Despite this decline, The Botanist's sales figures remained relatively robust, although they did see a decrease from July to September. Competitors such as Good News maintained a more stable rank, consistently hovering around the 12th and 14th positions, while STIIIZY experienced a more significant drop from 5th to 13th, suggesting a volatile market environment. Meanwhile, Rove and Savvy remained relatively stable in their rankings, indicating steady sales performance. These dynamics highlight the competitive pressures The Botanist faces and underscore the importance of strategic marketing and product differentiation to regain and enhance its market standing.
Notable Products
In September 2024, Violet Fog (3.5g) emerged as the top-performing product for The Botanist, climbing from its previous second-place ranking in July to secure the number one spot with impressive sales of 4,276 units. Huckleberry Runtz (3.5g) entered the rankings for the first time, taking second place, while LA Kush Cake (3.5g) followed closely in third position. Rainbow Belts 2.0 Pre-Roll (1g) and Fried Strawberries (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Notably, Violet Fog (3.5g) demonstrated a significant upward movement from earlier months, highlighting its growing popularity. The Flower category continues to dominate the top spots, indicating a strong consumer preference for this product type.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
