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Apr-2026
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Overview
Market Insights Snapshot
The Botanist has exhibited varied performance across different states and product categories. In Illinois, the brand has maintained a steady presence in the Flower category, consistently ranking within the top 30, with a notable climb from 27th in January to 14th in February, before stabilizing at 19th by April. However, their Edible category presence in Illinois was less robust, only entering the top 30 in March at 27th and dropping to 28th by April. In Massachusetts, The Botanist struggled with rankings outside the top 30 for the Pre-Roll category until April, where it finally appeared at 64th. This indicates a potential area of growth or reconsideration for their product offerings in that state.
In New Jersey, The Botanist has shown consistency in the Flower category, maintaining a position near the 37th rank throughout the months. However, their Vapor Pens category saw a slight decline, moving from 18th in January to 19th in April. Meanwhile, in New York, the brand's Flower products have seen a gradual decline in rankings from 13th to 16th, despite stable sales figures. The Pre-Roll category in New York also saw a drop, with rankings consistently in the 40s, highlighting potential challenges in market competition or consumer preferences. In Ohio, The Botanist's Edible products showed resilience, climbing back into the top 20 by April, while their Vapor Pens experienced a notable drop from 14th to 25th, suggesting a need for strategic adjustments in that category.
Competitive Landscape
In the competitive landscape of the Flower category in New York, The Botanist has experienced a gradual decline in its ranking from 13th in January 2026 to 16th by April 2026. This downward trend in rank is mirrored by a fluctuating sales performance, with a notable dip in February but a recovery in March, before declining again in April. In contrast, Matter. has shown resilience, maintaining a relatively stable position and even surpassing The Botanist in April with a rank of 14th. Meanwhile, Grocery Cannabis, although experiencing a drop from 8th to 15th, still maintains a higher sales volume than The Botanist. On the other hand, Knack and Mini Mart remain lower in the rankings, with Knack not even making the top 20 until March. These dynamics suggest that while The Botanist remains a key player, it faces significant competition and must strategize to regain its footing and improve its sales trajectory in the New York Flower market.
Notable Products
In April 2026, Mint Sherbert (3.5g) emerged as the top-performing product for The Botanist, climbing from third place in March to secure the number one spot with sales reaching 5057 units. Following closely, Grapple Pie (3.5g) ranked second, maintaining its strong presence since January. Raspberry Punch Gummy (50mg) made its debut in the rankings, achieving third place, indicating a positive reception in the Edible category. Pink Truffle Pre-Roll (1g) also appeared for the first time, securing the fourth position. LA Kush Cake (3.5g) experienced a drop in ranking, moving from first place in February to fifth in April, suggesting a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
