Market Insights Snapshot
In Illinois, The Botanist has maintained a solid performance in the Capsules category, consistently securing the 4th rank from August to November 2023. The brand has also shown a strong presence in the Tincture & Sublingual category, consistently ranking 2nd over the same period. However, it's worth noting that the brand's ranking in the Flower category saw a positive movement, breaking into the top 20 in October and improving to 24th in November after not being ranked in the previous two months. This could indicate a growing customer preference for this category of their products.
Contrastingly, in Massachusetts, the brand's performance has been somewhat mixed. While The Botanist made commendable strides in the Flower category, improving from 61st to 45th rank between August and November, its rank in the Edible category took a hit, falling from 50th in October to 67th in November. The brand's performance in the Vapor Pens category also saw a significant drop, falling from 47th to 73rd rank from October to November. These movements suggest that the brand might be facing increased competition in these categories within this market.
In the Vapor Pens category in Illinois, The Botanist has experienced a slight decline in rank from 8th in August 2023 to 11th in November 2023. This indicates a decrease in sales, although the brand remains in the top 20. Among its competitors, Bloom has shown a steady increase in rank, moving up from 15th to 12th over the same period, while Verano has seen a fluctuation in rank, peaking at 6th in August and dropping to 10th in November. High Supply / Supply has also experienced a fluctuating rank, but ended up in a higher position in November than it started in August. The most significant rise in rank was seen by Redbud Roots, which jumped from 29th in August to 13th in November, indicating a significant increase in sales. These shifts in rank among competitors could pose challenges for The Botanist in maintaining its market position.
In November 2023, The Botanist's top-performing product was the Clementine Distillate Cartridge (0.5g) from the Vapor Pens category, with a remarkable 3606 units sold. Following closely was the Grapefruit Distillate Cartridge (1g), also from the Vapor Pens category, which secured the second position. The third spot was taken by the Miracle Alien Cookies Distillate Cartridge (1g), another product from the Vapor Pens category. The Northern Lights Haze Pre-Roll (1g) from the Pre-Roll category and the Huckleberry Runtz (3.5g) from the Flower category occupied the fourth and fifth positions respectively. It's noteworthy that all these products weren't in the top five in the previous months, indicating a significant shift in consumer preferences.