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Apr-2025
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Overview
Market Insights Snapshot
The Botanist has shown varied performance across different states and product categories. In Illinois, the brand's Flower category has demonstrated a strong presence, maintaining a consistent rank of 16th in both March and April 2025, indicating solid demand and market penetration. Conversely, the Edible category in Illinois has seen a decline, slipping from 22nd in January to 32nd by April, which suggests potential challenges in maintaining consumer interest in this segment. Meanwhile, in New York, The Botanist's Flower products have experienced a positive trend, moving up from 23rd in January to 14th in April, reflecting growing consumer preference and possibly effective marketing strategies.
In New Jersey, The Botanist's Pre-Roll category has maintained a steady position, although it did not make it into the top 30 in April, which could be a cause for concern. The Vapor Pens category in New Jersey has shown some fluctuation, but managed to climb from 25th in March to 23rd in April, suggesting a slight recovery. In Ohio, while the Flower category saw inconsistent rankings, with the brand not ranking in February and April, the Vapor Pens category performed notably well, advancing to 17th place by April from 25th in March, indicating a robust improvement and potential for growth in this product line. These movements highlight the brand's varied performance across regions, pointing to both opportunities and challenges in different markets.
Competitive Landscape
In the competitive landscape of the Illinois flower category, The Botanist has demonstrated notable progress in its market position over the first quarter of 2025. Initially ranked 22nd in January, The Botanist improved its standing to 16th by March and maintained this rank through April, reflecting a strategic gain in market presence. This upward movement contrasts with brands like Cresco Labs, which, despite being consistently ranked higher, experienced a slight dip from 13th in March to 14th in April. Meanwhile, Paul Bunyan saw a decline from 14th in January to 18th in April, indicating potential volatility. Revolution Cannabis and Tales & Travels also experienced fluctuations, with Revolution Cannabis dropping from 10th in January to 15th in April, and Tales & Travels maintaining a steady 17th rank in the latter months. The Botanist's rise in rank is accompanied by a significant increase in sales from February to March, suggesting effective strategies that could be capitalized on for sustained growth in a competitive market.
Notable Products
In April 2025, The Botanist's top-performing product was Dutch Treat x Cherry Pie (3.5g) in the Flower category, reaching the highest sales figure of 3377 units. The Grape Guava Pre-Roll (1g) followed as the second top seller in the Pre-Roll category, with notable sales that secured its position. Clementine Distillate Cartridge (1g) ranked third, maintaining a strong presence in the Vapor Pens category. Rainbow Belts 2.0 Infused Pre-Roll 2-Pack (1g) and Mint Sherbert Infused Pre-Roll 2-Pack (1g) completed the top five, both in the Pre-Roll category. Compared to previous months, these products have maintained consistent rankings, showing strong consumer preference and stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
